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Tag: Barack Obama

  • Personal Branding with Hank Willis Thomas

    Hank Willis Thomas
    Thursday, April 16, 2015
    Art + Design Agency Series
    Krannert Art Museum, Krannert Auditorium, University of Illinois, Urbana-Champaign

    Poster for a lecture by Hank Willis Thomas at the Krannert Art Museum

    “Would you say your biggest source of inspiration is other people?” an audience member asked Hank Willis Thomas, who had just finished giving a presentation on his work in the basement auditorium of the Krannert Art Museum. The artist replied with a smile: “I’d say.” Indeed, early on Thomas stated that art is about people and connections, and he even began his talk by quizzing the audience, asking who was a student, a faculty member, a first-time visitor. He also asked who in the room had tattoos—there were several students with visibly more than a few—and playfully harassed a few latecomers. Thomas also joshed a reticent audience member halfway through the lecture: “This talk can’t go if you don’t talk.”

    If people were the primary inspiration for Thomas’s work, personal biography and American cultural history came a close second and third. He spoke of his mother, Deborah Willis, an accomplished professor, photographer, curator, author, and a specialist in African American photography. “I used to be Deb’s son,” he joked. “Now she’s Hank’s mom.” Thomas said that Willis’s investigation into black photographers, who had been making pictures professionally by the mid-nineteenth century, rewrote his notion of American history, along with the recognition of blacks working in chemistry, physics, and other respected fields. Thomas ran through several images from the twentieth century, from a distinguished photograph of Bert Williams, a Bahamian-born vaudeville star who was “paid to perform blackness” in blackface, to ones of Mike Tyson, Ronald Reagan, and Barack Obama.

    Thomas showed a range of his own projects, series, and singular images, comprising mostly photography and sculpture. He played the first couple minutes of a video called A person is more important than anything else… (2014), commissioned by New York Live Arts for a citywide program on James Baldwin. The work features an audio recording of the black author speaking on the artist’s struggle with integrity; Thomas supplied the visuals. After listening intently to Baldwin’s first few sentences, I began focusing on the moving images, unconsciously tuning out the words. When quizzed by Thomas to recall the content of the piece, Eli Craven, an MFA student at the University of Illinois, Urbana-Champaign, said he “got lost in the visual.” I wasn’t alone.

    Hank Willis Thomas, Scarred Chest, 2003, lambda photograph, 40 x 30 in. (artwork © Hank Willis Thomas)

    As an artist, Thomas emerged in the mid-2000s with a provocative series of work, called Branded, which showed Nike’s swoosh logo emblazoned not on clothing but seared directly onto athletic black male bodies. The artist understands corporate logos as hieroglyphs: “You don’t have to use the language to understand the ad.” He also connects them to both slave ownership and consumerism. “Bodies are treated differently at different times,” Thomas said.

    Thomas’s photographs read quickly, like advertisements. One work in particular, Priceless #1 (2004), parodies the phrasing of MasterCard’s “priceless” campaign but with deadly serious intentions. The photograph depicts the artist’s own family at the funeral of his cousin, who was shot to death outside a Philadelphia nightclub. (Thomas was a witness.) The text read: “3-piece suit: $250; new socks: $2; gold chain: $400; 9mm pistol: $79 (changed here to $80); bullet: $.60.” The punch line of “Picking the perfect casket for your son: priceless” highlights the “affordability guilt” of burials. Do higher price points for caskets, Thomas wanted to know, reflect how much you love a loved one? In 2005 he said, “My aunt is not a rich woman…. I don’t know how much she paid for the casket she picked, but I guarantee you it went on a credit card.’”1

    Hank Willis Thomas, Priceless #1, 2004, lambda photograph, 32 x 40 in. (artwork © Hank Willis Thomas)

    The interest of Priceless #1 goes beyond that. The question always asked of Thomas is “How did you family feel about the image, in mourning?” The artist asked himself that, too, as well as questions such as: Why show it? Do I take the logo off? Is this an exploitative situation? “That’s where the question of integrity comes back,” said Thomas, referring back to the Baldwin speech.

    Some viewers find the work offensive to blacks, as one white woman did during the local Fox news story when, in 2007, the photograph was enlarged to billboard size and hung on the exterior wall of the Birmingham Museum of Art in Alabama. The museum faces the jail, so the local crowd read this fact into the image. Though museum curators spoke for him on television, Thomas had to defend the work in the Birmingham newspaper—and then realized how things get dumbed down in public discourse. Was it insensitive to use his grieving family as the subject of his art? “I think I made the right decision,” Thomas said, referencing the same white woman interviewed on television, who understood the artist’s decision to either get revenge or make art.

    Thomas then discussed a Reebok advertising campaign from 2005, called “I Am What I Am. Lacking any reference to sports gear, the image for one ad portrays 50 Cent as survivor, rapper, entrepreneur, actor, and criminal—a white man’s idea of black values that in turn reflect black values. You know the image is an ad, Thomas said, because of the logo. The campaign also featured the tennis player Andy Roddick as a white guy who is a champion but feels guilty, the Chinese basketball player Yao Ming with a slew of Asian visual references (rising sun, the year of the monkey), and the actor Lucy Liu as a docile female. “They’re playing off of some crazy stereotypes,” Thomas remarked, adding that the ads have nothing to do with the products Reebok are trying to sell. “We’re doing the work to make the ads work,” he said as he involved the audience once again in a discussion of the images.

