In Terms Of

Tag: Silicon Valley

  • The Most Bleed Possible

    This essay was largely written during a November 2015 residency at the Luminary in Saint Louis, Missouri.

    Brody Condon
    Tuesday, November 3, 2015
    School of Visual Arts, 133/141 West 21st Street, Room 101C, New York

    Brody Condon in Miami Beach in 2010 (photograph and GIF by David Toro)

    Though the outrageous antics of Jim Jones and Charles Manson reverberate through the American public consciousness, a broad history of less-sensational activities from the 1960s and 1970s probably had a larger if surreptitious impact on US culture. Encounter groups, the human potential movement, large-group awareness training: these cultic approaches to self-actualization came shortly after mind expansion through psychedelic drugs in the sixties and just before business motivational seminars and self-help gurus of the eighties (followed by the deliriums of late-night religious programming and inspirational infomercials). Today, soccer moms practice yoga and mindfulness is all the rage, but once upon a time, New Age ideas were a serious threat to mainstream Judeo-Christian values. The objectors were partly correct, but I digress.

    Born in Mexico, Brody Condon is an American artist working in Berlin who has recently been mining the New Age practices of the Esalen Institute and Erhard Seminars Training, among other groups, cults, and otherwise strange organizations, through an aesthetic lens. Using live action role play (LARP) as an artistic form, Condon creates scenarios of psychic strain through what he calls performance engines, described during a lecture at the School of Visual Arts as “creative performative systems that drive action … that drive social choreography.” Through these events—typically documented on video—he produces not only an “emotional significant group encounter but also a psychologically charged art critique.”

    Brody Condon talks about performance engines (photograph by Christopher Howard)

    Crucial to Condon’s practice is gestalt practice, which he described as a conception of the physical body, the environment, and the mental state of the individual as an integrated, organic whole. Conversation gestalt therapy, he said, focuses on an individual’s expression and experience of the present moment—there is neither past nor future. Condon is not interested in actual healing and trauma. Likewise, there is no crossover with drama therapy or art therapy. Participants are supposed to maintain some critical distance when in the moment. The artist emphasized that performance engines are an alternative to, not a replacement for, real political dialogue. He also framed his work as an “experiential essay.”

    Some works come across as simple. For Circles of Focus (2015), one project from a four-year collaboration with the Scottish artist Christine Borland, people were encouraged to free-associate about museum objects they handled. Other pieces are just plain weird. Extracurricular Anatomy (2015) took place at the Laboratory of Human Anatomy at the University of Glasgow, where Condon and Borland devised a performance for five fourth-year anatomy students, three cadavers (two real, one played by a living person), and a carnivorous plant. One participant uttered sounds when touching parts of the cadaver, which the plant positioned above the body’s head “interpreted.” A second person “psychically communicated” with the plant and told a third where to dissect a geometric section from the body. “Yeah … that happened,” Condon said.

    The finished version of Future Gestalt (2012) consists of video of the fifth and final session of a performance that took place under a Tony Smith sculpture Smoke (1967), installed at the Los Angeles County Museum of Art—a building designed by the architect William Pereira that, for Condon, represents an “antiquated version of the future.” Smith’s sculpture embodied the “facilitator,” intended to be an artificial intelligence or “interdimensional entity” that, like a cult leader or psychotherapist, guided the four performers. Wearing colorful, loose-fitting robes and “playing fictional versions of themselves in the future,” the performers spoke to the sculpture, sometimes in shrills, clicks, and whispers; it also talked to them. The audio of Condon’s instructions and commands (such as “focus,” “responsibility,” “empathy,” an “control”) was split, with a clear signal sent to the performers’ earpieces and garbled distorted audio filled the room at LACMA. Watch the clip below for a taste of the work.

    Brody Condon, sample from Future Gestalt (2012) on Vimeo.

