This week the College Art Association is holding its 104th Annual Conference in Washington, DC. In recognition of the event, In Terms Of is republishing four reviews of sessions from CAA’s 1979 conference, which also took place in the nation’s capital, on topics still relevant to the art world today.
Museums and Present-Day Art Friday, February 2, 1979 67th Annual Conference, College Art Association, Washington Hilton Hotel, International Center, Washington, DC
Moderator: Hilton Kramer, Art Critic, New York Times Panelists: William Lieberman, Museum of Modern Art; and Martin Friedman, Director, Walker Art Center
Abby Goell, “Museums and Present-Day Art,” Women Artists News 4, no. 10 (April 1979): 2
Since the original title of this panel was “Museums and the Reality Principle,” the artist-listener might have expected an adrenal in-rousing discourse on exhibition politics, how artists are chosen or ignored, the manipulations of trustees, the perfidy of curators and their lovers, etc. Instead, the Reality Principle at issue quite reasonably concerned the costs of running a museum, the problems of attracting a broad public, and how, having done so, not to go broke being popular. Hilton Kramer described the task of a museum over the past thirty years as changed, from an agency showing classics of modern art to an institution whose function is also to introduce new and emerging artists and movements.
Martin Friedman said the total exhibition program must be constructed to build a pattern of shows that are “ongoing reportages of art.” A museum must never schedule a series of one-artist shows, he maintained, but alternate single artists with classical modernism and diverse media. He sees “crucial examples” from the past as essential to intelligent shows of classical modernism (such as Cubism, Futurism, or the Cézanne show); these examples are then reinterpreted in the light of today’s taste.
Friedman noted that there are several museum audiences: first, the continuing audience in the habit of museum-going; second, the specialized audience drawn to certain media such as photography, design, or architecture; and third, the first-time audience, brought by the publicity for a special show, such as King Tut. Even though museums plan shows they think have ongoing significance, he said, the Reality Principle does not allow them to ignore the fact of these separate audiences.
Kramer asked the others how seriously “box office” considerations affect choice of museum shows. William Lieberman (the most soigné, detached, and ironic of the three) said box office has become more important, “because more corporations are funding the shows and they see popularity as the yardstick of success.” MoMA doesn’t have the money today to do shows without large-audience appeal. And, “titles are important for shows.” Friedman, who was conscious of speaking to an audience of, after all, CAA members, insisted, “We cannot limit programming to the popular.”
A member of the audience, referring to Kramer’s article about art museums run as businesses, asked him, “What about the businessman as top director, over the curator?” Kramer responded by paraphrasing Alan Shestack of Yale’s statement that every decision made in a museum, including the collection of garbage, is an aesthetic decision.1
Lieberman thought the divided leadership running the Metropolitan Museum seemed to be working, but Friedman objected, declaring that the chief officer of a museum must absolutely be a scholar and art historian, and that the core of a museum must be “artistic.” Artists and art historians, he said, “are not necessarily financial morons.” However, Friedman conceded that very large museums involved in big investment funds and city politics would be exceptions to the rule of scholars.
Kramer finds museum trustees failing in their responsibilities today. They ought to worry more, not less, he said. He also suggested that trustees prefer financial types at the helm because it’s less work for them when the administration belongs to the “world of money” rather than scholarship. He pointed out drily that we should view with alarm the fact that America’s leading universities, publishing houses, and newspapers are now run by “administrators,” not scholars, men of letters [sic], or journalists. We should not let museums go the same way, he said.
The panel then took up the question of corporate support, and what that means to new artists. Lieberman conceded that it’s very hard to raise funds to show contemporary work. Most corporations prefer art of the past. It’s safer, attracts a larger audience, and causes less controversy. The British Council, he pointed out, gives MoMA funds to show, not just any artists, but British artists, and the few private donors left are nervous about the new and unknown.
All three panelists pointed out several times that art is a commodity, vying for the leisure time of audiences in competition with movies, theater, and sports, and that the need to attract mass audiences brings unending new problems.
To a question from the floor about the profitability of MoMA’s Cézanne show, Lieberman said MoMA loses $2 for each person who walks in and buys a ticket. The extra attendance at a show like Cézanne is offset by the expense of extra guards and other personnel. In fact, MoMA closes one day a week to save money. He agreed that boards of trustees today still view themselves as a “club” of art sponsors, but that museums get public money and must justify their activities to the community at large.
Kramer asked to what extent this affects aesthetic decisions. Or, as one audience member put it, “Isn’t this concern for the mass audience making the art museum a media event, rather than an art event?” Friedman conceded that this was largely so, but said he hoped to find ways to solve the problem. One answer might be to schedule a “younger artist” show at the same time as a Cézanne blockbuster to catch the larger audience.
