In Terms Of

Tag: DIY

  • A Special Kind of Ordinary

    Blonde Art Books: Artist Conversation and Launch
    Tuesday, July 22, 2014
    ICI Curatorial Hub, Independent Curators International, New York

    Sara Cwynar shows the original version of Kitsch Encyclopedia while Sonel Breslav looks on (photograph by Christopher Howard)

    There’s a special kind of ordinary that folks in the art world love. Artists, curators, and critics often fall over themselves to praise the everyday, elevate the banal, and highlight the overlooked, momentarily relegating what normally would be banal to a distinct realm of interest and reflection. But sometimes the ordinary is, well, simply unremarkable. The discussion that took place during “Blonde Art Books: Artist Conversation and Launch” was ordinary in that unexceptional sense. For this evening’s event, the three people involved in the publication of an artist’s book, Sara Cwynar’s Kitsch Encyclopedia, met to present and discuss their work and to celebrate the launch of a special collector’s edition of the book.

    In 2012 the New York–based curator Sonel Breslav founded Blonde Art Books, a project—one hesitates to call it a business—that sells artist’s books at exhibitions and fairs, as well as through an online store. Originating as a blog, Blonde Art Books was physically housed for most of 2013 at Schema Projects in Brooklyn. Kitsch Encyclopedia is the first book she published under the imprint.

    Breslav stated numerous times that she intended her digital slide presentation to loop (which it eventually did, kinda rapidly), her words themselves becoming looped, which was unintended metacommentary on the direction of tonight’s conversation.1 She repeated fuzzy notions about accessible spaces, broader audiences, sharing information, and collaboration. For example, Breslav expressed interest in “materials as objects and the information they embody,” a phrase that exemplifies the kind of language that has developed around the everyday—at least in the contemporary art world—that sounds agreeable but, if not explained in relation to tangible situations, is trite, if not hollow or incomprehensible.

    Breslav said she was given opportunities to do pop-up events, which evolved into full exhibitions—“my comfort zone,” she said. I wish she had better explained her curatorial projects, describing specific installation shots in her digital slide show or talking about other recent exhibitions, such as She Was a Film Star before She Was My Mother, held a few months ago at Dorsky Gallery in Long Island City. Breslav glossed over what she called a “summer tour,” which I later discovered was a Blonde Art Books traveling show for which she gave talks and conducted workshops on artist’s books across the Mid-Atlantic and Midwest last June and July.

    Born in Canada and based in New York, Sara Cwynar identified herself as a studio photographer and a graphic designer. She explained that Kitsch Encyclopedia was, in its original form, a one-of-a-kind hand-assembled artist’s book that she had started four years ago as a student. For this and other works, Cwynar adopts a strategy of appropriation, using other people’s images garnered from “the New York Public Library, flea markets, my parents’ basement, old encyclopedias.” Stuff from the 1950s through the 1970s interests her in particular, which she finds, removes from circulation, reworks, and redistributes, usually as digital prints for gallery display. While her art is largely visual, the book incorporates texts from three authors—a few sentences from Milan Kundera here, a few from Jean Baudrillard and Roland Barthes there—interspersed with her own writing. “All the texts are mashed together,” she said. The book’s alphabetical, encyclopedic format is a “quaint form of knowledge-containing,” and its organizing principle was Kundera’s definition of kitsch.

    Cwynar claimed that the images in Kitsch Encyclopedia—photographs of flower arrangements, ancient sculpture, obsolete electronic equipment, and outer space—are the “stuff we see everyday,” which is certainly true if you’re the kind of person who sifts through old issues of National Geographic, sets of Time Life books, and vintage photography how-to manuals. (The artists Matthew Craven, Abigail Reynolds, and Björn Meyer-Ebrecht also mine these sources, but walk the aisles of any art fair and you’ll see dozens more.) Cwynar didn’t elaborate on the specific nature of the images in her book, apart from an awkward explanation of Kundera’s notion of kitsch, which made me wonder how purposeful or random her choices were. I also wondered why the handmade Kitsch Encyclopedia was republished in print—one thousand copies were made—instead of posted online using platforms such as Tumblr and Pinterest that are the legacy of André Malraux’s imaginary museum. Cwynar pronounced that we live through images instead of real experiences, and that we’re desensitized to horrifying images, reacting the same to pictures of bombings and flowers. Pundits have voiced identical opinions for decades. What’s significant about these positions now?

