In Terms Of

Tag: Jens Hoffmann

  • The Butcher, the Baker, the Exhibition Maker

    Theater of Exhibitions with Jessica Morgan and Jens Hoffmann
    Wednesday, August 5, 2015
    Swiss Institute, New York

    Jens Hoffmann, Theater of Exhibitions (2015)

    Theater of Exhibitions, a slender new book by Jens Hoffmann published by Sternberg Press, offers fifteen brief chapters on curatorial work. While Hoffmann, a 41-year-old curator, writer, and deputy director of exhibitions and programs at the Jewish Museum in New York, rarely mentions specific works of art, he discusses his own exhibitions and criticizes—in a casual way—the alliance between museums and the wealthy, the blandness of international biennials, the overproduction of artists, and the extension of curatorial work into publications, conferences, screenings, and workshops. Unlike Hans-Ulrich Obrist, whose recent reflections on the profession were published in Ways of Curating (2015), Hoffmann is not a storyteller. Instead he writes gently provocative essays that immediately make you agree or disagree with him. Theater of Exhibitions summarizes his thoughts on recent history of curatorial work, with his academic background in theater in mind (but the text make relatively few connections between curating and the dramatic arts).

    For a book launch at the Swiss Institute, Jessica Morgan, director of the Dia Art Foundation, asked Hoffman point blank: “What drove you to write this book?” The curator traced his inspiration to a class he taught at Konstfack in Stockholm, Sweden, which provided students with a history of exhibitions and practical curatorial knowledge. The experience led to the organization of Exhibition Squared (2001) at the International Artists Studio Program in Sweden, which took twelve shows of the 1990s as its subject. I wondered if Exhibition Squared was also the inspiration behind Hoffmann’s previous anthology, Show Time: The 50 Most Influential Exhibitions of Contemporary Art (2014).

    Jens Hoffmann and Jessica Morgan in conversation (photograph by Christopher Howard)

    Morgan observed that Hoffmann’s shows unfold over time, which harmonizes with the tempo, dramaturgy, and setup of theater. He said he did “small things in a very small theater in Berlin while I was still studying” in Berlin and felt an affinity with the live-action works of Tino Sehgal, Liam Gillick, and Dominique Gonzalez-Foerster, all artists who use the exhibition as a medium. Morgan quizzed Hoffmann about working with designers. Hoffmann said communications such as graphic design often become invisible because we are used to it. Design can give form, shape, and consistency to an exhibition, he said; it is also a tool, like analogue film or a type of camera lens. Hoffmann said he has collaborated with the same designers on his shows, which makes sense considering his long-time stints at the CCA Wattis Institute of Contemporary Arts in San Francisco (2007–12) and the Institute of Contemporary Arts in London (2003–7).

    Do you encounter resistance from artists, Morgan asked Hoffmann, who is known for strong thematic shows. “I’ve never heard about any complaints,” he replied, “but you never know what goes on behind closed doors.” Everyone laughed. Artists appreciate him doing something different, such as when he offered a trilogy of Wattis exhibitions based on classic American novels—Moby-Dick; or, the Whale (1851) by Herman Melville, Adventures of Huckleberry Finn (1885) by Mark Twain, and The Wonderful Wizard of Oz (1900) by L. Frank Baum—that were “very heavy on the staging.” For instance, he said, the Moby-Dick exhibition included audio recordings of the filmmaker Orson Welles reading excerpts from the book at several points as a narrative device.

    Museums front and center (elevation illustrations by A Practice for Everyday Life)

    Blaming the self-sustaining machinery of Big Academia hinders the evolution of the curatorial profession, Hoffmann suggested that students get doctorates philosophy, anthropology, and art history instead of the ubiquitous master’s degree in curatorial studies. He isn’t aware of any graduate program in curatorial studies that does not focus on contemporary art, yet he conceded that the most growth and most creative exhibitions involve exactly that. The journal Hoffmann founded, the Exhibitionist, first published in 2010, initially attempted to start conversations about exhibition making of all types and eras, but Hoffmann discovered that readers and writers lacked an interest in older art. “That’s a big barrier that has to be penetrated,” he said, “or maybe not.” I agree with the former: curators should look at not only displays of historical art but also those in museums of fashion, science, natural history, and the like.

    Morgan questioned Theater of Exhibitions (exceedingly banal) promotional phrase, “art after the end of art,” which surprised me since the book’s largely resists affirming art-world trends and myths. Nevertheless, he cited Arthur C. Danto’s and Hans Belting’s writing on the subject from the 1980s as a source but then asked, “Why are we still looking at fairly traditional artworks in 2015?” Because, Jens, such proclamations about the end of art, painting, history, irony, or whatever, are always overstated.