    Hank Willis Thomas, The Mandingo of Sandwiches, 1977/2007, lambda photograph, 36 x 34¾ in. (artwork © Hank Willis Thomas)

    In a work from a series called Unbranded: Reflections in Black by Corporate America 1968–2008 (ca. 2006–10), an advertisement with the boxer Joe Frazier isn’t promoting Aunt Jemima syrup but rather margarine—that’s why he is wearing a Blue Bonnet. The Manwich ad, he said, couldn’t have existed ten years earlier, because working-class white and black men wouldn’t be sitting at the same lunch counter—and certainly the white fellow wouldn’t be craving the “dark meat” of the other. A Chevrolet ad depicts the long history of blacks but curiously erases their status as slaves. (Thomas discusses these same examples in his other artist’s lectures, as a quick perusal of YouTube tells us.) The Unbranded series displaces meaning, the artist said, by showing an “undressed image.” His removal and erasure of text and commercial logos reveals the not-so-hidden meaning of the images. It’s a classic John Berger analysis. Thomas strives to present universal ideas through abstraction of historical photographs.

    Thomas talked about some sculptural and mixed-media work, noting that the phrases “I am a man” indicates a collective, and “I am the man” is self-centered. His bronze sculpture Raise Up (2014), based on a historical photograph from apartheid South Africa, depicts a row of male heads turned against the wall, arms raised in the air. The art historian and critic Kerr Houston explained the source: “In Raise Up, Thomas gives us the heads and arms of ten of the thirteen black miners pictured by [Ernest] Cole as they undergo a humiliating medical examination, in the nude.”2 The work was shown at Goodman Gallery in Johannesburg in June 2014. The shooting of Michael Brown in Ferguson, Missouri, which spawned the protest phrase “Hands up, don’t shoot,” took place two months later. The piece took on an unanticipated meaning.

    Hank Willis Thomas, Raise Up, 2014, bronze, 25 x 285 x 10 cm (artwork © Hank Willis Thomas)

    Thomas talked about his collaboration with Ryan Alexiev and Jim Ricks on a public-art project called In Search of the Truth (also known as Truth Booth), in which participants enter a structure shaped like a caption balloon and record a two-minute video during which they riff on the phrase “The truth is….” Truth Booth was first presented in Ireland in 2011 and has since traveled to South Africa, the United States, and Afghanistan. This work represents the artist’s interest in what other people think—sometimes being an artist involves listening more than anything else.

    Since many artists are typically excited about their most recent projects, I found it odd that Thomas didn’t present the work in Unbranded: A Century of White Women 1915–2015, his most recent exhibition at Jack Shainmain Gallery in New York. For this new series Thomas removed the copy and logos from one hundred magazine advertisements depicting women, taking the suffrage era as a starting point.

    In Terms Of count: 0.

    Read

    Janpim Wolf, “Artist Lecture #2: Hank Willis Thomas,” Janpim Wolf Senior Portfolio, February 17, 2010.

    1 Meredith Goldsmith, “Artist Parodies Ads to Bring Awareness,” Oakland Tribune, August 1, 2005.

    2 Kerr Houston, “Recasting the Past: Hank Willis Thomas in South Africa,” Bmore Art, July 10, 2014.

  • A Better Everyday Life for the Many People

    Sara Kristoffersson: Design by IKEA
    Tuesday, February 24, 2015
    INSIDE (hi) STORIES Lecture Series
    New School, Glass Corner, Parsons East Building, New York

    “IKEA is huge,” stated Sara Kristoffersson, professor of design history and theory at Konstfack in Stockholm, Sweden.1 Who could argue with her? Founded in 1943, the immensely popular seller of affordable furniture, utensils, and fabrics for the home has spread across the globe and brings in billions of dollars a year. A more intriguing proposition was this: “IKEA has made Swedishness a virtue in itself.” But scratch deep enough, Kristoffersson warned, and hierarchies begin to appear within a company that many people believe mitigates consumerism and capitalism with an egalitarian touch.

    The slender, stylish Kristoffersson, dressed in the requisite black sweater, skirt, and tights of a European historian of modern design, her blonde hair pulled back into a ponytail, delivered an hour-long lecture derived from her 2014 book Design by IKEA: A Cultural History. Because IKEA’s brand is synonymous with its mother country, she argued, the company sells abstract notions of modernity, democracy, and social justice, which become problematic when looking closely at its history. According to Kristoffersson, promotional slogans such as “beauty in homes” and “design for everyone” are a “mass-produced version of Swedish design history.”

    The story of IKEA’s ascent is well established. The name is an acronym consisting of the initials of the company’s founder, Ingvar Kamprad; the name of the farm on which he grew up, Elmtaryd; and the name of his hometown, Agunnaryd (in the southern region of Sweden called Småland). Born in 1926 to a family of German immigrants, Kamprad entered business at an early age—he was five—by selling matches. As he grew older he offered fountain pens, Christmas cards, and garden seeds, among other merchandise, in his town and eventually via post. Entering the furniture business, Kamprad developed a mail-order catalogue before opening his first showroom in the small and relatively remote town of Älmhult. People traveled there, saw the products, and ordered what they liked; the manufacturer then shipped the goods directly to them, using a flat pack of unassembled parts to minimize costs.

