In Terms Of

Tag: Guggenheim Museum

  • Life Is Changed

    Tehching Hsieh
    Tuesday, March 3, 2015
    Artists at the Institute
    Institute of Fine Arts, New York University, James B. Duke House, New York

    Tehching Hsieh speaks at the Institute of Fine Arts at New York University (photograph by Christopher Howard)

    Tehching Hsieh created among the most radical, strenuous, and bizarre bodies of work in all of art history. Only prisoners with life sentences or captured soldiers could ever relate to the parameters Hsieh set for himself for his five One Year Performances, which he described in chronological order during his lecture at the Institute of Fine Arts. Prisoners of crime or war rarely elect to put themselves in a position that isolated themselves, mentally and physically, for long periods of time.

    Speaking broken English in a thick Asian accent, Hsieh told his life story as an artist. Born and raised in Taiwan, he “jumped ship” in Philadelphia on July 13, 1974, while serving with the Taiwanese Merchant Marine (and after his compulsory three-year military service). Hsieh headed for New York, where he lived for fourteen years as an illegal immigrant as he tried to establish himself in the downtown art scene. In fact, he even made an artwork resembling a US Immigration Service “wanted poster” four years after surreptitiously slipping into the country.

    Poster for Tehching Hsieh, One Year Performance (1978–79) (artwork © Tehching Hsieh)

    For his first One Year Performance (1978–79), also known as Cage Piece, Hsieh (using the first name Sam) built a mock jail cell, about one hundred square feet, in his TriBeCa loft, where he lived without speaking, reading, writing, listening to the radio, or watching television for an entire year.1 After reading the brief explanation of the piece from the digital image of a typewritten manuscript projected onscreen, Hsieh explained how he rationalized his cramped quarters: “Space—I try to create bigger…. I try to make so this corner become my home. Opposite corner become outside. So every day I can go out, take a walk, and come home.” He held visiting hours, but not many people came to visit this human zoo. For his exhibition at the Museum of Modern Art in 2009, he reconstructed the cell, which was displayed with documentation of the project.2

    Presenting his career chronologically, Hsieh described the second One Year Performance (1980–81), also known as Time Clock Piece, in which the artist set a goal to punch a time clock on the hour, every hour, for 365 consecutive days. Hsieh screened a video of the film he made at the time—a six-and-a-half-minute succession of single 16mm film frames taken every time he punched the clock. As the hours and days progressed, the hair on Hsieh’s shaved head grew out, and he looked considerably tired toward the end. What struck me the most was how Hsieh just stood there, in the silent room at the institute, with an expressionless look on his face, blinking occasionally as he watched the rapidly changing stills of himself from thirty-five years ago.

    Tehching Hsieh watches himself on film (photograph by Christopher Howard)

    For his third One Year Performance (1981–82), Hsieh—now using his real first name, Tehching—spent the entire year without entering an indoor space. Almost. The New York City police detained him briefly, and a video clip of Outdoor Piece that Hsieh showed included footage from the day when cops dragged him into the station house after a vagrancy arrest. Again, Hsieh’s face was expressionless as he watched his younger self, screaming hysterically.

    The fourth One Year Performance (1983–84) was subtitled Art/Life or Rope Piece. For the project, Hsieh tied himself to a fellow performance artist, Linda Montano, with an eight-foot-long rope. “She like to do meditation, but I don’t quite … feeling,” he joked as he showed a photograph—one of several hundred taken during the span of the performance—of a grumpy-looking next to an absorbed Montano. While Hsieh didn’t hold a job for his first three pieces, he did construction work during the fourth to make a little money, and he traveled with Montano to Philadelphia, where she taught. Many of their conversations were audiotaped, Hsieh said, flashing an image of ordinary cassettes sealed in plastic cases—intended never to be heard. Like the previous pieces, the artist never described what it was like in the midst of the performance, providing us only with basic facts—and limited ones at that. What was, for example, the significance of the start and end date of July 4?

    Tehching Hsieh and Linda Montano, One Year Performance, 1983–84 (artwork © Tehching Hsieh and Linda Montano)

    The fifth One Year Performance (1985–86), in which Hsieh did not see, talk, or read about art, but “just go in life,” preceded the sixth, called Thirteen Year Plan or Earth, which lasted from his thirty-sixth to his forty-ninth birthday. From December 31, 1986 to December 31, 1999, Hsieh stated that he would make art but not show it. He tried to “disappear” in Alaska but only made it as far as Seattle, working the same kind of jobs he did in New York when fresh off the boat. (He also sold his early paintings for $500,000 and bought a building in Williamsburg, Brooklyn, that housed a residency program for artists.) A poster for each project is the only documentation we have of how Hsieh spent his time. Onscreen he showed digital renditions of his desired retrospective, a timeline of his work in eighteen equally size rooms, one for each year of his performances. In his proposed exhibition, visitors would walk through and become aware their own personal time, thinking about their own life experiences.

    Tehching Hsieh presented a diagram of his ideal retrospective (photograph by Christopher Howard)

    During the audience Q&A, an audience member asked Hsieh which performance had the strongest impact for him? Hsieh skirted the question, explicating further his concept of separating “art time” and “life time,” the latter of which happens between performances, and of thinking about present time. “I don’t want people to see my work as document,” he said, considering the documentation as the proverbial tip of an iceberg.

    One audience member quizzed the artist about his reconstruction of Cage Piece at MoMA—some folks get really hung up on originals and re-creations—but what is more interesting to me is if that performance can be restaged under the same conditions. Ten years ago Marina Abramović covered five classic works of 1960s and 1970s performance art—by Vito Acconci, Chris Burden, VALIE EXPORT, Joseph Beuys, and Bruce Nauman—in Seven Easy Pieces (2005), which took place at the Solomon R. Guggenheim Museum during the first iteration of Performa, the New York–based biennial of performance art. Can you imagine her or anyone else punching a time clock every hour for a year or staying outdoors for 365 days? Even if someone were crazy enough to redo Cage Piece, that person’s experience would be completely different that Hsieh’s.

    A thoughtful attendee asked Hsieh how he first conceived time as his medium, so Hsieh started from the beginning. Reminiscing about his early days in Taiwan, “I’m very good for abstract painting,” he laughed, “express my emotion.” After college friends who had traveled to the West described Conceptual art to him, he experimented on his own, including a jump from a second-floor window (a la Yves Klein) and exposing one hundred newspapers that were laid on the ground with paint. In New York Hsieh worked as a dishwasher from 1974 to 1978, an experience he considered a “four year wasting time experience,” during which he thought about life. “I don’t go looking for it,” he explained his realization. “I already in the situation. I just repeat wasting time one more year. I will catch it. I just create a form. I did it in a cage.” Hsieh deems himself to be best at wasting time, a time of freedom during which “freethinking” can happen. “Life is difficult, but you’re still freethinking.”

