Mostly written in March 2015, this essay was completed and published during a November 2015 residency at the Luminary in Saint Louis, Missouri.
Robert BarryWednesday, March 11, 2015 Judith Zabar Visiting Artist Lecture 205 Hudson Street Gallery, Hunter College, City University of New York, MFA Campus, New York
You know how lyrics from pop songs look trite and sometimes embarrassing when written down, but come alive convincingly when performed? It’s the same for artist’s talks. Some excel when presenting in public. If an artist is charismatic, unremarkable work becomes good and good work becomes great. The opposite is also true: interesting work can come across as ordinary.
The renowned first-generation Conceptualist Robert Barry is one of those artists whose work—which explores speech, memory, light, time, belief, anticipation, fragility, making connections, and states of flux and change—shines when interpretations are expanded on by others. It’s not that he’s inarticulate. Far from it—the artist speaks clearly, in a straightforward manner. But there was a lack of excitement to his reflections on a six-decade career during a lecture at the Hunter College Art Galleries, held in conjunction with the retrospective Robert Barry: All the things I know … 1962 to the present. His discussion about old and new works revealed no earthshaking revelations but offered plenty to remind you of the humanity behind the brainy work you read about in art-history books.
Born in the Bronx in 1936—and he still has the accent to prove it—Barry received two degrees at Hunter College, earning a BFA in 1957 and an MA in 1963.1 As a student, he took classes with the renowned scholar and curator William Rubin; the artist Robert Motherwell was his advisor. The art department was impressive: William Baziotes taught watercolor, Ray Parker taught oil painting, and Tony Smith taught in a three-piece suit. After Barry obtained his terminal degree, he was hired as a professor at Hunter by Eugene C. Goossen, an art critic, historian, and curator who was the department chair. Barry taught there from 1964 to 1979, a job he admitted made it easy for him to avoid producing art commodities to support his practice.
Robert Barry speaks to an audience at Hunter College (photograph by Christopher Howard)
Like many Conceptualists, Barry started out as a painter, and the exhibition’s oldest work is a painting of gridded red and black squares, a student piece from 1962. By the end of the decade, his attitude toward art changed, and he began working with ephemeral, invisible, and nonart materials, such as typewritten statements like “All the things I know but of which I am not at the moment thinking—1:36 p.m.; June 15, 1969.” He also experimented with electromagnetic waves, with pieces that triggered metaphysical thoughts from scientific concepts. “The most powerful things in the world were invisible,” Barry said regarding Electromagnetic Energy Field (1968), which is “a battery-powered transmitter encased in a nondescript metal box [that] sends out waves of energy, filling the gallery space with an invisible, immeasurable, but nonetheless real force.”2 With a sound “kind of like a whistle,” Electromagnetic Energy Field was as large as its audible range. Carrier Wave (1968–69), Barry said, blots out all other signals in the area. The artist’s father, who was an electrical engineer (and a disk jockey in the 1940s, using his own equipment), made the radio-wave boxes for his son’s art projects.3 At the time, the artist revealed, a telekinetic institute operated near the 57th Street galleries in Manhattan where he first showed these pieces, so he knew he was in the right area.
“I used to call galleries ‘cemeteries,’” Barry said confidently, and several classic works examined art-world mechanics. When dealers contacted him for shows, he told them, “Well, right now I’m closing galleries.” His Closed Gallery (1969) was first done at Eugenia Butler’s space in Los Angeles, and also in Amsterdam and Turin. “Lock the door,” he joked. “Don’t let anybody in.” The public was notified of the negated exhibitions by postcard.
Before the lecture, the Hunter professor Joachim Pissarro discussed Robert Barry’s exhibition in the galleries; Robert Barry is on the far left (photograph by Christopher Howard)
Conceptual artists notoriously pillaged spheres of knowledge outside the domain of fine art. Barry noticed the beautiful Greek names of the noble gases, which are elements on the periodic table that rarely interact with other elements or change chemically. For one his best-known works, Inert Gas Series: Helium, Neon, Argon, Krypton, Xenon, from a Measured Volume to Indefinite Expansion (1969), Barry purchased glass containers of these gases from a distributor that worked with schools and, with his dealer Seth Siegelaub, drove a rented Mercedes convertible into the Mohave Desert, where he laid the containers on newspaper and smashed them with a hammer. He smashed more bottles of gas at a Beverly Hills hotel. Siegelaub wanted to document things—these works are typically shown as typeset text and black-and-white photographs in frames—but Barry did not. Nearly fifty years later, the many cubic feet of neon, xenon, and other gases that he released are still floating in the Earth’s atmosphere, somewhere.