The panel also addressed questions of catalogue expenses [and] the trend toward elaborate labeling, extended graphics, and long cassettes, and acknowledged the difficulty of looking at art along with so many other people at the popular hours—in short, educational “overkill.” Popularity of the museum experience could carry the seeds of its own destruction, and newer artists might one day have no place to show. Friedman saw university museums and alternative spaces as a possible answer for lesser-known artists.
The panel ended all too briskly just as this last topic ripened for discussion, participants having to catch their planes to continue their appointed rounds. One thing is certain: artists may rise and fall and rise again, but the institutionalization of art is here to stay.
In Terms Of count: unknown.
1 Alan Shestack was director of the Yale University Gallery of Art from 1971 to 1985, after starting work there as a curator in 1967.
Theater of Exhibitions, a slender new book by Jens Hoffmann published by Sternberg Press, offers fifteen brief chapters on curatorial work. While Hoffmann, a 41-year-old curator, writer, and deputy director of exhibitions and programs at the Jewish Museum in New York, rarely mentions specific works of art, he discusses his own exhibitions and criticizes—in a casual way—the alliance between museums and the wealthy, the blandness of international biennials, the overproduction of artists, and the extension of curatorial work into publications, conferences, screenings, and workshops. Unlike Hans-Ulrich Obrist, whose recent reflections on the profession were published in Ways of Curating (2015), Hoffmann is not a storyteller. Instead he writes gently provocative essays that immediately make you agree or disagree with him. Theater of Exhibitions summarizes his thoughts on recent history of curatorial work, with his academic background in theater in mind (but the text make relatively few connections between curating and the dramatic arts).
For a book launch at the Swiss Institute, Jessica Morgan, director of the Dia Art Foundation, asked Hoffman point blank: “What drove you to write this book?” The curator traced his inspiration to a class he taught at Konstfack in Stockholm, Sweden, which provided students with a history of exhibitions and practical curatorial knowledge. The experience led to the organization of Exhibition Squared (2001) at the International Artists Studio Program in Sweden, which took twelve shows of the 1990s as its subject. I wondered if Exhibition Squared was also the inspiration behind Hoffmann’s previous anthology, Show Time: The 50 Most Influential Exhibitions of Contemporary Art (2014).
Jens Hoffmann and Jessica Morgan in conversation (photograph by Christopher Howard)
Morgan observed that Hoffmann’s shows unfold over time, which harmonizes with the tempo, dramaturgy, and setup of theater. He said he did “small things in a very small theater in Berlin while I was still studying” in Berlin and felt an affinity with the live-action works of Tino Sehgal, Liam Gillick, and Dominique Gonzalez-Foerster, all artists who use the exhibition as a medium. Morgan quizzed Hoffmann about working with designers. Hoffmann said communications such as graphic design often become invisible because we are used to it. Design can give form, shape, and consistency to an exhibition, he said; it is also a tool, like analogue film or a type of camera lens. Hoffmann said he has collaborated with the same designers on his shows, which makes sense considering his long-time stints at the CCA Wattis Institute of Contemporary Arts in San Francisco (2007–12) and the Institute of Contemporary Arts in London (2003–7).
Do you encounter resistance from artists, Morgan asked Hoffmann, who is known for strong thematic shows. “I’ve never heard about any complaints,” he replied, “but you never know what goes on behind closed doors.” Everyone laughed. Artists appreciate him doing something different, such as when he offered a trilogy of Wattis exhibitions based on classic American novels—Moby-Dick; or, the Whale (1851) by Herman Melville, Adventures of Huckleberry Finn (1885) by Mark Twain, and The Wonderful Wizard of Oz (1900) by L. Frank Baum—that were “very heavy on the staging.” For instance, he said, the Moby-Dick exhibition included audio recordings of the filmmaker Orson Welles reading excerpts from the book at several points as a narrative device.
Blaming the self-sustaining machinery of Big Academia hinders the evolution of the curatorial profession, Hoffmann suggested that students get doctorates philosophy, anthropology, and art history instead of the ubiquitous master’s degree in curatorial studies. He isn’t aware of any graduate program in curatorial studies that does not focus on contemporary art, yet he conceded that the most growth and most creative exhibitions involve exactly that. The journal Hoffmann founded, the Exhibitionist, first published in 2010, initially attempted to start conversations about exhibition making of all types and eras, but Hoffmann discovered that readers and writers lacked an interest in older art. “That’s a big barrier that has to be penetrated,” he said, “or maybe not.” I agree with the former: curators should look at not only displays of historical art but also those in museums of fashion, science, natural history, and the like.
Morgan questioned Theater of Exhibitions (exceedingly banal) promotional phrase, “art after the end of art,” which surprised me since the book’s largely resists affirming art-world trends and myths. Nevertheless, he cited Arthur C. Danto’s and Hans Belting’s writing on the subject from the 1980s as a source but then asked, “Why are we still looking at fairly traditional artworks in 2015?” Because, Jens, such proclamations about the end of art, painting, history, irony, or whatever, are always overstated.
