In April 1987, New York magazine ran a story on “Art Fever,” picturing socialite art collectors on the cover and evoking the hum of art rapidly transmuting into gold in the text. By 1989 the business press was routinely showing graphs that proved the superiority of art over stocks as long-term investments, and art-talk events across the land took on the flavor of “Cashing In”—a panel held, please note, at a business college.