“Barry does not work with words; he communicates conditions.” So wrote the critic and curator Lucy R. Lippard. One of these conditions, based on trust and agreement, is evident a class assignment for students that Barry sent to David Askevold at the Nova Scotia College of Art and Design in 1969:
The students will gather together in a group and decide on a single common idea. The idea can be of any nature, simple or complex. This idea will be known only to the members of the group. You or I will not know it. The piece will remain in existence as long as the idea remains in the confines of the group. If just one student unknown to anyone else at any time, informs someone outside the group the piece will cease to exist. It may exist for a few seconds or it may go on indefinitely, depending on the human nature of the participating students. We may never know when or if the piece comes to an end.
It’s true—nobody is sure if the secret was revealed immediately, as one account goes, or forgotten, as goes another. In a way, misinformation is part of the piece. “I’m not even sure this is a piece,” Barry conceded. “It’s about the fragility of ideas…. It’s life. That’s what life is about.” Two older works received attention during tonight’s lecture: Robert Barry Presents Three Shows and a Review by Lucy R. Lippard (1971) and Marcus Piece (1970). For the former, Lippard wrote a short essay about Barry’s work that, with a collection of index cards that described other pieces she included in other exhibitions, formed a show at Yvon Lambert Gallery in Paris. Another text-based piece quoted the philosopher Herbert Marcuse: “A place to which we can come and for a while ‘be free to think about what we are going to do.’” Barry’s strategy was “to plagiarize his idea and make art from it.”
Installation view of Robert Barry’s Red Cross (2008) at Yvon Lambert Gallery in 2009
Barry’s work since the 1970s has been more oblique: collections of words that are read out loud, drawn or stickered directly on walls, appear in paintings, are cast in acrylic, or projected onto the floor. The words he chooses typically express states of being and abstract actions—and he rarely employs nouns. In the Hunter College exhibition, Barry placed transparent vinyl letters on the windows facing Canal Street. His videos are likewise impressionistic, such as one he filmed on a train and in the Centre Pompidou–Metz in France. It’s easy to understand how critics and historians tend to focus on Barry’s early work, because his production from the last thirty years requires viewers to engage more, to be active participants in shaping meaning.
If I were conducting an interview with Barry, I would ask him about these more recent works, skipping over the 1960s stuff that many people know.4 But that is not what Max Weintraub, an adjunct professor at Hunter and the exhibition’s cocurator, did when he joined the artist onstage for a lackluster dialogue. Weintraub asked about topics already covered in Barry’s lecture, such as the mechanics of the art world, so maybe he hadn’t been paying attention. The professor asked an asinine question about blurred authorship of Three Shows and a Review: “Did it occur to you that [Lippard] was doing a Robert Barry?” “No,” the artist responded. Barry and Lippard had conversations, and her writing contribution was perfect. Weintraub did get Barry to talk more about the Closed Gallery pieces, including the one in Los Angeles that employed two old ladies from a telephone answering service in a little office on Sunset Boulevard.
Max Weinberg and Robert Barry talk (photograph by Christopher Howard)
An audience member asked about the difference between a serious work of Conceptual art and a joke—a great question but one left answered. Barry said he needed specific works to compare because he doesn’t like generalities. (The questioner did not give examples.) “‘Conceptual’ is a bad word,” another attendee commented. “Is there one you prefer?” “No,” Barry responded. There’s always something physical about art, he said, though using the term is a convenience and valuable because “you get into shows.” It is rare that an artist cites the benefits of labels and categories. Conceptual art is tangible in other ways. Barry urged artists in the audience that “you should get something for your labor” and “you can’t give it away.” He got over that attitude. His work is valuable.
In Terms Of count: 2.
1 According to a 2010 Archives of American Art interview with Robert Barry, what is now Lehman College in the Bronx was part of Hunter College.
3 Barry explained: “My dad gave me a hand, making up these little transmitters that sent out a signal. If you put one in the gallery, and also had a portable radio turned to that frequency, it gave off a whistle. I don’t think my dad had any idea how this connected to art or my drawing, but he had fun doing it.” Barry, quoted in Benjamin Genocchio, “A Career Built on Exploring the Boundaries of Art,” New York Times, November 30, 2003.
3 For criticism on his recent work, see my Artforum.com review of Barry’s 2009 exhibition at Yvon Lambert Gallery in New York.
