In Terms Of

Tag: Digital technology

  • Words Got Pwned

    This essay was completed and published during a November 2015 residency at the Luminary in Saint Louis, Missouri.

    Jannis Androutsopoulos: Scenarios and Evidence of Linguistic Change
    Wednesday, October 14, 2015
    Goethe-Institute, New York

    Texting is ruining language, right? People who use LOL, cul8r, and brb have lost the ability to write formally and coherently, if they ever learned at all. Writing skills are deteriorating, and who else is to blame but the internet? What makes it all worse is that everyone is writing more today than twenty or thirty years ago, a time when civilized people sent letters instead of emails. Yet nothing about this moral panic is true—at least not yet—according to Jannis Androutsopoulos, a professor of German and media linguistics at the University of Hamburg, who gave a talk on “Scenarios and Evidence of Linguistic Change” at the New York branch of the Goethe-Institute. Nevertheless, and with a twinkle in his voice, he said, “something called the media has some mysterious effect on something called the language.”

    While some folks perceive how Millennials communicate—through indecipherable internet-informed language and those silly emojis—as a decline that “threatens us as a national community,” Androutsopoulos told us that people have been alarmed over the state of language and communication for some time, noting that a 1991 study by Sigurd Wichter predicted our situation today. Technological determinism such as autocomplete may force people to use language in certain ways, but what is the long-lasting impact? Because the internet is still relatively new, Androutsopoulos said, linguists cannot agree if “fuzzy and indeterminate” shifts in communication will turn out to be systemic changes. Thus blanket statements like those above cannot be validated by social science. To present his arguments, he introduced two current schools of thought: “system and features” and “repertoires and practices.”

    Jannis Androutsopoulos translates textese into English (photograph by Christopher Howard)

    System and Features

    Androutsopoulos identified four critical elements of networked writing:

      • technology mediation (keyboards and screens)
      • dialogic (interpersonal exchange, like status updates on Facebook, where you expect someone to respond)
      • vernacular (outside professional institutions)
      • unplanned and transient (unedited, ephemeral)

    The spelling of words is shortened to simplify a message, and in German the nominatives are not capitalized; homophones such as gr8 and cu are shortened with no change in pronunciation. These changes, Androutsopoulos revealed, existed before the internet and gravitated online. Look at any high school yearbook from the 1980s and 1990s and you’ll see net neologisms handwritten all over (KIT = keep in touch). Networked writing is also marked with an informal, spoken style (hafta); using all caps identifies tone (typically a shouting one); and the appearance of multiple letters (hiiiiiiiiii) indicates prosody, which means how quickly or slowly something is said. Punctuation such as ellipses takes on multiple meanings depending on where they’re used in a piece of internet writing, and what he called the inflective alludes to bodily movements that express emotion (*doing my happy dance*). The professor’s basic descriptions of “textese” were familiar, if not banal, but they indicate how academics approach the subject.

    “When do words exist?” Androutsopoulos asked. “When they are in the dictionary or when people start using them?” Linguists are interested in how new words—and new meanings for old words—enter the larger lexical sphere. Some oldies in the digital realm are download, modem, cyber, web, e-anything, hashtag, tweet, and app. More recent examples are Facebook stalking, unfriend, defriend, selfie, and (in German) entfreunden. “English-language scholars are oblivious, in a sense,” Androutsopoulos remarked, “to many important things happening in other languages.” It’s true. I had no idea that people are having serious discussions about conjugating the verb “to Google” in German. Nor did I ever think about how English-centric such phrases as “because + [noun]” can’t be translated into German, or how German verbs are now dropping their Gs.

    How does one conjugate the verb for “having found something out by googling” in German? (photograph by Christopher Howard)

    Repertoires and Practices

    It’s common sense that written language evolves, but only academic research can confirm what we suspect is true. The German language wasn’t standardized until the eighteenth century, Androutsopoulos said, but digital communication has begun to break down this homogenous and invariant expression. The need to keep records, transmit knowledge, and build lengthy, complete arguments still exists, but the importance of social interaction has returned through the written word, not speech. Sociological studies reveal that people develop competence in more than one way of writing, and that formal and digital language are mutually intelligible. Read through a lengthy Facebook thread or a newspaper’s comment section—both examples of what Androutsopoulos calls “unregulated writing in the public space”—and you’ll find people carrying on a coherent conversation despite flagrant mistakes in punctuation, grammar, and spelling by some, and perfect formal writing by others. As a linguist he doesn’t aim to establish a binary of right and wrong, but rather he wants to know why languages change.

