In Terms Of

Tag: New York Magazine

  • End of Bohemianism

    Has Success Spoiled the American Art World?
    February 19, 1987
    College Art Association, 75th Annual Conference
    Marriott Hotel, Salon E, Boston, MA

    The title question of this panel is the sort that rarely gets asked unless the answer is meant to be yes—and the answer for this one did seem to be “Yes, but….” Yes or no, the panel articulated feelings about “success” that had ripened in the ’80s.

    Moderator: Hilton Kramer
    Panelists: William Bailey, Sylvia Mangold, Sidney Tillim, and Robert Pincus-Witten

    The most talked-about art writing of 1987 College Art Association week was Janet Malcolm’s New Yorker profile of Ingrid Sischy, editor of Artforum. Hilton Kramer, introducing “Has Success Spoiled the American Art World?,” explained how Malcolm found Sischy not “profilable” and so profiled instead a “Cook’s tour of the seamy aspects of the world [Sischy] is obliged to move in.” We, apparently more accustomed than Kramer to the ways and means of artists, thought the scene sounded like just folks and began to wonder anew about Kramer’s sense of the fitness of things.

    From there he segued into a depiction of the runaway art world of the last five to ten years—the proliferation of art critics, the inflation of indifferent art, and the turning of art into a commodity for the moneyed middle class.

    Kramer traced the blame for the decade’s art sickness to his years at the New York Times. Something happened in the ’70s art world that was expressed by his editors: the burning question asked every week at editorial meetings was “What’s New?” But, as Kramer saw it, the impetus for this question, and what changed American journalism, was New York magazine. It was New York that advised readers each week where to buy the ten best hamburgers, see the ten best exhibitions, find the ten best artists, discover the ten newest movements.

    So Kramer’s editor at the Times wanted to know what was new that week in art. The high point of his career at the Times was the week he answered that “no new trend was discernible in the last seven days,” and the editor asked, “Is that a trend?”

    Kramer advised his audience to resist sentimentalizing the “old art world,” reminding us that those now-famous artists were impoverished at the time, had no public, only hostile and ignorant response (if any), no solo exhibitions until they were 40 or 50 years old, and sold at outrageously low prices. Was the American art world a finer place in the “good old days,” he asked, when Willem de Kooning didn’t have an exhibition until he was 42 and Milton Avery sold his paintings for $50?

    William Bailey had pondered the question “Has Success Spoiled the American Art World?” and was prepared to say “Yes, in the sense of a spoiled child.” Then, with carefully weighed words, he added that the problems of the art world emanate not from success but from a sense of failure. As the successful get more successful, the unsuccessful get, in comparison, even more unsuccessful. The gap between them widens, rending the art community. Bailey also disdainfully likened today’s success for artists to the success of rock stars and movie stars. (But why not? We have lived to see moments when even women artists were mobbed by fans at openings. We’d like more—more famous women artists, more mob scenes.)

    Bailey said that when he started out, “art” was what came from Europe; he himself had no expectations of “success.” He made the point that most painters today still live marginally and under increasingly difficult conditions, especially in New York. The community of artists has broken up; it is no longer possible even to share poverty. Bailey knows young and old artists who have never had the kind of success heaped today on the art world’s darlings but are instead involved in the daily conflicts of the studio and haunted by a sense of failure. The talk now in SoHo is only about money, while at the old shrines (museums) curators are preoccupied with enticing the fun people, as though to a disco. Bailey asked if all this “presages the decline of the West.” However, it was reassuring to have him tell us this is not just New York, but all over.

    Sylvia Mangold, the only woman on the panel (added, we understand, as token, at the insistence of Natalie Charkow, chair of the conference studio sessions), said success means money. She enjoys being able to live off her art. Though she lives apart from the New York world of careerism, she still faces her own problems in the studio.

    In preparation for the panel, Mangold had read Suzi Gablik’s Has Modernism Failed? and works by Willa Cather. From Cather she came away with the reassurance that success is never as interesting as the struggle (though there might be some argument on that from the strugglers), and that every artist needs to find some motivation other than money. Money brings problems, Mangold observed, expressing her certainty that most artists she knows care more about their work than about making money. But sensitive, gentle Sylvia, doubtless selected because of her friendship with the moderator and the knowledge that she wouldn’t make trouble, was no match for those macho image-makers on the platform—though one wished it were otherwise. A scrappy hard-hitting woman puncturing some of the blather would have been refreshing.