    A young Ingvar Kamprad in front of the IKEA store in Älmhult

    Operating on the family farm in its early years, IKEA grew tremendously after World War II, becoming known for offering good design at low prices. According to an authorized history of the company by the journalist Bertil Torekull, the Swedish economy grew nearly 4 percent a year, on average, between 1950 and the early 1970s.2 Swedish social democracy also thrived during this time, and the postwar housing boom catapulted IKEA to the upper echelon of the furniture industry, though not without resistance from the national trade associations, which forbid manufacturers from selling materials to Kamprad, and in spite of his absence from industry trade shows, from which he was banned. For many years capitalist competition went toe-to-toe with the planned economy—though Kamprad did order materials from factories in communist Poland.

    In 1973 IKEA opened its first store outside Sweden, in the Swiss town of Spreitenbach, near Zürich. In order to give his company a profile during the European expansion, Kristoffersson said, Kamprad borrowed from the Swedish cultural image bank, using moose and Vikings to strengthen his brand. By the 1980s the national markers disappeared, she told us, which marked a shift from a representational to conceptual association to Sweden. Even though IKEA changed its logotype color from red to the blaring yellow and blue of the Swedish flag, Kristoffersson has detected subtle national visual markers in the company’s visual culture. The arrangement of a dining room in one advertising photograph, for instance, recalls the work of the nineteenth- and twentieth-century painter Carl Larsson. I imagine most people without knowledge of Swedish modern art wouldn’t catch the reference.

    Carl Larsson, Flowers on the Windowsill, ca. 1844, watercolor, 32 x 43 cm (artwork in the public domain)

    Another key decision linking IKEA to its home country, Kristoffersson revealed, was keeping the indigenous names for its products. The Hästveda armchair—named for a small town in southern Sweden—is sold under that title from the United States to Saudi Arabia. Similarly, the scholar continued, IKEA has claimed the traditional food it sells in its restaurant and on its shelves—meatballs with white sauce, mashed potatoes, and lingonberries—as its own. IKEA often sells the romantic idea of nature, Kristoffersson pointed out, with advertising images of beautiful landscapes with red houses. The company has even poked fun at its domestic consumers, acknowledging the stereotype that people from Småland are frugal, “famous for working hard and living on slender means,” Kristoffersson said. IKEA’s promotional strategies have also played on a notion embodied in a hard-to-translate Swedish word, lagom, which means “just enough” and generally emphasizes moderation and equality.

    Kamprad has made a fortune based on the meaning of this concept and on the belief that his management style is not learned but rather just who he is. He favors jeans and sweaters to suits, which give him a folksy, friendly, down-to-earth vibe, and he avoids luxury hotels and flies coach—though he can easily afford both. While Kamprad drove a Porsche as a successful young man, he now gets around in a trusty late-model Volvo. In 1976 he wrote a manifesto, The Testament of a Furniture Dealer, that embodies his business philosophy, explicating nine core ideas for IKEA workers such as “Reaching good results with small means,” “Simplicity is a virtue,” and “Profit gives us resources.” Kristoffersson compared the Testament’s language to religious or political speech. Yes, and I can imagine a union leader, avant-garde artist, or motivational speaker also writing these same words. In keeping with his folksy style, Kristoffersson said, Kamprad kept the awkward Swenglish phrase “the many people” to demonstrate how IKEA is unconcerned with appearing too tight or polished in the formal business world.

    Kristoffersson compared IKEA’s story to that of Apple, whose two founders, Steve Jobs and Steve Wozniak, building an empire out of a garage in California. But IKEA’s narrative positions itself as driven not solely by financial interests but also with a higher purpose, an ideal to fulfill. (IKEA developed its chronicle, Kristoffersson pointed out, before the idea of making a story became a marketing strategy.) Yet the falsification isn’t important, she said. IKEA has successfully risen about mere consumerism, and any bad press—regarding a perceived association with social democracy, embarrassing personal scandals, and questionable business and environmental practices—has failed to negatively impact the company in the long run.

    Images from IKEA catalogues for different Middle Eastern countries (photograph by Christopher Howard)

    So is IKEA beyond critique? Hardly, but Kristoffersson’s list of criticisms against the company felt weak. In politically conservative circles in the United States and Great Britain, she said, IKEA was attacked for its perceived alliance with the nanny state, with a dystopian welfare system in which individuality is relinquished. As evidence, she offered the Swedish financial crisis of 1992, which she claimed eroded the country’s famously cushy lifestyle. IKEA also has a reputation for being a chameleon, Kristoffersson said, using the cultural and political climate to sell products: a 2009 advertising campaign, for instance, exploited the Barack Obama moment with the slogan “Change begins at home.” And in the Middle East, IKEA altered a photograph from its catalogue, digitally removing a woman from a bathroom scene that also showed a man and two children. IKEA’s most damning moment came in 1994, when a journalist uncovered evidence that Kamprad, as a teenager in the 1940s, was affiliated with fascist groups and openly admired the pro-Nazi intellectual Per Engdahl.3

    A diagram of IKEA’s complex business structure (photograph by Christopher Howard)

    Comprising two foundations based in the Netherlands and commercial divisions in Denmark, Belgium, and Luxembourg (among other countries), the privately owned IKEA possesses an “extremely complex business structure,” Kristoffersson said, which was designed to avoid taxes. A chapter in Torekull’s book explains this intricate arrangement of power, money, and control, but the structure is nearly impenetrable to those unfamiliar with international trade (like me). Yet, she argued, we don’t view IKEA as a shrewd, parsimonious multinational whose main purpose is to maximize profits—though few would deny this status. I was reminded of people’s surprise when they discover that the cofounder and co–chief executive officer of Whole Foods, John Mackey, is an audacious libertarian capitalist. (He also helped to establish a movement called Conscious Capitalism and, with Raj Sisodia, authored the book Conscious Capitalism: Liberating the Heroic Spirit of Business (2013).

