Tag: Art fairs

  • Sugar and Spice and Everything Nice

    Gendered Expectations: The Representation of “Girls” in Contemporary Art
    Sunday, June 7, 2015
    NEWD Art Show, Brooklyn, NY

    Cindy Hinant, Celebrity Grid (The Rich Kid), 2013, ink, Mylar, and magazine page, 11 x 8½ in (artwork © Cindy Hinant)

    The artists Alex McQuilkin and Cindy Hinant and Kathy Battista, director of contemporary art at Sotheby’s Institute of Art in New York and senior research fellow at the University of Southampton in England, met at the NEWD Art Show, a small art fair that coincided with Bushwick Open Studios, to discuss art that deals with “girly” aesthetics. The panel’s teaser offered this: “From makeup to celebrity culture, these artists mine “girly” motifs—often ignored or dismissed as flippant and unserious by the art world—to explore issues of gendered expectations and pressures women face through representations of women in the media and culture at large.”

    But what exactly is a “girly” aesthetic, anyway? On a casual level, Hello Kitty and Holly Hobbie come to my mind, as do princesses, pink dresses, tea parties, heart-shaped cupcakes, fruity cocktails, playing dress-up—and actually dressing up. I’m sure you could come up with your own list. Yet for a panel that implicitly set out to challenge stereotypes, the speakers didn’t try hard to debunk this aesthetic ghetto or even define it. It would have been enlightening if they had pointed out when images of stereotypes are innocuous or dangerous, but they didn’t I suppose we can use Supreme Court Justice Potter Stewart’s helpful rule of thumb of “I know it when I see it,” but such an approach can reinforce faulty preconceptions. Instead, McQuilkin and Hinant gave brief presentations of their work, followed by a discussion about feminism with Battista.

    Alex McQuilkin, Sweet Sixteen, 2003, C-print, 20 x 24 in. (artwork © Alex McQuilkin)

    McQuilkin made her video Fucked (2000), a three-minute clip of the face of a young woman—the artist herself at age 19—putting on makeup while (apparently) being fucked from behind. The work caused a sensation when the gallery Modern Culture showed it at the 2002 Armory Show. (I was among those who saw it there.). Explaining the piece, the artist said that Fucked demonstrates how physical appearances alienate a person from the world, and how an image can be greater than the experience. Ironically, she always gets asked if the sex in Fucked is real or simulated, a fact that for me is ancillary, and not integral, to the work’s meaning. That didn’t matter when Fucked was pulled from an exhibition in the Netherlands for being child pornography. The edition sold well at the Armory, McQuilkin said, and one creepy collector even permanently installed it in his bedroom. She knows this because he showed her the room.

    Alex McQuilkin describes the motivations behind her work (photograph by Christopher Howard)

    More recently McQuilkin has been drawing the likenesses of Brigitte Bardot and Catherine Deneuve in their prime, but with blank spaces where their faces should be. “They’re made for us to project ourselves onto,” she explained. McQuilkin noted that Bardot felt that she had scored her first serious role as an actor when cast for Jean-Luc Godard’s 1963 film Contempt, but the American trailers pimped her babeness instead her professional chops, offering sexy shots of Bardot that were not in the film.

    Another recent work is Magic Moments (Preliminary Materials for a Theory of the Young-Girl) (2013), a video comprising appropriated clips of young, white fashion models from television commercials and online advertisements, moving in slow motion to the soundtrack a woman singing “The Star-Spangled Banner.”1 We are comfortable looking at the women, McQuilkin observed, adding that she gets the “feeling of ‘I want what they have.’” It’s the classic male gaze. Combining ubiquitous images with national pride and naturalizing both, Magic Moments is not dissimilar from what you might see on a billboard-sized television screen in Times Square or in a display in a retail clothing store—delightfully blurring the division between art and commerce. The lack of a clear position—critical or complicit—seems to be McQuilkin’s point.