    LARP communities throughout the world volunteer to participate in Condon’s works. He also posts open casting calls, which convene both professional actors and regular folks, but the artist’s approach that contrasts the feel-good nature of most audience-involved art. Before screening footage from Zeigarnik Effect (2015), commissioned by Momentum 8: The Nordic Biennial, Condon explained, “I’m not casting, and they’re not performers. I’m providing a service for them. I’m providing an event for them to immerse themselves in, for a day to five days at a time. And often they pay me to participate.” This low “token fee” gives him more power as an artist and “changes the power dynamic of participatory work.” In museums, artists typically treat visitors as material. Condon perceives himself as a service provider. A live feed of Zeigarnik Effect was presented in a split screen. Condon said this was a nod to the psychiatrist Ian Alger, who in the 1970s introduced the two-camera technique in therapy. Alger would simultaneously record both sides of a patient’s face; the patient would choose the preferred side—or something like that.

    Brody Condon, sample from Ziegarnik Effect (2015) on Vimeo.

    The concept and script for Level Five (2010–11), the earliest and most historically grounded work, drew from elements of Erhard Seminars Training, Alcoholics Anonymous, Scientology, and gestalt therapy. Level Five was Condon’s reconceptualization of self-actualization seminars, using two actors with years of LARP experience to keep the psychological flow going (what he called “run-time game management”) during the two-day event. The performers—a mix of LARPers, actors, and volunteers—arrived as characters, emoted as them, and stayed in character for the duration of the piece. Filmed with three cameras, Level Five was streamed live next door, at the Hammer Museum’s theater. Perhaps not coincidentally, the Hammer has been offering weekly Mindful Awareness sessions since 2012.

    “In role playing,” Condon said, “bleed happens when the thoughts and feelings of the character start affecting the player, or vice versa.” Coming from a background in performance art, he wants “the most bleed possible.” Back in the day—Condon played Dungeons and Dragons as a kid—it was off limits for role-playing games to affect your real life. Today there are levels of bleed. “Rather than forgetting the existence of an original self,” the artist said about Level Five participants, “the character becomes a tool for projection, self-exploration, and experimentation.” Sometimes performers intentionally try to puncture the illusion; sometimes they experience a minor schizophrenic break. For each work trained professionals are on hand, Condon revealed, to pull a person aside in either case. “We can’t stop these events,” he said. “Once they start, they run…. If they hate what’s going on, they leave.”

    Brody Condon, sample from Level Five (2010–11) on Vimeo.

    One wonders exactly what Condon gets out of the whole thing—he is the one instructing people to inhabit a fictional character whose personality is subsequently gutted. Getting to the core self of a fictional person is “the funnest part to me, it’s the most twisted part.” He explained: “You’re attending a seminar that’s meant to push you, to get you to the core of your being, to strip layers of your socially constructed personality—but you’re doing that as a fictional personality.” The idea is twisted indeed, and you wouldn’t get the same results with a film or stage play. At the time of conceiving Level Five, Condon said, “I was interested in the genealogy of New Age culture in the United States.” After thriving in the 1970s, he told us, the human-potential movement was depoliticized and sold it back to the masses via motivational seminars for businesspeople, Silicon Valley entrepreneurial philosophy, and life coaching.

    A work looking beyond the West, Four Sessions (2014), was executed in Seoul, South Korea, for the fourth Anyang Public Arts Project. Condon found four traditional craftspeople—an instrument maker, a mother of pearl inlay master, a mudang shaman, and a slack-line performer (a.k.a. a tightrope walker)—that are Intangible Cultural Treasures in Korea and identified by a number. He instructed them to pick an object from their studio or to collaborate with him to make an object. Number 24 (the lacquer craftsman), for example, brought a bowl he was never able to finish because it was tied to a past trauma, and Condon made a drum with Number 30 (the instrument maker). Again borrowing from gestalt therapy, the artist ordered the participants to converse with these objects, which spoke back. What’s more, the Intangible Cultural Treasures pretended to be an inanimate object themselves that their objects, now alive, talked to. The piece of rope that belonged to Number 58 (the slack-line man) chastised him for failing to practice.

    Brody Condon, sample from Intangible Cultural Treasure No. 58: Traditional Slackline Performance (2014) on Vimeo.