Jessica Morgan and Jens Hoffmann in conversation (photograph by Christopher Howard)
The curatorial role in museum acquisitions is not discussed as frequently at public-facing exhibitions. Hoffmann criticized Dia’s elitist approach for collecting only “ten genius artists” who make Minimalist and Postminimalist work that is alienating to audiences. To her museum’s defense, Morgan argued that Dia:Beacon’s cavernous space is more inviting to skeptics. What concerns her is how institutions collect contemporary art without an endpoint, and how these objects will be shown or stored. When the art world was smaller, Morgan and Hoffmann determined, museums had less product to choose from and as a result were more selective. With MFA programs releasing hundreds of artists into the world annually, that is not the case now. Hoffmann argued that some artworks have temporary relevance, such as Richard Prince’s Instagram paintings, which can be shown in temporary exhibitions and then returned, while Prince’s Marlboro Man photographs have lasting value and belong in a museum collection.
In the Exhibitionist, curators evaluate their past work, responding to their exhibitions years after they closed. Yet these essays, as well as Hoffmann’s Theater of Exhibitions, don’t consider external assessment in the form of published criticism—and the exhibition review in particular—as if written responses to exhibitions from the interested public do not matter. An artist, musician, or actor may decide not to read reviews, but a curator ought to consider them essential to their professional growth.
Melissa Chiu, ed., Making a Museum in the 21st Century (2015)
A panel on “The Changing Landscape of Museums Today” coincided with the release of the Asia Society Museum’s anthology of essays, Making a Museum in the 21st Century. Responding to a question asked by Josette Sheeran, president and chief executive officer of the Asia Society—“What does a successful museum look like in the twenty-first century?”—the museum directors Richard Armstrong and Melissa Chiu talked about collections, buildings, and exhibitions, while the bureaucrat Tom Finkelpearl zeroed in on diversity and audience.
The event’s moderator, Peggy Loar, interim vice president for global arts and culture and museum director at the Asia Society, described the mission of the Institute of Museum Service (now the Institute of Museums and Library Services), where she worked from 1977 to 1980. In its early days this federal agency provided grant for general operating expenses. At the time, Loar said, museums were failing because of business mismanagement, low community engagement, and the lack of a clearly defined vision. Those that thrived, she continued, did so because of passion, collecting, education, community, and economic strength. Innovative institutions are built, renamed, reformed, and reinvented, but she wants to know if they are now overreaching. China boasts four thousand museums, Loar told us, with one hundred new ones opening each year. Among the issues in the East and throughout the world are migration, urbanization, demographics, and technology. In other words, the same issues museums have faced for decades.
Building and Expansion
Richard Armstrong, director of the Solomon R. Guggenheim Museum and its foundation since 2008, surveyed the history of his institution—a presentation he’s probably given many times. The Museum of Non-Objective Painting, the first in today’s global chain, was founded in 1939 in a former car showroom in midtown Manhattan and moved into the Frank Lloyd Wright–designed building twenty years later. Armstrong described how the museum’s namesake founder, Solomon R. Guggenheim, and its first director, Hilla Rebay, believed that “abstract art and its deep contemplation … was the best way to change human behavior,” a socially edifying position with a reformist instinct that Armstrong called “a highly Teutonic idea.” He also noted the foundation’s prescient vision for a networked institution—geographically, that is—with the addition of Peggy Guggenheim’s collection in Venice, which opened in 1949.
The Guggenheim franchises around the world—operating at various times in New York, Venice, Berlin, Bilbao, and Las Vegas, among other locations—are known not only for their collections and exhibitions but also for their architecture. According to Armstrong, the Bilbao branch designed by Frank Gehry is “the most significant museum building in the second half of the twentieth century,” a claim with which few would argue. He also said the Guggenheim’s buildings have inspired artists to readjust their exhibition practice, as was the case with Richard Serra in Bilbao and Maurizio Cattelan in New York.
Like Armstrong, Melissa Chiu, who left the directorship of the Asia Society last year to lead the Smithsonian Institution’s Hirshhorn Museum and Sculpture Garden in Washington, DC, offered the background for her institution, which she called “the other round building.” The museum’s founder, Joseph Hirshhorn, was a New Yorker who made his fortune in uranium mining. He also collected art in depth, Chiu said, and wasn’t afraid to ask dealers for a discount. The museum bearing his name began with a donation of six thousand works from the Hirshhorn collection; ground broke for the building on the Mall in 1969 and opened five years later. Like the Guggenheim, Chiu said, living artists such as Ai Weiwei and Doug Aitken have responded to the museum’s curved walls; curators have also creatively installed historical works by Yves Klein and Andy Warhol. The museum’s crescent shape even changed the way the photographer Hiroshi Sugimoto presented his own work in other exhibitions, Chiu noted.