    Hsieh avoided confirming the audience’s interpretations of his work: fear and bureaucracy as form, the legal medium, and so on. Instead, he responded, “I’m more like caveman.” Hsieh’s work may concern Zen Buddhism, the penal system, and political asylum, and the artist is content to let others elucidate its meaning. Critics and historians have done a good job. Colby Chamberlain recently wrote: “By pledging to imprison himself in his studio, or to punch a time-clock at hourly intervals, or to stay outdoors, Hsieh imposed on his own body strictures that reverberated with wider regimes of control: incarceration, labor, homelessness (and, perhaps, in the case of his collaboration with Linda Montano, marriage).”3 And six years ago, Roberta Smith assessed Hsieh’s succession of performances: “For ‘Cage Piece’ Mr. Hsieh deprived himself of nearly all contact with the world. In the next four pieces he eliminated, in succession, concentration, shelter, privacy and finally art itself. In each case he altered the nature of time radically for himself and, retrospectively, us.”4 She is right—he made this work, putting himself through these strenuous activities, so we don’t have to. And neither does he: Hsieh more or less retired from making art on January 1, 2000, after concluding the Thirteen Year Plan.

    In Terms Of count: 0.

    Read

    Ryan Kleiner, “Tehching Hsieh Artist Lecture,” Ryan Kleiner Digital Media Portfolio, May 13, 2015.

    Jake Peck, “Tehching Hsieh Artist Lecture Spring 2015 UNR,” Art 350, May 7, 2015.

    Watch

    1 Hsieh does not consider the scratch marks on the wall for each passing day to be writing.

    2 For more on the MoMA exhibition, see Roberta Smith, “A Year in a Cage: A Life Shrunk to Expand Art,” New York Times, February 18, 2009; and Deborah Sontag, “A Caged Man Breaks Out at Last,” New York Times, March 1, 2009.

    3 Colby Chamberlain, “Barely Legal,” Artforum.com, March 4, 2015.

    4 Smith, “A Year in a Cage.”

  • Landscape Surveyors

    The Changing Landscape of Museums Today
    Thursday, January 29, 2015
    Asia Society, Lila Acheson Wallace Auditorium, New York

    Melissa Chiu, ed., Making a Museum in the 21st Century (2015)

    A panel on “The Changing Landscape of Museums Today” coincided with the release of the Asia Society Museum’s anthology of essays, Making a Museum in the 21st Century. Responding to a question asked by Josette Sheeran, president and chief executive officer of the Asia Society—“What does a successful museum look like in the twenty-first century?”—the museum directors Richard Armstrong and Melissa Chiu talked about collections, buildings, and exhibitions, while the bureaucrat Tom Finkelpearl zeroed in on diversity and audience.

    The event’s moderator, Peggy Loar, interim vice president for global arts and culture and museum director at the Asia Society, described the mission of the Institute of Museum Service (now the Institute of Museums and Library Services), where she worked from 1977 to 1980. In its early days this federal agency provided grant for general operating expenses. At the time, Loar said, museums were failing because of business mismanagement, low community engagement, and the lack of a clearly defined vision. Those that thrived, she continued, did so because of passion, collecting, education, community, and economic strength. Innovative institutions are built, renamed, reformed, and reinvented, but she wants to know if they are now overreaching. China boasts four thousand museums, Loar told us, with one hundred new ones opening each year. Among the issues in the East and throughout the world are migration, urbanization, demographics, and technology. In other words, the same issues museums have faced for decades.

    Building and Expansion

    Richard Armstrong, director of the Solomon R. Guggenheim Museum and its foundation since 2008, surveyed the history of his institution—a presentation he’s probably given many times. The Museum of Non-Objective Painting, the first in today’s global chain, was founded in 1939 in a former car showroom in midtown Manhattan and moved into the Frank Lloyd Wright–designed building twenty years later. Armstrong described how the museum’s namesake founder, Solomon R. Guggenheim, and its first director, Hilla Rebay, believed that “abstract art and its deep contemplation … was the best way to change human behavior,” a socially edifying position with a reformist instinct that Armstrong called “a highly Teutonic idea.” He also noted the foundation’s prescient vision for a networked institution—geographically, that is—with the addition of Peggy Guggenheim’s collection in Venice, which opened in 1949.

    Richard Armstrong oversees the Guggenheim Museum franchise (photograph © Elsa Ruiz)

    The Guggenheim franchises around the world—operating at various times in New York, Venice, Berlin, Bilbao, and Las Vegas, among other locations—are known not only for their collections and exhibitions but also for their architecture. According to Armstrong, the Bilbao branch designed by Frank Gehry is “the most significant museum building in the second half of the twentieth century,” a claim with which few would argue. He also said the Guggenheim’s buildings have inspired artists to readjust their exhibition practice, as was the case with Richard Serra in Bilbao and Maurizio Cattelan in New York.

    Like Armstrong, Melissa Chiu, who left the directorship of the Asia Society last year to lead the Smithsonian Institution’s Hirshhorn Museum and Sculpture Garden in Washington, DC, offered the background for her institution, which she called “the other round building.” The museum’s founder, Joseph Hirshhorn, was a New Yorker who made his fortune in uranium mining. He also collected art in depth, Chiu said, and wasn’t afraid to ask dealers for a discount. The museum bearing his name began with a donation of six thousand works from the Hirshhorn collection; ground broke for the building on the Mall in 1969 and opened five years later. Like the Guggenheim, Chiu said, living artists such as Ai Weiwei and Doug Aitken have responded to the museum’s curved walls; curators have also creatively installed historical works by Yves Klein and Andy Warhol. The museum’s crescent shape even changed the way the photographer Hiroshi Sugimoto presented his own work in other exhibitions, Chiu noted.

    Melissa Chiu explains how artists have used the Hirshhorn Museum building in creative ways (photograph © Elsa Ruiz)
    Diversity and Inclusivity

    Tom Finkelpearl, who last year was appointed commissioner of the New York City Department of Cultural Affairs, launched into a discussion of diversity, reminding the audience that while New York has a “majority minority” population—65 percent people of color, he said, depending on how you count Latino—over 90 percent of museum visitors and workers are white. When Finkelpearl began his twelve-year stint as director of the Queens Museum in 2002, he realized that nobody on the “upstairs staff” or in its circle spoke Spanish or Mandarin as a first language. Since Corona and Flushing, the museum’s adjacent neighborhoods, are overwhelmingly Latino and Asian, this was a problem. “What did it mean,” he asked, “to have a staff that couldn’t even literally communicate” with its immediate constituency? As a consequence, Finkelpearl reorganized his major departments, making public events and community engagement as important as educational and curatorial programming. And instead of hiring museum experts for the new roles, he solicited professional organizers trained in “interactive, participatory community building.”

    Tom Finkelpearl laments the lack of racial and ethnic diversity on museums staffs in New York (photograph © Elsa Ruiz)

    Stating the lack of black leadership in American museums, Finkelpearl advocated a closer look at the pipeline of PhD students that are future institutional leaders. People tend to hire those that mirror themselves, he said during the audience Q&A, but the Queens Museum made a “concerted effort from the top” to generate a diverse group of finalists for jobs (over 50 percent were people of color). While Finkelpearl praised the advances women have made into the top positions at many museums, he indicated that we still have a long way to go.