    If Sidney Tillim had some gift as a raconteur, his garrulous drawn-out tales might have been more appreciated. He, too, assured us, in case we didn’t know, that most artists don’t work just for the money, and that he, personally, doesn’t have enough of it. He, too, harked back to the art world of thirty years ago. Asking himself “Why am I here?” (at the panel), he concluded it was for his career. Tillim resumed writing some four years ago, after a lapse of fourteen years, because he wasn’t showing. “I just couldn’t get a dealer.” He was surprised when an article he wrote, “The View from Past 50,” got an enormous response, mostly from people under 30. Then, in an attempt to share his thoughts on the subject, he launched into a soliloquy, “The Art World Today Is Like Baseball,” an extraordinarily boring ramble on his life-long interest in baseball, which may of course have been less boring to a person with a life-long interest in baseball.1

    The passive among us grabbed forty winks, the decision-makers got up and left; the masochists toughed it out. Finally back to the subject at hand, Tillim proposed to document changes in the art world, as, for instance, the evolution of the Whitney Museum of American Art from humble beginnings on Eighth Street to MoMA’s backyard to Madison Avenue and its present postmodernist imbroglio. These changes, showing the movement of money and upward mobility, have occurred, he said, not just in art but throughout modern culture. Then, before relinquishing the mic, Tillim got in yet another personal anecdote. He had sought advice from Robert Pincus-Witten about how to approach the art magazines. His first submitted article was rejected (by an unspecified publication). He next decided to approach Betsy Baker, an old friend who happens to be editor of Art in America. His call was fielded by a young man who asked what he wanted to talk to her about, explaining that it was necessary to “prioritize topics.” Tillim’s topic evidently didn’t make it to the top ten because he didn’t get through. Next he approached Artforum, where he finally got published. Running into Baker at a later date, he described his failure to reach her. She told him, “Next time just say you’re returning my call.”

    Robert Pincus-Witten was introduced by Kramer as “the kid” but admitted to being not much younger than the others present. My neighbor whispered to me that she’d been in his class at art school and they were the same age: 52. Pincus-Witten, simultaneously arch, pleasant, and snide, smiled and demolished all previous nonsense. The basic situation has not changed, he said. All artists want as much as they can get and good-looking lovers, and always have. But this has no effect on art. For example, “Has success spoiled Hilton Kramer?” No, Pincus-Witten assured us. “Whatever he does is not affected by his being a successful man.” Reading from a column by Kramer, he quoted statements about the lack of talent among this year’s famous—David Salle, Eric Fischl, Julian Schnabel, and company—can’t draw, can’t paint, etc. He added that success is very revelatory of character; in fact, you can’t tell what a person is until they get what they want.

    Kramer then shifted the discussion to museums and their keepers, describing the enormous pressure on curators and directors to be first with the new stars and to beat the Europeans to it. Mangold questioned who holds the power, and Pincus-Witten said power is in the hands of those who make the newest art—small groups acting in concert. This led to a diatribe against the gang of four: Fischl, Schnabel, Salle, and Mary Boone (speaker unidentified by now-sleepy reporter). Kramer tossed in the fact that MoMA is an ailing museum and no longer representative, quoting Harold Rosenberg’s phrase about “the herd of independent minds.” Everyone, Kramer explained, thinks they’re making “independent decisions,” but they turn out to be identical with all the others.

    Mangold said she found the volume of art being produced frightening, but another panelist reassured her that two kinds of business will surely prosper—storage and conservation.

    Assorted Quotes and Choice Lines from the Panel

    Pincus-Witten: Agnes Martin’s withdrawal can be seen as a strategy for self-promotion.

    Bailey: Critics don’t see very well; that’s part of today’s problem. There is the question of how well Picasso draws and how badly Salle draws. [Bailey added that he regretted having to speak ill of another artist but was driven to it.]

    Kramer: The problem with Salle isn’t that he doesn’t draw well, but that he draws.

    Pincus-Witten: Although we think of certain galleries as central emporia for significant artists, art actually moves into the world as a function of stylistics. Hype doesn’t sell art, stylistics does. Work enters the marketplace because it sells itself, and that’s what the consumer wants. Significant collections are made up of works bought by people who don’t have to have things “sold” to them.

    Kramer: The shift to Neo-Expressionism was the result of a strong sense by a new generation of what was missing in art; something more important than fashion and avarice, a sense that the vitality of art should be restored. Also, there are now so many artists, dealers, museums, curators, and collectors, that it’s tougher for an artist to get a serious review than to sell a picture.

    Unidentified: At least we are finally rid of the mythical bohemianism of the lonely painter living in isolation and neglect.

    Unanswered Questions from the Audience

    Are these phenomena of “success” aspects of some larger cultural decay? Does the success of young artists, like the success of young ballplayers, inspire other young artists? Who markets the artist?