Tom Finkelpearl, who last year was appointed commissioner of the New York City Department of Cultural Affairs, launched into a discussion of diversity, reminding the audience that while New York has a “majority minority” population—65 percent people of color, he said, depending on how you count Latino—over 90 percent of museum visitors and workers are white. When Finkelpearl began his twelve-year stint as director of the Queens Museum in 2002, he realized that nobody on the “upstairs staff” or in its circle spoke Spanish or Mandarin as a first language. Since Corona and Flushing, the museum’s adjacent neighborhoods, are overwhelmingly Latino and Asian, this was a problem. “What did it mean,” he asked, “to have a staff that couldn’t even literally communicate” with its immediate constituency? As a consequence, Finkelpearl reorganized his major departments, making public events and community engagement as important as educational and curatorial programming. And instead of hiring museum experts for the new roles, he solicited professional organizers trained in “interactive, participatory community building.”
Stating the lack of black leadership in American museums, Finkelpearl advocated a closer look at the pipeline of PhD students that are future institutional leaders. People tend to hire those that mirror themselves, he said during the audience Q&A, but the Queens Museum made a “concerted effort from the top” to generate a diverse group of finalists for jobs (over 50 percent were people of color). While Finkelpearl praised the advances women have made into the top positions at many museums, he indicated that we still have a long way to go.
From the Ground Up
Opening the discussion among the panelists, Loar said that Guggenheim expansion projects have been controversial. (In fact, the architect and critic Michael Sorkin has called the practice “Starbucks museology.” How does the board make decisions for expansion, she asked. Armstrong said he meets franchise seekers about once a month, but the proposals are not always feasible. And Helsinki is the only proposal he has been involved in since its inception, he explained, noting that the Finnish capital had four advantages: a proximity to Russia, technological capacity, leadership, and economic need. About 1,700 architects entered the open call for a Helsinki building, Armstrong said, and six finalists were chosen to advance. An exhibition will present their work to the public and then politicians cast their vote—“That’s the mechanics of how the decision gets made.” Armstrong didn’t have much to say about criticism for the Abu Dhabi branch, a work in progress that the group Gulf Labor has been monitoring and protesting.1
Loar asked the three panelists about private museums with limited public agendas, an issue recently explored in a New York Times article on art collectors who establish their nonprofits and foundations, often on property adjacent to their home or office, and receive tax exemptions for the housing, maintenance, and conservation of their private art collections. “I think the problem goes back to about the twelfth century,” Armstrong joked. Not all new museums will survive, he continued, and personally wished the Guggenheim were less expensive for visitors. (He later disclosed that one-time visitors keep the museum solvent, but local audiences—about 40 percent of the total—are a “more sensitive type of plant” that must be engaged differently.) Though Armstrong acknowledged that we live in a gilded age, he felt—quite inexplicably to me—that “it’s not good for people like us who like art to be criticizing collectors.” Chiu claimed that single collectors who founded institutions, like Hirshhorn, were interested in the public good. “It’s an evolutionary process” for the private to become public. That doesn’t mean, of course, that we shouldn’t watch these vanity projects like hawks.
Museum growth is predicted for regions outside Europe and North America, with new buildings being erected, Chiu reported, in the Middle East, India, and Singapore. “China is another matter, is it not?” Loar asked. Chiu noted that the culture of American museums—with private philanthropy supporting an entire museum’s infrastructure—is an anomaly in the world. None of the panelists, through, established if the building boom in China is public or private. In places like Shanghai, she continued, it is hard to ignore new museum development because of its large scale and fast pace. China boasts entire cities that did not exist twenty-five years ago, Finkelpearl said, and Westerners are baffled by the cultural planning developed concurrently with other municipal infrastructure. What took 1,500 years to grow in Europe, he said, now happens in 1,500 days.
Locations and Audience
While Finkelpearl noted how art neighborhoods develop organically in New York, Armstrong claimed that a homegrown arts community isn’t necessary for the success of museums, giving Oklahoma City and Kansas City as examples. Loar added that a sense of local community pride could eventually develop for a new institution. Moreover, museums may follow different models or invent their own. Finkelpearl flipped an audience member’s question about a Vietnamese art museum’s limited resources, arguing that we’re presupposing the West has better museological knowledge and knows the right way to implement it. Instead, he wondered, what can we learn from them?
Armstrong said the Guggenheim is no longer “obsessed with Europe and America” and reiterated his institution’s commitment to Asian art, mentioning a few recent exhibitions, such as shows of the work of the Indian artist Vasudeo Santu Gaitonde and the Chinese artist Wang Jianwei. The Guggenheim, he noted, is also actively buying the work of artists from across the United Arab Emirates for the Abu Dhabi branch. In her own backyard, Chiu said that two of the Hirshhorn’s five curators are Asian: Melissa Ho and Mika Yoshitake (who organized the excellent survey on the Japanese avant-garde group Mono-ha for the Los Angeles–based commercial gallery Blum and Poe in 2012). At her museum Chiu wants to place Asian art in a broader story of modern art, beyond New York and Paris, since art movements in the 1960s and 1970s were “truly global.”