    What is also interesting to linguists is how tone, gesture, facial expression, prosody, and contrast appear in networked writing. To indicate expressiveness, “you need to find out ways to write it without saying it,” Androutsopoulos said. When texting, people have replaced the sentence-ending period with one or more exclamation marks, not to project enthusiasm but to avoid conveying apathy. Changes manifest is other ways. For example, in German an email begins with a salutation and ends with a farewell, but the professor’s students sometimes use greetings normally reserved for friends, families, and lovers. While Androutsopoulos claimed that a person’s writing style fits the situation, that people know how to move between the formal and informal styles, I regularly witness senior-level colleagues neglect punctuation, capitalization, spelling, and grammar all within a single two-sentence business email. But maybe that’s just carelessness, not the inability to distinguish between professional and personal contexts.

    They See Me Rollin’ They Hatin’

    Because Funny

    Androutsopoulos spent some time talking about memes and image macros, such as Scumbag Steve and Bad Luck Brian, whose templates for manufacturing he called egalitarian. His specialty seems to be They See Me Rollin’ memes, Bayeux Tapestry parodies with hip-hop lyrics, and Hamburg memes with city-specific humor. The professor strangley claimed that when memes circulate, there’s no original to reference and that it doesn’t matter, but the high level of research presented by Know Your Meme and other obsessives clearly indicates otherwise. A serious analysis of memes may be a valid academic subject, but often it feels like someone explaining a joke—the experience gets ruined.

    An audience member asked if differences between male and female internet writing exist. Androutsopoulos stated that girls and women write hiiiii and use smileys more than boys and men do, but it also depends if the female interlocutor is writing to a male or female. Other research, he said, shows that gender differences eventually neutralize, and that scholars try not to make essentialist definitions.

    Although the claim of texting having a negative impact on formal writing has been refuted, Androutsopoulos conceded that linguists need more research and data, more fine-grain contextualization that focuses on qualitative close readings alongside quantitative statistical analyses. There is evidence for fleeting innovations, he concluded, but “it is difficult to draw the lines between innovations and change.”

    In Terms Of count: 10 (including 1 on a PowerPoint slide)

  • Landscape Surveyors

    The Changing Landscape of Museums Today
    Thursday, January 29, 2015
    Asia Society, Lila Acheson Wallace Auditorium, New York

    Melissa Chiu, ed., Making a Museum in the 21st Century (2015)

    A panel on “The Changing Landscape of Museums Today” coincided with the release of the Asia Society Museum’s anthology of essays, Making a Museum in the 21st Century. Responding to a question asked by Josette Sheeran, president and chief executive officer of the Asia Society—“What does a successful museum look like in the twenty-first century?”—the museum directors Richard Armstrong and Melissa Chiu talked about collections, buildings, and exhibitions, while the bureaucrat Tom Finkelpearl zeroed in on diversity and audience.

    The event’s moderator, Peggy Loar, interim vice president for global arts and culture and museum director at the Asia Society, described the mission of the Institute of Museum Service (now the Institute of Museums and Library Services), where she worked from 1977 to 1980. In its early days this federal agency provided grant for general operating expenses. At the time, Loar said, museums were failing because of business mismanagement, low community engagement, and the lack of a clearly defined vision. Those that thrived, she continued, did so because of passion, collecting, education, community, and economic strength. Innovative institutions are built, renamed, reformed, and reinvented, but she wants to know if they are now overreaching. China boasts four thousand museums, Loar told us, with one hundred new ones opening each year. Among the issues in the East and throughout the world are migration, urbanization, demographics, and technology. In other words, the same issues museums have faced for decades.