    So, whether to shop at IKEA or Whole Foods or wherever, or to buy Apple products, is entirely up to the consumer. This is not to diminish the crucial role played by government regulators, nongovernmental organizations, and consumer advocates around the world. We need them to serve as watchdogs, keeping corporations like IKEA from unscrupulous labor-related activities. And multinational corporations have slowly improved their business ethics. In The Testament of a Furniture Dealer, Kamprad emphasized IKEA’s adherence to Möbelfakta standards. Apple has been responsive, perhaps grudgingly so, to improving labor rights and workplace safety for employees of the Taiwanese electronics manufacturer Foxconn.

    Kristoffersson noted a few of IKEA’s positive environmental decisions over the last twenty years, such as minimizing fiberboard products and pushing LED light bulbs.4 IKEA is one of the largest foundations in the world, she said, so a certain percentage of its profits go to good causes—as they should. Yet with low prices that stimulate consumption, yielding throwaway products, Kristoffersson asked rhetorically, “Isn’t it more ecologically friendly to not buy at all?” An audience member agreed, pointing out the low- to no-resale value of IKEA products. For me, the disposable nature of the company’s goods is highly overrated. Looking around my apartment, I see IKEA shelves, cookware, curtains, and more—some bought nearly fifteen years ago—that function well and don’t need replacing.

    A 1948 advertisement for Ford trucks

    “IKEA hardly needs Sweden,” Kristoffersson said as she began concluding her talk. “IKEA hardly needs the image of Sweden and Sweden’s welfare state. It is largely outdated and challenged.” That may be true, but how does her scholarly subject compare to other brands that are inextricably tied to their native origins? Ford trucks, Budweiser beer, Coca-Cola drinks, and McDonalds hamburgers are all products with strong American identities that don’t reflect the diversity of national demographics—we’re not a nation of cowboys, just like Sweden isn’t crawling with blond-haired, blue-eyed babies. Kristoffersson said that Swedish knowledge of American life comes from popular culture, such as the television show House of Cards, but reminded us that such images reflect real standards in society and affect our conception of the world.

    While Kristoffersson’s parallels between brand (IKEA) and country (Sweden) were insightful, and the historical background of the company was interesting, the stakes of the subject of her talk felt low. IKEA appears to be a sensible (but far from perfect) multinational corporation with some degree of social and environmental responsibility that matches its aesthetic ideals and its benevolent reputation. While the firm’s finance and governance structure is far from transparent, IKEA largely delivers on its promise “to create a better everyday life for the many people,” to quote Kamprad’s Testament. Criticisms of the ubiquity of bland knockoff modern design notwithstanding, the biggest issue for your average consumer is having too much IKEA product in your home. After all, you don’t want to live in a showroom.

    In Terms Of count: 1.

    1 Konstfack is also known as the University College of Arts, Crafts, and Design.

    2 See Bertil Torekull, Leading by Design: The IKEA Story (New York: Harper Business, 1999).

    3 Both Kristoffersson and Torekill cover this episode in their books.

    4 For more official information, see IKEA’s annual sustainability reports from 2009 to 2012 and the publication The IKEA Way on Purchasing Products, Materials, and Services.

  • The Authorial Intent

    Public Art Fund Talk at the New School: Jeff Koons
    Wednesday, September 10, 2014
    New School, John L. Tishman Auditorium, University Center, New York

    Jeff Koons discusses his Inflatables from the late 1970s (photograph by Christopher Howard)

    Is it possible to be indifferent to Jeff Koons? For many years my attitude toward the artist’s work has been impassive and disinterested. It exists whether I like it or not and has some visual interest, but I’ve never cared enough to form an opinion beyond that. Among the most successful living artists, Koons is comparable to Jay Z or U2: a talented mainstream artist whose early output is considered groundbreaking but whose later works are noteworthy more for their high production values and their exorbitant, multimillion-dollar price tags than their aesthetic worth. Over the years Koons has managed to stay relevant, with critics and journalists dutifully covering his exhibitions and appearances, just as they would report on Bono’s activism and Hova’s exploits.

    A retrospective covering Koons’s entire career, organized by Scott Rothkopf, sits in the Whitney Museum of American Art until October 19, the final exhibition at the museum’s Upper East Side location before a move to the Meatpacking District. The exhibition was among the reasons for tonight’s sold-out talk at the New School. Dressed in a navy suit, a pale-blue open-collared shirt, and black dress shoes, Koons delivered an hour-long, well rehearsed lecture in which he presented himself as an animated but never overbearing orator, using a variety of hand gestures, movements, and poses that enhanced his spoken words. At one point he even crouched down to greet an imaginary dog. Woof!

    After thanking the Public Art Fund, which sponsored the talk as well as the sculpture Split-Rocker (2000), a large outdoor floral arrangement on view at Rockefeller Center during summer 2014, Koons talked about his upbringing and his understanding of and approach to public sculpture, the subject of this lecture. He first became aware of the genre through a childhood encounter with the statue of William Penn that stands atop Philadelphia’s City Hall building. Created by Alexander Calder’s grandfather, the work embodies, Koons said, a history of society’s values on a mystical scale. Art deals with issues of interior and exterior, he continued, that elicit emotional responses. Further, experience and emotion form the vocabulary of art, and to interact with public art in physical space is a “communal activity.”