Education and Experience
Learning, access, and social justice are important museum issues for the next decade, according to one audience member. Finkelpearl agreed, saying that Mayor Bill de Blasio’s administration has budgeted $23 million to improve a lagging arts education in New York, which includes an infusion of art, dance, music, and theater teachers. Tourism is also important to the city, he acknowledged, but then quipped, “How many people got into the arts because it was going to be good for the economy?” The audience laughed, of course. Seriously, though, Finkelpearl meant to emphasize how government has an inherent interest in community, and the mayor has even commissioned a major study to measure the impact of the arts.
The idea of a shift in art museums—and in culture at large—from object to experience was folded into a conversation about museum education. Finkelpearl said that a focus on experience doesn’t abandon collections, scholarship, and connoisseurship but rather indicates a fuller recognition of the people who visit museums. “That’s [traditionally] been the purview of the education department,” he said and boldly proposed that “the avant-garde in museums is shifting to the education departments,” where warm, inviting teachers are eclipsing the authority of gatekeeper curators. That sounded nice, but I would argue something different: artists and curators have been cannibalizing education departments, making the pedagogical turn their own “unique” contribution to art and museums.2
For Armstrong, the future of museum education involves “a more wholesale incorporation of technology,” citing his museum’s app, and responses to changing demographics. Curators also need empathy, he said. Chiu reported that discussions at a recent Association of Art Museum Directors (AAMD) meeting in Mexico City revolved around visitor experiences using social media and mobile technology.
Concluding Thoughts
While the blockbuster exhibition—from Treasures of Tutankhamun (1976–79) to The Art of the Motorcycle (1998–2003) to Star Wars: The Magic of Myth (1997–2003)—occupied the minds of many museum professionals at the close of the twentieth century, the subject surprisingly did not come up during tonight’s event. None of the panelists spoke about digitizing their collections and putting high-resolution images online for free academic use, nor did they discuss the ethics of improper deaccessioning, when museums sell works from their collections to fund operating expenses—a practice prohibited by both AAMD and the American Alliance of Museums.
Armstrong, Chiu, and Finkelpearl are all figureheads who, as current and former museum directors, are experts at abstraction and delegation. Both granular details of running a museum and specifics about current projects aren’t easily conveyed in forums the one tonight, so the audience received sweeping overviews of the twenty-first-century museum landscape. Nevertheless, it was valuable to know what issues these figureheads felt were important enough to discuss.
The Relationship between Artists and Museums
Late 1986
Kouros Gallery, New York
Learning that John Bernard Myers, founder and former principal of Tibor de Nagy Gallery, had organized a panel discussion about relations between artists and museums—a topic of major significance in the art universe—and hoping, not necessarily for a revelation, but perhaps for some pointed commentary, we sent a reporter to the event. She was only faintly amused.
Speakers: David Bourdon, Richard Hennessy, Diane Kelder, Barbara Rose, and Marcia Tucker
The symposium on “The Relationships between Artists and Museums” was a formal display of sparring and volleying between five panelists, some of whom raised genuine questions. A few presented themselves as ideologues. Only the final speaker attempted answers.
A stiff academic history of the relationship between museums and artists by Diane Kelder, who quoted Goethe and claimed that Italy destroyed classicism, opened the event. Commencing an extrapolation of the didactic role of museums, Kelder lost her place (she was reading) and quickly closed, just damning the Whitney Museum’s conspicuous relations with corporations and the Morgan Library’s allowing Mobil Oil to sponsor Holbein exhibitions.
David Bourdon then addressed the overflow audience (mostly of women, mostly of stern and angry visage) and asked a crucial question. Do museums cause people to be artists? And, if so, how bad is the damage? His thesis was that because artists now have easy access to museum exhibitions, relations are casual. He also pointed out that some kind of money has to support the showcases of art. Large corporations, because of governmental tax structures, are logical sponsors. Of course, Bourdon allowed, there is an opinion behind the money, and the corporations want their tastes validated. And, since corporations are innately materialistic, greedy, and commercial, they will not readily accept difficult or controversial artists.
Barbara Rose floundered on the question of how an artist achieves visibility. By means of “museum patronage,” she decided, then discussed the moral obligations of art-world powers. Museums should not be in the business of certifying artists but should remain neutral, she said, then wrapped her argument into a dead end by repeating the cultural myth that artists are by nature introverted and melancholy (oh Vincent, lend us your ear!) and the belief that corporate backing of museum shows is so narrow and aggressive that most great talents would be passed over in any event.