    Hinant admitted having a love/hate relationship with popular culture and cosmetics. For The Sephora Project (2012), she visited branches of the cosmetic-and-perfume chain store across Manhattan, filling out comment cards that detailed her interactions with staff and other shoppers. Her exhibition Aesthetic Relations at Joe Sheftel Gallery in 2012 addressed the right of publicity and agency: celebrity sex tapes, up-skirt photography, and revenge porn—what Hinant succinctly called the “aesthetics of violation.” Another body of her work reacts to paparazzi photos and Instagram feeds that show celebrities without makeup, with the former genre mocking their looks and the latter resisting the beauty myth. She explained that “‘without make-up’ is code language for ugly,” though it seems as if the famous are trying to dispel that thought. Inherent in Hinant’s conception of celebrity is a process of identification with, and rejection of, both yourself and the object of your fascination. Whether or not this experience is just part of growing up, she didn’t say.

    Hinant screened an early work, The Kissy Girls (2006), a kind of home movie that interviews her 11-year-old sister, who admitted to kissing at least ten boys. The video also showed Hinant’s sister—who perhaps exemplifies the sexually precocious “knowing child”—teaching the artist how to dance to a Missy Elliot song. In another series of works, Hinant overlaid grids of ink and Mylar on pages taken from trashy magazines like Us Weekly, pages that show photographs of the former child stars Tori Spelling, Lindsay Lohan, Miley Cyrus, and Amanda Bynes, as well as the those of television personalities Kourtney and Khloé Kardashian. “The grid is a utopic space,” Hinant said mysteriously, “where one line does not have more value than another.”

    Cindy Hinant, one image from Women, 2011, C-print, 5 x 7 in. (artwork © Cindy Hinant)

    As moderator, Battista tried to create a conversation around art, gender, and fashion, and on the body as a site for consumption. In the mass media “we see images not of girls,” she said, “but of capitalism.” McQuilkin’s students at New York University believe that we live in a postgender time, but she still finds images as problems, which she attributed to being older and wiser. Hinant pointed out sexism in measures of artistic success: “If Carolee Schneemann wasn’t a babe, she wouldn’t have made it in the art world.” (In 2011 Hinant made C-prints of cropped appropriated images of the bare breasts of artists such as Schneemann, Yoko Ono, and Hannah Wilke.) Battista argued that male artists Richard Phillips and Richard Prince make work about female celebrity and noted that the singer and producer Pharrell Williams organized an exhibition called G I R L for Galerie Perrotin in Paris, on view when his “date rapey” song with Robin Thicke, “Blurred Lines,” became a smash hit. Though Williams publicly calls himself a feminist, Battista said, he practices “strategic misogyny” elsewhere.

    Kathy Battista (left) moderates the conversation (photograph by Christopher Howard)

    During the audience Q&A, someone said that, when understanding feminism, some take a strictly economic view, which demonizes mothers who stay at home to raise children. An audience member made a comment that I interpreted as “It’s 2015—what the fuck.” Battista said that having children takes years off the lives of artists and academics, based on anecdotal, personal experience. Both artists recoiled at the term “girl” when asked to participate on today’s panel, but in 2006 interview McQuilkin was much more forthcoming with her attraction to adolescence—but she also said that she has moved on.2 The only time the “girl versus women” debate surfaced what when McQuilkin said she had no problem referring to a male-dominated art world as a “boy’s club” because the power dynamic is different.

    If I were moderating the discussion, I’d ask the artists about authenticity, imaginative play, and feelings of immortality, among other topics. For instance, can older men to portray girls in contemporary art without being total creeps? Are depictions of girls by women the only acceptable kind of representation? Growing up, McQuilkin lived in a bedroom “curated “by her mother, like a dollhouse. By contrast, her brother taped Metallica posters to his walls. “The maid didn’t go in there,” she said, without irony. How are gender roles inscribed across race, class, and nations?

    Adolescent studies in disciplines like psychology and sociology are rich, and so is literature—Lewis Carroll’s story Alice’s Adventures in Wonderland (1865) and Vladimir Nabokov’s novel Lolita (1955) are touchstones. But the subject has been little examined in visual art apart from a collection of essays in Girls! Girls! Girls! in Contemporary Art (2011), edited by Catharine Grant and Lori Waxman. The book argues that the art world’s fascination in girls peaked in 1999, the year in which a photography exhibition called Another Girl, Another Planet took place at the gallery Lawrence Rubin-Greenberg Van Doren, yet interest in young women in popular culture—from songs by the Beatles (“I Saw Her Standing There”) and the Rolling Stones (“Stray Cat Blues”) to the Larry Clark film Kids (1996) to Lena Dunham’s television show Girls—is decades old and continues to grow.