    The third speaker was Corina Reynolds, an artist, bookbinder, and founding partner of Small Editions, a studio and consultancy that helps produce artist’s books. She helped to make the portfolio of six zines included in the deluxe version of Kitsch Encyclopedia, which were hand-stitched into the original book. Summarizing her background, Reynolds learned the technical processes for bookbinding as an undergraduate at the University of California, San Diego. Seemingly without a business plan, the fledgling Small Editions started in a living room, became a website, and expanded through networking. Suddenly money was there, Reynolds said, after working on projects with Dash Snow and Dan Colen. (The chronology and circumstances were unclear.) She then described a book that Small Editions produced in 2013, Sheryl Oppenheim’s Black Hours, which comprises screenprints of drawings that were inspired by an illuminated manuscript in the Morgan Library and Museum.

    Corina Reynolds (right) talks about Small Editions (photograph by Christopher Howard)

    The conversation among the three panelists lagged after their individual presentations, perhaps indicative of a lack of planning, resulting in rote observations. Breslav argued that Kitsch Encyclopedia “is very specific to Cwynar’s practice but also has this universality,” something that could described any number of artworks. Breslav also stressed—several times—how she plays multifaceted roles in the contemporary art world (as curator, publisher, collaborator, et cetera). She also delighted in discussing trivial details of the book’s production. For instance, the Chinese printer Breslav contracted required that she and Cwynar remove images of Disney characters and nudes from Kitsch Encyclopedia. (Publishers have certainly policed morality and been overly protective against copyright infringement for decades.) The photographer did sneak in a picture of a naked body: “There are nudes in the zines,” Cwynar said. I got the impression that Breslav was tickled at the collaborative process behind publishing a book, discovering for the first time the types of decisions people have made along the way when producing a book—for centuries. Oh, process.

    Cwynar wondered aloud what it means to make an image that will be seen by a million people but neglected to offer an answer, even though she had worked as a designer for The New York Times Magazine until last year. How the context of images change over time greatly interests her, she disclosed, which sounded profound until I remembered that this is the inevitable fate of nearly every picture ever made.

    During the audience Q&A, a man visiting from Australia fawned over Cwynar’s work, and a woman in the front row asked the photographer about her font choice. “I used the ugly version on purpose,” Cwynar explained for the “1970s” typefaces in the book and on her website. “They’re really all nostalgic fonts.” This response made me think about how the term “futuristic” now specifically characterizes things that are forty and fifty years old.

    A display of Kitsch Encyclopedia (photograph by Christopher Howard)

    Cwynar spoke more about the life of an image over time, how it loses and gains value, and also about what she referred to several times as an image’s patina. When looking at decades-old photographs in the New York Times, she explained, you can discern a quality, if not a style, of the era. You can tell “what looks contemporary,” she commented, “what looks classy.” That’s periodizing in a nutshell. Cwynar added that nostalgia is strong in graphic design of the present moment, and Breslav identified what she called “outdated colors” in Cwynar’s work. What exactly is an outdated color?

    Breslav feels the DIY culture that produces free “takeaway” publications is going strong, but she nevertheless chooses to publish more expensive art books. Reynolds is a believer in the precious object you can hold in your hands, whether that’s a limited or larger edition. The group talked some about scarcity versus mass production, but that’s a conversation which usually ends in stalemate.

    Revealed only at the end of the night was the fact that Cwynar’s book was largely financed by a successful Kickstarter campaign to the tune of $17,386 from 310 backers. (Wow!) I realized that the three speakers did an excellent job of avoiding conversation on financial issues, one glaring issue in the art world that needs more sustained and vocal attention. Since Breslav and Reynolds work in a multifaceted space that combines elements of for-profit, nonprofit, DIY, and entrepreneurial approaches, it would be beneficial for them to approach their models frankly, offering to the audience the solutions that they’ve found and challenges that they’ve faced.2 It would be interesting to know more about how art workers in their late 20s can sustain a practice and make a living, in New York and around the world.