    And Answered Questions

    Audience: Aren’t artists involved in object commodification, as opposed to writers or dancers?
    Kramer: There’s a whole new group of short-story writers similar to the Schnabels of our time.

    Audience: How does one achieve fame and fortune quickly?
    Answer: It’s easier if you start young.

    Audience: Would you prefer to be a successful Picasso or an unsuccessful van Gogh?
    Answer: One lived three times as long as the other.

    Audience [referring to the breakdown of the star system in Hollywood]: Can it happen in the art world?
    Kramer: We all liked it better when the movies had stars, but it’s not a true comparison.

    Gossip

    We heard that the panel originally included Robert Hughes and Alex Katz, with the expectation of a face-off between them. Hughes, it seems, had disparaged Katz in print, and Katz was furious. When Hughes cancelled his panel appearance for a trip to Australia promoting his latest book, Katz cancelled, too. The large sensation-hungry audience was disappointed.

    In Terms Of count: unknown.

    1 Apparently painter Clyfford Still also had a lifelong interest in baseball and also drew analogies between art and baseball, which he shared with his students in California, but their response is not on record.

    Source

    Written by Cynthia Navaretta, “End of Bohemianism” was originally published in Women Artists News 12, no. 2 (June 1987); and reprinted in Judy Seigel, ed., Mutiny and the Mainstream: Talk That Changed Art, 1975–1990 (New York: Midmarch Arts Press, 1992), 266–68. In Terms Of thanks Midmarch Arts Press for permission to republish this review.

  • Art School Confidential

    Creative Extraction: Why Are Art Schools at the Vanguard of Unreasonable Debt Burdens?
    Friday, December 5, 2014
    Momenta Art and Occupy Museums, Brooklyn, NY

    In March 2014, the economics journalist Catherine Rampell crunched numbers from an online US Department of Education tool that collected data on college costs. Her results were stunning. After “subtracting the average amount of government and institutional grant/scholarship aid” for private four-year nonprofit colleges and universities, she determined that “seven of the top 10 most expensive schools are art schools or conservatories of some kind.”1 These included the familiar institutions: the School of the Art Institute of Chicago, California Institute of the Arts (CalArts), and the San Francisco Art Institute. What’s more, two others on her list—the New School and New York University—offer numerous degrees in the arts.2 Tuition and required fees for the top ten range from $36,032 to $42,882 a year—which doesn’t include room, board, and related nonacademic expenses. Keep in mind that these are undergraduate degrees—master’s and doctoral degrees run even higher.

    It’s no secret that the tuition for all kinds of schools has increased significantly over the last thirty years, and thousands of students take out huge government and private loans to cover their educational expenses. Those armed with BFAs are unlikely to make tons of money right out of the starting gate, as the familiar narrative goes. Yet we live in a time in which euphoric articles pronounce the MFA as the new MBA appear with alarming regularity.3 What should a young artist do?

    Coco Fusco finds art-school debt to be unreasonable (photograph by Tal Beery)

    Neither alleviating nor preventing student debt was the subject of an informal, passionate lecture by Coco Fusco, an interdisciplinary artist, writer, performer, and visiting associate professor in comparative media studies and writing for 2014–15 at the Massachusetts Institute of Technology. Speaking from her perch in the academic ivory tower, Fusco vented about the debt crisis, pointed fingers at numerous culprits, and found many sympathetic listeners. (She was a professor at Columbia University from 2001 to 2008—spending five years in the School of the Arts’ renowned MFA program—and following that was director of intermedia initiatives at Parsons the New School for Design from 2008 to 2013). Fusco was a “lone wolf in the wilderness” while teaching at Columbia during the boom Bush years, said Noah Fischer, a former student of hers and a founder of Occupy Museums, the group that sponsored her lecture and was participating in Momenta Art’s exhibition Work It Out.

    A year has passed since Modern Painters published Fusco’s essay “Debating an MFA? The Lowdown on Art School Risks and Returns” in its December 2013 issue. For the article Fusco gathered anecdotal knowledge from conversations with students, arguing that debt influences the kind of art a person makes after graduation, that schools use recruiters, and that art theory influences students, for better or worse. While “Debating an MFA?” focused on expensive graduate programs, tonight’s forty-five-minute talk made few distinctions between bachelor’s and master’s degrees and interchangeably addressed art schools, liberal-arts colleges, and research universities. As a result, the targets of her accusations were confused, perhaps deliberately so for rhetorical effect, leaving me without a solid grasp of the problem. It felt like the mark in Three Card Monte.