    Anna Gaskell, untitled #26 (override), from the series wonder, 1997, chromogenic print, 19 3/8 x 23 ⅝ in (artwork © Anna Gaskell)

    I would argue that the same is true in the art world, but the panelists neglected to discuss other artists making work about girls, such as Anna Gaskell (who once assisted Sally Mann), Laurel Nakadate, Collier Schorr, and Sue de Beer (for whom McQuilkin has worked). There’s something repulsive in how Erin M. Riley cranks out tapestries of scantily clad teen girls taking selfies in the bathroom mirror, but images of them are hugely popular on Instagram. What about historical figures such as Balthus and Edgar Degas, or contemporaries like Ryan McGinley and Richard Kern? As an artist who specializes in nude pictures of young (but legal) women, Kern practically lives Matthew McConaughey’s famous line in the movie Dazed and Confused: “That’s what I love about these high school girls, man. I get older; they stay the same age.” Should why is the representation of “girls” in contemporary art a subject stuck in perennial adolescence?

    In Terms Of count: 1.


    1 McQuilkin cited the book Preliminary Materials for a Theory of the Young-Girl (1999), written by a collective of French artists and activists under the name Tiqqun, as an influence.

    2 Ana Finel Honigman, “Overwhelming Life,” Artnet Magazine, March 29, 2006.

  • Hitting Rock Bottom

    From the Bottom Up: Rethinking Art Galleries in a Commodity- and Event-Dominated Ecosystem
    Friday, March 7, 2014
    Armory Show, Open Forum, New York, NY

    “Welcome to the Armory Show TED Talks,” joked Christian Viveros-Fauné, a New York–based art critic who was the moderator of today’s panel. He said that everyone onstage for “From the Bottom Up: Rethinking Art Galleries in a Commodity and Event Dominated Ecosystem” is or was involved in exhibiting in a gallery situation or with an art fair, except for Georgina Adam, a columnist for the Financial Times and BBC.com and an editor-at-large for the Art Newspaper.[1] If only the panel had been, like a TED Talk, uplifting and inspirational. When the dust settled, the speakers neither established a historical assessment of the art fair’s ascendance over the past twenty years, nor did they interrogate—and I choose this word purposefully because of Viveros-Fauné recent cynical, under researched rants—the perceived state of the art market and art world.[2] While I recognize the panelists witnessed the rise of the art fair firsthand, their recollections of the recent past were grounded in anecdote, hearsay, and received wisdom.

    History of Art Fairs

    In 1970 art fairs took place in Cologne, Basel, and Antwerp, Viveros-Fauné claimed. By Viveros-Fauné’s count, 55 art fairs were held in 2001, 68 in 2005, 189 in 2011, and 300 in 2014. Galleries, which he said now number about 300,000 worldwide, need the art fair to sell work. I wondered where these figures came from and how a “gallery” is defined. The first Art Basel Miami Beach would have been held in December 2001, Viveros-Fauné recalled, but it was canceled because of September 11–related complications. An upstart group called Fast Forward couldn’t afford to back down that year and consequently hosted the “first” art fair in south Florida.[3] Viveros-Fauné and Kavi Gupta, director and owner of Kavi Gupta Gallery in Chicago and Berlin, participated in Fast Forward that year. “It grew exponentially overnight,” Gupta remarked. Collectors back then, he noted, were more enthused about finding new art than in securing investments. Adam said that she attended her first Miami art-fair week in 2003, watching from the sidelines as a reporter. The art-market boom, when collectors ran like greyhounds to the hot booths immediately after the fair gates opened to meet their prearranged five-minute reserve, took place through 2007. The Great Recession curtailed this heated contest, temporarily.

    Golden Years

    Viveros-Fauné asked the panelists to talk about those golden years. Darren Flook, cofounder of the Independent Art Fair and formerly director of HOTEL, a gallery he operated with Christabel Stewart, made his first appearance at Zoo Art Fair in 2004. His London gallery, located in a first-floor apartment, was visited only by other artists and magazine people. He did not meet collectors with cash until he showed at Zoo: “We didn’t know those kinds of people—doctors in Cologne, [various types of professionals] in Los Angeles—that didn’t come to East London.” Carlos Durán, the director and owner of Galeria Senda and a cofounder of LOOP, a fair for video art, entered the art world in Barcelona in 1992. His gallery eventually moved into the German and French art-fair circuit. “I’ve been watching this monster grow,” he said. “I’m part of the monster[’s] … foot.” The joke fell flat footed.