    Four Sessions felt like the weakest of the projects Condon presented, but that’s probably because the video clips he showed lacked English subtitles. (The excerpts on Vimeo are now translated.) I also got the impression that Condon struggled to maintain order—the participants seemed to battle with him directly and indirectly. Though they were instructed to come alone, they brought family members and apprentices. One man’s daughter and her friends played with their cell phones while the sessions took place. The stubborn shaman resisted the academically trained mediator for Four Sessions, a Korean psychotherapist who did PhD research on the history of shamanism. The psychotherapist, in turn, did not bow to Condon’s authority. There was also a certain amount of bickering. Common trait among the four Intangible Cultural Treasures, the artist said, were peer jealousy, worries about money, and complaints about corruption within the Intangible Cultural Treasure system. Perhaps the difficulty was that the four participants did not adopt a persona or role. They were playing themselves going through a somewhat experimental therapy session that was too much like garden-variety psychotherapy.

    In Terms Of count: 6.

  • Revealing Mystic Truths

    Mainstreaming Psychedelia: The Revival of Hallucinogen Research since the Decade of the Brain
    Thursday, August 14, 2014
    Swiss Institute, New York

    brucenaumanstudio
    Bruce Nauman in the doorway of his San Francisco studio in 1966 (photograph by Jack Fulton)

    Is Bruce Nauman psychedelic? Though his early work is generally considered formally and conceptually apolitical, one wonders how much the culture in San Francisco in the mid-1960s—from the Free Speech Movement to the Summer of Love—influenced his mindset at the time. After Nauman graduated from the University of California, Davis, in 1966, he established a studio in a storefront in the Mission District, where he spent several years realizing a now-seminal body of work that drew from the city’s tradition of Funk art as well as Minimalism from New York and Finish Fetish from Los Angeles. Though the artist has only admitted to drinking a lot of coffee in the studio, might have he sweetened his beverage with special sugar cubes?

    “Nauman had a lot of time on his hands,” wrote Constance M. Lewallen in a recent exhibition catalogue, “and very little money.”1 Though the artist taught one class at the San Francisco Art Institute, he didn’t fraternize much with his fellow professors and spent many hours in the studio. In his Mission District space Nauman underwent intense self-examination and self-exploration, as the story goes, and made a monumental shift from making objects to foregrounding process. He contrasted the ephemeral nature of physical senses by casting his body parts—arm, ear, mouth, armpit, knees, hands, back, shoulder, and feet—in solid materials. He also explored language, especially the profound nature of jokes and puns, and documented loosely choreographed, seemingly absurd performances on camera.

    Bruce Nauman, The True Artist Helps the World by Revealing Mystic Truths, 1967, neon, 59 x 55 x 2 in. (artwork © Bruce Nauman)

    Let’s look at a few of these works. One film depicted Nauman, dressed in a light t-shirt and dark jeans, Walking in an Exaggerated Manner around the Perimeter of a Square (1967–68); for another, Art Make-Up (1967–68), he filmed himself covering his face and torso with white, pink, green, and black paint. Nauman also hung a neon sign in his studio’s front window—the well-known The True Artist Helps the World by Revealing Mystic Truths (1967)—whose words must have both baffled and delighted passersby, which would have included stoned hippies. Another neon sculpture, My Name as Though It Were Written on the Surface of the Moon (1968), spelled out “bbbbbbrrrrrruuuuuucccccceeeeee” in lowercase cursive script, referencing the lower gravity on the Moon’s surface but also the slower sense of time that a drug user purportedly experiences.

    Traditional scholarship on Nauman’s work at this time focuses on his interest in the playwright Samuel Beckett and the philosopher Ludwig Wittgenstein, as well as to contemporaneous avant-garde dance groups (Anna Halprin) and underground film (Kenneth Anger) then flourishing in San Francisco. But what about psychedelia? After all, Nauman’s studio was located only three miles from Haight-Ashbury—the heart of American counterculture—and his work at the time was pretty far out, man.

    The art critic Ken Johnson offers a theory of psychedelic art in his book Are You Experienced? How Psychedelic Consciousness Transformed Modern Art (New York: Prestel, 2011), which considers work that was previously understood as embracing psychedelic characteristics (Fred Tomaselli, Robert Crumb) to those that didn’t (Sol LeWitt and Adrian Piper, Kay Rosen and Kara Walker). It’s fair to ask how the boxes of Donald Judd might look to a stoned viewer? How might the implausible or impossible works of Conceptual art correspond to the root of the word psychedelic, “mind manifesting”? Johnson makes a compelling argument for seeing twentieth- and twenty-first-century art in a new way.