    William Penn stands on top of City Hall (photograph by G. Widman for the Greater Philadelphia Tourism Marketing Corporation)

    Koons emphasized what he called the “unitative,” explained as something bigger than us but at the same time collectively shared. The York fairground in the artist’s Pennsylvanian hometown, founded ca. 1765, was the first fair in the United States, he said, and there he experienced games, visual stimulation, joy, pleasure, and terror—both as an individual and as a group with other fair goers. Fireworks, parade floats, and houses decorated with Christmas lights also inspire him, providing “excitement, awe, and wonder.” “Our governments,” Koons even said, “are a form of public sculpture.” If by this he means the socially engaged practice of argument and debate, with the elation of progress and success and the frustration of stagnation, then art is like not only politics but also science, business, religion, and myriad other things.

    Koons’s vacations were also formative experiences. As a kid he and his family visited Dolphin Land or Dolphin World in Florida (perhaps he meant the Miami Seaquarium), where he internalized the relationships between humans and animals. These relationships are evident—in some way or another—in his Antiquity 3 painting, which depicts a woman riding an inflatable dolphin. Recalling the aquatic-theme-park performances of jumping dolphins and such, Koons applied abstract ideas about the surface of the water versus going underneath to sculpture. Indeed, surface and depth are the core—if not the most important—qualities of Koons’s art.

    Jeff Koons, Antiquity 3, 2009–11, oil on canvas, 102 x 138 in. (artwork © Jeff Koons)

    At this point Koons switched to autopilot, pulling ideas from the usual spiel he gives when discussing his own work, trotting out stock phrases about generosity, transcendence, perfection, communication, and sharing, like he most recently did on Charlie Rose and The Colbert Report. “As soon as things become public, there’s a sense of generosity,” Koons said. People share the transcendence created by art collectively, the artist explained, and there is no private experience. Deflating the importance of his artistic production, the artist said, “There’s not any art in that object,” which instead acts as a “transponder” for the art experience. Transponders, he noted, both send and receive. Later Koons said, “We don’t care about objects—we care about people.” I have no obligation to the object, he continued, but rather to the people and their trust. I wonder if he gives the same populist rap to the elite collectors who spend millions on his work.

    Koons traced the beginnings of his involvement in outdoor, public sculpture. His first foray was the stainless-steel Kiepenkerl (1987), made for that year’s Skulptur Projekte Münster in West Germany. The hot metal accidentally bent during the casting process, damaging the work in several places. Since there wasn’t enough time to redo the piece, the artist faced a grave decision: either pull out of the exhibition or attempt a hurried fix. “I went with the radical plastic surgery,” Koons said cheerfully, giving the punch line to this story for the umpteenth time.

    Jeff Koons’s Rabbit in the Macy’s Thanksgiving Day Parade in 2007 (photograph by Librado Romero for the New York Times)

    Koons described several more public artworks from the past twenty years, expressing amazement that Macy’s included a gigantic version of his mirrored inflatable Rabbit for its Thanksgiving Day Parade in 2007. He also revealed that he had been looking at Baroque and Rococo art when conceiving the monumental Puppy (1992), a large floral arrangement in the shape of a dog that appeared outside Rockefeller Center in summer 2000 (among other sites); he wanted to put those historical styles into a piece of his own. Issues that Koons grappled with for Puppy included biology, ephemerality, symmetry/asymmetry, and internal/external. Ultimately—and this was the highlight of the talk—Koons described Puppy as “a piece about control,” the kind of control a person exercises or relinquishes in his or her life. “It’s whether you want to serve or be served,” he said. This commentary evoked not only the “greed is good” mantra from the 1980s, but also the exercises and abuses of power in any political or economic dictatorship —all frightening stuff, even threatening. Here the menacing qualities of Koons’s seemingly happy, carefree art bare its fangs.

    Returning to formal and logistical issues, Koons professed that photographs of Split-Rocker typically show the piece in a pristine state, when it was first erected in early summer. Koons, however, intended the work to get “shaggy and chaotic” over time, which it had certainly done when I visited the work in mid-September. An unrealized outdoor work called Train, Koons explained, will feature a functioning, performing steam locomotive dangling from a crane. “It’s a metaphor for an individual” that huffs and puffs in a determined manner, he said, and the train experiences an “orgasmic moment” when it hits one hundred miles per hour. “To me, that’s William Penn,” he said, reiterating his themes of history, power, and the connection of an individual’s experience to something bigger.

    Koons also returned to his biography, recalling the showroom of his father, who was an interior designer. The elder Koons had sold paintings by his young son in the store window, integrating them into arrangements of furniture and other household objects. “He gave me great confidence,” the artist said of his dad. Koons also gave a shout out to W. Bowdoin Davis Jr., his art-history professor at Maryland Institute College of Art in Baltimore, who revealed the many operations in play in art, such as psychology, religion, sociology, and symbolism.

    Jeff Koons, Gazing Ball (Farnese Hercules), 2013, plaster and glass, 128½ x 67 × 48⅝ in. (artwork © Jeff Koons)

    Koons revealed his Balloon Venus sculpture (2008–12) as a hermaphroditic fertility object and announced that the Gazing Ball series (2013) is among his favorite bodies of work. Coincidentally it was at that moment when I noticed the artist’s intense blue eyes as he showed images of several Gazing Balls. With an image of his oversized sculpture Play-Doh (1994–2014) hovering onscreen, Koons told us “I’m trying to make works you can’t have any judgment about.” If you make judgments,” he decreed, “you’re limiting yourself.” He advised his critics to “Open yourself up and keep everything in play.”