    Cost of the Ticket

    The “cost of the ticket” for art school has risen significantly, Fusco said. The 1980s, when she earned her BA and MA, were different. “It’s not that we didn’t borrow money,” she explained. “We didn’t have to borrow as much.” Fusco ended up with “relatively little debt” from her undergraduate education and none for graduate school.4 Back then “school wasn’t the problem—school was the escape,” especially for those riding out tough economic times. Waitressing lunch shifts for four hours a day after first finishing school, Fusco said she was poor but had time for art, and even worked for other artists for free. Needless to say, few can afford this lifestyle today, at least not in New York.

    Design schools such as Savannah College of Art and Design and the School of the Art Institute of Chicago figure disproportionately among the institutions that use “predatory lending schemes,” Fusco declared, and the top debtor schools are for-profit institutions. Schools that teach software and web design are “massive factories with debt schemes built into them,” she remarked, and the situation has become intolerable and oppressive. Her information was confusing, since she didn’t explain what these schemes are. Besides, for-profit institutions such as the nationwide chain of Art Institutes or places like Full Sail University teach marketable skills in lucrative creative areas such as web development, video games, and film production.5 Their graduates are hardly knocking on the doors of Chelsea galleries. Fusco left me wanting to know how SCAD and SAIC, which are nonprofit institutions, compare to the for-profits.

    In Fusco’s experience, students are battling their parents over money for a collegiate art-school education, and parents are selling property, taking a second mortgage on their homes, and draining their retirement funds to pay for it all. At the same time, schools offer country-club experiences, with lavish dormitories and student centers—not to mention new buildings by starchitects like Thom Mayne and Frank Gehry—to supposedly impress wealthy parents to fork over cash. Paying for such expansions, Fusco said, is higher tuition.

    The opening scene of Daniel Clowes’s exposé, Art School Confidential, based on his experiences at Pratt Institute in the 1980s (artwork © Daniel Clowes)

    During the first audience Q&A, an older man recommended that artists “show up” and “be weird.” Why even go to art school, he asked, suggesting that we get rid of the middleman and hook up students with working artists through apprenticeships. “That’s the medieval way,” Fusco responded, which “can become free labor for a long time.” Another attendee, the writer Corinna Kirsch of Art F City, wanted to know how we might let parents know about debt in advance. I asked Fusco if she knew how much effort today’s students make to find nonloan funding for their education? What about student complacency regarding tuition increases, questioned another person. Fusco did not have adequate answers. We are at a point when the outrage is over, Fusco had said earlier, and organizing should begin. But the only solution she offered was going to free schools like the Bruce High Quality Foundation University and “others in Los Angeles,” as if these groups offer something comparable to a degree from an accredited institution. It’s disappointing if Bruce High Quality is the only alternative pedagogical project that she knows by name. Fusco can find a rich history of both current and discontinued alternative pedagogical institutions indexed by the TEACHABLE FILE and use Google to discover newer projects making headlines.6

    Proliferation of Degrees

    The proliferation of degrees at art schools isn’t an expansion of choices, Fusco argued, but an opportunity for schools to procure more students and dispense degrees without providing marketable skills (e.g., fabrication, installation, canvas stretching, and finding your way around a woodshop). Indeed, any subscriber to the Art and Education email list can vouch for the mushrooming of art-degree programs in discourse-based areas such as, for example, the MA in art, education, and community practice at New York University, the MA in social design at Maryland Institute College of Art, or the MA in social documentation at the University of California, Santa Cruz.7 Talkers who don’t make things don’t last long, Fusco warned, even though she acknowledged that she’s a talker artist herself.

    It’s more expensive for a school to maintain a glassblowing or ceramics studio, Fusco said, than to provide space for students doing social practice and, in her words, “transdisciplinary design.” While I generally agree with Fusco—it seems likely that programs for socially engaged art, which have multiplied in recent years as the genre gained visibility and respect, are less expensive to operate than programs in studio art—I can’t help but think that academic institutions are places where significant changes in how artists interact with the world take place. While initially frivolous sounding, these new degrees may evolve into progressive incubators for careers that haven’t yet grown mainstream roots. On the other hand, is a $50,000 to $100,000 investment in an experimental, emerging field worth the risk?

    Art School Administration

    Fusco stated that art schools increasingly operate in a corporate manner, a glib remark evoking the evil ways of vulgar capitalism. Yet pundits have proposed the same thing for ALL of higher education for years, if not decades, and the tedious concept of university-as-business becomes superfluous when considering that any institution that ignores balancing income and expenses will simply not survive. Continuing her blanket dismissals, Fusco claimed that art schools confuse students by promoting themselves as research centers for knowledge production, when in fact these institutions are trade schools focused on technical training. (Didn’t she say earlier that students aren’t being taught usable skills?) “There is no concept of research in trade school,” Fuso said, apparently comparing studying art to vocational training in refrigeration or plumbing. Her line of thought might have served a purpose if she had identified the BFA or the MFA as her target, or even specified the culprits of her critique.