    Rethinking the influence and potential of psychedelics is happening across culture, into business and science. The artist Emily Segal, the host for tonight’s event and a cofounder of a trend-forecasting company named after a drug experience, asked: “Is K-HOLE art influenced by psychedelia in a different way?” While recently browsing the shelves of a bookstore, Segal came across a Neuropsychedelia: The Revival of Hallucinogen Research since the Decade of the Brain (Berkeley: University of California Press, 2012). The book, written by the handsome and youthful-looking Nicolas Langlitz, an assistant professor in the Department of Anthropology at the New School, attempts to reconcile mysticism with materialism through a historical, anthropological, and philosophical analysis of his subject. Segal invited Langlitz to give a presentation at the Swiss Institute, in conjunction with its summer exhibition, The St. Petersburg Paradox.

    Nicolas Langlitz and Emily Segal (photograph by Christopher Howard)

    During his talk Langlitz surveyed the history of psychedelic research in Switzerland and the United States and explored how mainstream society and the counterculture have found common ground, especially over the last twenty-five years, since President George H. W. Bush declared the 1990s to be the “Decade of the Brain,” which initiated a federal campaign to raise awareness for neurological research. The history goes back further, though, to the mid-twentieth century. Langlitz reminded us that pharmocological breakthroughs such as antidepressants and antipsychotics were discovered, refined, and produced in the same era as LSD. From Albert Hoffman to Timothy Leary to Richard Nixon, Langlitz traced the decline of scientific research up to the 1970s. (Nixon established the Drug Enforcement Agency [DEA] in 1973.) After that time the occasional rogue scientist operated on the fringes, such as the Californian scientist Alexander Shulgin, who created about two hundred varieties of psychedelic substances and tested them on himself with a government-approved license that was revoked in 1994 after self-publishing what were essentially drug cookbooks. Since then knowledge about psychedelic use has permeated the internet, notably through anecdotes on the website Erowid.

    Today there are two groups advocating psychedelic research. The first is the Multidisciplinary Association for Psychedelic Studies, a group based in Santa Cruz, California, that frames its work to mollify—I mean, appeal to—the establishment by addressing such conditions as posttraumatic stress disorder and end-of-life anxiety for the terminally ill. “Nancy Reagan,” Langlitz joked, “would not say no to a drug that would alleviate anxiety.” The second group is the Heffter Research Institute, an institution based in Zurich, Switzerland, that Langlitz said has a “less activist brouhaha.” Advocates for psychedelic research have come from unusual places, such as the “Silicon Valley gods.” Bob Wallace of Microsoft funded Swiss research in the 1990s, and John Gilmore of Sun Microsystems and the Electronic Frontier Foundation has been a longtime activist. Based on his positive recollections of psychedelic experimentation, Steve Jobs was approached for money—directly from Hoffman, it turns out—but the Apple cofounder declined to get involved.

    Nicolas Langlitz, Neuropsychedelia: The Revival of Hallucinogen Research since the Decade of the Brain (2012)

    Switzerland has a liberal drug policy that dates to the 1910s, Langlitz stated, perhaps not unrelated to a large chemical and pharmaceutical industry in the famously neutral country. The 1990s saw a loosening of state policy: government-run clinics began supplying heroin to addicts, and scientists were permitted to run a mobile drug-testing lab in a popular Zurich techno club. When people come to find out what their still-illegal purchases are made of, they talk to social workers and take surveys, generating data that helps researchers to determine patterns of drug use and dosage, to monitor black-market products, and to educate club goers about current substances. Scientists also recruit, via the mobile unit, human test subjects for laboratory experiments.

    The lively Q&A session with the audience revolved around three issues: differences and contradictions between physical and spiritual experiences; the authenticity of mystical experiences, hallucinogenic or otherwise; and the aesthetics of psychedelic art. Indignant with the term “spiritual,” one audience member asked Langlitz to produce an objective term. The psychedelic “experience is material through and through,” he responded, calling attention to the chemical nature of all brain activity. Like many, though, Langlitz is curious about what does the subjective experience opens, especially regarding the shared qualities of oneness, loss of ego, and being neither subject nor object that drugs offer. Aldous Huxley believed that all religions are built around “unitative technologies,” Langlitz said, which were achieved through practices such as fasting, meditation, chanting, and flagellation (ouch!).