    The growth of art fairs has been rapid and marvelous over the first decade of the twenty-first century. Viveros-Fauné described the bidding wars over works of art, with people shouting higher prices over other people’s shoulders. “It was ridiculous—but it felt good at the time,” he said as he reminisced about his past life as an art dealer for Roebling Hall. He turned to Gupta and asked, “When did the idea for Volta come on?” After doing his first NADA fair, the Chicagoan replied. (They are talking about Volta in Basel, founded in 2005, not the New York event, first held in 2008. Volta in both cities focus on solo and two-person booths.) Gupta felt he was filling a need for galleries that were doing important things but hadn’t flagged the attention of patrons and museums. Viveros-Fauné asked him to describe the environment for galleries. At the time, Gupta responded, there was no Frieze Art Fair, and Art Basel was very small—primarily New York galleries showed there. Apartment galleries were gaining traction and attention, he remembered, as well as young galleries in Chelsea, Los Angeles, and London.

    Despite this first-hand knowledge of recent history, Viveros-Fauné and his speakers did little to establish the basic facts or a straight chronology for art fairs, pulling counts of galleries and fairs from thin air. Perhaps an intrepid scholar will take up the task, connecting our current situation to the Parisian salons and Refusé exhibitions of the late nineteenth century and to the Salon and Gallery Cubists of the early twentieth.

    Helen Allen, the founder and principal of Allen/Cooper Enterprises and Site/109, grounded her observations in the 1990s, an era when [younger] galleries were getting locked out of the bigger fairs. The Armory Show was founded by dealers rejected by the Art Dealers Association of America’s annual Art Show. The process is cyclical, and everyone tells the same story. The received wisdom is that galleries prove their reliability by showing up at art fairs for three consecutive years for face time with collectors. The art-fair model resembles the farm system of professional baseball: dealers play in several tiers of minor leagues before hitting the majors. Flook shared his experience putting together the Independent Art Fair, which he founded with the New York dealer Elizabeth Dee in 2009. Their approach was stripped down: Independent got rid of the sales catalogue (with phone numbers for galleries), the VIP benefits, and the walled booths and worked backward. The focus was on exhibiting art, and people like the approach and format.

    Viveros-Fauné asked his panelists about sales. How do they look now compared to 2002 or 2003? Flook said he sold work at the fairs but not from the gallery’s physical location. But, he added, dealers who sold out their booth were “talking about a mystical city far away,” as if this kind of economic success were a myth. “An El Dorado,” replied Viveros-Fauné. “With bad food,” Flook continued. “Rice and beans,” topped the critic. I understood this exchange to mean that dealers inflate their business activity at art fairs—they fake it till they make it. Half of Durán’s sales in 2008 came from his gallery, he said, and the other half from fairs. Now the percentage is 85/15—the fairs dominate. He mysteriously thinks this tendency will change, or he hopes it will change. Regardless, Durán has become more selective about the fairs he participates in, and further hones his program. Adam believes that art fairs should serve the dealer but that dealers cannot sustain the rigorous schedule of international events. “I’ve been told that galleries are pulling back,” she said. Flook knew that New York didn’t need another art fair but felt he had something to add to the dialogue. Allen pointed out the obvious: artists are pressured to produce work for fairs—gasp!

    Brick and Mortar Spaces

    Are we in the twilight of the brick-and-mortar gallery? Not yet. Allen confirmed that art fairs don’t accept exhibitors that don’t maintain a physical space. Flook argued that galleries are social, conversational, and idea-charged spaces that foreground the “placement of certain objects by individuals,” or something like that. When pressed by Viveros-Fauné, Flook said that the Independent would accept a group without a gallery as long as that group had a social structure, whether online or off, that generated dialogue.