    From the Ground Up

    Opening the discussion among the panelists, Loar said that Guggenheim expansion projects have been controversial. (In fact, the architect and critic Michael Sorkin has called the practice “Starbucks museology.” How does the board make decisions for expansion, she asked. Armstrong said he meets franchise seekers about once a month, but the proposals are not always feasible. And Helsinki is the only proposal he has been involved in since its inception, he explained, noting that the Finnish capital had four advantages: a proximity to Russia, technological capacity, leadership, and economic need. About 1,700 architects entered the open call for a Helsinki building, Armstrong said, and six finalists were chosen to advance. An exhibition will present their work to the public and then politicians cast their vote—“That’s the mechanics of how the decision gets made.” Armstrong didn’t have much to say about criticism for the Abu Dhabi branch, a work in progress that the group Gulf Labor has been monitoring and protesting.1

    Loar asked the three panelists about private museums with limited public agendas, an issue recently explored in a New York Times article on art collectors who establish their nonprofits and foundations, often on property adjacent to their home or office, and receive tax exemptions for the housing, maintenance, and conservation of their private art collections. “I think the problem goes back to about the twelfth century,” Armstrong joked. Not all new museums will survive, he continued, and personally wished the Guggenheim were less expensive for visitors. (He later disclosed that one-time visitors keep the museum solvent, but local audiences—about 40 percent of the total—are a “more sensitive type of plant” that must be engaged differently.) Though Armstrong acknowledged that we live in a gilded age, he felt—quite inexplicably to me—that “it’s not good for people like us who like art to be criticizing collectors.” Chiu claimed that single collectors who founded institutions, like Hirshhorn, were interested in the public good. “It’s an evolutionary process” for the private to become public. That doesn’t mean, of course, that we shouldn’t watch these vanity projects like hawks.

    Peggy Loar interviews the panelists (photograph © Elsa Ruiz)

    Museum growth is predicted for regions outside Europe and North America, with new buildings being erected, Chiu reported, in the Middle East, India, and Singapore. “China is another matter, is it not?” Loar asked. Chiu noted that the culture of American museums—with private philanthropy supporting an entire museum’s infrastructure—is an anomaly in the world. None of the panelists, through, established if the building boom in China is public or private. In places like Shanghai, she continued, it is hard to ignore new museum development because of its large scale and fast pace. China boasts entire cities that did not exist twenty-five years ago, Finkelpearl said, and Westerners are baffled by the cultural planning developed concurrently with other municipal infrastructure. What took 1,500 years to grow in Europe, he said, now happens in 1,500 days.

    Locations and Audience

    While Finkelpearl noted how art neighborhoods develop organically in New York, Armstrong claimed that a homegrown arts community isn’t necessary for the success of museums, giving Oklahoma City and Kansas City as examples. Loar added that a sense of local community pride could eventually develop for a new institution. Moreover, museums may follow different models or invent their own. Finkelpearl flipped an audience member’s question about a Vietnamese art museum’s limited resources, arguing that we’re presupposing the West has better museological knowledge and knows the right way to implement it. Instead, he wondered, what can we learn from them?

    Armstrong said the Guggenheim is no longer “obsessed with Europe and America” and reiterated his institution’s commitment to Asian art, mentioning a few recent exhibitions, such as shows of the work of the Indian artist Vasudeo Santu Gaitonde and the Chinese artist Wang Jianwei. The Guggenheim, he noted, is also actively buying the work of artists from across the United Arab Emirates for the Abu Dhabi branch. In her own backyard, Chiu said that two of the Hirshhorn’s five curators are Asian: Melissa Ho and Mika Yoshitake (who organized the excellent survey on the Japanese avant-garde group Mono-ha for the Los Angeles–based commercial gallery Blum and Poe in 2012). At her museum Chiu wants to place Asian art in a broader story of modern art, beyond New York and Paris, since art movements in the 1960s and 1970s were “truly global.”

    Education and Experience

    Learning, access, and social justice are important museum issues for the next decade, according to one audience member. Finkelpearl agreed, saying that Mayor Bill de Blasio’s administration has budgeted $23 million to improve a lagging arts education in New York, which includes an infusion of art, dance, music, and theater teachers. Tourism is also important to the city, he acknowledged, but then quipped, “How many people got into the arts because it was going to be good for the economy?” The audience laughed, of course. Seriously, though, Finkelpearl meant to emphasize how government has an inherent interest in community, and the mayor has even commissioned a major study to measure the impact of the arts.

    Tom Finkelpearl explains Mayor Bill de Blasio’s plan to fill New York City schools with art teachers (photograph © Elsa Ruiz)

    The idea of a shift in art museums—and in culture at large—from object to experience was folded into a conversation about museum education. Finkelpearl said that a focus on experience doesn’t abandon collections, scholarship, and connoisseurship but rather indicates a fuller recognition of the people who visit museums. “That’s [traditionally] been the purview of the education department,” he said and boldly proposed that “the avant-garde in museums is shifting to the education departments,” where warm, inviting teachers are eclipsing the authority of gatekeeper curators. That sounded nice, but I would argue something different: artists and curators have been cannibalizing education departments, making the pedagogical turn their own “unique” contribution to art and museums.2

    For Armstrong, the future of museum education involves “a more wholesale incorporation of technology,” citing his museum’s app, and responses to changing demographics. Curators also need empathy, he said. Chiu reported that discussions at a recent Association of Art Museum Directors (AAMD) meeting in Mexico City revolved around visitor experiences using social media and mobile technology.

    Concluding Thoughts

    While the blockbuster exhibition—from Treasures of Tutankhamun (1976–79) to The Art of the Motorcycle (1998–2003) to Star Wars: The Magic of Myth (1997–2003)—occupied the minds of many museum professionals at the close of the twentieth century, the subject surprisingly did not come up during tonight’s event. None of the panelists spoke about digitizing their collections and putting high-resolution images online for free academic use, nor did they discuss the ethics of improper deaccessioning, when museums sell works from their collections to fund operating expenses—a practice prohibited by both AAMD and the American Alliance of Museums.

    Armstrong, Chiu, and Finkelpearl are all figureheads who, as current and former museum directors, are experts at abstraction and delegation. Both granular details of running a museum and specifics about current projects aren’t easily conveyed in forums the one tonight, so the audience received sweeping overviews of the twenty-first-century museum landscape. Nevertheless, it was valuable to know what issues these figureheads felt were important enough to discuss.

    In Terms Of count: 11.

    1 See Colin Moyniham, “Protests Resume at Guggenheim over Abu Dhabi Museum,” New York Times, November 5, 2014; and ongoing coverage by various authors for Hyperallergic.

    2 See Michelle Jubin, “Museum Education and the Pedagogic Turn,” Artwrit (Summer 2011); Kristina Lee Podesva, “A Pedagogical Turn: Brief Notes on Education as Art,” Fillip 6 (Summer 2007); and Helen Reed, “A Bad Education: Helen Reed Interviews Pablo Helguera,” Pedagogical Impulse (publication date unknown).

    Watch

    The Asia Society has posted the video of “The Changing Landscape of Museums Today.”

  • Paying Artists, from MoMA to Momenta Art

    W.A.G.E.: How Creative Labor Should Be Compensated
    Thursday, December 11, 2014
    CUE Art Foundation
    Joan Mitchell Foundation, Art Education Center,     New York

    wagecueartfoundation
    Lise Soskolne, W.A.G.E.’s core organizer, provides an overview of her organization

    Based in New York, the six-year-old advocacy group Working Artists and the Greater Economy (W.A.G.E.) has supported a single issue: payment to artists working with nonprofit organizations in visual art. Three months ago W.A.G.E. launched a voluntary certification program for institutions that wish to publicly signal their commitment to compensating artists for their work in exhibitions and for speaking engagements and writing, among other things. The group also debuted a fee calculator that establishes a minimum wage, so to speak, for creative labor, as well as a progressively scaled payment schedule based on an institution’s annual operating expenses.