    Theologians may claim that hallucinogenic drugs provide an inauthentic, valueless experience, Langlitz continued, and prefer prayer and meditation. But Huxley had trouble obtaining elevating experiences the old-fashioned way, he continued. We shouldn’t limit the influence of chemicals on behavior to psychedelics. What does an authentic experience mean, Langlitz wanted to know, for a person taking Prozac? Is he or she experiencing real or false happiness? Similarly, he mentioned that anthropological research on psychedelics—especially in the 1970s—has focused too much on the shamanistic (and presumably authentic) use, in contrast to studies of how everyday people might find transcendence.

    Andreas Gursky, 99 Cent, 1999, Chromogenic color print, 81½ x 132 in. (artwork © Andreas Gursky)

    And what about psychedelic aesthetics, which Langlitz characterized as “the ugly and off-putting art of the 1960s.” You know the type—the wavy lines and bright colors found on posters for acid-rock concerts and in the earnest paintings of Alex Grey. Langlitz acknowledged that modernist abstraction was generally objective and cold, with Pop, ornamental Islamic forms, and East Asian traditions offering alternative formal models. He accepted the physiological aspect of psychedelic tropes—the cobwebs and other patterns—but pleaded, “What exactly does it have to do with psychedelics, anyway?”

    Langlitz finds that large-scale photographs by the German artist Andreas Gursky better represent the psychedelic experience, especially with the simultaneous macro- and microscopic perspectives in his busy images of hotels, stock exchanges, sporting events, raves, and commercial retail stores. As an art student, Gursky was influenced not only by his famous teachers—the straight photographers Hilla and Bernd Becher—but also by his LSD experiences. Today Gursky is too famous or too concerned with his professional image, Langlitz conjectured, to talk openly about psychedelics, like he did early in his career.

    Alex Grey, St. Albert and the LSD Revelation Revolution, 2006, oil on wood panel, 24 x 36 in. (artwork © Alex Grey)

    The art world has embraced the drug-inflected work of painters like Fred Tomaselli, as Ken Johnson has noted, but typically shuns the earnest spiritualism in the work of Alex Grey and others. Yet perceived shame of associating artistic output with drugs wasn’t adopted by everyone in the Swiss Institute audience. At one point a man stood up to describe his incredible personal experience on DMT at great length—cool story, bro—and an aging white-bearded hippie type proselytized the transcendent experiences that art environments by James Turrell and Robert Irwin offer, labeling the swirly stuff as kitsch. “So Alex Grey is the Norman Rockwell of psychedelics?” someone else asked, to much laughter. “Anything can be psychedelic if you take enough drugs,” joked Langlitz. “Everything reminds you of drugs.”

    In Terms Of count: 1 (an audience member broke the seal toward the end of the Q&A).

    1 Constance M. Lewallen, “A Rose Has No Teeth,” A Rose Has No Teeth: Bruce Nauman in the 1960s (Berkeley: University of California Press, 2007), 45.

  • Fun Fun Fun on the Infobahn

    The World Wide Web at 25: Terms and Conditions
    Sunday, May 11, 2014
    Frieze Talks 2014
    Frieze Projects, Frieze New York, Randall’s Island, New York

    Dana Schutz, Google, 2006, oil on canvas, 72 x 72 in. (artwork © Dana Schutz)

    In her opening remarks for “The World Wide Web at 25: Terms and Conditions” at the art fair Frieze New York, the panel’s moderator Orit Gat remarked that conversation about net neutrality has changed in recent years. Indeed, public awareness regarding the controlling forces behind the delivery infrastructure of the web has risen sharply after two pieces of federal legislation introduced in 2011—the House of Representatives’ Stop Online Piracy Act (SOPA) and Senate’s PROTECT IP Act (PIPA)—failed to develop, along with the “internet blackout” protest on January 28, 2012, and the onslaught of related op-ed pieces over the last couple years.