    At fairs, art is seen for four days, or as a JPEG, Viveros-Fauné disclosed, before it enters the collector’s castle. He wondered where if dialogue is happening there. As a journalist, Adam doesn’t write about art fairs, whose crowded booth format and brief encounters with objects “put enormous demands on viewers.” Perhaps she hasn’t been to Chelsea lately, where visitors may spend all of two minutes viewing a show before strolling to the next gallery. The most important aspect of fairs, she concluded, is a dealer choosing to represent an artist shown by another dealer. Unpacking this echo chamber of consensus would take some time. Flook made an asinine claim that “art is an expensive product no one really needs,” taking an incredibly narrow view of art.

    Most people would agree that art fairs are hamster wheels—so much energy is expended for so little yield. Someone brought up an article by Adam Gopnik—actually written by his brother Blake—that quoted the former art dealer Nicole Klagsbrun: “stop it.”[4] What can the lovers and sellers of art do? Allen described friends who are closing their gallery to start a residency (and also placing their artists with other galleries). Artists are getting into museum shows as a result. Flook witnessed the spectacular bust of a gallery (what it his own?). But with “a certain affection for empty buildings,” he cannot help but to fantasize about their potential when looking through the windows of them when walking by them. He pondered aloud about running a business without making money. “I wish,” fawned Viveros-Fauné wistfully, “there were more of you.”

    Financial Speculation

    Allen commented (again) on the love of art versus buying for investment, but there is money to be made and attention to seek. Art magazines have advertisements from not only galleries but also “BMW commercials and fashion commodity,” she said. Publications, however, have accepted publicity dollars from nonart business for decades. Viveros-Fauné affirmed Allen’s notion of art as financial instrument, finding a correlation between the financial and art worlds, which is “the huge, massive elephant” in the room. Adam linked luxury goods such as haute couture to the top end of the art market, where “there you’ve got commodification—there’s no doubt. The question is how you deal with it.” Viveros-Fauné also cited a rise in art crime as an indication of pecuniary worth, without providing police reports. Adam noted an increase in art litigation. Viveros-Fauné said that the public looks at us [who?] as the 1 percent, no matter how wonderful everyone on the panel is. Speculation has been an art-world subject for over sixty years—if not longer—and the panelists talk about it as if it were something new.

    The panel has identified the problematic areas—really!—and then discussed the changes that must be made. A recent Huffington Post article “paints a really bleak picture,” Viveros-Fauné cried. We complain about a model that works, Gupta said. What about a return to art for art’s sake? “I don’t know,” Gupta conceded. Viveros-Fauné demanded that art should not be sold to speculators or to people younger than thirty-five years of age. What a meanie he is, with all those rules!

    Durán said there are significant issues with big galleries, when an artist’s career rises. Viveros-Fauné wondered what happens to the middle tier, as if he was a politician wooing middle-class votes. Allen said that middle-tier galleries close when bigger galleries poach their artists. What happens, she asked, when artists are asked to represent a country [in an international biennial]? Can a small or mid-sized gallery come up with $300,000 to fund the project? I wonder why an invitation to exhibit in a major international showcase doesn’t come with funding for the artist, or if artists at such a high level must still work for exposure.

    In many businesses in America, people change jobs regularly. Say I work for a company for five years and get a better offer for my services somewhere else. Do I take that job, which has more money and better opportunities? Why is it an ethical issue when an artist jumps ship? Does employment by art galleries offer the same kind of job security and opportunities for promotion that a corporation does? When you think about it, have artists ever been company or union men? Flook said job-hopping happens so quickly, so often, and that younger artists just don’t understand why some old guy would have a moral or ethical issue with this. Artists have a “corporation me” attitude that was unthinkable twenty years ago. Yet, Flook conceded, “You can’t really argue against it.” Applications for art fairs cost big bucks, which steer the odds toward the bigger gallery, which will win. Again, a myopic understanding of business world that pretty much anyone with a job is a part of fails because the art-world folks can’t see beyond their little sphere.

    A self-identified businessman and art collector in the audience said whether it was art or a cheeseburger, he wants “relative value” for his money. The art fair, he continued, is a remarkably inefficient way to acquire art—but didn’t explain why. He wants art and access to artists (I think), but he doesn’t want to run in and out of galleries. It seemed like collecting wasn’t exactly a leisure activity for him. Gupta said that fairs are filtering systems run by the people who spend time with art twenty-four/seven. But he also encouraged collectors to visit alternative and artist-run spaces. Keeping up with contemporary art takes a lot of time.