    In Terms Of count: 7.

    1 Neither the panelists nor the Independent Curators International staff attempted to subdue the highly irritating bouncing iTunes icon on the Apple laptop’s dock, which was visible every few seconds on the projected screen for the full hour-and-a-half duration of this event.

    2 Cwynar works with traditional art galleries and presumably makes a living from her art, since she left her New York Times Magazine job in 2013 and didn’t mention another one.

  • The Well-Hung Show

    This essay is the fourth of five that reviews a recent symposium at the Graduate Center, City University of New York. Read the first, second, third, and fourth texts.

    Discussion and Response
    Monday, April 7, 2014
    Exhibit A: Authorship on Display
    Center for the Humanities
    Graduate Center, City University of New York, Skylight Room, New York

    Dieter Roelstraete on the left and David Joselit on his left (photograph by Christopher Howard)

    To conclude the conference “Exhibit A: Authorship on Display,” two speakers—a curator and an art historian—offered their thoughts on the day’s events. Dieter Roelstraete, a curator at the Museum of Contemporary Art, Chicago, spoke polemically about the conference theme, wanting his remarks to be “a case and a plea” for a curatorial attitude that “shouldn’t be ashamed of its aesthetic ambitions and its aesthetic aspirations.” Roelstraete first declared that conversations regarding antagonistic tensions between artists and curators, and regarding questions of power, fatigue him. “For me,” he boldly stated, “the practice of exhibition making is really an artistic endeavor.” As a curator coming to the profession through writing (after being trained as a philosopher), Roelstraete thinks of exhibitions as essays, and he considers group exhibitions as “spatial writing—not with ink, not with computers—but with objects.” It is easy for artists to be curators, he said, but it’s still taboo for curators to be artists. He wants to challenge this taboo.

    Thankfully he stopped short of calling himself an artist. While I agree that curatorial work is highly creative labor and that the essay format for it is a productive conceit, organizing exhibitions is not art. Curatorial work and artistic labor share many aesthetic elements, such as rhythm and symmetry, as Roelstraete pointed out. Further, he said, curatorial work involves building “an aesthetically compelling argument,” which curators “attempt to master by trial and error.” His observation that “curating is the art of hanging pictures,” however, earned a hiss from an audience member. In fact, this same person—I think it was a he—kept hissing at comments throughout the conference’s final session. Maybe this hiss was intended to be a laugh.

    In contrast to Roelstraete’s passionate approach, his session colleague, David Joselit, professor of art history at the Graduate Center, commented briefly on several points raised during the conference. Like many in the art world, he has noticed that curating is everywhere, from the interiors of co-op buildings to products in upscale grocery stores. He defined curatorial work as “adding value through the assembly of a group of things” and “the convergence of production and display.” Joselit offered a notion of “curating in the expanded field,” which consisted of “aggregating, assembling, curating.” Selection, he continued, has become an aesthetic skill, which creates what he called a condition—not a turn. Joselit also observed that embedded curatorial activities with artists—such as Lynne Cooke’s rapport with Rosemarie Trockel and how Josh Kline includes his friends in his shows—may combat the scale of an overwhelmingly expansive art world. The practice, he noted, is not without ethical dilemmas and intellectual contradictions.

    Dieter Roelstraete with a two-finger muse; David Joselit with palms-down authority

    Though Joselit felt that “the idea of an artist’s career as an object is very interesting,” he approved of Carol Bove’s objection to the attitude that everything an artist does is the work. Suggesting that the impresario curator is a European cultural model, Joselit posited that American curators are caught between the goals of museum public relations (to draw audiences) and the needs of an institution’s funders, trustees, and, to a lesser extent, corporations and public funding. Like several other conference speakers, Joselit rubber-stamped the idea that artists are delegated to do what regular curators cannot or will not do.

    Roelstraete felt it is routine for the “curatoriate” (his term for the professional class) to renovate, reinterpret, reinvigorate, and rejuvenate their institutions’ permanent collection. He agreed with the conference’s keynote speaker, Boris Groys, that everyone—artists, dealers, collectors, museum directors, and even installers—instrumentalizes art in some fashion.