    Reducing the information superhighway to fast and slow lanes would no doubt pave the way to chaos on the roads on which millions of ordinary Americans travel daily. We would witness terrible bottlenecks and breakdowns, insufferable congestion and gridlock, and relentless construction work and impossible detours. If the internet behemoths have their way, Gat warned, “you will stream Netflix faster than you read the New York Times, if Netflix chooses to pay for it.” And the start-ups, the nonprofits, and all those individually maintained websites would presumably stall into obscurity. I wonder, though, how significant net neutrality is for contemporary artists, especially those who work closely with digital media. Based on this panel discussion, the issue doesn’t seem that important, but related topics—such as how the corporatization of the internet affects artists and the definition of postinternet art—are of particular interest.

    Oblique view of “The World Wide Web at 25: Terms and Conditions” (photograph by Christopher Howard)

    Gat, a writer and editor for Rhizome and WdW Review, quickly gave a chronological history of the web as it intersected with digital art. While working at CERN in Switzerland, the British engineer Tim Berners-Lee invented hypertext transfer protocol (http) in 1989. Internet art grew in the early 1990s, she continued, helped along when US Congress passed the Telecommunications Act of 1996, which greatly expanded online access for many citizens and businesses. Artists have influenced the web’s look and feel as we know it today much more than we realize, Gat said, and that internet and postinternet art developed simultaneously. This makes sense—thinking about Web 2.0, you can’t theorize the massive influence of Facebook and OkCupid, which launched in 2004 and run at full steam today, without considering LiveJournal and the Makeout Club, both founded in 1999 (but now puttering along). Despite the term “post,” Gat insisted, there is no art after the internet. Rather, postinternet art is a product of, and a response to, the changing digital landscape.

    The first speaker was Gene McHugh, a writer and curator known for the blog Post Internet, who spoke biographically. The mainstream migration of people to the web, he said, took place in the late 1990s, when he was in high school. “I was an internet addict,” he said. “My identity was as much online as it was a body sitting there typing.” I was relieved McHugh advocated a synthetic view of a person’s relationship to digital culture, instead of trotting out the clichéd internet/IRL divide.

    The cover of the print book edition of Gene McHugh’s Post Internet: Notes on the Internet and Art (2011)

    McHugh intended Post Internet to explore and connect modes of digital production to modernism and the Pictures Generation—a pretentious approach, he admitted. Modernist terms, he came to realize as the project evolved, are not useful when describing the banal behavior of checking Gmail and social networks and watching cat videos. “The writing was rough, in retrospect,” he said, and also full of young fervor. For Post Internet McHugh deliberately chose the default blog settings, a kind of readymade design that he said created an awareness of the self-publication format. That sounds suspiciously like self-reflexive modernism, like Jean-Luc Godard foregrounding the act of making and watching films. The blog’s domain name contained a short string of numbers (122909a.com), and the posts contained only writing—no embedded links or photos.1 “It’s a certain way to approach the internet” that he said was characteristic of the late 2000s. “If you push it far into this banal realm, it works in an interesting way.”

    McHugh explained Guthrie Lonergan’s term “internet aware art” as meaning offline art made with the internet in mind, or art made with an eye toward how it will look online. Considering time as an element, McHugh theorized that multiauthor projects such as the Jogging and Dump.fm, as well as surfing clubs, can be understood as performance, since you can follow this activity online but in real time. He also identified Marisa Olson, Cory Arcangel, and Michael Bell-Smith as artists exploring this kind of art in different ways.

    The second speaker, the artist and writer Tyler Coburn, wanted to define postinternet, and especially that nagging prefix “post.” Instead, he read a formal, polemical, and somewhat difficult-to-follow artist’s statement that addressed the art market and art history. “The current market for postinternet art,” Coburn claimed, “is nothing if not robust.” He was less optimistic about periodization, which constricts some artists and renders others illegible. I don’t, however, find it unreasonable to group together similar artists and their work for the sake of convenience, acknowledging, of course, that such categorization doesn’t always make sense at a granular level. As problematic as they might be, terms like Cubism, Minimalism, and Abstract Expressionism simply work. As much the term postinternet makes its supporters anxious, it still allows them to slide their work into a relevant discourse.