    Building and Expansion

    Richard Armstrong, director of the Solomon R. Guggenheim Museum and its foundation since 2008, surveyed the history of his institution—a presentation he’s probably given many times. The Museum of Non-Objective Painting, the first in today’s global chain, was founded in 1939 in a former car showroom in midtown Manhattan and moved into the Frank Lloyd Wright–designed building twenty years later. Armstrong described how the museum’s namesake founder, Solomon R. Guggenheim, and its first director, Hilla Rebay, believed that “abstract art and its deep contemplation … was the best way to change human behavior,” a socially edifying position with a reformist instinct that Armstrong called “a highly Teutonic idea.” He also noted the foundation’s prescient vision for a networked institution—geographically, that is—with the addition of Peggy Guggenheim’s collection in Venice, which opened in 1949.

    Richard Armstrong oversees the Guggenheim Museum franchise (photograph © Elsa Ruiz)

    The Guggenheim franchises around the world—operating at various times in New York, Venice, Berlin, Bilbao, and Las Vegas, among other locations—are known not only for their collections and exhibitions but also for their architecture. According to Armstrong, the Bilbao branch designed by Frank Gehry is “the most significant museum building in the second half of the twentieth century,” a claim with which few would argue. He also said the Guggenheim’s buildings have inspired artists to readjust their exhibition practice, as was the case with Richard Serra in Bilbao and Maurizio Cattelan in New York.

    Like Armstrong, Melissa Chiu, who left the directorship of the Asia Society last year to lead the Smithsonian Institution’s Hirshhorn Museum and Sculpture Garden in Washington, DC, offered the background for her institution, which she called “the other round building.” The museum’s founder, Joseph Hirshhorn, was a New Yorker who made his fortune in uranium mining. He also collected art in depth, Chiu said, and wasn’t afraid to ask dealers for a discount. The museum bearing his name began with a donation of six thousand works from the Hirshhorn collection; ground broke for the building on the Mall in 1969 and opened five years later. Like the Guggenheim, Chiu said, living artists such as Ai Weiwei and Doug Aitken have responded to the museum’s curved walls; curators have also creatively installed historical works by Yves Klein and Andy Warhol. The museum’s crescent shape even changed the way the photographer Hiroshi Sugimoto presented his own work in other exhibitions, Chiu noted.

    Melissa Chiu explains how artists have used the Hirshhorn Museum building in creative ways (photograph © Elsa Ruiz)
    Diversity and Inclusivity

    Tom Finkelpearl, who last year was appointed commissioner of the New York City Department of Cultural Affairs, launched into a discussion of diversity, reminding the audience that while New York has a “majority minority” population—65 percent people of color, he said, depending on how you count Latino—over 90 percent of museum visitors and workers are white. When Finkelpearl began his twelve-year stint as director of the Queens Museum in 2002, he realized that nobody on the “upstairs staff” or in its circle spoke Spanish or Mandarin as a first language. Since Corona and Flushing, the museum’s adjacent neighborhoods, are overwhelmingly Latino and Asian, this was a problem. “What did it mean,” he asked, “to have a staff that couldn’t even literally communicate” with its immediate constituency? As a consequence, Finkelpearl reorganized his major departments, making public events and community engagement as important as educational and curatorial programming. And instead of hiring museum experts for the new roles, he solicited professional organizers trained in “interactive, participatory community building.”

    Tom Finkelpearl laments the lack of racial and ethnic diversity on museums staffs in New York (photograph © Elsa Ruiz)

    Stating the lack of black leadership in American museums, Finkelpearl advocated a closer look at the pipeline of PhD students that are future institutional leaders. People tend to hire those that mirror themselves, he said during the audience Q&A, but the Queens Museum made a “concerted effort from the top” to generate a diverse group of finalists for jobs (over 50 percent were people of color). While Finkelpearl praised the advances women have made into the top positions at many museums, he indicated that we still have a long way to go.

    From the Ground Up

    Opening the discussion among the panelists, Loar said that Guggenheim expansion projects have been controversial. (In fact, the architect and critic Michael Sorkin has called the practice “Starbucks museology.” How does the board make decisions for expansion, she asked. Armstrong said he meets franchise seekers about once a month, but the proposals are not always feasible. And Helsinki is the only proposal he has been involved in since its inception, he explained, noting that the Finnish capital had four advantages: a proximity to Russia, technological capacity, leadership, and economic need. About 1,700 architects entered the open call for a Helsinki building, Armstrong said, and six finalists were chosen to advance. An exhibition will present their work to the public and then politicians cast their vote—“That’s the mechanics of how the decision gets made.” Armstrong didn’t have much to say about criticism for the Abu Dhabi branch, a work in progress that the group Gulf Labor has been monitoring and protesting.1