    Tonight’s event, organized by Cevan Castle, the Cue Art Foundation’s public programming fellow, featured W.A.G.E.’s core organizer, Lise Soskolne, who gave an overview of her organization’s mission and its past and current activities. The talk had been sold out via an online RSVP, but the room was surprisingly half empty—with an unfortunately high number of no-shows for such an important subject.

    Nonprofits are subsidized while the market is not, Soskolne explained, and nonprofits have a moral authority and responsibility. “They are also charities,” she said with seriousness, “but artists are not charity cases.” Museums give value to art, the claim goes, which is capitalized on by the art market and art auctions. Many artists fail to benefit from this value, but institutional barriers aren’t always to blame. Soskolne identified four “irresolvable contradictions” regarding attitudes on remuneration that often come from creators themselves: (1) the conflict between the nonmonetary value of art versus the labor and compensation needed to earn a living; (2) operating outside the system to be critical of it versus selling out; (3) being either an eccentric radical or an agent of gentrification; and (4) building cultural and social capital during an artist’s emerging years versus the diminishing need for it as a career progresses. W.A.G.E. exists to correct these misconceptions.

    wageintroduction
    Lise Soskolne introduced by Cevan Castle

    W.A.G.E.’s fee calculator and certification program were based, in part, on feedback from a 2010–11 survey, which collected data from a questionnaire about the payment practices of nonprofits based in New York City. According to the survey report, published in 2012, approximately 58 percent of respondents confirmed that they did not get paid. “We didn’t set out to shame anyone in particular,” Soskolne said, though it’s clear that Performa finds it extremely difficult to recompense the artists who bring this biennial of performance art to life.1 By contrast, the two organizations that pay artists most frequently are the Kitchen and Creative Time, which, along with Performa, are the key players in the interdisciplinary art and performance milieus. “Without content,” Soskolne reminded us, “these institutions would cease to function.”

    The venerated institution Artists Space, where Soskolne was a grant writer for many years, partnered early with W.A.G.E. and allowed her access to its financial history. Through this and other research, W.A.G.E. came to recognize that a line item for artist’s fees in a nonprofit’s budget is an essential characteristic of its cause. In fact, when W.A.G.E. was asked to participate in a 2010–11 exhibition called Free, organized by Lauren Cornell of Rhizome at the New Museum of Contemporary Art in New York, the group worked behind the scenes to negotiate payment for all other included artists instead of having a presence in the galleries. The $150 per person was not much, Soskolne said, but was more than just a token gesture. A line item for artist’s fees in a nonprofit’s budget—separate from production or installation costs—is now a required criterion for certification. Later in her talk, Soskolne importantly insisted that W.A.G.E. is not an art project, despite past encouragement by others who think the organization might cash in on grant money to sustain its work. As a 501(c)(3), W.A.G.E. is eligible for different types of funding opportunities, an advantageous position since government agencies are more likely to fund a nonprofit that a collective of artists.

    The solo exhibition is the anchor of the fee calculator, Soskolne said, which sets a minimum wage (called a “floor wage”). The calculator also considers an organization’s annual operating expenses to determine progressively higher payments. There is one caveat: what’s called the “Koons ceiling” creates a cap on artist’s fees and ensures, at places like the Guggenheim and Whitney museums, that “artists should not be getting paid more than the curator.” But sometimes modest nonprofits end up shelling out a higher percentage of their budgets for artist’s fees, according to the formula. “The smaller organizations tend to take better care of artists,” Soskolne acknowledged, but firmly stated, “If there’s no minimum, there’s no place to start from.” Larger organizations, she said, spend money on things like conservation, which smaller groups need not consider. But since larger institutions tend to increasingly accumulate more money and power, Soskolne argued that public funders such as the New York City Department of Cultural Affairs and the New York State Council on the Arts should concentrate on subsidizing smaller groups. When asked later about fees from university galleries and museums, Soskolne admitted that it’s hard to extract their allocations from their parent school’s budgets.

    W.A.G.E. certification, whether implemented or not, may play a positive role in getting institutions to radically rethink their finances—especially in places like Art in General, for example, where the executive director’s salary comprises 21 percent of its annual operating expenses. Soskolne said that one institution has been certified—Artists Space—and five more are expected to pass through the process by January. But even if institutions are hesitant to undergo the analysis, their staffs can use the fee calculator to determine fair payments. Likewise, artists may negotiate better with institutions, and W.A.G.E. encourages artists to cc them via email during this process. One thing left unresolved by certification and the fee calculator, however, is potential reimbursement of production expenses to an institution from an artist if a work is later sold. Standards for this type of agreement, it seems, would still be mediated individually and privately.

    wagemissing
    Lise Soskolne discusses the importance of line items for artists’ fee in organizational budgets

    Over the past few years I’ve noticed that people have trouble understanding and accepting W.A.G.E.’s specific goal—encouraging payments to artists by nonprofit institutions. During the Q&A, the audience raised other issues of inequity in the art world. What about unpaid interns and low-paid nonprofit employees? What about equal representation of woman in museum shows? What about resale royalties for artists? What about fair-labor practices in social practice art? (“It’s murky,” Soskolne answered, and pointed out that individual artists are not institutions.) What about donating a work to a nonprofit’s benefit auction? What about artists who teach? Can W.A.G.E. certify a festival?

    I’d like to see these questions addressed in thoughtful, beneficial ways. To achieve better equity in the art world, it’s clear we need to expand the cause beyond artist’s fees. Until those advocacy groups are formed, or existing groups are mobilized, artists and others must recognize the power in saying no to exploitative situations (among other solutions). “Discourse around labor is trendy in the art world,” Soskolne said, which is a good thing, and several upcoming events in New York this month—including “Parallel Fields: Alternative Economies” at A Blade of Grass on January 14, “The Artist as Debtor: A Conference about the Work of Artists in the Age of Speculative Capitalism” at Cooper Union on January 23, and “The Artists Financial Support Group Speaks Openly about Money and Debt” at the CUE Art Foundation on January 30—will keep the conversation going on a range of economic topics.

    In Terms Of count: 1.

    1 In March 2014, Performa published a call for unpaid writing fellows for its online Performa Magazine. After conceding to pressure from the arts community, Performa agreed to pay honoraria to the fellows but later scrapped the program.

    Watch

  • Conversation with the Sound of Its Own Unraveling

    Object Sculpture, 1960–1965 | Robert Morris, Julia Robinson, Jeffrey Weiss
    Wednesday, April 16, 2014
    Artist Dialogue Series Event
    New York Public Library, Stephen A. Schwarzman Building, Margaret Liebman Berger Forum, New York

    Jeffrey Weiss with Clare Davies, Robert Morris: Object Sculpture, 1960–1965 (2014)

    The legendary artist Robert Morris doesn’t often participate in live interviews, whether in public, in person, or on the phone, so a recent appearance by him at the New York Public Library was a rare treat. Indeed, as the scholar and curator Jeffrey Weiss noted at the outset, “Agreeing to speak is not something he does too freely.” But when Morris, Weiss, and the art historian Julia Robinson gathered in celebration of Weiss and Clare Davies’s new book, Robert Morris: Object Sculpture, 1960–1965 (New Haven: Yale University Press, 2014), the ensuing conversation was a frustrating affair.