    Possible Solutions (Again)

    Flook wondered what success is and how do we measure it. Value self-corrects itself, he said. Okay. The artist Theaster Gates does marvelous things with money, Viveros-Fauné said, working on projects that don’t always produce objects for sale via Gupta’s gallery. It’s an interesting model for people to wrap their head around, he marveled, seemingly unaware of the rich history of dealers, gallerists, and curators, from Seth Siegelaub to Robert Nickas, who have long operated as art dealers without a gallery. Others, such as Virginia Dwan, John Gibson, and Howard Wise, have found a way to sell art made outside, and can’t be presented in, the white cube. Progressive minds in the early 1970s were predicting the end of brick-and-mortar spaces, yet today’s dealers continue to marvel at the potential of the idea.[5] I am not suggesting that an art dealer needs to know the history of the business, but commercial art galleries are not terribly old—one hundred years or so, right? The historical amnesia exhibited by the panelists was astounding.

    Durán said Brazilian galleries are sharing costs instead competing against each other. Perhaps galleries can run careers like the music industry, he offered, presumably like agents and managers instead of record companies, whose twentieth-century business models have floundered over the past fifteen years. In a conservative move, Durán suggested people become antiglobal and get back to their roots, cultivating audiences for your shows, returning to the good old days of slow culture that had disappeared with the rise of the art-fair monster. Allen mumbled something about travel, the internet, phones, always being connected, and having to respond immediately. People today don’t experience experiences in person: “They’re looking at sunsets through the Instagram app,” she astutely and stunningly observed. Flook countered by saying that, in his personal survey, people won’t pay for songs and films but will shell out $200 for a live show. Or $40 for an art fair, which is this year’s admission for the Armory Show.

    In Terms Of count: 3.


    [1] The panel was presented by an organization called Talking Galleries, the International Platform for Gallerists.

    [2] See, for example, Christian Viveros-Fauné, “How Uptown Money Kills Downtown Art,” Village Voice, February 6, 2013; and “Art’s Big, Dirty Secret,” Village Voice, January 1, 2014.

    [3] Fast Forward, Kavi Gupta and Viveros-Fauné claimed, evolved into the New Art Dealers Association, or NADA.

    [4] Blake Gopnik, “Great Art Needs an Audience,” Art Newspaper, February 13, 2014. For more on Nicole Klagsbrun closing her gallery, see Charlotte Burns, “Nicole Klagsbrun to Close Gallery after 30 Years in the Business,” Art Newspaper, March 28, 2013.

    [5] The April 1971 issue of Arts magazine devoted its entire editorial content to galleries to describe their approach, strategies, and thoughts.

    Read

    Charlie Finch, “Survival Strategies,” Artnet, January 12, 2009.

    Steven Zevitas, “The Things We Think and Do Not Say, or Why the Art World Is in Trouble,” Huffington Post, February 28, 2014.

  • Stick to Your Gunns

    In Conversation: Tim Gunn and Valerie Steele
    Thursday, January 30, 2014
    Brooklyn Museum, Iris and B. Gerald Cantor Auditorium, Brooklyn, NY

    Tim Gunn with suit and scissors

    When Tim Gunn was writing his first book, Tim Gunn: A Guide to Quality, Taste, and Style (2007), the designer Diane von Furstenberg told him to never lose his voice as an educator. Gunn, a fashion consultant and the cohost of the television program Project Runway, had been struggling with the assignment of writing a self-help, makeover-oriented book instead of a history of fashion, which he originally wanted to do. He hated books about dressing and body types. Gunn must have taken the advice he often gives to others—trust your gut and your instincts and know who you are—and he pulled through. In other words, he made it work.

    Mentoring and education describe not only Gunn’s role on Project Runway and its spinoff show, Under the Gunn; they also form the bedrock of his entire career. During a freewheeling conversation at the Brooklyn Museum with Valerie Steele, a pioneer of fashion studies, director and chief curator of the Museum at the Fashion Institute of Technology (FIT), and the owner of a Akris handbag (which sat by her chair onstage), Gunn recalled how he arrived in New York in the early 1980s to teach at Parson’s School of Fashion. From then until 2007 he “wore a lot of hats,” he said, serving as a teacher, chair, and associate dean. Because the school’s administration didn’t want students to be influenced by anything—an inexplicable position in a highly diverse, interdisciplinary creative field—Parsons offered neither courses in fashion history nor classes in computer design until the late 1990s, when Gunn helped to rewrite the program’s curriculum and change the institutional culture, which hadn’t deviated much in over forty years. At the time, he noted, designers such as Donna Karan, Ralph Lauren, and Calvin Klein had dominated American fashion. Adventurous students must have been starving to innovate, and Gunn helped them burst their seams.