    Loar asked the three panelists about private museums with limited public agendas, an issue recently explored in a New York Times article on art collectors who establish their nonprofits and foundations, often on property adjacent to their home or office, and receive tax exemptions for the housing, maintenance, and conservation of their private art collections. “I think the problem goes back to about the twelfth century,” Armstrong joked. Not all new museums will survive, he continued, and personally wished the Guggenheim were less expensive for visitors. (He later disclosed that one-time visitors keep the museum solvent, but local audiences—about 40 percent of the total—are a “more sensitive type of plant” that must be engaged differently.) Though Armstrong acknowledged that we live in a gilded age, he felt—quite inexplicably to me—that “it’s not good for people like us who like art to be criticizing collectors.” Chiu claimed that single collectors who founded institutions, like Hirshhorn, were interested in the public good. “It’s an evolutionary process” for the private to become public. That doesn’t mean, of course, that we shouldn’t watch these vanity projects like hawks.

    Peggy Loar interviews the panelists (photograph © Elsa Ruiz)

    Museum growth is predicted for regions outside Europe and North America, with new buildings being erected, Chiu reported, in the Middle East, India, and Singapore. “China is another matter, is it not?” Loar asked. Chiu noted that the culture of American museums—with private philanthropy supporting an entire museum’s infrastructure—is an anomaly in the world. None of the panelists, through, established if the building boom in China is public or private. In places like Shanghai, she continued, it is hard to ignore new museum development because of its large scale and fast pace. China boasts entire cities that did not exist twenty-five years ago, Finkelpearl said, and Westerners are baffled by the cultural planning developed concurrently with other municipal infrastructure. What took 1,500 years to grow in Europe, he said, now happens in 1,500 days.

    Locations and Audience

    While Finkelpearl noted how art neighborhoods develop organically in New York, Armstrong claimed that a homegrown arts community isn’t necessary for the success of museums, giving Oklahoma City and Kansas City as examples. Loar added that a sense of local community pride could eventually develop for a new institution. Moreover, museums may follow different models or invent their own. Finkelpearl flipped an audience member’s question about a Vietnamese art museum’s limited resources, arguing that we’re presupposing the West has better museological knowledge and knows the right way to implement it. Instead, he wondered, what can we learn from them?

    Armstrong said the Guggenheim is no longer “obsessed with Europe and America” and reiterated his institution’s commitment to Asian art, mentioning a few recent exhibitions, such as shows of the work of the Indian artist Vasudeo Santu Gaitonde and the Chinese artist Wang Jianwei. The Guggenheim, he noted, is also actively buying the work of artists from across the United Arab Emirates for the Abu Dhabi branch. In her own backyard, Chiu said that two of the Hirshhorn’s five curators are Asian: Melissa Ho and Mika Yoshitake (who organized the excellent survey on the Japanese avant-garde group Mono-ha for the Los Angeles–based commercial gallery Blum and Poe in 2012). At her museum Chiu wants to place Asian art in a broader story of modern art, beyond New York and Paris, since art movements in the 1960s and 1970s were “truly global.”

    Education and Experience

    Learning, access, and social justice are important museum issues for the next decade, according to one audience member. Finkelpearl agreed, saying that Mayor Bill de Blasio’s administration has budgeted $23 million to improve a lagging arts education in New York, which includes an infusion of art, dance, music, and theater teachers. Tourism is also important to the city, he acknowledged, but then quipped, “How many people got into the arts because it was going to be good for the economy?” The audience laughed, of course. Seriously, though, Finkelpearl meant to emphasize how government has an inherent interest in community, and the mayor has even commissioned a major study to measure the impact of the arts.

    Tom Finkelpearl explains Mayor Bill de Blasio’s plan to fill New York City schools with art teachers (photograph © Elsa Ruiz)

    The idea of a shift in art museums—and in culture at large—from object to experience was folded into a conversation about museum education. Finkelpearl said that a focus on experience doesn’t abandon collections, scholarship, and connoisseurship but rather indicates a fuller recognition of the people who visit museums. “That’s [traditionally] been the purview of the education department,” he said and boldly proposed that “the avant-garde in museums is shifting to the education departments,” where warm, inviting teachers are eclipsing the authority of gatekeeper curators. That sounded nice, but I would argue something different: artists and curators have been cannibalizing education departments, making the pedagogical turn their own “unique” contribution to art and museums.2

    For Armstrong, the future of museum education involves “a more wholesale incorporation of technology,” citing his museum’s app, and responses to changing demographics. Curators also need empathy, he said. Chiu reported that discussions at a recent Association of Art Museum Directors (AAMD) meeting in Mexico City revolved around visitor experiences using social media and mobile technology.