After that black vision, Richard Hennessy, in the supporting role of token artist, explained with great flair that the first thing he did upon arriving in New York was to go to the Museum of Modern Art and that made him an artist. A successful artist, albeit hand-made by museum endorsement, he thought it was OK to be in league with the power structure of, behind, and around museums. This seemed a naïve and self-indulgent viewpoint, both compromised and trusting. It reminded me of farmers in the Midwest who endorse Ronald Reagan, while his direct influence is bringing about their economic demise.
However, Marcia Tucker was on the mark, advocating ways of manipulating corrupt museum power into a more positive result. “Of course there’s corruption. Of course museums favor dead artists like Holbein who provide a predictable, finite career. Of course corporations control museums and museums control aesthetic visibility.” But, Tucker added, there are working solutions that could benefit artist, corporation, and museum. She suggested that museums should have a variety of curatorial standards to expand the tunnel vision of corporate influence, and curators should speak without lying. Meanwhile, she maintains that museums and collectors can engage in truthful discussion of ideas and involve corporations without losing their integrity.
Panelists then wrestled with the obvious questions, managing, finally, a ray of hope and optimism.
In Terms Of count: unknown.
Source
Written by Cathy Blackwell, “Dubious Relations” was originally published in Women Artists News 12, no. 1 (February/March 1987); and reprinted in Judy Seigel, ed., Mutiny and the Mainstream: Talk That Changed Art, 1975–1990 (New York: Midmarch Arts Press, 1992), 263. In Terms Of thanks Midmarch Arts Press for permission to republish this review.
Ross Parry: The Postdigital Museum Wednesday, January 28, 2015
Bard Graduate Center: Decorative Arts, Design History, Material Culture, New York
Press release from the Metropolitan Museum of Art for its “Conference on Computers and Their Potential Applications in Museums”
In April 1968, the Metropolitan Museum of Art in New York brought together museum professionals, academics, and computer technologists from IBM for a “Conference on Computers and Their Potential Applications in Museums.”1 A postconference report,” said Ross Parry, senior lecturer and college academic director in the School of Museum Studies at the University of Leicester, indicated that participants and attendees imagined their technological future in the year 1980. They envisioned a computerized image-search database that would allow a person to pull up any artwork that depicted, for example, “sailing vessels,” or to get information on objects in storage or from other museums. “This was reverie,” said Parry, of these predictions for a digital institution. In 2015 museums have websites, mobile apps, collections databases, email newsletters, games, and myriad forms of communication that facilitate scholarly and professional exchange. “This moment,” Parry stated the obvious, “has arrived.”
Parry’s current research investigates the tipping point for digital technology in museums, when it evolved from being considered new, different, and even fearsome, to the present, when “it becomes a natural characteristic of the institution.” Whereas curators once conceived the digital aspects of an exhibition much later in their working process, these features are now created concurrently. “The digital creatives are in the room at the beginning,” Parry said. “They’re part of the ideation moment.” From the advanced skill sets of museum staffers and higher expectations from audiences to profound changes in fundamental approaches to design and education, the museum has entered a postdigital phase.
At the outset of his talk Parry sought to legitimize the term “postdigital,” which he intends to be an economical and precise description of our current moment—just after the digital revolution—and not just a toe-curling neologism. I can accept his designation without resistance, but his explanation about the differences between digital and postdigital being as clear cut as the distinctions between structuralism and poststructuralism, or between modernity and postmodernity, was perplexing, since folks are still debating these divisions. And apparently he’s unfamiliar with the postinternet art debates.
Technology in museums has become normative, a concept Parry borrowed from political theory and from business and management studies.2 In this context, he explained, normativity refers to shared work ethics and company values—it is considered a positive trait. With frameworks borrowed from disciplines outside museum studies, he can explicate the structures of domination (mission and values, policy and protocols, organizational shape), structures of legitimization (validated behavior and language, allocation of resources, valued skill sets), and structures of signification (strategy, brand) as the prism for analyzing an institution.
Leaders of digital departments in UK museums consider their future and their possible obsolescence (photograph by Christopher Howard)
While this theoretical background was formally dry, the implications are consequential, especially regarding organizational structuring and people’s jobs. For example, Parry traced digital development in museums: the IT departments that once maintained infrastructure evolved into new-media departments, which grew into teams to build websites and gallery-based features, working alongside the marketing and education departments, among others. Postdigital museums, Parry predicted, will eventually phase out new-media departments because digital activities will be embedded across the museum, in every department. The need for a standalone branch of an institution, a silo to defend, will eventually fade.