In March 2014, the economics journalist Catherine Rampell crunched numbers from an online US Department of Education tool that collected data on college costs. Her results were stunning. After “subtracting the average amount of government and institutional grant/scholarship aid” for private four-year nonprofit colleges and universities, she determined that “seven of the top 10 most expensive schools are art schools or conservatories of some kind.”1 These included the familiar institutions: the School of the Art Institute of Chicago, California Institute of the Arts (CalArts), and the San Francisco Art Institute. What’s more, two others on her list—the New School and New York University—offer numerous degrees in the arts.2 Tuition and required fees for the top ten range from $36,032 to $42,882 a year—which doesn’t include room, board, and related nonacademic expenses. Keep in mind that these are undergraduate degrees—master’s and doctoral degrees run even higher.
It’s no secret that the tuition for all kinds of schools has increased significantly over the last thirty years, and thousands of students take out huge government and private loans to cover their educational expenses. Those armed with BFAs are unlikely to make tons of money right out of the starting gate, as the familiar narrative goes. Yet we live in a time in which euphoric articles pronounce the MFA as the new MBA appear with alarming regularity.3 What should a young artist do?
Coco Fusco finds art-school debt to be unreasonable (photograph by Tal Beery)
Neither alleviating nor preventing student debt was the subject of an informal, passionate lecture by Coco Fusco, an interdisciplinary artist, writer, performer, and visiting associate professor in comparative media studies and writing for 2014–15 at the Massachusetts Institute of Technology. Speaking from her perch in the academic ivory tower, Fusco vented about the debt crisis, pointed fingers at numerous culprits, and found many sympathetic listeners. (She was a professor at Columbia University from 2001 to 2008—spending five years in the School of the Arts’ renowned MFA program—and following that was director of intermedia initiatives at Parsons the New School for Design from 2008 to 2013). Fusco was a “lone wolf in the wilderness” while teaching at Columbia during the boom Bush years, said Noah Fischer, a former student of hers and a founder of Occupy Museums, the group that sponsored her lecture and was participating in Momenta Art’s exhibition Work It Out.
A year has passed since Modern Painters published Fusco’s essay “Debating an MFA? The Lowdown on Art School Risks and Returns” in its December 2013 issue. For the article Fusco gathered anecdotal knowledge from conversations with students, arguing that debt influences the kind of art a person makes after graduation, that schools use recruiters, and that art theory influences students, for better or worse. While “Debating an MFA?” focused on expensive graduate programs, tonight’s forty-five-minute talk made few distinctions between bachelor’s and master’s degrees and interchangeably addressed art schools, liberal-arts colleges, and research universities. As a result, the targets of her accusations were confused, perhaps deliberately so for rhetorical effect, leaving me without a solid grasp of the problem. It felt like the mark in Three Card Monte.
Cost of the Ticket
The “cost of the ticket” for art school has risen significantly, Fusco said. The 1980s, when she earned her BA and MA, were different. “It’s not that we didn’t borrow money,” she explained. “We didn’t have to borrow as much.” Fusco ended up with “relatively little debt” from her undergraduate education and none for graduate school.4 Back then “school wasn’t the problem—school was the escape,” especially for those riding out tough economic times. Waitressing lunch shifts for four hours a day after first finishing school, Fusco said she was poor but had time for art, and even worked for other artists for free. Needless to say, few can afford this lifestyle today, at least not in New York.
Design schools such as Savannah College of Art and Design and the School of the Art Institute of Chicago figure disproportionately among the institutions that use “predatory lending schemes,” Fusco declared, and the top debtor schools are for-profit institutions. Schools that teach software and web design are “massive factories with debt schemes built into them,” she remarked, and the situation has become intolerable and oppressive. Her information was confusing, since she didn’t explain what these schemes are. Besides, for-profit institutions such as the nationwide chain of Art Institutes or places like Full Sail University teach marketable skills in lucrative creative areas such as web development, video games, and film production.5 Their graduates are hardly knocking on the doors of Chelsea galleries. Fusco left me wanting to know how SCAD and SAIC, which are nonprofit institutions, compare to the for-profits.
In Fusco’s experience, students are battling their parents over money for a collegiate art-school education, and parents are selling property, taking a second mortgage on their homes, and draining their retirement funds to pay for it all. At the same time, schools offer country-club experiences, with lavish dormitories and student centers—not to mention new buildings by starchitects like Thom Mayne and Frank Gehry—to supposedly impress wealthy parents to fork over cash. Paying for such expansions, Fusco said, is higher tuition.