    The event organizers had collected written questions for Koons earlier in the lecture, and Nicholas Baume, director and chief curator of the Public Art Fund, read a selected few to the artist. Did Koons ever fear there was a time when he felt that his career was over, and what did he do? In his early years the artist admitted to going broke a couple times, leaving New York to live with his parents. But he came back to the city because, in his own words, “people want to be involved in dialogue. People depend on you.” I cannot imagine anyone taking that statement at face value.

    When has technology not kept up with your artistic vision, asked another question. Koons claimed he prefers not to use new technology, which implied an apprehension of his work being tied to a particular method or process or—worse—appearing dated. Yet as the Friday symposium “The Koons Effect Part 2” determined and as Michelle Kuo noted in her catalogue essay, the artist uses complex software and highly intricate three-dimensional modeling to fabricate his recent work. Some even say that his level of technological perfection is higher than is needed by the aerospace industry and the military. Again, Koon’s modest words can be readily dismissed.

    Jeff Koons on Jeff Koons (photograph by Christopher Howard)

    Someone wanted to know how Koons can manage his studio workers and still be creative? Acknowledging his longtime studio manager Gary McCraw, who sat in the audience, the artist said he is always walking through the studio, watching and educating his loyal workers. How loyal are they? The average tenure of an assistant, he pointed out, is nine years. In the end, tight organization and long-term stability give the artist his creative freedom. Another Q&A dealt with the white skin color of the porcelain figures in Michael Jackson and Bubbles (1988). At the time, Koons replied, radical changes were happening to the performer’s body, and the Italian craftsman who fabricated the piece wanted to know “How am I supposed to make his nose?” when it was constantly changing in real life. Koons noted that porcelain was the “king’s material,” so he wanted Jackson to appear godlike, as in a pieta. Further, he said, the thick black outlines surrounding the singer and monkey’s eyes alluded to Egyptian art.

    How would aliens from the future interpret your work? “They’d see a lot of the world, from our day-to-day lives,” Koons responded, pointing to the archetypal, universal qualities from our present historical moment embedded into his art. To what do you owe your fame and commercial success? “My family,” he replied, as if giving an Academy Award acceptance speech. When he was child, Koons remembered becoming ecstatic when his parents told him he could draw better than his older sister, whose life, he perceived at the time, had until then been superlative to his in every way. I wondered what that sister is doing now. What don’t critics get about your work? Koons repeated the transponder argument and boasted that negative people aren’t “prepared” for his art and are “insecure.” While seemingly arrogant, this response isn’t so atypical for an artist, though many would probably not state it so baldly. Koons does receive a healthy amount of negative criticism, but it’s rare for an artist to be so untroubled by it. Koons’s attitude may serve as a model for other artists. Or not.

    Installation view of Jeff Koons: A Retrospective at the Whitney Museum of American Art in New York, June 27–October 19, 2014 (artworks © Jeff Koons; photograph by Ronald Amstutz)

    I wish someone had asked about appropriation and copyright. Koons has been the subject of four lawsuits: he lost the first three on weak parody defenses but won the fourth with the transformation argument. The losing cases—Rogers v. Koons (1992), United Feature Syndicate v. Koons (1993), and Campbell v. Koons (1993)—each involved works from the Banality series: String of Puppies, Wild Boy and Puppy, and Ushering in Banality (all works 1988). The last, Blanch v. Koons (2006), focused on a photographer’s complaint that Koons used an image she took in a painting from his Easyfun-Ethereal series.

    Toward the end of the lecture Koons returned again and again to his aphorisms on affirmation, acceptance, participation, and mutual support. It was hard for him to go off script—I doubt that he can—and the audience questions picked for him were relatively tame. In many ways Koons speaks like a politician, like Barack Obama on the presidential campaign trail. And like a politician Koons doesn’t offer truth or salvation but favorable, enthusiastic rhetoric about those things. He proposes a welcoming, populist frame of interpretation for his art, not to foreclose other people’s ideas but rather to make sure his intentions are being discussed. You can take his words at face value, scrutinize them, or dismiss his sermon, but you can’t deny that Koons is smartly shaping the reception of his work. After this talk I still felt indifferent toward his art but appreciated hearing about it from the source.

    In Terms Of count: 0.

  • Curatorial Assistance

    Here and Now: Biennials in the Twenty-First Century
    Friday, March 7, 2014
    Armory Show, Open Forum, Pier 94, New York

    Michelle Grabner counts the beans (photograph by Christopher Howard)

    “I’ve been thinking a lot about biennials,” mused the artist Michelle Grabner, seemingly without irony. No kidding—she’s one of three curators of the 2014 Whitney Biennial, which opened to the public on the day of this panel, held at the Armory Show. “Here and Now: Biennials in the Twenty-First Century,” moderated by the curator and scholar Lynne Cooke, assessed not so much the current state of biennials—of which the Whitney’s signature exhibition is a leading example—but rather demonstrated how she and two other panelists have shaken off what some call “biennial fatigue” to reinvent the form and scope of these large-scale, super-hyped exhibitions that take place around the world every two, three, or more years.