    How could such an experienced crew bungle this rare opportunity? It certainly wasn’t the fault of the articulate, soft-spoken Morris. Rather it was the disorganized and unprepared Weiss and Robinson, whose cluttered thoughts belied the sharp focus of the book. Weiss, a senior curator for the Solomon R. Guggenheim Museum and an adjunct professor at New York University’s Institute of Fine Arts, fumbled with his faulty microphone for several minutes as the conversation began and demonstrated a serious “um” and “uh” problem throughout the event.1

    What’s worse, though, is that he and Robinson, an assistant professor in the Department of Art at New York University, had great difficulty asking a simple, straightforward question, as both were plagued with the malaise of offering a garbled comment in place of a question. When a question finally did come out they immediately tried to answer it themselves, offering several possibilities before Morris could even respond. Furthermore, the pair constantly stumbled when describing and interpreting the images of the artist’s work projected on the screen behind them. This was all a pitiful shame considering Weiss’s excellent, insightful articles recently published in Artforum on the refabrication of Morris’s classic 1960s work and on the value of damaged and destroyed art objects through the lens of two recent exhibitions of them.2

    Despite the obfuscating efforts of Weiss and Robinson, Morris told entertaining and informative stories about his early career, the period covered by Weiss’s book. The artist confirmed with Simone Forti, a dancer, choreographer, and his wife at the time (who was sitting in the front row of the audience), that they had arrived in New York in late 1960. Even though he had been painting through the late 1950s, Morris didn’t consider himself to be an artist during his initial time in New York, when he was studying art history at Hunter College. “I spent a lot of time reading,” he said. It was inexpensive to exist in Manhattan back then. Living in large lofts with no heat and hot water, Morris said he was poor but comfortable.

    Julia Robinson gestures wildly at Robert Morris (photograph by Christopher Howard)

    At Weiss’s prompting, Morris talked about the first two works he made in New York—Box with the Sound of Its Own Making and Column—both created in January 1961. The former is a nearly 10-inch-cubed wooden container that encloses an audio recording of Morris building the work with carpentry tools. The latter was an eight-foot-tall rectangular box built with plywood salvaged from the street and stored uncomfortably in his room, whose ceiling reached only seven feet high. “This might have given me the idea of permuting this work,” he joked of the decision to re-create the piece several times from the lost or discarded original. A garbled comment-question from Weiss attempted to address the size of, and process involved in making, the two works, and the curator seemed astounded that Morris could simultaneously produce large and small works (and unrelated ones at that). “Just literally making them,” the curator gushed, “in and of itself, reflects a certain level of…” before trailing off.3 Did the two bodies of work intersect, the curator asked? “I never felt obliged to think much about the connection,” Morris responded, who went on to say something about the Enlightenment philosopher David Hume’s concepts regarding the self that was not picked up by Weiss. In fact, Morris’s deep knowledge of Western philosophy was an area that Weiss and Robinson should have fervently pursued but, sadly, did not.

    Robert Morris, Box with the Sound of Its Own Making, 1961 (artwork © Robert Morris)

    Robinson mumbled something about how the Box with the Sound of Its Own Making performed or demonstrated temporality and also literalized time. Painting was static then, she claimed, but process brought time back. This may have been a cue for Morris to describe his processed-based works from the 1950s, for which he spread a canvas on the floor and moved across it while sprawled on a short scaffold. “I was just using oil paint,” he said, “putting it on with my hands.” (Does this work still exist?) Robinson stated her interest in Hans Namuth’s famous photographs of the action painter as well as Allan Kaprow’s 1958 essay, “The Legacy of Jackson Pollock.” She knows her book art history. “Activating work with time was a way out,” Morris said to appease Robinson. Because he didn’t resolve the issue of time, he quit making this work. Among other reasons, Pollock had succeeded where he had not. While Morris failed to recognize these paintings as performance, he did acknowledge a “temporal involvement.”

    Weiss asked Morris if he had a series in mind when making Box and Column. Not yet, the artist replied. “The large works had a kind of apparent continuity … in form,” he continued, “whereas the small objects didn’t.” (Weiss and Davies’s book presumably gives the smaller pieces, which Weiss calls “object sculpture” but Morris identified as “process type objects,” that missing continuity.) Box for Standing—or was it Column?—was a leftover from a Forti performance. “I had this box,” Morris slyly recalled. “It kept getting in the way. I kept moving it around the studio. Finally I decided I would expropriate it and make a sculpture. It was really very easy because it was already there.” The works from the early 1960s “were much more contingent than they appear today,” he mused.4

    Morris, Robinson, and Weiss talked about the avant-garde milieu in San Francisco and New York, which featured characters such as Forti, Anna Halprin, Henry Flynt, and LaMonte Young. Robinson simultaneously asked and told Morris about his own history—while offering her own interpretations of it—a strategy that resulted in a confused, fragmented chronology. Moving on, Morris told the story of when the radical composer John Cage visited his Upper West Side apartment, where he asked to listen to the entire three-and-a-half-hour recording of Box with the Sound of Its Own Making. Robinson commented to Morris: “Did you ever ask him later, ‘What the heck was that?’” Did she truly find it incredulous that Cage would want to listen to the complete tape?

    Robert Morris and Yvonne Rainer in Simone Forti’s See-Saw, December 1960, Ruben Gallery, New York (photograph © Robert McElroy)

    Morris recollected several experimental dance performances in which he took part. For one Forti piece he pretended to be a rock. For another he was directed to remain on the floor (“Whatever happens,” Forti had told him, “you gotta lay flat on the floor”), while another performer, Robert Huot—a man twice Morris’s size—was instructed to tie him to the wall. “A battle occurred,” Morris declared, “and that was the movement…. A fight with a rope, two guys—I mean, there wasn’t any expression there at all, just defense and scratches and bumps.”

    The conversation dragged when Robinson pressed Morris about the mysterious, nefarious controllers of a bifurcated Fluxus scene of artists, dancers, and musicians surrounding Young in New York. Morris admitted that he had written texts for the group that are not widely read because he pulled out of the scene. “I find it really hard to give a reason for that,” Morris mused. “I must have been feeling especially hostile.” Regarding the writing, he explained, “I was using language to make drawings.” The nature of this discussion wasn’t clear, but the three speakers seemed to be in the know. Maybe it was all just gossip.

    “You became a pretty serious critic pretty fast,” Robinson noted. She also noticed a difference between Morris’s private writing in notebooks and his published words in the 1960s. “The need to go on record became important,” the artist said. And he liked doing it, even though he considered himself to be a lazy writer who didn’t produce articles often enough. In fact, his advisor at Hunter College, William Rubin, kept bugging him to finish his thesis on the Romanian modernist sculptor Constantin Brancusi, even after the professor had left the school for a curatorial position at the Museum of Modern Art. “I usually wrote about things after finishing a body of work,” Morris said.

