Tag: Graduate school

  • Nice Guys Finish

    A Talk with the Critics: Ben Davis, Carol Kino, Andrew Russeth, and Benjamin Sutton in Conversation with Sharon Louden
    Wednesday, September 23, 2015

    New York Academy of Art, Wilkinson Hall, New York

    The journalist Carol Kino (photograph by Christopher Howard)

    Two years ago I stopped attending panels of art critics discussing the state of the field, mainly because the subjects such events would cover could easily be predicted: (1) money, and how there is little to be made writing about art; (2) a perceived loss of power in the art world, ceded to dealers, curators, and collectors; and (3) the differences between writing for print and online publications. Speakers overwhelmingly wrung their hands over problems that have existed for decades. The numbing repetition—I can’t even.

    I almost skipped this “Talk with the Critics” panel, part of a series moderated by the artist Sharon Louden on professional-development issues for MFA students, for fear of more of the same.1 But I was familiar with and respect the work of the four New York–based participants—Ben Davis, national art critic for Artnet News; Carol Kino, a journalist for the New York Times and other mainstream newspapers and magazines; Andrew Russeth, co–executive editor of ARTnews; and Benjamin Sutton, metro editor at Hyperallergic—and decided to give it a shot.2 The level of discourse was reasonable and pedestrian. That’s not surprising, considering Louden’s focus for the series is to demystify the work and approachability of critics for the academy’s graduate students. What follows are summaries of the major topics.

    Why Write Criticism?

    In college Russeth attempted to make art, unsuccessfully, so he studied art history. After studying with Rosalind Krauss, who “was a force of nature … [who] really made the stakes seem very high,” Russeth became attracted to what he perceived as the glamor of art criticism, deferring a halfhearted interest in law school. Sutton covered film, theater, and art for his school paper, and Kino came from a similar background—wanting to write about culture. Falling in with an art crowd in New York, she discovered she had a good eye. Davis, who studied cultural theory and philosophy in school, was introduced to the art world via Rachel K. Ward’s ill-fated group exhibition Terminal 5 at John F. Kennedy Airport, where he met the artist and writer Walter Robinson, who invited Davis to work for Artnet Magazine, which he edited. Artforum had deceived Davis into thinking that art was a place for ideas: “The art world is where important ideas go to die,” he joked.

    Andrew Russeth on the left (photograph by Christopher Howard)

    What Do You Look For?

    For Sutton, the lure to write about the big show was stronger when he was younger; now he finds it more rewarding, for example, to travel to out-of-the-way places and spend more time with fewer shows. Russeth aims to reset the balances where critical consensus is skewed or wrong, and also “to get people’s eyeballs on something new.” As a journalist, Kino looks for a good story, often on current events with “some meaty sociopolitical aspect.” “I look for a sense of contemporaneity,” Davis said, which he sometimes finds in older art, which can become relevant again.

    How Do You Find New Things?

    Louden tried to get a conversation going about Instagram, but the four critics had other ideas. “People drop casual comments at dinner parties,” Kino said; she also depends on friends who are artists and publicists. “The artists always know,” Russeth affirmed, identifying younger, plugged-in dealers and even collectors as those offering good recommendations. Davis rephrased the question to uncover the panel’s not-so-hidden motive: “How do you get written about?” Instead of boilerplate invitations, Davis said, write something personal, like “You may like my work for this reason.” Kino advised artists to time their pitches right for a publication—which may publish a review while an exhibition is still on view, or months later. She hesitates to carrying on correspondence with artists who don’t have galleries, or whose work isn’t appropriate for galleries, because her outlets are not interested in covering unusual situations. Sutton, who wades through press materials daily, recommended that prospective artists contact him by email, not phone or Facebook. Rather than brownnose with critics, Russeth said, he advocated artists to “start a gang,” reiterating an idea from Dave Hickey. “The best way to do it is to have a big group … have curator friends, have artist friends, have writer friends,” all of who can promote your work to others.3

    Can Critics and Artists Be Friends?