Parry has evidenced the postdigital notion not only through conversations with senior staffers in UK museums but also by scanning job titles in job classifieds. A museum at the digital level might seek to fill a web-designer position, but postdigital museums are searching for digital participation officers, online shop managers, digital marketing officers, and digital learning managers. Moreover, Parry suggested that a postdigital museum won’t need a director to lead a digital strategy; it will instead plan for its traditional roles of engagement, collecting, and exhibiting, which may or may not use digital technology. He also floated the notion that museum staff will work “permanently in beta,” meaning a project is launched, monitored, and constantly tweaked to the extent that, six or twelve months down the line, it will have mutated significantly from the initial public iteration. Goals are regularly redefined and may never actually be reached—something museum workers might find exciting, frightful, or both.
The distinction between online and offline experiences for audiences has collapsed, Parry argued. A geographically based mobile app for New York architecture isn’t a singularly digital experience, he said, because the user is on the streets, with the sights, sounds, and smells of the city surrounding the person. A museum visitor might use his or her smartphone in tandem with looking at an object, and people walking through a park might receive historical sound clips on their phones relayed from iBeacons. Such hypothetical examples provide “an incredibly visceral, sensual, embodied experience” for the postdigital viewer. Because of resources, cultural context, and professional skill sets, Parry said, not every museum needs to be postdigital. Indeed, I wondered how institutions that are still resistant to digital, that have a poorly developed digital presence, or that—worst of all—lack a sufficient understanding of the importance of digital technology can survive in a postdigital world. Because technology advances rapidly, negligent, clueless, or impoverished organizations may fall too far behind and flirt with irrelevance.
Ross Parry noted the shift in PhD research toward postdigital topics (photograph by Christopher Howard)
A man in the audience asked if digital technology augments human experience, or if it’s incorporated into a person’s full sense of being. “Which impulse is stronger?” he wanted to know. Digital, Parry responded, “has a profound ontological effect” on the way we perceive the world, shaping our community and our expression. He is fond of Lev Manovich’s observation, from 1999, that the database is the symbolic form for our time, just like linear perspective was a way of conceiving knowledge in the Renaissance, as the art historian Erwin Panofsky argued in 1927.3
One audience member asked about remediation for media, and another questioned the politics of access and disenfranchisement. Parry flipped the question, wanting to consider the consequences of people using digital devices more and more but noticing this behavior less and less. One attendee raised the old “challenge to curatorial authority” chestnut, seemingly incapable of accepting that a populist interpretative experience can coexist with the sovereignty of the anointed expert. Then I realized how few people understand that artists are often the ones who challenge curators and institutions—and even challenge the idea of what art is—with the greatest amount of success.
In Terms Of count: 5.
1For a review of the published conference proceedings, see Edward F. Fry, “The Computer in the Museum,” Computers and the Humanities 4, no. 5 (May 1970): 358–61.
2One example he gave was James Barham, “Normativity, Agency, and Life,” Studies in History and Philosophy of Science Part C 43, no. 1 (March 2012): 92–103.
3See Lev Manovich, “Database as Symbolic Form,” Convergence: The International Journal of Research into New Media Technologies 5, no. 2 (June 1999): 80–99; and Erwin Panofsky, Perspective as Symbolic Form, trans. Christopher Wood (New York: Zone Books, 1991).
This essay is the fourth of five that reviews a recent symposium at the Graduate Center, City University of New York. Read the first, second, third, and fifth texts.
The Artist-Curator Monday, April 7, 2014 Exhibit A: Authorship on Display Center for the Humanities Graduate Center, City University of New York, Skylight Room, New York
Installation view of Kazimir Malevich’s work in 0.10 (1915)
What happens when artists act as curators, organizing exhibitions for museums, commercial galleries, and other venues? Well, they become curators, if for one show only. Is this new? Is it a trend? What advantages and complications result when an artist takes on a different professional role? The third session for the conference “Exhibit A: Authorship on Display,” simply titled “The Artist-Curator,” explored these ideas and more.
In some ways, the artist as curator is as old as the curatorial professional itself, which developed in tandem with the rise of the modern public museum. Or so I imagine, since someone had to work in the Louvre and at the British Museum two hundred years ago. As the previous session demonstrated, artists organized exhibitions—usually of their own work—in the eighteenth and nineteenth centuries, but it seems little research has been conducted on curators from that time.
The current session’s moderator, Natalie Musteata, a doctoral student in art history at the Graduate Center, named a handful of significant artist-curated exhibitions from the last one hundred years: 0.10 in Russia, which featured works by Kazimir Malevich, Vladimir Tatlin, and Lyubov Popova (1915–16); an exhibition of Surrealist objects in the Parisian gallery of Charles Ratton, a dealer of so-called primitive art (1936); Andy Warhol’s Raid the Icebox, held in several museums across the United States (1969–70); Richard Hamilton’s TheArtist’s Eye in London (1978); the Artist’s Choice series at the Museum of Modern Art, whose inaugural event was a curatorial contribution from Scott Burton (1989); Joseph Kosuth’s The Play of the Unmentionable at the Brooklyn Museum (1990); and the 2014 Whitney Biennial, which features an artist, Michelle Grabner, among the three curators.