    Three views of Venus of Willendorf, ca. 28,000–25,000 BCE, limestone, 4¼ in. tall (artwork in the public domain)

    Halfway through the conversation Morris loosened up, while Weiss and Robinson continued to grope erratically. The artist recalled the artist Ad Reinhardt’s famous class on Japanese art at Hunter, which he said didn’t follow typical chronological or geographic lines. Instead, Reinhardt showed slides from different eras, periods, and locations, saying “That’s classic. That’s baroque. That’s early classic.” Reinhardt would show “five hundred slides a night,” Morris remembered. When showing an image of the Venus of Willendorf, Reinhardt deadpanned “That’s really primitive.” A student exclaimed, “That’s not primitive—that’s pregnant!” The professor, Morris punchlined, did not reply. Morris also recalled that Reinhardt’s slides of monuments and artworks from foreign lands—once a year he traveled to another country, by himself—were frontal and bilateral. Many students, Morris said, declared these photographs so well taken that they depicted the actual sites better than seeing them in person.

    In the early 1960s Morris worked in the Art Office of the New York Public Library, in room 313, where he answered mail, filed things, and used the card catalogue. It was during this time when he conceived of Card File (1962), while drinking coffee one day in the library. Weiss felt Card File is neglected, misrepresented, and singularly understood as a form of categorization—perhaps because we never can actually read the cards filed into it. (Weiss read a few of them aloud; his book publishes transcriptions of each one.) “It’s unending, theoretically,” Morris said of the work, but “it has a narrative.” It’s also, Robinson added, “indeterminate.”

    Robert Morris speaks, as Simone Forti listens attentively (photograph by Christopher Howard)

    The influence of narrative, Morris revealed, came from Marcel Duchamp, in particular the focus on text and language found in Robert Lebel’s 1959 book on the French-born artist.5 For Morris, Duchamp’s Large Glass (1915–23) represents process—materials and their transformation—through a puerile story about the proverbial bride and nine bachelors, a metaphor, Morris said, of the Artist screwing Art to become Famous. Morris also admitted the influence of Duchamp’s 3 Standard Stoppages (1913–14) when creating works like Three Rulers (1962), for which he estimated imperial measurements by eye. The hand-drawn inch was intentionally a “mistake,” Morris said, claiming that Duchamp had become the “new standard of measurement” for artists.

    The classic gray-painted plywood boxes from 1964, Morris said, “were competently made but not expertly made.” It was easier for him to construct them for exhibitions and toss out afterward than to build permanent works. “I said at some point there are no originals of these,” he noted. “There are only reproductions. Nobody [back then] wanted to hear that.” One time he sent assembly instructions for the pieces to a museum, whose workers “built them too well—and that offended me. If you make these things too well, they look like God made them.” These sculptures presented preexisting forms in the world, Morris explained, such as columns, benches, and gates; he also used materials other than wood. Although fiberglass works well for the curves of a boat, the artist said he was disappointed with the material’s response to edges, which became frayed. “It was a mistake” to use the material, he said, “but it has a certain quality that’s different from plywood.”

    Robert Morris, Box for Standing, 2011, walnut, 77 x 12 x 26 in. (artwork © Robert Morris)

    For a private exhibition at SurroundArt in Brooklyn in 2012 and a public exhibition at Sonnabend Gallery in Manhattan in 2014, Morris instructed fabricators to use quality woods such as walnut, cherry, oak, poplar, European beach, and maple when making replicas of older work—or in his words, “recent work that recollects earlier objects.” For example, Box for Standing went from pine in 1961 to walnut in 2011, and Wheels (2012), first made in 1963 with street lumber, was reconstructed in cherry wood at a slightly larger scale. These fabrications are obviously salable pieces for private collectors and museums, but Weiss and Robinson didn’t engage Morris about these cash cows. Instead, the artist offered an alternative view: “I have a compulsion to revisit some of these things.”

    New York Art Strike, 1970

    During the audience Q&A, a woman sitting behind me pestered Morris with several questions about Duchamp, which the artist answered with good nature. “Did Duchamp really smoke a cigar?” was the last one she got in before the library’s representative, Arezoo Moseni, judiciously cut her off. When an artist stood to lament (in a kind of calm hysteria) the state of the New York art world today—the dispersion of artistic centers, the lack of easy living, and finding a voice in an art world in which everything has seemingly been done—Morris recanted a story about the New York Art Strike, which took place outside the Metropolitan Museum of Art on May 22, 1970, when approximately five hundred people sat on the steps to protest war, racism, and repression. After the ten-hour event ended, a few stragglers remained to clean up the steps. While sweeping up cigarette butts, the artist Carl Andre remarked to Morris, “You never know how good an artist you are, but you always know how good a sweeper you are.” Morris said that life was hard back then but leisurely so: you could see your friends and think about things. Paraphrasing Albert Einstein, the artist declared, “Creativity is the residue of wasted time.” It’s certainly unfortunate we don’t have that kind of time today. And although this story sidestepped the audience member’s concerns, Morris seemed to suggest that she work at her own pace and within her own competencies.

    In Terms Of count: 1.

    1 Similarly, speakers at any level of experience must simply get over their fear of amplification. Likewise, academics should be required to learn about microphones, projectors, and PowerPoint as an integral part of their jobs.

    2 See Jeffrey Weiss, “Eternal Return,” Artforum 52, no. 6 (February 2014): 174–81; and “Things Not Necessarily to Be Viewed as Art,” Artforum 51, no. 7 (March 2013): 220–29.

    3 During this time Morris also made what he called performance switches. A fourth body of work was the set of boxy plywood structures first exhibited at Richard Bellamy’s Green Gallery in 1964.

    4 From the audience, Forti recalled that Morris had made two boxes; he only remembered making one.

    5 Lebel’s book was translated into English by George Heard Hamilton in that same year. Duchamp’s notes from The Green Box were published in 1960.

    Listen

  • Art Activity but No Art Business

    This text is the third of three that reviews the first World Art Market Conference, held in 1976. Read the first and second reports.

    First World Art Market Conference
    Friday and Saturday, October 29–30, 1976
    New School of Social Research, New York

    Artworkers News also covered the Art Market Conference. Its report [from Gerald Marzorati] featured other speakers and issues, while showing that what seems witty to one reporter may appear distraught to another—although a bounder is still a bounder.

    Speakers: Milton Esterow, Thomas Hoving, Thomas Messer, Clyde Newhouse, Leo Castelli, Ivan Karp, Ruth Braunstein, George LeMaistre, Rubin Gorewitz, Deborah Remington, Robert Indiana, and others

    “Works of art of course cannot be compared to stocks and bonds,” warned Milton Esterow as he opened the first day’s events.

    The keynote address, delivered by Thomas Hoving, director of the Metropolitan Museum of Art, bounded quickly across the history of museum art buying in the United States and settled on the future role of the art museum. According to Hoving, whose own museum has escaped the financial crunch plaguing art institutions in the 1970s (the Met budget showed a modest surplus this year), all is changing for the better. He foresees an emerging “technotronic era” which will not, as Orwell warned, snuff out creativity, but enhance it.

    “Our Western artistic manifestations will tend to diminish in importance, and we will begin to recognize a multiplicity of centers and styles,” he said, adding that the tastes of a few critics and a small group of curators won’t wield the power they do today. Hoving, whose cry for a larger art public and “museum without walls” seemed to leave many in the audience cold, concluded by predicting a greater role for art museums, proclaiming that art could become “the broadest and most powerful communicator” in history.

    His exuberant optimism was countered later in the day by the somewhat distraught remarks of Thomas Messer, director of the Guggenheim Museum, who noted that if the economy remains in its present condition, museums might have to forego collecting and concentrate their energies on conservation. “Museum directors may well be institutionalized dealers in the future, trading and deaccessioning to get new works and funds,” Messer said. He has guided all buying and selling at the Guggenheim since the early ’60s and promised to remain “an activist,” seeking services and funds from all available sources.