During the first audience Q&A, an older man recommended that artists “show up” and “be weird.” Why even go to art school, he asked, suggesting that we get rid of the middleman and hook up students with working artists through apprenticeships. “That’s the medieval way,” Fusco responded, which “can become free labor for a long time.” Another attendee, the writer Corinna Kirsch of Art F City, wanted to know how we might let parents know about debt in advance. I asked Fusco if she knew how much effort today’s students make to find nonloan funding for their education? What about student complacency regarding tuition increases, questioned another person. Fusco did not have adequate answers. We are at a point when the outrage is over, Fusco had said earlier, and organizing should begin. But the only solution she offered was going to free schools like the Bruce High Quality Foundation University and “others in Los Angeles,” as if these groups offer something comparable to a degree from an accredited institution. It’s disappointing if Bruce High Quality is the only alternative pedagogical project that she knows by name. Fusco can find a rich history of both current and discontinued alternative pedagogical institutions indexed by the TEACHABLE FILE and use Google to discover newer projects making headlines.6
Proliferation of Degrees
The proliferation of degrees at art schools isn’t an expansion of choices, Fusco argued, but an opportunity for schools to procure more students and dispense degrees without providing marketable skills (e.g., fabrication, installation, canvas stretching, and finding your way around a woodshop). Indeed, any subscriber to the Art and Education email list can vouch for the mushrooming of art-degree programs in discourse-based areas such as, for example, the MA in art, education, and community practice at New York University, the MA in social design at Maryland Institute College of Art, or the MA in social documentation at the University of California, Santa Cruz.7 Talkers who don’t make things don’t last long, Fusco warned, even though she acknowledged that she’s a talker artist herself.
It’s more expensive for a school to maintain a glassblowing or ceramics studio, Fusco said, than to provide space for students doing social practice and, in her words, “transdisciplinary design.” While I generally agree with Fusco—it seems likely that programs for socially engaged art, which have multiplied in recent years as the genre gained visibility and respect, are less expensive to operate than programs in studio art—I can’t help but think that academic institutions are places where significant changes in how artists interact with the world take place. While initially frivolous sounding, these new degrees may evolve into progressive incubators for careers that haven’t yet grown mainstream roots. On the other hand, is a $50,000 to $100,000 investment in an experimental, emerging field worth the risk?
Art School Administration
Fusco stated that art schools increasingly operate in a corporate manner, a glib remark evoking the evil ways of vulgar capitalism. Yet pundits have proposed the same thing for ALL of higher education for years, if not decades, and the tedious concept of university-as-business becomes superfluous when considering that any institution that ignores balancing income and expenses will simply not survive. Continuing her blanket dismissals, Fusco claimed that art schools confuse students by promoting themselves as research centers for knowledge production, when in fact these institutions are trade schools focused on technical training. (Didn’t she say earlier that students aren’t being taught usable skills?) “There is no concept of research in trade school,” Fuso said, apparently comparing studying art to vocational training in refrigeration or plumbing. Her line of thought might have served a purpose if she had identified the BFA or the MFA as her target, or even specified the culprits of her critique.
Image illustrating “Debating an MFA? The Lowdown on Art School Risks and Returns,” Coco Fusco’s article from Modern Painters
Art schools devise ways to make the precarious employment of teachers permanent, Fusco continued, saying “It’s way beyond adjuncts now.” In fact, she stated that 90 percent of faculty members at art schools are adjuncts, without providing a source for this figure. “Those contracts have wonderful names,” she joked, “like visiting professor, visiting associate adjunct whatever, the titles go on and on, but the bottom line is that this is about the permanence of impermanence.” Adjunctification is indeed a huge problem across academia and especially in the visual arts. The three art capitals of America—New York, Chicago, and Los Angeles—boast a larger supply of artists, Fusco reported, and therefore teaching is a rough way for them to make a living. She floated the idea of living and working in Kansas City or Iowa City, in Dallas or Houston, but didn’t seem to take that seriously.
A decline in full-time professors, Fusco went on, has adversely affected faculty governance. In addition to being poorly paid, she said, adjuncts lack a political voice within the institution and must placate students and not rock the boat—“it’s about hanging on.” Professional development has also suffered, which has led to teachers using thirty-five-year-old syllabi. “No one should be allowed to do that,” she fumed. Artists are the hardest adjuncts hit, since part-timers in design and architecture usually have day jobs, which affects their political outlook on precarious labor. “They don’t want more obligations,” Fusco said, so it’s hard to win their support for change. Art schools, she told us, employ students in positions where other institutions, such as MIT, have a support staff of unionized professionals. While a federally subsidized work/study program is certainly beneficial for students, I can imagine that not having properly trained people running the darkroom or the print shop to be frustrating.