    Cooke had asked her three participants to present on his or her recent projects before opening a conversation among the group. Dan Byers, a curator of modern and contemporary Art at the Carnegie Museum of Art in Pittsburgh and cocurator of the 2013 Carnegie International, described the origins of his institution’s showcase as conservative and Western but with a widening scope over the years. He and his two cocurators, Daniel Baumann and Tina Kukielski, approached the task with a group of concerns, a “constellation of ideas,” he called them: the exhibition of artists and an exploration of the museum’s collection, of course, but also a close engagement with the host city and a nutty idea about playgrounds.

    The team started their work, Byers said, two years before opening day, with a blog, Tumblr, and Pinterest that featured scanned photographs of past iterations of the international along with press clippings and other archival material. The curators also rented an apartment in Pittsburgh for hosting dozens of diverse events “to create a community of conversation” in addition to the show, which he said always “lands like a UFO” in Pittsburgh and “leaves for four years.” Byers showed installation photographs and described artists’ works, which made me wish that I had seen the show, which came across as innovative, thoughtful, and dynamic. I couldn’t help but think, though, how many insatiable curators have cannibalized other parts of the museum—public programming, community outreach, digital publishing—that have typically been the purview of specialists in the education department. Yet I appreciate how Byers emphasized the importance of civic space, whether that’s a private museum or a public library, which is conservative position of a different kind.

    Dan Byers discusses biennial politics (photograph by Christopher Howard)

    Next to speak was Grabner, an artist and occasional curator who teaches at the School of the Art Institute of Chicago. She claimed responsibility for the Whitney Biennial’s fourth floor and, in fact, relayed that the curatorial team for this year, which included Stuart Comer and Anthony Elms, did not collaborate on anything except on the catalogue design. Each person organized his or her own floor at the museum, and for her space Grabner wanted to establish the idea of building a curriculum for a classroom. Many schools hung portraits of presidents in classrooms, so she put up Dawoud Bey’s portrait of Senator Barack Obama, which the Chicago photographer took in 2008 as a fundraiser for the politician’s presidential run.1 Grabner quickly contrasted Bey’s donation to a political cause to the blurring of aesthetics and activism as seen in social-practice art, hinting that the latter pursuit might be self-indulgent or even misguided. One focus for her floor is abstract painting by women, another is materiality and affect theory, another is criticality—though not, she pointed out, critique shot through appropriation and irony. “By the hour the reviews are coming in,” Grabner said, “and they’re not good.” Self-conscious joking aside, the Whitney Biennial “is a structure that never yields positive criticism.” Just like, she added, how President Obama is relentlessly thwarted by Congress.

    Grabner ran through a slide show of her chosen work. One apparent theme is nesting, a type of collaboration that can be either parasitic or symbiotic. The artist Gaylen Gerber, for example, is a “platformist” who makes backdrops to support other people’s work. He will first hang paintings by Trevor Shimizu in his allotted wall space and later present pieces by David Hammons and Sherrie Levine. Elsewhere, Philip Vanderhyden reconstructs People in Pain (1988), a sculpture by Gretchen Bender that fell apart and was discarded after her death in 2004. The Whitney’s Replication Committee, Grabner revealed, had a difficult time accepting the fact that an artist was doing their work. And of Joe Scanlan’s fictional black female artist Donelle Woolford: “Uh, oh. Super problematic!” Grabner exclaimed, this time ironically. The actor playing Woolford is touring across the United States doing a Richard Pryor comedy routine but hasn’t been warmly welcomed everywhere. Thelma Golden, for instance, refused a request for the Studio Museum in Harlem, which she directs, to host a performance. The artist Theaster Gates, though, accepted an invitation for Woolford to perform at Dorchester Projects in Chicago.

    Gaylen Gerber with Trevor Shimizu, Backdrop/Untitled, n.d., Untitled, n.d., n.d., latex on canvas, oil on canvas, and oil on canvas, 208 × 528 in. (artworks © Gaylen Gerber and Trevor Shimizu; photograph by Bill Orcutt)

    Franklin Sirmans, a curator of contemporary art at the Los Angeles County Museum of Art and artistic director of Prospect.3, said that the third iteration of the New Orleans–centered exhibition will open in October 2014. He expressed a desire to make his show the opposite of Mithra, the Hurricane Katrina–inspired ark that the artist Mark Bradford set in the city’s devastated Lower Ninth Ward for the first Prospect, in 2008—a bold claim for sure. Sirmans didn’t provide many details about his show, mainly because the list of fifty-five artists won’t be announced until May. Instead the curator underscored several important concepts for the exhibition. A historical slant of Prospect.3 looks at Paul Gauguin finding himself in the “exoticized Other” of late-nineteenth-century Tahiti, as well as the Brazilian writer Oswald de Andrade’s “Cannibal Manifesto” from 1928, which proposed a new Brazilian identity based on cannibalizing other cultures, particularly European ones.2

    Franklin Sirmans on the mic (photograph by Christopher Howard)

    Sirmans borrowed his title for Prospect.3, Notes for Now: Somewhere and Not Anywhere, from Walker Percy’s The Moviegoer (1961), “a small but quiet book that rose to a degree of prestige and prominence,” he said, most notably by besting Joseph Heller’s Catch-22 and J. D. Salinger’s Franny and Zooey, among other novels, to win the 1962 National Book Award. The Moviegoer will serve as a form and an outline for the exhibition, whose twelve to fifteen venues will be scattered across New Orleans, but Sirmans stressed that the show could happen elsewhere, too. And it doesn’t have to reference Katrina, either. Rather, he wanted to know, how we can bridge the gap between an adult boxing gym and the contemporary art center.