    Russeth has no problem with it, though unfavorable writing can lead to disappointment. Sutton finds it inevitable that artists and critics form relationships and views the separation between them to be old fashioned. Kino reminded us that an even older school—dating to the 1950s—fraternized comfortably. Davis cautioned against losing the balance between insight and embeddedness; he also recognized that “an honest review” in intimate art scenes outside New York “would mean severing all these relationships.” And then: “I don’t have a hard and fast rule except to be honest about it, if you’re writing about someone who you have knowledge of.” Regarding Robert Morris’s personal relationship with Krauss, Davis said, “A lot of art history formed by people who knew each other very intimately. You’d be foolish to overlook that as a source.”

    The contemporary Ben Davis (photograph by Christopher Howard)

    What’s Up with Listicles?

    Louden identified lists, such as “6 of Our Favorite Hamburger-Themed Artworks for National Burger Day” and “14 Young Power Players Set to Become the New Art World Aristocracy,” as a recent trend in art writing. The format, Davis claimed, is cheap to produce and does well—much better than reviews of small shows in Bushwick. The BuzzFeedification of discourse has spawned the entertainment article about art, he said, adding that it’s new to have an audience “amused by art.” While ARTnews publishes intelligent lists, Russeth revealed that the well-researched article gets an audience over time. Sutton argued that a well-written listicle can be informative.

    What Are the Issues in Painting?

    The audience Q&A started with an inquiry about contemporary painting. Russeth singled out a couple of schools in play—the networked painting of R. H. Quaytman and postinternet art—and told us he has to argue for painting’s relevance when writing about the medium. (Really, still?)  Sutton seeks what looks new or demonstrates a variation, break, or improvement in any medium, and Kino digs for personal stories and avoids theoretical discussion.

    From the crowd, the art historian and critic Irving Sandler—who began writing in the 1950s and was friends with many Abstract Expressionists—pressed the issue further. Davis ducked the question to ask his own: “What is art?” Kino placed the burden on artists, while Sutton stressed the need to pay attention to art scenes outside New York, Los Angeles, and Chicago. Online publications such as Burnaway and Pelican Bomb do that well, he said. (Louden added Bmore Art.) Russeth argued that criticism can be a tool to counteract obscene amounts of money circulating in the art world, and also to upend male white dominance.

    What Do You Love and Hate in Writing?

    Sutton likes writing about art that he doesn’t get initially, that gives him a new perspective. Kino hates an opinionated reviewer’s personality coming through strongly. “I like original ideas, plainly stated—that’s pretty boring,” Davis said, noting that his monthly roundup of art writing for Artnet News demonstrates his interests—though I notice that he recently sought recommendations for the list on social media. Russeth loves criticism that lays it on the line—he wants opinion, writers coming out swinging and being risk takers. “That’s what leads to better art,” he declared.

    Benjamin Sutton on the mic (photograph by Christopher Howard)

    What about Trends and Brands?

    Figurative art has roared back over the past ten to fifteen years, Russeth pronounced, partly because critics and historians have broadened their view. “People like Joan Semmel, Martin Wong, Philip Pearlstein—I mean, they’ve never looked better, right?” He explained, “It’s no longer necessarily a zero sum game, which when I read art history, it kind of feels like it once was.” For Davis, “contemporary” has eclipsed terms like postmodern or pluralism, an issue he explored in his 2013 book 9.5 Theses on Art and Class. When teaching painters, video makers, and performance artists, he observed, “The question, implicitly, that’s there, without being proposed, is, what are we all learning that’s the same?” Instead of having a unifying theory of it all, Davis detects a herd mentality in galleries, where “consensus about what was competent” has replaced “consensus about what was good and bad.”

    Sutton has witnessed an acceleration of branding in culture, when fashion crosses over into the hip, cool art world. The fast-fashion retailer H&M, he said, collaborated with Jeff Koons last year to produce a handbag. (Don’t forget about Takashi Murakami’s popular monogram bags for Louis Vuitton.) Taking a long view, Davis connected the early-nineteenth-century Romantic view of the artist with the Industrial Revolution. By the late 1990s, he sketched out, the fashion industry had evolved from producing couture for the few to cranking out ready-to-wear clothes for the masses, with designers producing sunglasses, cosmetics, and perfume. Huge conglomerates now use art to recapture high fashion’s exclusivity. “The whole point is that there’s a tension” between art and fashion, Davis concluded, not a synthesis.