    Image illustrating “Debating an MFA? The Lowdown on Art School Risks and Returns,” Coco Fusco’s article from Modern Painters

    Art schools devise ways to make the precarious employment of teachers permanent, Fusco continued, saying “It’s way beyond adjuncts now.” In fact, she stated that 90 percent of faculty members at art schools are adjuncts, without providing a source for this figure. “Those contracts have wonderful names,” she joked, “like visiting professor, visiting associate adjunct whatever, the titles go on and on, but the bottom line is that this is about the permanence of impermanence.” Adjunctification is indeed a huge problem across academia and especially in the visual arts. The three art capitals of America—New York, Chicago, and Los Angeles—boast a larger supply of artists, Fusco reported, and therefore teaching is a rough way for them to make a living. She floated the idea of living and working in Kansas City or Iowa City, in Dallas or Houston, but didn’t seem to take that seriously.

    A decline in full-time professors, Fusco went on, has adversely affected faculty governance. In addition to being poorly paid, she said, adjuncts lack a political voice within the institution and must placate students and not rock the boat—“it’s about hanging on.” Professional development has also suffered, which has led to teachers using thirty-five-year-old syllabi. “No one should be allowed to do that,” she fumed. Artists are the hardest adjuncts hit, since part-timers in design and architecture usually have day jobs, which affects their political outlook on precarious labor. “They don’t want more obligations,” Fusco said, so it’s hard to win their support for change. Art schools, she told us, employ students in positions where other institutions, such as MIT, have a support staff of unionized professionals. While a federally subsidized work/study program is certainly beneficial for students, I can imagine that not having properly trained people running the darkroom or the print shop to be frustrating.

    Because art schools face a dearth of applications from the US and a high turnover of students after one year, Fusco claimed, schools don’t have enough students—that is to say, they don’t have enough students to justify the expense of the legions of administrators who manage the pupils. Therefore an influx of foreigners has populated programs at Pratt Institute, the School of Visual Arts, and CalArts. “Where am I, in Singapore?” she joked at the sea of yellow faces in art schools today. That comment sounded xenophobic, if not racist.

    Seductions Strategies and Art Market Collusion

    The seduction strategies that recruit students are real, Fusco said, and people aren’t told the truth before entering school—which is that most artists will not make it. (Who are these recruiters?) The lure for the Columbia MFA program in recent years, she said, is that an unidentified department head told students in private conversations that they’ll be rich before they finish school or they’ll hang out with famous art-world people who will help them find money. Fusco also argued that glamorous precarious workers—described by the journalist Riva Seth as “highly educated, skilled professionals who frequently are well compensated but nonetheless lack the security, social benefits or established career trajectories traditionally associated with their professions”—have an illusion of independence.8 Yet the media spin on successful young artists, she warned, fails to acknowledge that artworks bought by collectors who speculate are typically priced less than $10,000 each—hardly a get-rick-quick scheme. Of course, during her talk Fusco assumed—almost arrogantly so—that market success in the commercial art world is the solitary goal of those attending MFA programs. Throughout her talk she avoided discussing any other reason why artists might better themselves through education, leaving no room for other career pursuits.

    During the 1970s, Fusco revealed, artists didn’t depend on the market: selling art was unusual and artists found cheap ways to live. Now those artists—whom she identified as male Conceptual artists teaching in higher education—aren’t the ones who can spread an awareness to students of the need for immediate financial returns after graduation. I’m not sure how that observation squares with her other comments. For example, Fusco said that some professor-artists connect their students to the market because that’s all they can offer as teachers. Art dealers visited CalArts in the 1980s to meet the students of Douglas Huebler and John Baldessari, the “spiritual children of the Svengali types” as she put it. And during the 1990s, Fusco continued, dealers visited students at the University of California, San Diego, and Yale University School of Art. It was certainly revealing that, according to the speaker’s anecdotes, the art market had begun invading MFA programs over thirty years ago, that it’s not surprising for gallery owners and collectors to pluck fresh talent from artists still in training.

    Debtfair’s contribution to Work It Out at Momenta Art

    If a young artist’s goal is to exhibit at galleries like Murray Guy or Reena Spaulings Fine Art, Fusco said, or to show in a booth at a New Art Dealers Alliance art fair, then he or she should consider attending expensive graduate schools. At Columbia, she disclosed, students specialize in networking, socializing, and drinking—and even complained to administrators when Fusco made them read and write. “Those students are like little barracudas,” she groused. “If they could kill me and get to my dealer, they would.”