Because art schools face a dearth of applications from the US and a high turnover of students after one year, Fusco claimed, schools don’t have enough students—that is to say, they don’t have enough students to justify the expense of the legions of administrators who manage the pupils. Therefore an influx of foreigners has populated programs at Pratt Institute, the School of Visual Arts, and CalArts. “Where am I, in Singapore?” she joked at the sea of yellow faces in art schools today. That comment sounded xenophobic, if not racist.
Seductions Strategies and Art Market Collusion
The seduction strategies that recruit students are real, Fusco said, and people aren’t told the truth before entering school—which is that most artists will not make it. (Who are these recruiters?) The lure for the Columbia MFA program in recent years, she said, is that an unidentified department head told students in private conversations that they’ll be rich before they finish school or they’ll hang out with famous art-world people who will help them find money. Fusco also argued that glamorous precarious workers—described by the journalist Riva Seth as “highly educated, skilled professionals who frequently are well compensated but nonetheless lack the security, social benefits or established career trajectories traditionally associated with their professions”—have an illusion of independence.8 Yet the media spin on successful young artists, she warned, fails to acknowledge that artworks bought by collectors who speculate are typically priced less than $10,000 each—hardly a get-rick-quick scheme. Of course, during her talk Fusco assumed—almost arrogantly so—that market success in the commercial art world is the solitary goal of those attending MFA programs. Throughout her talk she avoided discussing any other reason why artists might better themselves through education, leaving no room for other career pursuits.
During the 1970s, Fusco revealed, artists didn’t depend on the market: selling art was unusual and artists found cheap ways to live. Now those artists—whom she identified as male Conceptual artists teaching in higher education—aren’t the ones who can spread an awareness to students of the need for immediate financial returns after graduation. I’m not sure how that observation squares with her other comments. For example, Fusco said that some professor-artists connect their students to the market because that’s all they can offer as teachers. Art dealers visited CalArts in the 1980s to meet the students of Douglas Huebler and John Baldessari, the “spiritual children of the Svengali types” as she put it. And during the 1990s, Fusco continued, dealers visited students at the University of California, San Diego, and Yale University School of Art. It was certainly revealing that, according to the speaker’s anecdotes, the art market had begun invading MFA programs over thirty years ago, that it’s not surprising for gallery owners and collectors to pluck fresh talent from artists still in training.
Debtfair’s contribution to Work It Out at Momenta Art
If a young artist’s goal is to exhibit at galleries like Murray Guy or Reena Spaulings Fine Art, Fusco said, or to show in a booth at a New Art Dealers Alliance art fair, then he or she should consider attending expensive graduate schools. At Columbia, she disclosed, students specialize in networking, socializing, and drinking—and even complained to administrators when Fusco made them read and write. “Those students are like little barracudas,” she groused. “If they could kill me and get to my dealer, they would.”
Since “you’re paying $50,000 a year to be looked at before you even begin your career,” as Fusco claimed, should a prospective student attend a top art school or settle for an MFA program in the hinterlands of America, where he or she might earn a full ride? In the age of $120,000 art degrees, to borrow a slogan from the collective BFAMFAPHD, the latter option is the only sensible choice. Fusco named Arizona State University in Tempe and Carnegie Mellon University in Pittsburgh as possibilities. For an artist interested in technology, she suggested heading to a school with the latest equipment, like Rensselaer Polytechnic Institute, and not to a boutique MFA program that specializes in seminars. I’ve heard that the University of California in Irvine and in Riverside, the University of Florida in Gainesville, and Southern Illinois University in Carbondale all offer generous packages to MFA students. Germany just made higher education free for anyone, Fusco pointed out, and students don’t even have to be citizens. If it’s actually true that “students who go to high-profile schools get a subtle eighteen-month bump after they graduate,” as the critic and adjunct professor Jerry Saltz wrote, then attending a less-prestigious and less-expensive school—and consequently incurring little if any debt—before moving to New York (or wherever) to break into the commercial gallery scene makes a lot of sense.9 This artist will have hundreds of extra dollars a month for studio rent, art supplies, and food.
During the audience Q&A, the artist Kenneth Pietrobono, who like Noah Fischer is involved in Occupy Museums, declared that he turned down a spot in an MFA program at New York University because the cost of attending was too high, despite loan money being available. That was a wise decision. When faced with rising costs for art school and low expectations after graduation, prospective students must recognize that they are adults who are capable of conducting research, seeking counseling, and making their own decisions before accepting tens of thousands of dollars in loan money. They also must recognize the importance of saying no to unfavorable financial situations. But the fact remains that many artists have shackled themselves with huge amounts of debt, and that is a pity.
2 The tenth institution, Beacon College, is a small school in Florida “exclusively serving students with learning disabilities, ADHD, and other learning differences,” according to its homepage.