    What’s Your Definition of Art?

    Russeth said that art, at its best, is a protected field to talk about things you can’t talk about elsewhere, in a safer and fuller way. He left out “through objects and images.” Sutton agreed but emphasized that art is not protected because it is permissive. Davis noted that art is a general term for excellence—an advertisement can be so good that it is art—so what is fine art? The tradition, the museum and gallery culture, and economically (a person with control over his or her labor). Earlier Kino had passed the microphone to Davis but got it back, saying “You know it when you see it.” She added that art constantly redefines what is art.

    In Terms Of count: 9.


    1 I spoke on a “Talk with the Critics” panel with Hrag Vartanian and Lily Wei in November 2013.

    2 Sutton was my editor at the L Magazine in 2011–12.

    3 Russeth misattributed the quote, slightly. Here is Hickey: “That’s why I still endorse Peter Schjeldahl’s advice on how to become an artist: ‘You move to a city. You hang out in bars. You form a gang, turn it into a scene, and turn that into a movement.’” What Russeth left out was the final step: “Then, I would suggest, when your movement hits the museum, abandon it.” Hickey, “Romancing the Looky-Loos,” Air Guitar: Essays on Art and Democracy (Los Angeles: Art Issues Press, 1997), 152.

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  • The Butcher, the Baker, the Exhibition Maker

    Theater of Exhibitions with Jessica Morgan and Jens Hoffmann
    Wednesday, August 5, 2015

    Swiss Institute, New York

    Jens Hoffmann, Theater of Exhibitions (2015)

    Theater of Exhibitions, a slender new book by Jens Hoffmann published by Sternberg Press, offers fifteen brief chapters on curatorial work. While Hoffmann, a 41-year-old curator, writer, and deputy director of exhibitions and programs at the Jewish Museum in New York, rarely mentions specific works of art, he discusses his own exhibitions and criticizes—in a casual way—the alliance between museums and the wealthy, the blandness of international biennials, the overproduction of artists, and the extension of curatorial work into publications, conferences, screenings, and workshops. Unlike Hans-Ulrich Obrist, whose recent reflections on the profession were published in Ways of Curating (2015), Hoffmann is not a storyteller. Instead he writes gently provocative essays that immediately make you agree or disagree with him. Theater of Exhibitions summarizes his thoughts on recent history of curatorial work, with his academic background in theater in mind (but the text make relatively few connections between curating and the dramatic arts).

    For a book launch at the Swiss Institute, Jessica Morgan, director of the Dia Art Foundation, asked Hoffman point blank: “What drove you to write this book?” The curator traced his inspiration to a class he taught at Konstfack in Stockholm, Sweden, which provided students with a history of exhibitions and practical curatorial knowledge. The experience led to the organization of Exhibition Squared (2001) at the International Artists Studio Program in Sweden, which took twelve shows of the 1990s as its subject. I wondered if Exhibition Squared was also the inspiration behind Hoffmann’s previous anthology, Show Time: The 50 Most Influential Exhibitions of Contemporary Art (2014).

    Jens Hoffmann and Jessica Morgan in conversation (photograph by Christopher Howard)

    Morgan observed that Hoffmann’s shows unfold over time, which harmonizes with the tempo, dramaturgy, and setup of theater. He said he did “small things in a very small theater in Berlin while I was still studying” in Berlin and felt an affinity with the live-action works of Tino Sehgal, Liam Gillick, and Dominique Gonzalez-Foerster, all artists who use the exhibition as a medium. Morgan quizzed Hoffmann about working with designers. Hoffmann said communications such as graphic design often become invisible because we are used to it. Design can give form, shape, and consistency to an exhibition, he said; it is also a tool, like analogue film or a type of camera lens. Hoffmann said he has collaborated with the same designers on his shows, which makes sense considering his long-time stints at the CCA Wattis Institute of Contemporary Arts in San Francisco (2007–12) and the Institute of Contemporary Arts in London (2003–7).