    Jessica Morgan and Jens Hoffmann in conversation (photograph by Christopher Howard)

    The curatorial role in museum acquisitions is not discussed as frequently at public-facing exhibitions. Hoffmann criticized Dia’s elitist approach for collecting only “ten genius artists” who make Minimalist and Postminimalist work that is alienating to audiences. To her museum’s defense, Morgan argued that Dia:Beacon’s cavernous space is more inviting to skeptics. What concerns her is how institutions collect contemporary art without an endpoint, and how these objects will be shown or stored. When the art world was smaller, Morgan and Hoffmann determined, museums had less product to choose from and as a result were more selective. With MFA programs releasing hundreds of artists into the world annually, that is not the case now. Hoffmann argued that some artworks have temporary relevance, such as Richard Prince’s Instagram paintings, which can be shown in temporary exhibitions and then returned, while Prince’s Marlboro Man photographs have lasting value and belong in a museum collection.

    In the Exhibitionist, curators evaluate their past work, responding to their exhibitions years after they closed. Yet these essays, as well as Hoffmann’s Theater of Exhibitions, don’t consider external assessment in the form of published criticism—and the exhibition review in particular—as if written responses to exhibitions from the interested public do not matter. An artist, musician, or actor may decide not to read reviews, but a curator ought to consider them essential to their professional growth.

    In Terms Of count: 4⅔.

  • I Don’t Want No Retro Spective

    This essay is the third of five that reviews a recent symposium at the Graduate Center, City University of New York. Read the first, second, fourth, and fifth texts.

    The Retrospective
    Monday, April 7, 2014
    Exhibit A: Authorship on Display
    Center for the Humanities
    Graduate Center, City University of New York, Skylight Room, New York

    Ed Ruscha, I Dont Want No Retro Spective, 1979, pastel on paper, 23 x 29 in. (artwork © Ed Ruscha)

    For artists, the solo exhibition reigns supreme. For curators, it’s the group show. From major events such as the Venice Biennale, Documenta, and Whitney Biennial to curator-driven institutions like the Wattis Institute in San Francisco, Witte de With in Rotterdam, and MoMA PS1 in New York, the authorial curator’s name has typically transcended the artworks on view (or so the story goes). While the art-publishing industry ceaselessly cranks out new books on curatorial issues—nearly always an edited, multiauthored tome—few critical studies have considered the theory and practice of showing the work of a single artist, which is perhaps the bread and butter of art museums worldwide. For the second session of “Exhibit A: Authorship on Display,” titled “The Retrospective,” one panelist presented a brief investigation into the history of the solo exhibition while two more offered case studies on atypical exhibitions of a contemporary artist.

    Exhibitions are generally categorized as solo, group, and collection, explained João Ribas, deputy director and senior curator of the Serralves Foundation in Portugal, and scholars have typically historicized the group show. He cited key studies such as Ian Dunlop’s classic The Shock of the New: Seven Historic Exhibitions of Modern Art (1972) and Bruce Altshuler’s massive two-book set, Salon to Biennial—Exhibitions That Made Art History, Volume 1: 1863–1959 (2008) and Biennials and Beyond—Exhibitions That Made Art History, Volume 2: 1962–2002 (2013), as providing concise histories of the form.1 For curators, Ribas said, group exhibitions contribute to economies of reputation and curatorial prestige. Nevertheless, the “one-man show,” he acknowledged, has formats, methodologies, and conventions of its own: chronology, biography, connoisseurship, evaluation, and mediation (e.g., the purity of the artist’s voice, curatorial self-effacement). Ribas didn’t discuss collection shows, though I imagine that museum handbooks and guidebooks follow a conventional scholarly logic of highlighting the greatest hits of an institution.

    Gustave Courbet, The Painter’s Studio: A Real Allegory of a Seven Year Phase in My Artistic and Moral Life, 1855, oil on canvas, 142 × 235 in (artwork in the public domain)

    Ribas’s preliminary research into the history of solo exhibitions started with Nathaniel Hone, an Irish artist who independently presented a satirical painting called The Pictorial Conjuror after the work’s rejection from the Royal Academy’s annual exposition in London in 1775. Ribas pinpointed the names of other eighteenth- and nineteenth-century European artists who had important solo and single-painting shows in public and private locations: John Singleton Copley, Thomas Gainsborough, Eugène Delacroix, Édouard Manet, Berthe Morisot, and Paul Cézanne, among others. William Blake’s solo showing in 1809 had a visual and theoretical system, Ribas said, and Joshua Reynolds’s 1813 exhibition in London was organized for general symmetry and an overall pleasing effect. Further, Ribas noted that James Abbott McNeill Whistler designed interiors for his paintings and Paul Signac had formulated ideas about the ideal display of his work.