    The open conversation among the panelists circled around three primary issues: audience, curatorial ethics, and rescuing neglected artists. Grabner said she took the “absolutely selfish” route, organizing an exhibition that she would want to see herself—but also made it for other artists, she conceded. She also wanted to buck the “young new talent myth” that the biennial holds for the art market and highlight artists’ important but often unsung role as teachers. Push back so far, Grabner noted, has been that this year’s biennial is not political enough. Perhaps critics don’t see the right politics, I wondered, or cannot perceive the political nature of artworks that are not overly didactic.

    A portrait of Joseph Yoakum in 1969 taken by an unknown photographer. Whitney B. Halstead papers, Archives of American Art, Smithsonian Institution (copyright status undetermined)

    Cooke questioned Byers about the ethics of exhibiting outsider art, since Joseph E. Yoakum (1890–1972), a self-taught artist from Chicago, was a selection for the 2013 Carnegie International. What does it mean to pick this kind of artist, Cooke wanted to know, and drop him in this context? Well, Byers replied, it’s usually the artists who lead him to other artists and other subjects. Sadie Benning and Vincent Fecteau, both in the International, are interested in Yoakum’s work, which Byers described as incredibly beautiful but rarely seen outside the outsider context.3 He captured the wonder we can’t see, the curator marveled, the wonder of Old Weird America. “The act of sharing is one good reason to do it,” he said.

    Cooke’s line of questioning irritated me, mainly because she uncritically restated the hackneyed position of exploitation without identifying any problematic issues.4 Exhibitions of folk art have been taking place in galleries and museums for decades, going back to the early 1930s at the Museum of Modern Art, an “ethnographic turn” as noted by Sirmans. The museum also hosted surveys of African Negro and Native American art back then. The panelists didn’t challenge Cooke directly on this point but did say they found nothing unusual with exhibiting ceramics by George Ohr (1857–1918), the notebooks of the writer David Foster Wallace in the Whitney Biennial, and other kinds of not-quite-art material in their shows.

    Alma Woodsey Thomas, Untitled, ca. 1974, gouache on paper, 6¼ x 8¾ in. (artwork © Alma Woodsey Thomas)

    Sirmans, who brought up Alma Woodsey Thomas (1891–1978), a female African American artist who was a Color Field painter in Washington, DC, whose work has been infrequently seen and discussed for many years. He rightly wants to ensure that recuperated artists don’t become a three-year wonder, like the quilt makers of Gee’s Bend, who were in vogue over ten years ago but have dropped off the art world’s radar. “People should make it stick,” Sirmans said of the trend that the critic Roberta Smith has called “no artist left behind,” with the recovered work being more than just a new commodity to buy and sell.5 The funny thing is, one critic fed up with the dominance of the art market, Holland Cotter, is partly responsible for Thomas’s resurgence, as demonstrated in a New York Times article from 2009 that commented on President Obama’s selections for White House decoration; so is the Nasher Museum of Art at Duke University.

    Melvin Edwards, Some Bright Morning, 1963, welded steel, 14½ x 9¼ x 5 in. (artwork © Melvin Edwards)

    Graber noted that the massive amount of inventory of overlooked artists might be the result of no longer having a monolithic version of art history. “There are huge ethical issues” around inventory, she said, but sadly did not articulate them. Was she referring to how overlooked artists such as Lee Lozano and Steven Parrino now posthumously show in top blue-chip galleries, or that late works by Picasso, previously ? I wonder if all this is an updated version of the old Vincent van Gogh sob story, or Émile Zola’s novel’s The Masterpiece (1886) brought to life?

    Personally, I’m grateful for all these rediscoveries, which significantly help to rewrite art history, even as a little money is made. Jack Whitten has received a small bump in popularity since a few vintage paintings were shown in the Rotating Gallery at MoMA PS1 in 2010 during Greater New York (incidentally a large group show that takes place every five years). Furthermore, Seductive Subversion: Women Pop Artists, 1958–1968 at the Brooklyn Museum (and elsewhere) was an eye-opener, and an exhibition curated by Katy Siegel called Americanana, held in a small gallery at Hunter College in 2010, introduced me to the painting of a young artist, Josephine Halvorson, as well as an older one, Melvin Edwards, whose Lynch Fragments were subsequently hung at the Museum of Modern Art and included in touring exhibitions.6 But notice that institutional scholars and curators are organizing these exhibitions, not dealers or collectors.

    In Terms Of count: 5.

    1 Grabner claimed the photograph could be had for $100 back then, which differs from Bey’s account.

    2 Some of these facts were published in Charlotte Burns, “A Sneak Peek at Prospect.3,” Art Newspaper, December 5, 2013.

    3 Yoakum had solo exhibitions at several galleries and university museums in the late 1960s and early 1970s, and at the Whitney Museum of American Art in 1972, but not at the Museum of Modern Art in 1971, as the Carnegie International curators insist in their webpage for the artist.

    4 One exception is Cooke’s observation that art is everywhere in New Orleans and being made to look like outsider art.

    5 Christopher Bollen, “The Art World: Roberta Smith and Jerry Saltz,” Interview 43, no. 10 (December 2013/January 2014): 56.

    6 Siegel resuscitated interested in a previously “lost” generation of abstract painters in the traveling exhibition High Times, Hard Times: New York Painting 1967–1975.