    Concluding Thoughts

    While the blockbuster exhibition—from Treasures of Tutankhamun (1976–79) to The Art of the Motorcycle (1998–2003) to Star Wars: The Magic of Myth (1997–2003)—occupied the minds of many museum professionals at the close of the twentieth century, the subject surprisingly did not come up during tonight’s event. None of the panelists spoke about digitizing their collections and putting high-resolution images online for free academic use, nor did they discuss the ethics of improper deaccessioning, when museums sell works from their collections to fund operating expenses—a practice prohibited by both AAMD and the American Alliance of Museums.

    Armstrong, Chiu, and Finkelpearl are all figureheads who, as current and former museum directors, are experts at abstraction and delegation. Both granular details of running a museum and specifics about current projects aren’t easily conveyed in forums the one tonight, so the audience received sweeping overviews of the twenty-first-century museum landscape. Nevertheless, it was valuable to know what issues these figureheads felt were important enough to discuss.

    In Terms Of count: 11.

    1 See Colin Moyniham, “Protests Resume at Guggenheim over Abu Dhabi Museum,” New York Times, November 5, 2014; and ongoing coverage by various authors for Hyperallergic.

    2 See Michelle Jubin, “Museum Education and the Pedagogic Turn,” Artwrit (Summer 2011); Kristina Lee Podesva, “A Pedagogical Turn: Brief Notes on Education as Art,” Fillip 6 (Summer 2007); and Helen Reed, “A Bad Education: Helen Reed Interviews Pablo Helguera,” Pedagogical Impulse (publication date unknown).

    Watch

    The Asia Society has posted the video of “The Changing Landscape of Museums Today.”

  • Back to the Future

    Ross Parry: The Postdigital Museum
    Wednesday, January 28, 2015
    Bard Graduate Center: Decorative Arts, Design History, Material Culture, New York

    Press release from the Metropolitan Museum of Art for its “Conference on Computers and Their Potential Applications in Museums”

    In April 1968, the Metropolitan Museum of Art in New York brought together museum professionals, academics, and computer technologists from IBM for a “Conference on Computers and Their Potential Applications in Museums.”1 A postconference report,” said Ross Parry, senior lecturer and college academic director in the School of Museum Studies at the University of Leicester, indicated that participants and attendees imagined their technological future in the year 1980. They envisioned a computerized image-search database that would allow a person to pull up any artwork that depicted, for example, “sailing vessels,” or to get information on objects in storage or from other museums. “This was reverie,” said Parry, of these predictions for a digital institution. In 2015 museums have websites, mobile apps, collections databases, email newsletters, games, and myriad forms of communication that facilitate scholarly and professional exchange. “This moment,” Parry stated the obvious, “has arrived.”

    Parry’s current research investigates the tipping point for digital technology in museums, when it evolved from being considered new, different, and even fearsome, to the present, when “it becomes a natural characteristic of the institution.” Whereas curators once conceived the digital aspects of an exhibition much later in their working process, these features are now created concurrently. “The digital creatives are in the room at the beginning,” Parry said. “They’re part of the ideation moment.” From the advanced skill sets of museum staffers and higher expectations from audiences to profound changes in fundamental approaches to design and education, the museum has entered a postdigital phase.

    At the outset of his talk Parry sought to legitimize the term “postdigital,” which he intends to be an economical and precise description of our current moment—just after the digital revolution—and not just a toe-curling neologism. I can accept his designation without resistance, but his explanation about the differences between digital and postdigital being as clear cut as the distinctions between structuralism and poststructuralism, or between modernity and postmodernity, was perplexing, since folks are still debating these divisions. And apparently he’s unfamiliar with the postinternet art debates.