    For the remainder of the opening-day session, two panels discussed specifics of the art market. Though all the dealers agreed that the boom in art buying of the 1960s is over, most hastened to add that the present mood of the market is a healthy one. Members of the panel, who collectively make up what one reporter termed “the sheiks of the oil-on-canvas market,” emphasized the importance of the quality dealer (usually pointing to each other), the seller with a good reputation, and the importance of the dealer to the history of art. “Every great collection has been formed by a dealer,” boasted Clyde Newhouse, president of the Art Dealers Association and third-generation gallery owner.

    “They’re a monopoly—it’s that simple,” commented a young art consultant attending the conference as a reporter for Wall Street Weekly. “Price fixing is a given and 100 percent profits are commonplace.”

    At the afternoon panel, “What’s Happening in Contemporary Art,” discussion once again centered on the difference between the market of the 1960s and 1970s. “I’m pessimistic,” offered Leo Castelli, who amassed a fortune over the last decade through the sale of works by such contemporary heavyweights as Jasper Johns and Robert Rauschenberg. “There is art activity,” he added, ignoring the audience’s mock sympathy, “but no art business.”

    Ivan Karp, calling himself the only “downtown” gallery owner on the panel, accused fellow dealers of ignoring the surge of creativity among younger, lesser-known artists, whose work Karp claimed to spend “four hours a day” examining. The most outspoken member of the panel, Karp also denounced the auctioning of art (“the process distorts prices”), the role of critics, and the validity of the conference itself, since, in his words “there is no art market—my artists don’t sell a thing.” Karp, unlike many of his peers, didn’t reap a fortune in Abstract Expressionism and Pop art and therefore had no reason to bemoan the current scene.

    The four out-of-town dealers from Chicago, Dallas, Boston, and San Francisco made few comments, as talk centered on New York gossip. The one issue which finally involved the entire group stemmed from Castelli’s assertion that it remains “essential” for all artists who take their work seriously to come to Manhattan.

    “Nonsense. I just don’t believe that,” snapped Ruth Braunstein of San Francisco, who had drawn applause for noting the lack of women speakers. “If an artist feels he should be in New York, then he should be. If not, that’s fine too.”

    The audience seemed more interested in hot tips and inside information than discussion of trends and comparisons. “What’s the best buy in modern American Art?” read one question put to Castelli, who refused to respond to that and others he said could only be answered speculatively. Most dealers noted, however, that such advice is usually given to customers as part of the rationale for buying a particular work.

    “Let’s face it,” said a young Parsons art student working as an usher. “These characters paid a couple hundred bucks to learn how to make more. It’s no different from buying a scratch sheet at the racetrack.”

    The second day began with an address by George A. LeMaistre, director of the Federal Deposit Insurance Corporation. Outlining the expanding role of banks in the art market, he said most banks remain hesitant to loan money for purchasing art. He listed some ways bankers’ fears might be assuaged. For instance, one Chicago bank, rather than lending exclusively to collectors, extends credit to artists themselves, usually to sculptors for cost of materials.

    In the afternoon panel on artists’ rights, discussion, heated at times, focused on recent legislation in California guaranteeing artists a 5 percent royalty on work resold for over $1,000. Rubin Gorewitz, accountant and adviser to artists and art groups, said the law, which he helped draft, “will help the artist and help everyone else five times more.”

    Artist Deborah Remington doubted this, pointing out that there is no mechanism for enforcement. ‘‘I’d have to sue for my money,” she said, adding angrily, “It’s an elitist law anyway.” Only artists of great stature, “the Chagalls and Mirós,” would benefit, because only they have “secondary markets.” “Where we need help is when the artist is young and struggling,” Remington said, “not after he’s getting six figures.”

    Robert Indiana, who spoke little during the royalty law discussion, emphasized that the real issue is the status of the artist in America. “An artist is a nonperson, a nonentity—just look at a museum board and see if you can find an artist. They’re not even accepted by those in the art world.” Indiana also was critical of American copyright laws, which, he said, are the primary hazard for visual artists. “The copyright laws have been the tragedy of my own life,” he lamented, referring to his LOVE painting, which was reproduced in thousands of posters without his permission and without royalties.

    Both artists agreed that the country needs a federal “cabinet level” department of cultural affairs to give art a higher priority in the national life.

    In Terms Of count: unknown

    Source

    Written by Gerald Marzorati, this review appeared in Artworkers News 6, no. 7 (November 1976); and reprinted in Judy Seigel, ed., Mutiny and the Mainstream: Talk That Changed Art, 1975–1990 (New York: Midmarch Arts Press, 1992), 49–50. In Terms Of thanks Midmarch Arts Press for permission to republish this review.

  • Art Market Booming, Dealers Say

    This text is the second of three that reviews the first World Art Market Conference, held in 1976. Read the first and third reports.

    First World Art Market Conference
    Friday and Saturday, October 29–30, 1976
    New School of Social Research, New York

    Not only is art alive, it is thriving, was the assessment given by some of the nation’s foremost museum officials, art dealers, and artists to some four hundred persons at the first World Art Market Conference over the weekend. “Far from being less pertinent, the fine arts and the art museum will become more important,” Director Thomas P. F. Hoving of the Metropolitan Museum of Art declared.

    “If the art museum does harness the contemporary tools, techniques, and aesthetics of the very best aspects of communications, it can go beyond art education, art appreciation, and art history and can become the broadest and most powerful communicator in visual history,” Hoving continued. “This will most assuredly be the next great epoch of the art museum.

    However, Director Thomas Messer of the Guggenheim Museum said it will be possible only if museums get enough money to make acquisitions. They are made now, he added, mostly through borrowing, trading, and begging.

    One panel disagreed about the extent of artistic creativity, while another attributed the slump in the art market following the booming 1960s to a return to realistic prices. “I can say the market is on a solid trend now,” John Marlon, president of the prestigious Sotheby Parke Bernet auction house, reported at the New School for Social Research, which sponsored the conference with the ARTnewsletter periodical.

    Speaking of a surge of art interest in the South, dealer Louis Goldenberg, president of Wildenstein & Co., said he was “very, very surprised” at the growing number in the last half-year of private individuals’ buying art destined just for museums. “The market, the future for those museums, is absolutely enormous,” Clyde Newhouse, president of the Art Dealers Association of America, added.

    In another panel discussion, there was accord on New York City as the world’s art capital. But the prominent dealers who participated—among them New York’s Leo Castelli, Chicago’s Richard Gray, Houston’s Meredith Long, and Boston’s Portia Harcus—debated whether it was an art collecting center as well. “Where are the new collectors, then?” Castelli demanded. “Well, there aren’t any. They are mostly elsewhere.” Countered dealer André Emmerich of Manhattan and Zurich: “I think there still are collectors around, perhaps not as spectacularly as there once were.”

    As for new movements in art, Lawrence Rubin, codirector of M. Knoedler & Co., said, “It may very well be that the creation of art in the ’70s is slower, less dramatic.” It would not be the first time, he continued, that creation was at a pause. “The reason the ’70s look slower, it’s because they are slower,” Rubin said. Said Ruth Braunstein, director of San Francisco’s Quay Gallery, today’s artists “will emerge as strong a group as [those which] came out of the ’50s and ’60s.”