    Do you encounter resistance from artists, Morgan asked Hoffmann, who is known for strong thematic shows. “I’ve never heard about any complaints,” he replied, “but you never know what goes on behind closed doors.” Everyone laughed. Artists appreciate him doing something different, such as when he offered a trilogy of Wattis exhibitions based on classic American novels—Moby-Dick; or, the Whale (1851) by Herman Melville, Adventures of Huckleberry Finn (1885) by Mark Twain, and The Wonderful Wizard of Oz (1900) by L. Frank Baum—that were “very heavy on the staging.” For instance, he said, the Moby-Dick exhibition included audio recordings of the filmmaker Orson Welles reading excerpts from the book at several points as a narrative device.

    Museums front and center (elevation illustrations by A Practice for Everyday Life)

    Blaming the self-sustaining machinery of Big Academia hinders the evolution of the curatorial profession, Hoffmann suggested that students get doctorates philosophy, anthropology, and art history instead of the ubiquitous master’s degree in curatorial studies. He isn’t aware of any graduate program in curatorial studies that does not focus on contemporary art, yet he conceded that the most growth and most creative exhibitions involve exactly that. The journal Hoffmann founded, the Exhibitionist, first published in 2010, initially attempted to start conversations about exhibition making of all types and eras, but Hoffmann discovered that readers and writers lacked an interest in older art. “That’s a big barrier that has to be penetrated,” he said, “or maybe not.” I agree with the former: curators should look at not only displays of historical art but also those in museums of fashion, science, natural history, and the like.

    Morgan questioned Theater of Exhibitions (exceedingly banal) promotional phrase, “art after the end of art,” which surprised me since the book’s largely resists affirming art-world trends and myths. Nevertheless, he cited Arthur C. Danto’s and Hans Belting’s writing on the subject from the 1980s as a source but then asked, “Why are we still looking at fairly traditional artworks in 2015?” Because, Jens, such proclamations about the end of art, painting, history, irony, or whatever, are always overstated.

    Jessica Morgan and Jens Hoffmann in conversation (photograph by Christopher Howard)

    The curatorial role in museum acquisitions is not discussed as frequently at public-facing exhibitions. Hoffmann criticized Dia’s elitist approach for collecting only “ten genius artists” who make Minimalist and Postminimalist work that is alienating to audiences. To her museum’s defense, Morgan argued that Dia:Beacon’s cavernous space is more inviting to skeptics. What concerns her is how institutions collect contemporary art without an endpoint, and how these objects will be shown or stored. When the art world was smaller, Morgan and Hoffmann determined, museums had less product to choose from and as a result were more selective. With MFA programs releasing hundreds of artists into the world annually, that is not the case now. Hoffmann argued that some artworks have temporary relevance, such as Richard Prince’s Instagram paintings, which can be shown in temporary exhibitions and then returned, while Prince’s Marlboro Man photographs have lasting value and belong in a museum collection.

    In the Exhibitionist, curators evaluate their past work, responding to their exhibitions years after they closed. Yet these essays, as well as Hoffmann’s Theater of Exhibitions, don’t consider external assessment in the form of published criticism—and the exhibition review in particular—as if written responses to exhibitions from the interested public do not matter. An artist, musician, or actor may decide not to read reviews, but a curator ought to consider them essential to their professional growth.

    In Terms Of count: 4⅔.

  • Art School Confidential

    Creative Extraction: Why Are Art Schools at the Vanguard of Unreasonable Debt Burdens?
    Friday, December 5, 2014
    Momenta Art and Occupy Museums, Brooklyn, NY

    In March 2014, the economics journalist Catherine Rampell crunched numbers from an online US Department of Education tool that collected data on college costs. Her results were stunning. After “subtracting the average amount of government and institutional grant/scholarship aid” for private four-year nonprofit colleges and universities, she determined that “seven of the top 10 most expensive schools are art schools or conservatories of some kind.”1 These included the familiar institutions: the School of the Art Institute of Chicago, California Institute of the Arts (CalArts), and the San Francisco Art Institute. What’s more, two others on her list—the New School and New York University—offer numerous degrees in the arts.2 Tuition and required fees for the top ten range from $36,032 to $42,882 a year—which doesn’t include room, board, and related nonacademic expenses. Keep in mind that these are undergraduate degrees—master’s and doctoral degrees run even higher.