    Regarding his own critical practice, Coburn firmly stated: “My work attempts to disenchant the dominant metaphors and mindsets at work in contemporary technology.” The reflexivity and opacity of digital infrastructure concern him greatly, as do finding a digital space outside Facebook and exploring emerging methods and practices, whatever those may be. He named Benjamin H. Bratton and Ann Hirsch as people doing critical work and cited his own project, I’m That Angel (2012–13), which took the form of a physical book and several readings inside data farms around the world, as another example.

    Readings of Tyler Coburn’s I’m That Angel at EvoSwitch in Haarlem, the Netherlands, took place June 6–7, 2013

    Christiane Paul, a professor and program director at the New School for Social Research and an adjunct curator of new media arts for the Whitney Museum of American Art, ran through highlights of a previous talk called “The Network Space,” which chronicles the transition from web 1.0 and web 2.0—in particular the move from publishing (e.g., personal websites) to participation and broadcasting (blogging)—through works of art. She mentioned Mark Napier’s browser mash-up Riot (1999/2000); Paolo Cirio and Alessandro Ludovico’s Lovely Faces (2011), a fictitious dating website created from scraped Facebook profiles; projects such as Jennifer Ringley’s JenniCam (1996–2003) and its commercially oriented spawn, lonelygirl15 (2006–8); and Aaron Koblin’s crowd-sourced drawings for The Sheep Market (2006).

    Shane Hope, Backdoor.Deathsys.exe Running Soon on a Death Cube Near You: Posted Two Thousand Sixty Whatever and Ever, 2007, oil on canvas, 96 x 96 in. (artwork © Shane Hope)

    According to Paul, “There’s nothing post in postinternet” art, which she described as work that is “deeply informed by networked technology” and is digitally aware but takes the form of material objects. Paul’s canon of postinternet artists includes Rafaël Rozendaal, Clement Valla, Petra Cortright, John Raffman, Evan Roth, and Katie Torn—artists who have emerged in the past few years. For me, some of the best work about the internet (using Paul’s formulation) came even earlier and often took offline forms. Seth Price’s ongoing explorations of digital distribution (since 2000), Adam McEwen’s drawings of text messages from a Nokia phone (ca. 2006–8?), Shane Hope’s rickety laptops built from painted wood scraps (2006) and his paintings of imaginary digital-device screens (2007), Ryan Trecartin and Lizzie Fitch’s bizarre videos (2006–present), and even Dana Schutz’s Google (2006), where she sits in her studio entranced by the offerings of the almighty company’s Image Search—these artworks, made by fairly traditional and post-Conceptual artists (and not necessarily creators of digitally sophisticated forms), explore the condition of interacting with digital networks and technologies.2 On a side note, one of the most brilliant artworks of the George W. Bush era was Ramsay Stirling’s animated GIF, Enduring Freedom (2008).

    Anyway, postinternet art takes on a physical form, Paul reminded us, but whether or not a viewer understands the concept of the form (or its subject matter) is another issue. Like Gat before her, Paul noticed the increasing corporatization of the internet during the 1990s but, in slight contrast to Coburn’s celebration of sales of postinternet art, stated that the market for internet art hasn’t changed since the 1990s. How do these observations square with Rachel Greene, who ten years ago wrote that “as yet, there exists no viable or stable market for net art.”3 Furthermore, Paul vaguely described an antimarket attitude among postinternet artists, who are “savvier” in some undisclosed way. It’s not clear to me how artists working in the digital realm are making money—or not—based on these three assessments.

    Christiane Paul (photograph by Michael Stewart/Getty Images North America)

    The conversation among the panelists after their individual presentations progressed productively. McHugh argued that first-generation net artists, who had trained academically, were happy working in the margins, and that younger artists would have used paintbrushes, too, if they hadn’t grown up digital. Nevertheless, he said, those younger artists still want the white-cube experience.

    Gat complained that much digital art ends up looking the same, aggravated by the ubiquitous use of Facebook and products from Google (and Google Earth in particular). She wondered if artists are problematizing the operations of these corporations or are complicit with them. I sympathize with her wariness of the dependence on proprietary corporate platforms. If Tumblr, which allows people to use their own domain names for their microblog but doesn’t offer back-end programming access, pulled the plug tomorrow, the content for every site would likely disappear with it. Conversely, platforms are occasionally abandoned en masse by their users. Remember all those indie bands that created MySpace pages instead designing their own stand-alone websites? Well, they’re on Soundcloud and Bandcamp now, because that’s where the audience is. The question is, how much self-sufficiency should an artist relinquish to reach that audience? McHugh said that postinternet art aims for a larger audience beyond the art world. Paul doesn’t see Google taking over art with a nonexclusive right, and there are ways to combat marketing, such as, for example, by “liking” everything.