    Steele asked Gunn how he liked the Jean-Paul Gaultier show at the Brooklyn Museum. Gunn delighted in the fine line between fashion and costume, the freaky mannequins, and the sensory enticement (which, he noted, stopped short of sensory assault). Gunn quizzed Steele about her most recent exhibition at the Museum at FIT, A Queer History of Fashion: From the Closet to the Catwalk, finding it surprising that no one had done a “gays in fashion” show before. Steele talked about the show’s website, Facebook page, and syllabi for audiences and then relayed a story about giving a talk in Saint Petersburg, Russia, where she was told to not speak on gay propaganda. (Her son laughed, saying “You’ll be in jail next to Pussy Riot”; Steele will “hold out for vodka and caviar” instead of bread and water.) Gunn laughed, “If you’re [a man] in the fashion industry, I’m going to assume you’re gay unless told otherwise.” Steele had a full house for her talk in Russia.

    Tim Gunn and Valerie Steele (photograph by the Brooklyn Museum)

    Gunn and Steele’s conversation moved quickly. The rapport between Gunn and Steele was loose and friendly, as if they’ve known each other for years. Sometimes the jokes felt scripted, as if the conversation were taking place on a minimally rehearsed television talk show for which the two played both the host and the guest. Steele editorialized on the trouble of fast fashion: the speed at which trends move from the catwalk to retails stores such as H&M, Forever 21, and Zara. She also declared Fashion Week, during which high-end designers debut their collections, to be dated. Gunn agreed that the event, which is held multiple times a year around the world, is a “dusty anachronism.” Steele would love a turn toward slow fashion, like the trend of slow food, which takes advantage of regional and seasonal varieties of ingredients and their traditional preparation. Gunn noted that we don’t want junk but are still budget minded. After Steele complimented him on his suit, he recommended Suit Supply—“it sounds like Dress Barn,” he said, but is a Dutch company found throughout Europe that makes quality clothes (and that also just opened a store in SoHo).

    Scene from episode four of Under the Gunn

    Gunn begged the audience to watch Under the Gunn, which he described as “Project Runway meets The Voice with scissors,” in order to boost the lower-than-expected ratings. The program cast the latest batch of applicants from Project Runway, which is on hiatus due to the cohost Heidi Klum’s absence. “We have way more content for a one-hour show,” he said. His “world-class problem” is: “What story do you tell?” His advice for the emerging designers runs from warning them about the difficulties of creating menswear to not scrapping a project if something goes wrong. When you quit, he implored, “What have you learned?” Gunn encourages the participants to diagnose the problem and prescribe a solution—which is worlds apart from how the art world fetishizes failure. Learning damage control, he urged, is essential.

    After about thirty minutes of conversation, Gunn and Steele answered prewritten questions from the audience, which covered Brooklyn as brand, three-dimensional printing technology for fashion, and fashion icons from the last ten to fifteen years.1 Steele said Daphne Guinness; Gunn picked Helen Mirren, Cate Blanchett, and Anne Hathaway. What has been the most transformative era in fashion? Gunn and Steele agreed on the 1960s right away. From Mad Men styles to paper dresses to vinyl to hippies, that decade, Steele informed us, was the most important for clothing. What country has the most captivating fashion? “France!” exclaimed Steele. “Come on, people!” Gunn agreed but declared “We owe great menswear to London.” And Naples, Steele added.

    Someone asked if we can bring back manufacturing to the United States. If that happens, Steele said, people should expect to pay more for those fashion, warning us that we won’t find those $30 jackets anymore. “We’ve created this problem,” Gunn said, blaming the culture of sales, which I took to mean high-low pricing strategies, where the original, sale, and clearance prices of a garment are considered in advance. He, too, would like to see a revitalized Garment District in Manhattan.