    Since “you’re paying $50,000 a year to be looked at before you even begin your career,” as Fusco claimed, should a prospective student attend a top art school or settle for an MFA program in the hinterlands of America, where he or she might earn a full ride? In the age of $120,000 art degrees, to borrow a slogan from the collective BFAMFAPHD, the latter option is the only sensible choice. Fusco named Arizona State University in Tempe and Carnegie Mellon University in Pittsburgh as possibilities. For an artist interested in technology, she suggested heading to a school with the latest equipment, like Rensselaer Polytechnic Institute, and not to a boutique MFA program that specializes in seminars. I’ve heard that the University of California in Irvine and in Riverside, the University of Florida in Gainesville, and Southern Illinois University in Carbondale all offer generous packages to MFA students. Germany just made higher education free for anyone, Fusco pointed out, and students don’t even have to be citizens. If it’s actually true that “students who go to high-profile schools get a subtle eighteen-month bump after they graduate,” as the critic and adjunct professor Jerry Saltz wrote, then attending a less-prestigious and less-expensive school—and consequently incurring little if any debt—before moving to New York (or wherever) to break into the commercial gallery scene makes a lot of sense.9 This artist will have hundreds of extra dollars a month for studio rent, art supplies, and food.

    During the audience Q&A, the artist Kenneth Pietrobono, who like Noah Fischer is involved in Occupy Museums, declared that he turned down a spot in an MFA program at New York University because the cost of attending was too high, despite loan money being available. That was a wise decision. When faced with rising costs for art school and low expectations after graduation, prospective students must recognize that they are adults who are capable of conducting research, seeking counseling, and making their own decisions before accepting tens of thousands of dollars in loan money. They also must recognize the importance of saying no to unfavorable financial situations. But the fact remains that many artists have shackled themselves with huge amounts of debt, and that is a pity.

    In Terms Of count: 3.

    1 Catherine Rampell, “The Most Expensive Colleges in the Country Are Art Schools, Not Ivies,” Washington Post, March 28, 2014.

    2 The tenth institution, Beacon College, is a small school in Florida “exclusively serving students with learning disabilities, ADHD, and other learning differences,” according to its homepage.

    3 See Steven Tepper, “Is an MFA the New MBA?,” Fast Company, March 23, 2013; Glenn Schaeffer, “Why the MFA Is the New MBA,” Vegas Seven, May 20, 2010; Katharine Bell, “The MFA Is the New MBA,” Harvard Business Review, April 14, 2008; Janet Rae-Dupree, “Let Computers Compute. It’s the Age of the Right Brain,” New York Times, April 6, 2008; Ronald Jones, “The Art Market,” Frieze 101 (September 2006). The concept of MFA=MBA was developed by the business writer and theorist Daniel H. Pink in his Free Agent Nation: The Future of Working for Yourself (New York: Warner Books, 2002) and popularized in the February 2004 issue of the Harvard Business Review.

    4 Fusco earned a BA in semiotics from Brown University (1982), an MA in modern thought and literature from Stanford University (1985), and a PhD in art and visual culture from Middlesex University (2005).

    5 The Art Institutes, for-profit schools owned by Education Management Corp that teach media and commercial art, not the fine art of painting and sculpture, have had their own legal problems. See David Halperin, “EDMC Professors and Students Speak: How Lobbyists and Goldman Sachs Ruined For-Profit Education,” Republic Report, September 24, 2012; and Chris Kirkham, “With Goldman’s Foray into Higher Education, a Predatory Pursuit of Students and Revenues,” Huffington Post, October 14, 2011.

    6 See Maggie Gray, “Creative Schools: The Artists Taking Art Education into Their Own Hands,” Apollo, September 10, 2014; and Ryan Gander, “Ryan Gander’s Plans for an Art School in Suffolk,” Apollo, September 10, 2014. These kinds of conversations and projects, however, have been taking place for years, if not decades.

    7 It’s interesting that all three are MAs, not MFAs. Because these are not terminal degrees, their recipients will not be qualified to teach art at the college or university level.

    8 Riva Seth, “Give Precarious Workers a Chance,” Policy Options (September 2014).

    9 Jerry Saltz, “An M.F.A. Degree Is Too Expensive, and That’s Only the Start of the Problem,” Vulture, December 5, 2013.

    Read

    Corinna Kirsch, “No Remedies: Coco Fusco on the Ills of Art School,” Art F City, December 18, 2014.