    Throughout the duration of the 7th Berlin Biennale, representatives from Occupy and M15 practiced their forms of protest and strategies of involvement on the ground floor of KW

    As an example Roelstraete discussed the seventh Berlin Biennial (2012). Even though it was the first one organized by an artist (Artur Żmijewski), the show was reviled and panned, especially by Berlin-based artists. A chief complaint, Roelstraete recalled, was that Żmijewski instrumentalized the art. Reflecting on his own practice, Roelstraete said that he doesn’t conceal his intentions when approaching artists, directly asking them if he can instrumentalize their work. “Maybe they like the idea,” he wondered aloud, “or the museum.” Or maybe artists are desperate for a high-profile exhibition to help boost their careers.

    Noting that of the thirty exhibitions listed in the September previews in Artforum, only two were group shows, Roelstraete wondered if the group show is an endangered species.1 Even though he specializes in the thematic exhibition with multiple artists, such as the recently closed The Way of the Shovel (2013–14) at his home institution, the curator acknowledged that his preferred genre presents fundraising and communications troubles; group shows, he added, are also hard to travel. Such anecdotal claims cannot be easily proven, of course, but decisions in the curatorial world are often based on personal experiences. That said, Roelstraete relayed that his first attempt at organizing a solo exhibition (for Chantel Ackerman) was tough and his most difficult project. Later on he offered a tantalizing idea of having six curators organize a solo exhibition.

    Toward the end of the session the conversation bounced from topic to topic, with each speaker making brief declarations on this and that. After proclaiming that “writing is the bedrock of curatorial thinking,” Roelstraete asked Joselit for an opinion. “Some arguments can only be made with objects,” the historian replied, which he misses from his academic life. (He was a curator in the 1980s.) Joselit was thankful that academia has provided him with time to write but then tried to explain something called the “counterexhibition,” using Philip Parreno, Rirkirt Tiravanija, and Maurizio Cattelan as examples His concept was not clear.

    “I don’t think you can curate a menu,” exclaimed Roelstraete twice, urging that the term only applies to exhibition making. Joselit felt that curators should not withdraw into a defensive “I’m an expert” model. Action and dialogue in contemporary art, he noted, has moved from three-dimensional space but also virtual—and that you cannot have one without the other. You cannot assume that bloggers are amateurs, Joselit let slip.

    From the audience Chelsea Haines, a PhD student in art history at the Graduate Center and a conference organizer, reminded the panelists how curators need only posses a generalized knowledge of art, which lessens the dependence on a doctorate or a curatorial-studies degree. People in the art world are nimble, she said, and can learn stuff in bits and pieces. If a curator, Haines continued, wants to bring an outside interest into the museum—here thinking of Roelstraete’s The Way of the Shovel—he or she does not need a PhD in archaeology. Joselit agreed and disagreed with this suggestion: the curatorial rhetoric of constructing an argument in space and with objects, he said, can be learned and developed—it’s not always intuitive.

    In his opening remarks Roelstraete observed that no conference speaker had discussed curatorial roles at art fairs, a gap that I also noticed and wished was addressed. In the previous session Kline talked about organizing do-it-yourself exhibitions in unconventional spaces, but the conference largely addressed curatorial roles in traditional art institutions. Haines’s comments about education struck me as particularly interesting: while I agree with her that formal training isn’t always needed, my unscientific observations of employment classifieds for open curatorial positions tell another story—museums and university galleries “prefer” an applicant with a PhD, which is to say that those without one may be unduly overlooked. Even a master’s degree in curatorial studies at Bard College will only get you so far. If a doctorate becomes the baseline standard, the curatorial profession may become out of reach for “outsiders” (such as Robert Nickas or Joshua Decter, to name two from an older generation) seeking institutional positions. To break from convention, a museum can always call on artists to provide an unconventional approach to exhibition making. To have only these two options—academic and artist—precludes a wide realm of curatorial viewpoints.

    In Terms Of count: 1½.

    1 Discounting the introductory section that lists seven biennials, the seasonal preview in the September 2013 issue of Artforum listed nine group shows among the forty-four selected for the section.

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