    It’s no secret that the tuition for all kinds of schools has increased significantly over the last thirty years, and thousands of students take out huge government and private loans to cover their educational expenses. Those armed with BFAs are unlikely to make tons of money right out of the starting gate, as the familiar narrative goes. Yet we live in a time in which euphoric articles pronounce the MFA as the new MBA appear with alarming regularity.3 What should a young artist do?

    Coco Fusco finds art-school debt to be unreasonable (photograph by Tal Beery)

    Neither alleviating nor preventing student debt was the subject of an informal, passionate lecture by Coco Fusco, an interdisciplinary artist, writer, performer, and visiting associate professor in comparative media studies and writing for 2014–15 at the Massachusetts Institute of Technology. Speaking from her perch in the academic ivory tower, Fusco vented about the debt crisis, pointed fingers at numerous culprits, and found many sympathetic listeners. (She was a professor at Columbia University from 2001 to 2008—spending five years in the School of the Arts’ renowned MFA program—and following that was director of intermedia initiatives at Parsons the New School for Design from 2008 to 2013). Fusco was a “lone wolf in the wilderness” while teaching at Columbia during the boom Bush years, said Noah Fischer, a former student of hers and a founder of Occupy Museums, the group that sponsored her lecture and was participating in Momenta Art’s exhibition Work It Out.

    A year has passed since Modern Painters published Fusco’s essay “Debating an MFA? The Lowdown on Art School Risks and Returns” in its December 2013 issue. For the article Fusco gathered anecdotal knowledge from conversations with students, arguing that debt influences the kind of art a person makes after graduation, that schools use recruiters, and that art theory influences students, for better or worse. While “Debating an MFA?” focused on expensive graduate programs, tonight’s forty-five-minute talk made few distinctions between bachelor’s and master’s degrees and interchangeably addressed art schools, liberal-arts colleges, and research universities. As a result, the targets of her accusations were confused, perhaps deliberately so for rhetorical effect, leaving me without a solid grasp of the problem. It felt like the mark in Three Card Monte.

    Cost of the Ticket

    The “cost of the ticket” for art school has risen significantly, Fusco said. The 1980s, when she earned her BA and MA, were different. “It’s not that we didn’t borrow money,” she explained. “We didn’t have to borrow as much.” Fusco ended up with “relatively little debt” from her undergraduate education and none for graduate school.4 Back then “school wasn’t the problem—school was the escape,” especially for those riding out tough economic times. Waitressing lunch shifts for four hours a day after first finishing school, Fusco said she was poor but had time for art, and even worked for other artists for free. Needless to say, few can afford this lifestyle today, at least not in New York.

    Design schools such as Savannah College of Art and Design and the School of the Art Institute of Chicago figure disproportionately among the institutions that use “predatory lending schemes,” Fusco declared, and the top debtor schools are for-profit institutions. Schools that teach software and web design are “massive factories with debt schemes built into them,” she remarked, and the situation has become intolerable and oppressive. Her information was confusing, since she didn’t explain what these schemes are. Besides, for-profit institutions such as the nationwide chain of Art Institutes or places like Full Sail University teach marketable skills in lucrative creative areas such as web development, video games, and film production.5 Their graduates are hardly knocking on the doors of Chelsea galleries. Fusco left me wanting to know how SCAD and SAIC, which are nonprofit institutions, compare to the for-profits.

    In Fusco’s experience, students are battling their parents over money for a collegiate art-school education, and parents are selling property, taking a second mortgage on their homes, and draining their retirement funds to pay for it all. At the same time, schools offer country-club experiences, with lavish dormitories and student centers—not to mention new buildings by starchitects like Thom Mayne and Frank Gehry—to supposedly impress wealthy parents to fork over cash. Paying for such expansions, Fusco said, is higher tuition.