    Technology in museums has become normative, a concept Parry borrowed from political theory and from business and management studies.2 In this context, he explained, normativity refers to shared work ethics and company values—it is considered a positive trait. With frameworks borrowed from disciplines outside museum studies, he can explicate the structures of domination (mission and values, policy and protocols, organizational shape), structures of legitimization (validated behavior and language, allocation of resources, valued skill sets), and structures of signification (strategy, brand) as the prism for analyzing an institution.

    Leaders of digital departments in UK museums consider their future and their possible obsolescence (photograph by Christopher Howard)

    While this theoretical background was formally dry, the implications are consequential, especially regarding organizational structuring and people’s jobs. For example, Parry traced digital development in museums: the IT departments that once maintained infrastructure evolved into new-media departments, which grew into teams to build websites and gallery-based features, working alongside the marketing and education departments, among others. Postdigital museums, Parry predicted, will eventually phase out new-media departments because digital activities will be embedded across the museum, in every department. The need for a standalone branch of an institution, a silo to defend, will eventually fade.

    Parry has evidenced the postdigital notion not only through conversations with senior staffers in UK museums but also by scanning job titles in job classifieds. A museum at the digital level might seek to fill a web-designer position, but postdigital museums are searching for digital participation officers, online shop managers, digital marketing officers, and digital learning managers. Moreover, Parry suggested that a postdigital museum won’t need a director to lead a digital strategy; it will instead plan for its traditional roles of engagement, collecting, and exhibiting, which may or may not use digital technology. He also floated the notion that museum staff will work “permanently in beta,” meaning a project is launched, monitored, and constantly tweaked to the extent that, six or twelve months down the line, it will have mutated significantly from the initial public iteration. Goals are regularly redefined and may never actually be reached—something museum workers might find exciting, frightful, or both.

    The distinction between online and offline experiences for audiences has collapsed, Parry argued. A geographically based mobile app for New York architecture isn’t a singularly digital experience, he said, because the user is on the streets, with the sights, sounds, and smells of the city surrounding the person. A museum visitor might use his or her smartphone in tandem with looking at an object, and people walking through a park might receive historical sound clips on their phones relayed from iBeacons. Such hypothetical examples provide “an incredibly visceral, sensual, embodied experience” for the postdigital viewer. Because of resources, cultural context, and professional skill sets, Parry said, not every museum needs to be postdigital. Indeed, I wondered how institutions that are still resistant to digital, that have a poorly developed digital presence, or that—worst of all—lack a sufficient understanding of the importance of digital technology can survive in a postdigital world. Because technology advances rapidly, negligent, clueless, or impoverished organizations may fall too far behind and flirt with irrelevance.

    Ross Parry noted the shift in PhD research toward postdigital topics (photograph by Christopher Howard)

    A man in the audience asked if digital technology augments human experience, or if it’s incorporated into a person’s full sense of being. “Which impulse is stronger?” he wanted to know. Digital, Parry responded, “has a profound ontological effect” on the way we perceive the world, shaping our community and our expression. He is fond of Lev Manovich’s observation, from 1999, that the database is the symbolic form for our time, just like linear perspective was a way of conceiving knowledge in the Renaissance, as the art historian Erwin Panofsky argued in 1927.3

    One audience member asked about remediation for media, and another questioned the politics of access and disenfranchisement. Parry flipped the question, wanting to consider the consequences of people using digital devices more and more but noticing this behavior less and less. One attendee raised the old “challenge to curatorial authority” chestnut, seemingly incapable of accepting that a populist interpretative experience can coexist with the sovereignty of the anointed expert. Then I realized how few people understand that artists are often the ones who challenge curators and institutions—and even challenge the idea of what art is—with the greatest amount of success.

    In Terms Of count: 5.

    1For a review of the published conference proceedings, see Edward F. Fry, “The Computer in the Museum,” Computers and the Humanities 4, no. 5 (May 1970): 358–61.

    2One example he gave was James Barham, “Normativity, Agency, and Life,” Studies in History and Philosophy of Science Part C 43, no. 1 (March 2012): 92–103.

    3See Lev Manovich, “Database as Symbolic Form,” Convergence: The International Journal of Research into New Media Technologies 5, no. 2 (June 1999): 80–99; and Erwin Panofsky, Perspective as Symbolic Form, trans. Christopher Wood (New York: Zone Books, 1991).

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