    Other panelists included artists Robert Indiana and Deborah Remington, plus George A. LeMaistre, director of the Federal Deposit Insurance Corporation (FDIC), who foresaw an expanding, profitable role for banks in financing art.

    In Terms Of count: unknown.

    Source

    Written by Malcolm N. Carter, “Art Market Booming, Dealers Say” was published in the Morning Record, a newspaper based in Meriden-Wallingford, Connecticut, on November 1, 1976. The article was distributed nationwide through the Associated Press and appeared in numerous other dailies with headlines such as “Experts Feel Art Thriving,” “Conference Concludes Art Is Alive and Thriving,” and “World Art Conference Paints Rosy Picture.”

  • Speculate in Art? Not Us!

    This text is the first of three that reviews the first World Art Market Conference, held in 1976. Read the second and third reports.

    First World Art Market Conference
    Friday and Saturday, October 29–30, 1976
    New School of Social Research, New York

    Rereading this report [from Lynden B. Miller] in 1990, the notion of a “Last World Art Market Conference” comes to mind—what to do while the value of your collection bottoms out. Of course all this took place at the onset of gold fever, when it did not do to admit, at least in public, that one might indeed “speculate in art.”

    Speakers: Thomas Hoving, Milton Esterow, Thomas Messer, Leo Castelli, Ivan Karp, Ruth Braunstein, others, dealers

    Billed as “The First World Art Market Conference,” coproduced by the New School and ARTnewsletter—a biweekly hot-tip dispenser that you can pick up for a mere $60 a year—the show was, as John Everett, president of the New School, said in his opening remarks, about the “business of art.” It appeared to be mostly a media event. The press was given the three front rows, fussed over with TLC. Some four hundred others, dealers, and collectors from around the country, and a few artists hoping to learn about “business,” paid $200 each to see and hear the superstars of the art market. Those expecting a clear view of the crystal ball—specific investment advice—were disappointed. But they got lots of encouragement and word that the art market is very good these days.

    After the “welcoming continental breakfast,” Everett told us there’s money “itching” to be spent in art. Next, Milton Esterow, publisher of ARTnewsletter and ARTnews, cosponsor, and comoderator, earnestly assured us that those who make money on art buy for aesthetic reasons only—that you can’t make money speculating on art. Then we got down to the serious business of trying to find out how to do just that.

    Keynote speaker Thomas Hoving, director of the Metropolitan Museum of Art, bounded onstage for a rapid-fire delivery of his optimistic view of the future of museums, now changing, he said, from passive displayers of art to active educators and conservators of art and culture (thus, not surprisingly, making a case for many of his own controversial changes at the Met).

    Then the august directors of such institutions as Wildenstein, Parke Bernet, and Christie’s sedately discussed trends in art-buying around the world, with an emphasis on pre-twentieth-century painting and sculpture and other art objects of increasing rarity, which, they agreed, will become even more expensive. Despite several years’ slump, it seems there is still a lot of money around for art, particularly in the US Southwest, Europe, and, more recently, Iran and the oil-producing countries. Esterow tried manfully to elicit some inside information on specific items or periods for investment, but to no avail.

    castellikarpwarhol
    The dealers Leo Castelli (left) and Ivan Karp (center) with Andy Warhol in 1966 (photograph by Sam Falk/New York Times)

    After lunch, Thomas Messer [of the Solomon R. Guggenheim Museum] spoke wittily of the museum director’s difficulties in maintaining the excellence of a collection without money, and his efforts to get same.

    The 2:30 PM panel discussion—with Leo Castelli, André Emmerich, Lawrence Rubin, and Ivan Karp of New York; Portia Harcus of Harcus-Krakow, Boston; Ruth Braunstein of Quay Gallery, San Francisco; Richard Gray of Gray Gallery, Chicago; and Meredith Long of Meredith Long & Co., Houston—was considerably livelier than the morning’s, and of greater interest to contemporary artists.

    Karp, in flame-red open-necked shirt and black leather jacket, a well-calculated contrast to the banker’s attire of his colleagues, began with a lament on the dearth of big-spending collectors while a wealth of exciting new art fails to sell, which brought howls of laughter and appreciation from the audience. Rubin, of Knoedler Gallery, and Emmerich said they found no exciting new art beating down their doors. There was also disagreement about the number of collectors, but it was clear from the discussion that there is a lot of money and art activity in what Castelli, with a wave of his hand toward the out-of-towners, referred to as “the provinces.” He said he himself is looking for “stars, not activity.”

    Ms. Braunstein noted that the New York dealers on the panel, except for Karp, are the “establishment,” so that perhaps little exciting new work comes to them. She said she finds much thrilling new work with new materials. She also asked Esterow why there were so few women participating, which drew applause from the audience, particularly the press section, which was predominantly female. Esterow was ready for that: “25 percent of art dealers are women; two out of eight panelists equals 25 percent.” (However he wasn’t quite so careful introducing the panel, having named first all the men in order down the table, and then the two women seated among them. It also bears noting that no woman artist was mentioned by name in the entire day, though Karp did use the phrase “his or her artistic temperament” to indicate that the artist is of two possible sexes.)

    The dealers seemed to agree that their major function is educational, as big sales are few and far between. All day there were pious protests from speakers that one would not, heaven forbid, speculate in art. Castelli finally reminded his fellow dealers that such folk do exist.

    The discussions would all have been more relevant and informative if moderators Esterow and Donald Goddard, managing editor of ARTnews, had asked better questions, or been more alert and articulate, or allowed some exchange with the audience. Nevertheless, Castelli’s reminiscences of the ’60s, when he was a kingmaker, were colorful; Rubin’s and Emmerich’s snobbery was piquant; Karp was hilarious, irreverent, and delightful, as when describing the “Hirshhorn Waltz”—an embrace from Mr. H. at the conclusion of a bargaining session. (All agreed that Joseph Hirshhorn was a keen bargainer.)

    What did the audience, exceeding in numbers [greater than] the sponsors’ fondest hopes, get for their tax-deductible $200? A simulated leather portfolio, suitably inscribed, crammed with promotional material for the New School and Parsons (now part of the New School), literature about New York City museums, advance copies of ARTnews, and, of course, ARTnewsletter, which, begun one year ago, circulates to one thousand dealers and collectors. A catered buffet, where perhaps the concrete information about investments and the market not coughed up by panelists and speakers was exchanged off the record. And a glimpse of the movers and shakers of the art market world.

    What did the sponsors get? $80,000 less costs. A lot of promotion with collectors and dealers, and, potentially, in forty-three organs of the press. Confirmation that there is indeed a lot of money “itching” to be spent on art, although perhaps not much in New York as there used to be. And proof that there are a lot of people itching to make money off the people making money off art.

    In Terms Of count: unknown.

    Source

    Written by Lynden B. Miller, “Speculate in Art? Not Us!” was originally published as “Art Business at the New School: World Art Market Conference” in Women Artists Newsletter 2, no. 7 (January 1977): 1, 4; and reprinted in Judy Seigel, ed., Mutiny and the Mainstream: Talk That Changed Art, 1975–1990 (New York: Midmarch Arts Press, 1992), 47–48. In Terms Of thanks Midmarch Arts Press for permission to republish this review.