    The opening scene of Daniel Clowes’s exposé, Art School Confidential, based on his experiences at Pratt Institute in the 1980s (artwork © Daniel Clowes)

    During the first audience Q&A, an older man recommended that artists “show up” and “be weird.” Why even go to art school, he asked, suggesting that we get rid of the middleman and hook up students with working artists through apprenticeships. “That’s the medieval way,” Fusco responded, which “can become free labor for a long time.” Another attendee, the writer Corinna Kirsch of Art F City, wanted to know how we might let parents know about debt in advance. I asked Fusco if she knew how much effort today’s students make to find nonloan funding for their education? What about student complacency regarding tuition increases, questioned another person. Fusco did not have adequate answers. We are at a point when the outrage is over, Fusco had said earlier, and organizing should begin. But the only solution she offered was going to free schools like the Bruce High Quality Foundation University and “others in Los Angeles,” as if these groups offer something comparable to a degree from an accredited institution. It’s disappointing if Bruce High Quality is the only alternative pedagogical project that she knows by name. Fusco can find a rich history of both current and discontinued alternative pedagogical institutions indexed by the TEACHABLE FILE and use Google to discover newer projects making headlines.6

    Proliferation of Degrees

    The proliferation of degrees at art schools isn’t an expansion of choices, Fusco argued, but an opportunity for schools to procure more students and dispense degrees without providing marketable skills (e.g., fabrication, installation, canvas stretching, and finding your way around a woodshop). Indeed, any subscriber to the Art and Education email list can vouch for the mushrooming of art-degree programs in discourse-based areas such as, for example, the MA in art, education, and community practice at New York University, the MA in social design at Maryland Institute College of Art, or the MA in social documentation at the University of California, Santa Cruz.7 Talkers who don’t make things don’t last long, Fusco warned, even though she acknowledged that she’s a talker artist herself.

    It’s more expensive for a school to maintain a glassblowing or ceramics studio, Fusco said, than to provide space for students doing social practice and, in her words, “transdisciplinary design.” While I generally agree with Fusco—it seems likely that programs for socially engaged art, which have multiplied in recent years as the genre gained visibility and respect, are less expensive to operate than programs in studio art—I can’t help but think that academic institutions are places where significant changes in how artists interact with the world take place. While initially frivolous sounding, these new degrees may evolve into progressive incubators for careers that haven’t yet grown mainstream roots. On the other hand, is a $50,000 to $100,000 investment in an experimental, emerging field worth the risk?

    Art School Administration

    Fusco stated that art schools increasingly operate in a corporate manner, a glib remark evoking the evil ways of vulgar capitalism. Yet pundits have proposed the same thing for ALL of higher education for years, if not decades, and the tedious concept of university-as-business becomes superfluous when considering that any institution that ignores balancing income and expenses will simply not survive. Continuing her blanket dismissals, Fusco claimed that art schools confuse students by promoting themselves as research centers for knowledge production, when in fact these institutions are trade schools focused on technical training. (Didn’t she say earlier that students aren’t being taught usable skills?) “There is no concept of research in trade school,” Fuso said, apparently comparing studying art to vocational training in refrigeration or plumbing. Her line of thought might have served a purpose if she had identified the BFA or the MFA as her target, or even specified the culprits of her critique.

    Image illustrating “Debating an MFA? The Lowdown on Art School Risks and Returns,” Coco Fusco’s article from Modern Painters

    Art schools devise ways to make the precarious employment of teachers permanent, Fusco continued, saying “It’s way beyond adjuncts now.” In fact, she stated that 90 percent of faculty members at art schools are adjuncts, without providing a source for this figure. “Those contracts have wonderful names,” she joked, “like visiting professor, visiting associate adjunct whatever, the titles go on and on, but the bottom line is that this is about the permanence of impermanence.” Adjunctification is indeed a huge problem across academia and especially in the visual arts. The three art capitals of America—New York, Chicago, and Los Angeles—boast a larger supply of artists, Fusco reported, and therefore teaching is a rough way for them to make a living. She floated the idea of living and working in Kansas City or Iowa City, in Dallas or Houston, but didn’t seem to take that seriously.