4 Fusco earned a BA in semiotics from Brown University (1982), an MA in modern thought and literature from Stanford University (1985), and a PhD in art and visual culture from Middlesex University (2005).
7 It’s interesting that all three are MAs, not MFAs. Because these are not terminal degrees, their recipients will not be qualified to teach art at the college or university level.
In her opening remarks for “The World Wide Web at 25: Terms and Conditions” at the art fair Frieze New York, the panel’s moderator Orit Gat remarked that conversation about net neutrality has changed in recent years. Indeed, public awareness regarding the controlling forces behind the delivery infrastructure of the web has risen sharply after two pieces of federal legislation introduced in 2011—the House of Representatives’ Stop Online Piracy Act (SOPA) and Senate’s PROTECT IP Act (PIPA)—failed to develop, along with the “internet blackout” protest on January 28, 2012, and the onslaught of related op-ed pieces over the last couple years.
Reducing the information superhighway to fast and slow lanes would no doubt pave the way to chaos on the roads on which millions of ordinary Americans travel daily. We would witness terrible bottlenecks and breakdowns, insufferable congestion and gridlock, and relentless construction work and impossible detours. If the internet behemoths have their way, Gat warned, “you will stream Netflix faster than you read the New York Times, if Netflix chooses to pay for it.” And the start-ups, the nonprofits, and all those individually maintained websites would presumably stall into obscurity. I wonder, though, how significant net neutrality is for contemporary artists, especially those who work closely with digital media. Based on this panel discussion, the issue doesn’t seem that important, but related topics—such as how the corporatization of the internet affects artists and the definition of postinternet art—are of particular interest.
Oblique view of “The World Wide Web at 25: Terms and Conditions” (photograph by Christopher Howard)
Gat, a writer and editor for Rhizome and WdW Review, quickly gave a chronological history of the web as it intersected with digital art. While working at CERN in Switzerland, the British engineer Tim Berners-Lee invented hypertext transfer protocol (http) in 1989. Internet art grew in the early 1990s, she continued, helped along when US Congress passed the Telecommunications Act of 1996, which greatly expanded online access for many citizens and businesses. Artists have influenced the web’s look and feel as we know it today much more than we realize, Gat said, and that internet and postinternet art developed simultaneously. This makes sense—thinking about Web 2.0, you can’t theorize the massive influence of Facebook and OkCupid, which launched in 2004 and run at full steam today, without considering LiveJournal and the Makeout Club, both founded in 1999 (but now puttering along). Despite the term “post,” Gat insisted, there is no art after the internet. Rather, postinternet art is a product of, and a response to, the changing digital landscape.
The first speaker was Gene McHugh, a writer and curator known for the blog Post Internet, who spoke biographically. The mainstream migration of people to the web, he said, took place in the late 1990s, when he was in high school. “I was an internet addict,” he said. “My identity was as much online as it was a body sitting there typing.” I was relieved McHugh advocated a synthetic view of a person’s relationship to digital culture, instead of trotting out the clichéd internet/IRL divide.
The cover of the print book edition of Gene McHugh’s Post Internet: Notes on the Internet and Art (2011)
McHugh intended Post Internet to explore and connect modes of digital production to modernism and the Pictures Generation—a pretentious approach, he admitted. Modernist terms, he came to realize as the project evolved, are not useful when describing the banal behavior of checking Gmail and social networks and watching cat videos. “The writing was rough, in retrospect,” he said, and also full of young fervor. For Post Internet McHugh deliberately chose the default blog settings, a kind of readymade design that he said created an awareness of the self-publication format. That sounds suspiciously like self-reflexive modernism, like Jean-Luc Godard foregrounding the act of making and watching films. The blog’s domain name contained a short string of numbers (122909a.com), and the posts contained only writing—no embedded links or photos.1 “It’s a certain way to approach the internet” that he said was characteristic of the late 2000s. “If you push it far into this banal realm, it works in an interesting way.”
McHugh explained Guthrie Lonergan’s term “internet aware art” as meaning offline art made with the internet in mind, or art made with an eye toward how it will look online. Considering time as an element, McHugh theorized that multiauthor projects such as the Jogging and Dump.fm, as well as surfing clubs, can be understood as performance, since you can follow this activity online but in real time. He also identified Marisa Olson, Cory Arcangel, and Michael Bell-Smith as artists exploring this kind of art in different ways.