    I agree with Gat in that postinternet artists often produce consumer-friendly work which anyone can make, and that using a popular, deskilled digital process does make things homogenous. But Coburn reminded us that, whether it’s art that conforms to the New Aesthetic, a term used by the writer James Bridle to describe a certain kind of visuality, or automatic, personless photography taken by drones and satellites and affiliated with corporations and governments, this is how we view the world now. Besides, Paul added, it’s easy to argue that any style or moment can appear homogenous. For her it’s Abstract Expressionism, but for me the black-and-white photographs, typewritten texts, and maps of Conceptual art and Earthworks readily come to mind. While artists in the late 1960s were emulating science and industry—what Benjamin H. D. Buchloh called the aesthetic of administration—postinternet artists are making user-end art, based not on programming and hand coding, skills the first generation of net artist learned, but rather on out-of-the-box applications. Postinternet artists—who Coburn proposed are targeting nonart audiences but needing art-world legitimation—want to have their cake and eat it too. Paul said that criticality comes from within the medium, an awkward position of which artists are aware. A curator (like herself) looks at both critical work and the stuff “riding the wave of flashiness.”

    The idea of audience intrigued me. I wondered how much contemporary digital art—especially the stuff using Google Maps or Twitter—would be interesting to your typical Silicon Valley entrepreneur? What would highly skilled programmers and designers make of work by all the artists mentioned during this panel? Probably with the same kind of amusement that a 1970s Hollywood filmmaker would have when viewing early video art by William Wegman and Vito Acconci. Similarly, what kind of distinctions would contemporary programmers and designers make between an art-gallery video and an amateur YouTube clip? We’re now fully immersed in the world in which the gap between art and life has ceased to exist. Would avant-garde artists who championed that notion one hundred years ago be horrified or pleased with early-twenty-first-century practices?

    Tyler Coburn (photograph by Michael Stewart/Getty Images North America)

    An audience member had the same idea and queried the panelists about differences between avant-garde or critical artists and the general public when both use the same digital tools. The gap has collapsed, McHugh said, but artists are examining issues other than these products, such as the physical and environmental impact of cloud computing. But that is also an important topic for mainstream media, especially in states such as North Carolina, where Apple has built several solar-powered data farms. Paul said that while some artists produce interesting work from behind the curve, most of them are “by nature and statistically” ahead of the curve, waiting for the technologies to be invented for their use. Char Davies, she recalled, was a frustrated painter who in the 1980s helped create Softimage, a software application for three-dimensional image creation that was later acquired by Microsoft in the 1990s. That happened twenty years ago—which artists have done something like this recently?

    Another audience member linked the web’s founding in 1989 to the fall of communism and then asked about digital natives of technology and of “markets as the only way of organizing the world.” Is postinternet a condition, he wanted to know, and not a subgenre? “I would say absolutely, yes,” said Paul. “It’s not an art movement. It’s not an art genre.” She acknowledged that (art-historical) acceptance comes from the market, and that museums look to the market for validation. For her, artists and critical practitioners must therefore denaturalize the present condition and create suspicion, whatever that might be. McHugh wondered about the critical role of writers and curators, of articles and exhibitions. I’d say all of that is highly important to the development of both internet and postinternet art, which is still very much up in the cloud, I mean, in the air.

    In Terms Of count: 12.

    1 Funded in part by a grant from the Arts Writers Grant Program, Post Internet published regularly for most of 2010 but was then taken offline. McHugh’s collected posts can be read online or downloaded as a PDF for free, or purchased as a print-on-demand book from Lulu.

    2 For a superb essay on Schutz’s painting Google, see Steven Stern, “Image Search,” Frieze 106 (April 2007): 136–41.

    3 Rachel Greene, Internet Art (London: Thames and Hudson, 2004), 31.

    Listen

    Frieze Projects New York has posted an audio recording of this panel.