    A decline in full-time professors, Fusco went on, has adversely affected faculty governance. In addition to being poorly paid, she said, adjuncts lack a political voice within the institution and must placate students and not rock the boat—“it’s about hanging on.” Professional development has also suffered, which has led to teachers using thirty-five-year-old syllabi. “No one should be allowed to do that,” she fumed. Artists are the hardest adjuncts hit, since part-timers in design and architecture usually have day jobs, which affects their political outlook on precarious labor. “They don’t want more obligations,” Fusco said, so it’s hard to win their support for change. Art schools, she told us, employ students in positions where other institutions, such as MIT, have a support staff of unionized professionals. While a federally subsidized work/study program is certainly beneficial for students, I can imagine that not having properly trained people running the darkroom or the print shop to be frustrating.

    Because art schools face a dearth of applications from the US and a high turnover of students after one year, Fusco claimed, schools don’t have enough students—that is to say, they don’t have enough students to justify the expense of the legions of administrators who manage the pupils. Therefore an influx of foreigners has populated programs at Pratt Institute, the School of Visual Arts, and CalArts. “Where am I, in Singapore?” she joked at the sea of yellow faces in art schools today. That comment sounded xenophobic, if not racist.

    Seductions Strategies and Art Market Collusion

    The seduction strategies that recruit students are real, Fusco said, and people aren’t told the truth before entering school—which is that most artists will not make it. (Who are these recruiters?) The lure for the Columbia MFA program in recent years, she said, is that an unidentified department head told students in private conversations that they’ll be rich before they finish school or they’ll hang out with famous art-world people who will help them find money. Fusco also argued that glamorous precarious workers—described by the journalist Riva Seth as “highly educated, skilled professionals who frequently are well compensated but nonetheless lack the security, social benefits or established career trajectories traditionally associated with their professions”—have an illusion of independence.8 Yet the media spin on successful young artists, she warned, fails to acknowledge that artworks bought by collectors who speculate are typically priced less than $10,000 each—hardly a get-rick-quick scheme. Of course, during her talk Fusco assumed—almost arrogantly so—that market success in the commercial art world is the solitary goal of those attending MFA programs. Throughout her talk she avoided discussing any other reason why artists might better themselves through education, leaving no room for other career pursuits.

    During the 1970s, Fusco revealed, artists didn’t depend on the market: selling art was unusual and artists found cheap ways to live. Now those artists—whom she identified as male Conceptual artists teaching in higher education—aren’t the ones who can spread an awareness to students of the need for immediate financial returns after graduation. I’m not sure how that observation squares with her other comments. For example, Fusco said that some professor-artists connect their students to the market because that’s all they can offer as teachers. Art dealers visited CalArts in the 1980s to meet the students of Douglas Huebler and John Baldessari, the “spiritual children of the Svengali types” as she put it. And during the 1990s, Fusco continued, dealers visited students at the University of California, San Diego, and Yale University School of Art. It was certainly revealing that, according to the speaker’s anecdotes, the art market had begun invading MFA programs over thirty years ago, that it’s not surprising for gallery owners and collectors to pluck fresh talent from artists still in training.

    Debtfair’s contribution to Work It Out at Momenta Art

    If a young artist’s goal is to exhibit at galleries like Murray Guy or Reena Spaulings Fine Art, Fusco said, or to show in a booth at a New Art Dealers Alliance art fair, then he or she should consider attending expensive graduate schools. At Columbia, she disclosed, students specialize in networking, socializing, and drinking—and even complained to administrators when Fusco made them read and write. “Those students are like little barracudas,” she groused. “If they could kill me and get to my dealer, they would.”