The second speaker, the artist and writer Tyler Coburn, wanted to define postinternet, and especially that nagging prefix “post.” Instead, he read a formal, polemical, and somewhat difficult-to-follow artist’s statement that addressed the art market and art history. “The current market for postinternet art,” Coburn claimed, “is nothing if not robust.” He was less optimistic about periodization, which constricts some artists and renders others illegible. I don’t, however, find it unreasonable to group together similar artists and their work for the sake of convenience, acknowledging, of course, that such categorization doesn’t always make sense at a granular level. As problematic as they might be, terms like Cubism, Minimalism, and Abstract Expressionism simply work. As much the term postinternet makes its supporters anxious, it still allows them to slide their work into a relevant discourse.
Regarding his own critical practice, Coburn firmly stated: “My work attempts to disenchant the dominant metaphors and mindsets at work in contemporary technology.” The reflexivity and opacity of digital infrastructure concern him greatly, as do finding a digital space outside Facebook and exploring emerging methods and practices, whatever those may be. He named Benjamin H. Bratton and Ann Hirsch as people doing critical work and cited his own project, I’m That Angel (2012–13), which took the form of a physical book and several readings inside data farms around the world, as another example.
Readings of Tyler Coburn’s I’m That Angel at EvoSwitch in Haarlem, the Netherlands, took place June 6–7, 2013
Christiane Paul, a professor and program director at the New School for Social Research and an adjunct curator of new media arts for the Whitney Museum of American Art, ran through highlights of a previous talk called “The Network Space,” which chronicles the transition from web 1.0 and web 2.0—in particular the move from publishing (e.g., personal websites) to participation and broadcasting (blogging)—through works of art. She mentioned Mark Napier’s browser mash-up Riot (1999/2000); Paolo Cirio and Alessandro Ludovico’s Lovely Faces (2011), a fictitious dating website created from scraped Facebook profiles; projects such as Jennifer Ringley’s JenniCam (1996–2003) and its commercially oriented spawn, lonelygirl15 (2006–8); and Aaron Koblin’s crowd-sourced drawings for The Sheep Market (2006).
According to Paul, “There’s nothing post in postinternet” art, which she described as work that is “deeply informed by networked technology” and is digitally aware but takes the form of material objects. Paul’s canon of postinternet artists includes Rafaël Rozendaal, Clement Valla, Petra Cortright, John Raffman, Evan Roth, and Katie Torn—artists who have emerged in the past few years. For me, some of the best work about the internet (using Paul’s formulation) came even earlier and often took offline forms. Seth Price’s ongoing explorations of digital distribution (since 2000), Adam McEwen’s drawings of text messages from a Nokia phone (ca. 2006–8?), Shane Hope’s rickety laptops built from painted wood scraps (2006) and his paintings of imaginary digital-device screens (2007), Ryan Trecartin and Lizzie Fitch’s bizarre videos (2006–present), and even Dana Schutz’s Google (2006), where she sits in her studio entranced by the offerings of the almighty company’s Image Search—these artworks, made by fairly traditional and post-Conceptual artists (and not necessarily creators of digitally sophisticated forms), explore the condition of interacting with digital networks and technologies.2 On a side note, one of the most brilliant artworks of the George W. Bush era was Ramsay Stirling’s animated GIF, Enduring Freedom (2008).
Anyway, postinternet art takes on a physical form, Paul reminded us, but whether or not a viewer understands the concept of the form (or its subject matter) is another issue. Like Gat before her, Paul noticed the increasing corporatization of the internet during the 1990s but, in slight contrast to Coburn’s celebration of sales of postinternet art, stated that the market for internet art hasn’t changed since the 1990s. How do these observations square with Rachel Greene, who ten years ago wrote that “as yet, there exists no viable or stable market for net art.”3 Furthermore, Paul vaguely described an antimarket attitude among postinternet artists, who are “savvier” in some undisclosed way. It’s not clear to me how artists working in the digital realm are making money—or not—based on these three assessments.
Christiane Paul (photograph by Michael Stewart/Getty Images North America)
The conversation among the panelists after their individual presentations progressed productively. McHugh argued that first-generation net artists, who had trained academically, were happy working in the margins, and that younger artists would have used paintbrushes, too, if they hadn’t grown up digital. Nevertheless, he said, those younger artists still want the white-cube experience.