    Various nineteenth-century accounts described one-person exhibitions as commercial and career advancing, which was certainly true of Gustave Courbet, whom Ribas said purposefully identified a solo presentation of his work—housed in a temporary structure near the official Exposition Universelle of 1855, which featured more of his paintings—as an “exhibition,” not an “exposition,” to enhance the term’s arrogant commercial connotation. (The Painter’s Studio, pictured above, was among the highlights of Courbet’s independently produced exhibition, which he called The Pavilion of Realism.) Ribas reported that other sales tactics involved concepts of a good picture and the importance of an artist’s late work. He also mentioned how a retrospective of Robert Rauschenberg’s work in Beijing in 1985 was highly influential to Chinese artists.

    Installation view of Maurizio Cattelan: All at the Solomon R. Guggenheim Museum in New York (photograph by David Heald)

    Lewis Kachur, an art historian at Kean University and the author of the excellent book Displaying the Marvelous (2001), discussed Maurizio Cattelan’s “un-retrospective” at the Solomon R. Guggenheim Museum in New York in 2011–12, which Kachur characterized as a witty engagement with the career survey. The Italian artist was horrified, Kachur said, when the Guggenheim offered him a show. Cattelan proposed an all-or-nothing gambit: the museum had to display every work he has ever made. Despite his usurping of the curatorial role—the selection of objects would already be determined—the museum’s senior curator Nancy Spector agreed to the novel format. The show, titled Maurizio Cattelan: All, had no chronology, theme, or choice: “It’s everything, it’s all,” Kachur said.

    As Cattelan “sweeps his work into the immediate present,” the overall effect of his oeuvre, which hung from the skylight down the center of Frank Lloyd Wright’s building, circumvented the individual contemplation of objects. Kachur enumerated various precedents of artists engaging the museum’s central atrium and surrounding architecture. Alexander Calder was the first to suspend work in the museum’s open space, in 1964, followed by various types of presentations by Jenny Holzer (1989), Dan Flavin (1992), Claes Oldenberg and Coosje van Bruggen (1995), Nam June Paik (2000), Matthew Barney (2003), and Cai Guo-Qiang (2006). Cattelan claimed to have seen every show at the Guggenheim since 1993, when he moved to New York, and would have been aware of these installations. Kachur’s research into the subject, he admitted during the session’s Q&A, was limited to the published material on the exhibition—he hasn’t conducted visits to archives or interviews yet. Even so, the scholar’s trajectory looks promising.

    Installation view of Rosemarie Trockel: A Cosmos at the New Museum of Contemporary Art in New York (photograph by Benoit Pailley)

    Lynne Cooke, chief curator and deputy director of the Museo Nacional Centro de Arte Reina Sofía in Madrid, described her experiences planning a retrospective for Rosemarie Trockel. Allergic to the white box, this German artist prefers to show in institutions that challenge her. And because she values her studio time and wanted to spend less on exhibition administration, Rosemarie Trockel: A Cosmos was conceived as a traveling show for multiple venues. Each iteration of the exhibition, though, did feature new and different elements. Cooke and Trockel elected to include art by her peers and objects important to the artist, as well as works by so-called outsider artists like James Castle, Manuel Montalvo, and Judith Scott. The Madrid show included eighteenth-century botanical drawings—and also their late-nineteenth-century transformations into exquisitely crafted glass objects—that all Spaniards know, Cooke said, just like they know the paintings of Diego Velázquez and El Greco.

    The two also took field trips together and considered past work, unfinished projects, and new projects. They didn’t write a list or set of goals—at least not at first. The show, Cooke said, developed organically, in an associative way. Despite such close collaboration, Cooke relayed that Trockel did not want to be identified as a cocurator for the show, but the Reina Sofía’s website credits both women as organizers. When A Cosmos landed at the New Museum in New York in 2012, my strongest reaction was that the show looked heavily curated, which may relate to Cooke’s discussion of the art historian Svetlana Alpers’s concept of the “museum effect” and of the differences between visual distinction and cultural significance.

    Lynne Cooke, Lewis Kachur, João Ribas, and Chelsea Haines survey the retrospective (photograph by Christopher Howard)

    The audience Q&A, adeptly moderated by Chelsea Haines, a PhD candidate in art history at the Graduate Center, touched on concerns ranging from practical to absurd. Someone asked about a hypothetical exhibition that has neither artist nor curator, which Kachur called a “riderless horse.” Someone else brought up the idea of a curator’s “portfolio artist.” Sometimes our reception of individual artists, Ribas said, is shaped by their exhibitions, giving credit to Cooke’s past work with  Hannah Darboven and to the 1960s dealer Richard Bellamy’s framing of his artists.

    In Terms Of count: 10.

    1 I would add Bruce Altshuler’s The Avant-Garde in Exhibition: New Art in the 20th Century (1994) and Jens Hoffmann’s Show Time: The 50 Most Influential Exhibitions of Contemporary Art (2014) to this list, though I’m sure there are many others.

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