    Since “you’re paying $50,000 a year to be looked at before you even begin your career,” as Fusco claimed, should a prospective student attend a top art school or settle for an MFA program in the hinterlands of America, where he or she might earn a full ride? In the age of $120,000 art degrees, to borrow a slogan from the collective BFAMFAPHD, the latter option is the only sensible choice. Fusco named Arizona State University in Tempe and Carnegie Mellon University in Pittsburgh as possibilities. For an artist interested in technology, she suggested heading to a school with the latest equipment, like Rensselaer Polytechnic Institute, and not to a boutique MFA program that specializes in seminars. I’ve heard that the University of California in Irvine and in Riverside, the University of Florida in Gainesville, and Southern Illinois University in Carbondale all offer generous packages to MFA students. Germany just made higher education free for anyone, Fusco pointed out, and students don’t even have to be citizens. If it’s actually true that “students who go to high-profile schools get a subtle eighteen-month bump after they graduate,” as the critic and adjunct professor Jerry Saltz wrote, then attending a less-prestigious and less-expensive school—and consequently incurring little if any debt—before moving to New York (or wherever) to break into the commercial gallery scene makes a lot of sense.9 This artist will have hundreds of extra dollars a month for studio rent, art supplies, and food.

    During the audience Q&A, the artist Kenneth Pietrobono, who like Noah Fischer is involved in Occupy Museums, declared that he turned down a spot in an MFA program at New York University because the cost of attending was too high, despite loan money being available. That was a wise decision. When faced with rising costs for art school and low expectations after graduation, prospective students must recognize that they are adults who are capable of conducting research, seeking counseling, and making their own decisions before accepting tens of thousands of dollars in loan money. They also must recognize the importance of saying no to unfavorable financial situations. But the fact remains that many artists have shackled themselves with huge amounts of debt, and that is a pity.

    In Terms Of count: 3.


    1 Catherine Rampell, “The Most Expensive Colleges in the Country Are Art Schools, Not Ivies,” Washington Post, March 28, 2014.

    2 The tenth institution, Beacon College, is a small school in Florida “exclusively serving students with learning disabilities, ADHD, and other learning differences,” according to its homepage.

    3 See Steven Tepper, “Is an MFA the New MBA?,” Fast Company, March 23, 2013; Glenn Schaeffer, “Why the MFA Is the New MBA,” Vegas Seven, May 20, 2010; Katharine Bell, “The MFA Is the New MBA,” Harvard Business Review, April 14, 2008; Janet Rae-Dupree, “Let Computers Compute. It’s the Age of the Right Brain,” New York Times, April 6, 2008; Ronald Jones, “The Art Market,” Frieze 101 (September 2006). The concept of MFA=MBA was developed by the business writer and theorist Daniel H. Pink in his Free Agent Nation: The Future of Working for Yourself (New York: Warner Books, 2002) and popularized in the February 2004 issue of the Harvard Business Review.

    4 Fusco earned a BA in semiotics from Brown University (1982), an MA in modern thought and literature from Stanford University (1985), and a PhD in art and visual culture from Middlesex University (2005).

    5 The Art Institutes, for-profit schools owned by Education Management Corp that teach media and commercial art, not the fine art of painting and sculpture, have had their own legal problems. See David Halperin, “EDMC Professors and Students Speak: How Lobbyists and Goldman Sachs Ruined For-Profit Education,” Republic Report, September 24, 2012; and Chris Kirkham, “With Goldman’s Foray into Higher Education, a Predatory Pursuit of Students and Revenues,” Huffington Post, October 14, 2011.

    6 See Maggie Gray, “Creative Schools: The Artists Taking Art Education into Their Own Hands,” Apollo, September 10, 2014; and Ryan Gander, “Ryan Gander’s Plans for an Art School in Suffolk,” Apollo, September 10, 2014. These kinds of conversations and projects, however, have been taking place for years, if not decades.

    7 It’s interesting that all three are MAs, not MFAs. Because these are not terminal degrees, their recipients will not be qualified to teach art at the college or university level.

    8 Riva Seth, “Give Precarious Workers a Chance,” Policy Options (September 2014).

    9 Jerry Saltz, “An M.F.A. Degree Is Too Expensive, and That’s Only the Start of the Problem,” Vulture, December 5, 2013.

    Read

    Corinna Kirsch, “No Remedies: Coco Fusco on the Ills of Art School,” Art F City, December 18, 2014.