Gat complained that much digital art ends up looking the same, aggravated by the ubiquitous use of Facebook and products from Google (and Google Earth in particular). She wondered if artists are problematizing the operations of these corporations or are complicit with them. I sympathize with her wariness of the dependence on proprietary corporate platforms. If Tumblr, which allows people to use their own domain names for their microblog but doesn’t offer back-end programming access, pulled the plug tomorrow, the content for every site would likely disappear with it. Conversely, platforms are occasionally abandoned en masse by their users. Remember all those indie bands that created MySpace pages instead designing their own stand-alone websites? Well, they’re on Soundcloud and Bandcamp now, because that’s where the audience is. The question is, how much self-sufficiency should an artist relinquish to reach that audience? McHugh said that postinternet art aims for a larger audience beyond the art world. Paul doesn’t see Google taking over art with a nonexclusive right, and there are ways to combat marketing, such as, for example, by “liking” everything.
I agree with Gat in that postinternet artists often produce consumer-friendly work which anyone can make, and that using a popular, deskilled digital process does make things homogenous. But Coburn reminded us that, whether it’s art that conforms to the New Aesthetic, a term used by the writer James Bridle to describe a certain kind of visuality, or automatic, personless photography taken by drones and satellites and affiliated with corporations and governments, this is how we view the world now. Besides, Paul added, it’s easy to argue that any style or moment can appear homogenous. For her it’s Abstract Expressionism, but for me the black-and-white photographs, typewritten texts, and maps of Conceptual art and Earthworks readily come to mind. While artists in the late 1960s were emulating science and industry—what Benjamin H. D. Buchloh called the aesthetic of administration—postinternet artists are making user-end art, based not on programming and hand coding, skills the first generation of net artist learned, but rather on out-of-the-box applications. Postinternet artists—who Coburn proposed are targeting nonart audiences but needing art-world legitimation—want to have their cake and eat it too. Paul said that criticality comes from within the medium, an awkward position of which artists are aware. A curator (like herself) looks at both critical work and the stuff “riding the wave of flashiness.”
The idea of audience intrigued me. I wondered how much contemporary digital art—especially the stuff using Google Maps or Twitter—would be interesting to your typical Silicon Valley entrepreneur? What would highly skilled programmers and designers make of work by all the artists mentioned during this panel? Probably with the same kind of amusement that a 1970s Hollywood filmmaker would have when viewing early video art by William Wegman and Vito Acconci. Similarly, what kind of distinctions would contemporary programmers and designers make between an art-gallery video and an amateur YouTube clip? We’re now fully immersed in the world in which the gap between art and life has ceased to exist. Would avant-garde artists who championed that notion one hundred years ago be horrified or pleased with early-twenty-first-century practices?
Tyler Coburn (photograph by Michael Stewart/Getty Images North America)
An audience member had the same idea and queried the panelists about differences between avant-garde or critical artists and the general public when both use the same digital tools. The gap has collapsed, McHugh said, but artists are examining issues other than these products, such as the physical and environmental impact of cloud computing. But that is also an important topic for mainstream media, especially in states such as North Carolina, where Apple has built several solar-powered data farms. Paul said that while some artists produce interesting work from behind the curve, most of them are “by nature and statistically” ahead of the curve, waiting for the technologies to be invented for their use. Char Davies, she recalled, was a frustrated painter who in the 1980s helped create Softimage, a software application for three-dimensional image creation that was later acquired by Microsoft in the 1990s. That happened twenty years ago—which artists have done something like this recently?
Another audience member linked the web’s founding in 1989 to the fall of communism and then asked about digital natives of technology and of “markets as the only way of organizing the world.” Is postinternet a condition, he wanted to know, and not a subgenre? “I would say absolutely, yes,” said Paul. “It’s not an art movement. It’s not an art genre.” She acknowledged that (art-historical) acceptance comes from the market, and that museums look to the market for validation. For her, artists and critical practitioners must therefore denaturalize the present condition and create suspicion, whatever that might be. McHugh wondered about the critical role of writers and curators, of articles and exhibitions. I’d say all of that is highly important to the development of both internet and postinternet art, which is still very much up in the cloud, I mean, in the air.
In Terms Of count: 12.
1 Funded in part by a grant from the Arts Writers Grant Program, Post Internet published regularly for most of 2010 but was then taken offline. McHugh’s collected posts can be read online or downloaded as a PDF for free, or purchased as a print-on-demand book from Lulu.
2 For a superb essay on Schutz’s painting Google, see Steven Stern, “Image Search,” Frieze 106 (April 2007): 136–41.
3 Rachel Greene, Internet Art (London: Thames and Hudson, 2004), 31.
Listen
Frieze Projects New York has posted an audio recording of this panel.
You know how lyrics from pop songs look trite and sometimes embarrassing when written down, but come alive convincingly when performed? It’s the same for artist’s talks. Some excel when presenting in public. If an artist is charismatic, unremarkable work becomes good and good work becomes great. The opposite is also true: interesting work can come across as ordinary.