  • Help the Aged

    Amalia Ulman in Conversation with Dr. Fredric Brandt
    Thursday, June 5, 2014
    Swiss Institute, New York

    Simon Castets, director of the Swiss Institute, introduces the speakers (photograph by Jesse Untracht-Oakner)

    The twenty-five-year-old artist Amalia Ulman announced that she just had plastic surgery while spending time in California for her recent solo exhibition, Used & New, at LTD Los Angeles. The before-and-after pictures of her profile, projected onscreen above her, showed nearly imperceptibly minor work on her nose, straightening a slight bend. Ulman also revealed that she had Botox fillers injected under her eyes. According to comments in an Art in America interview published a day before this event, Ulman considers the eye fillers and the nose job to be art.

    “We thought it was too good to be true,” said Simon Castets, director of the Swiss Institute, for his organization to pair a young artist who thrives on beauty and appearance with the world-renowned cosmetic dermatologist Fredric Brandt, famous for his contributions to the New New Face, a term used to describe his and others’ medical practice in a 2008 article in New York magazine. It was, in Castet’s words, “a match made in heaven.”

    Castet introduced Ulman’s work—in photography, sculpture, and installation—as concerning value creation, wealth, game theory, and 89plus, a project on artists born in 1989 or later, on which he and the curator Hans-Ulrich Obrist work. She understands her art as analyzing class and addressing social and power relations, especially in representations of the second world—she has singled out Spain, Portugal, Italy, and Greece—through dollar/euro/pound stores as well as on lifestyle blogs such as Apartment Therapy, where it’s hard to tell if an object is well or poorly made based on a digital photograph. Ulman’s work, which deals with beauty, consumerism, and social media and takes both digital and physical forms, has been exhibited widely in solo and group exhibitions in Europe and the United States. Criticism on her is hard to find via a Google search, as writers are inclined to publish Q&A interviews with the artist rather than analyses of her work.

    Amalia Ulman, before and after her recent body modifications

    Born in Argentina, raised in Spain, and educated at Central Saint Martins in London, Ulman regularly posts photographs to Instagram that seem to have a gauzy soft focus like television shows from the 1960s. The whites and pale pinks in her aesthetic palette are, coincidentally or not, the same hues generally ascribed to the Caucasian race and the color of its skin. Her postinternet worldview is typical of a newer generation in which the older Marxist critiques of society do not apply, or at least not as much. Ulman has admitted to reading theory, but her work is quite different from that of Cindy Sherman and Barbara Kruger in the 1980s, and that of Nikki S. Lee and Laurel Nakadate in the late 1990s and early 2000s. Ulman’s criticality is questionable, since she’s seemingly complicit with existing power structures in supporting the elegantly bland (or blandly elegant) qualities of life. But don’t hate her because she’s beautiful.

    Ulman began the evening’s conversation by reading a prepared artist’s statement from printed pages, while the audience of largely twentysomethings followed along, craning their necks to take in a projected PowerPoint presentation. Ulman recalled being introduced to art at a young age—8 to be exact—by a television program on Orlan, the artist whose career-long project is to transform herself via plastic surgery. The Australian performance artist Stelarc and the photographer David LaChapelle were also formative influences, she said. While speaking, the carefree Ulman casually tossed her just-read pages onto the floor between her and Brandt, as if she were lackadaisically scrolling a website, and asked the doctor about his work.

    Fredric Brandt preaches his aesthetic gospel (photograph by Jesse Untracht-Oakner)

    With whitish-blond hair, Brandt bore an uncanny resemblance to Andy Warhol. The sixty-four-year-old cosmetic dermatologist also possessed a face that had obviously undergone extensive work. (An article in the New York Times noted that he experiments on himself.) The old medical tools and processes such as peeling and collagen injections, Brandt said, were developed a long time ago. Collagen injections, for example, are no longer available. People in their forties and fifties made appointments with him in the old days; now he gets younger first-time clients. With the language of a benevolent, confident self-help guru, Brandt used phrases such as “subtly refreshed” and “continuity of youth” and revealed that few patients have expectations to fix an aged face. “We can improve on Mother Nature,” he professed. “I’m not going to make you look like a porn star—unless you want to.” Not many people do.

    “We understand the age and face better,” Brandt said, saying how doctors can separate and empty fat pockets to affect the reflection of light. His clients “don’t want to look young” but instead “don’t want to look tired.” Besides feeling better, they also express a desire to “extend their life in the workforce,” an honorable motive that may not do enough to combat institutional or structural biases against older employees. Making a distinction between a person’s chronological age and his or her biological age, Brandt encourages his patients improve their looks for themselves, not for their husbands—the implication here that women, not men, receive treatment from him. Brandt made two points I agree with: that people shouldn’t impose their beliefs on others, and that you should criticize yourself before criticizing others.