    Tim Gunn and Valerie Steele onstage

    Gunn acknowledged Parsons as his greatest success, and his most defining failure was the end of his long-term relationship in 1982. He was cheated on and dumped, experiences that saved his life and made him who he is today. A thoughtful question asked how young designers with limited resources can break into high fashion. “You know what’s harder?” Gunn mused. “Staying in.” He suggested that young designers work for another, more established designer—like Donna Karan worked for Anne Klein before her own career took off—to find opportunities and to learn about sourcing production, marketing, and buyers. Steele said that most failed designers are undercapitalized. The days when four clients could support a couture house, which happened in the 1920s, she said, are over. Gunn reminded us, “The fashion world is very unforgiving.” Adding to Gunn’s suggestion, Steele recommended that a young designer should find a “posse” to work with: a photographer, a make-up artist, a hair stylist, and the like, but stopped short of calling for collective labor practices.

    Damien Hirst at Sotheby’s (photograph by Felix Clay)

    Gunn called out retailers for moving in directions that would squeeze out designers. A store like Macy’s may eventually dissolve brand names, he predicted, and create a private label—it’s cheaper for a retailer to design, create, and sell clothes in house.2 The work of designers wouldn’t disappear from the department store, he continued, but would rent space in them. This latter idea resembles in part the model for art fairs, which typically rent space in convention centers and other large public venues for commercial events to individual galleries, who sell works from their stable of artists. Using Gunn’s forecast, it would not be inconceivable for art fairs to begin representing—or more specifically, selling the work of—artists, cutting out the middle-man dealers entirely, not unlike how Damien Hirst circumvented galleries and dealers to peddle his wares directly with the auction house Sotheby’s, in 2008.

    Unlike painting, sculpture, and photography, clothing designs cannot be copyrighted, which situates fashion designers in a precarious position in which knock-offs plague the high-end market. Advocating a Design Piracy Prohibition Act on Capitol Hill, Gunn believed, might help slow down fast fashion, preventing retail supply chains from replicating haute couture in down-market stores. Yet Americans are a nation of copiers, he said, borrowing looks from French styles through World War II. A bill would “grandfather out” all current design, such as von Furstenberg’s wrap dresses, but I’m not sure if he meant that iconic designs would fall under copyright or be released into the public domain. Another pressing issue, he continued, is counterfeits: a single Asian factory will manufacture a blue Liz Claiborne bag and ship it on the same boat to American as the same purse without the label, each having different destinations. Whether the problem is with trademarks or with identical products sold for radically different prices, he didn’t say. The art world also has issues with authenticity and reproduction that are too numerous to enumerate here.


    1 During her introduction of the event Lisa Small, coordinating curator of The Fashion World of Jean Paul Gaultier: From the Sidewalk to the Catwalk, asked the audience to write their questions for the speakers on small cards, which were then collected and read to Gunn and Steele. Moderators who wish to upgrade the quality of their Q&A sessions—and eliminate the contribution of panel attendees who ramble for five or ten minutes before ending with the dreaded confession of “I guess that’s more of a comment than a question”—should begin this practice

    2 In an exact quote, Gunn said, “I predict that with a huge, gigantic store like Macy’s, you’re going to see all of the individual designer brands disappear, the whole place is going to be privately owned. It’ll all be designed internally and you will see the private brands return.” David Bologna, “Tim Gunn, Valerie Steele Together in Conversation at Brooklyn Museum,” Washington Square News, January 31, 2014.

    In Terms Of count: 0.

    Read

    Amy Affronti, “Tim Gunn and Superbowl Weekend,” Denim and Dots, February 5, 2014.

    Kristen Bateman, “Tim Gunn on Everything: Highlights of the Brooklyn Museum Talk,” Harper’s Bazaar, January 31, 2014.

    Maria Boblia, “Tim Gunn Promises His New Spinoff Show Will Get Better,” Fashionista, January 31, 2014.

    David Bologna, “Tim Gunn, Valerie Steele Together in Conversation at Brooklyn Museum,” Washington Square News, January 31, 2014.

    Zina Codita, “Jean Paul Gaultier Is ‘Frenchier Than French’,” QT Quoture, February 10, 2014.

    Alexis Morrison-Wynter, “In Conversation: A Conversation with Tim Gunn and Valerie Steele,” Caneva, February 6, 2014.