    “Botox is the most amazing drug that came along in the mid-nineties,” Brandt continued what essentially had become a monologue, “and it really changed the course of cosmetic dermatology.” Botox replaced collagen injections and works by shrinking lines, lifting the eyebrows, and changing the shape of the face, he said. Is it all necessary? “People come in and they’ll point out these flaws in themselves that nobody can see. And I say, ‘I can fix that little scar or line but that’s not going to affect your appearance to anybody else but yourself.’” Brandt points out other areas for work—he called it educating his patients—that could improve their face, making them beautiful.

    Putting science aside, Brandt talked about other matters, such as routine. He does yoga. “I do have a spiritual side,” he said. What about diet, Ulman asked the doctor. He minimizes sugar intake and doesn’t east red meat, which has inflammatory qualities that can accelerate aging. And because he is gluten free, he avoids filling up on bread when dining at restaurants.

    Although Brandt stopped short of calling himself an artist, he strongly emphasized the aesthetic nature of his work and touted his great eye for facial improvements, citing the golden ratio and the rule of thirds as tools in his kit. His instincts are so refined, he bragged, that he can look at someone and know exactly how make them look better. The face, Brandt said later in the talk, is a painting that he creates.

    Amalia Ulman and Fredric Brandt at the Swiss Institute (photograph by Jesse Untracht-Oakner)

    Ulman and Brandt briefly discussed insurance issues, with the doctor favoring private-pay systems and urging healthcare companies to stay out of plastic surgery and cosmetic dermatology, which would introduce chaos and make costs skyrocket. In an interview in Kaleidoscope, Ulman expressed interest in getting Korean plastic surgery, which I understood to mean that she wanted to look more Asian. She prodded Brandt to talk about “corrective” surgery for Asians to look more Western, but the doctor didn’t bite, though he did acknowledge that Asians may desire a Western-looking eye. What about patients who don’t really need work, Ulman asked. “Your perception of yourself is the hardest thing to change,” he responded. Brandt also emphasized that his work is reversible: “If you don’t like it, it goes away.”

    During the audience Q&A, someone brought up Michael Jackson, who Brandt said was “a very extreme transformation.” “You can’t have ten rhinoplasties,” snipped the doctor, “and expect your nose to look good.” Where does the desire for change come from, someone else asked. “Within us there’s an innate sense to want to look good,” he answered, which for him explains why things like mirrors and hair salons exist in our world. The role of the media, he continued, is to educate, to provide tools and information on procedures that weren’t available twenty years ago. “Obviously the media, all the images out there affect you, but they’re educating you, and probably … it’s not like they’re forcing you [to do] anything you didn’t want to do. They’re reinforcing your own thoughts of what can be done.”

    A young man in the audience described how the technology for antilock brakes, originally developed for Formula One racing cars, has become a standard feature for even the cheapest car. Has social good, he asked, come from Brandt’s work? Obviously prepared, the doctor said that scars, accidents, and birth defects all benefit from reparative surgery. Botox, he said, helps with migraines, bladder dysfunctions, prostate problems, and eye spasms. (Remember that Viagra was developed to alleviate symptoms of pulmonary arterial hypertension.) Someone else asked about new and old standards of beauty. Brandt wants to democratize beauty: “We’re taking typical standards of beauty and applying them to more people … like photocopies.” But at the same time, he said, “I would hate for every one of my patients to look the same.”

    A noted collector of contemporary art, Brandt first acquired a Monochromatic Joke painting by Richard Prince—the one about the psychiatrist stealing his patient’s act—in the 1980s. He also owns one of Yayoi Kusama’s white Infinity Net paintings, which he described as “ethereal.” Brandt enjoys how John Baldessari masks the identity of people in his artworks with colored dots, changing our perception of their faces. In sum, he said that he like feel-good art.

    It was odd that Brandt showed no interest in Ulman’s work, not even asking her once about her own practice. At one point she even asked him “What do you think of my nose?” and he responded with “I think you’re a pretty woman,” eventually conceding with “Good, it looks good.” I was amused with how one narcissist out-narcissized the other. What was even more surprising, though, was the dull affect of the audience throughout the event. I expected the crowd to be, by default, deeply skeptical of Brandt’s line of work, with its impossible standards of beauty and synthetic body transformation by a wealthy elite. (What, with all the concern over genetically modified foods and an obsession with all things organic and artisanal.) Then I realized that’s the old way of thinking. Lifestyle drugs and unnecessary medical surgery are more popular than ever and much less controversial than in the past. Plastic surgery and cosmetic dermatology, as common and unobtrusive as wearing contact lenses, are no longer garish procedures, if handled by the right doctors; they also allow people to happily and blissfully maintain their personal brand. Who could possibly object to that?

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    Anna Soldner, “Face to Face with Amalia Ulman and Dr. Fredric Brandt,” Dis Magazine, June 6, 2014.

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