Installation view of Andy Warhol’s Raid the Icebox at the RISD Museum in 1970
A talk by the curator Florence Ostende titled “Exhibitions by Artists: Another Occupation?” added another exhibition to Musteata’s list, the International Exhibition of Surrealism of 1938. Ostende then explained how a demand by the Art Workers’ Coalition in 1969 for a committee of artists with curatorial responsibilities at MoMA was realized (in part) twenty years later through Artist’s Choice; she also noted two exhibitions by the artist Philippe Parreno, Snow Dancing (1995) and Alien Seasons (2002) as being projects that combined aesthetic and curatorial practices. For an important group show called The Uncanny (1993), the artist Mike Kelley rigorously researched his subject and used art-historical methodology, she said. Ostende also cited Jean-Luc Godard’s self-directed installation of Travel(s) in Utopia, Jean-Luc Godard 1946–2006, In Search of a Lost Theorem (2006) at the Centre Pompidou in Paris and its abandoned predecessor, Collage(s) de France: Archaeology of the Cinema, as well as the Museum of American Art in Berlin, as examples of curatorial projects by creative types.
Acting as curators, Ostende told us, artists can subvert rules, turn things upside down, and present a “carnival that mocks the king.” While that may be generally true, and artists having a voice in an institution as powerful as MoMA is certainly important, it’s wrong to assume an artist curator would by nature resist conservative and safe approaches to exhibitions and challenge established categories and histories. After all, think about how often artists, when invited to give a lecture, follow a standard chronological method of presenting their work. It’s not that artists are inherently more imaginative and have more freedom than professional curators. I would expect an art exhibition organized by a lawyer, a plumber, or a biologist to be just as unconventional, even radically so. (Or not, considering the professional basketball player Shaquille O’Neal’s Size DOES Matter in 2010.) Rather, I would argue, institutional conventions, constraints, and inflexibility are factors that inhibit the organizer of an exhibition.
Ostende dated what she called the “decay of the empowerment of the curator” to the 1990s, which is, oddly enough, the decade in which the art world witnessed the rise of empowered curator, if we are to believe the traditional narrative. Perhaps Ostende referred to scholarly minded, museum-based curators in dusty institutions, not to roving agents such as Harald Szeeman and Walter Hopps or globetrotting stars like Okwui Enwezor and Hans-Ulrich Obrist.
In a talk titled “Gossip and Ridicule,” the sculptor Carol Bove positioned the artist’s career as a game to be played but wholeheartedly objected to the growing myth of a career as a single project, most crassly realized through the idea that everything an artist does is an artwork, based on the fact that he or she is an artist. In this situation, Bove said, the artist’s life is colonized by the career. “When the going gets professional,” she remarked, “the weird go away.” Her thoughts were especially provocative considering the erosion taking place between Americans’ work and personal lives, many are increasingly expected to be reachable after hours, in addition to the daily nine-to-five schedule.
Bove also said that “lying”—which I interpreted as withholding the truth rather than deliberate deception—is something that artists are allowed to do. Curators, on the other hand, with their budgets, boards, scholarship, and facts, lack this luxury. Nevertheless, she continued, curators lust after the looseness, personality, and potential for abuse that an artist can give to an artwork. Like Ostende, Bove articulated certain qualities that an artist curator can bring to an exhibition, but I reiterate that if a professional curator wants to organize more interesting exhibitions, he or she should closely examine his or her institutional situation and precipitate ways in which that situation can be changed, in both the short and long term.
Installation view of Carol Bove’s restaging of a 1993 gallery exhibition of work by Felix González-Torres
Bove’s sculpture, comprising wall-mounted shelves with decades-old books and small objects (stones, feathers) or composed of subdued, elegant juxtapositions of sizable pieces of wood, steel, and concrete, could be described as having a curatorial nature. Her intent with these works, however, is making art, but she was recently involved with selections for Felix González-Torres: Specific Objects without Specific Form (2010–11), a retrospective of work by the late Cuban American artist held at museums in Belgium, Germany, and Switzerland. The lead curator Elena Filipovic had organized the show at all three venues but, halfway through its duration, invited three artists—Bove, Danh Vo, and Tino Sehgal—to reinstall the works according to their own ideas. At Bove’s venue, the Fondation Beyeler, she restaged González-Torres’s 1991 show at Andrea Rosen Gallery, Every Week There Is Something Different, in which he switched out the works once a week. González-Torres was not the first to produce a solo show that resembled a group outing, Bove acknowledged, but he provided a template for it. And the result? “It looks exactly like curating,” she said.
Installation view of The Jewel Thief at the Tang Museum in 2010
For his talk, Ian Berry, curator of Skidmore College’s Frances Young Tang Teaching Museum and Art Gallery, declared that authorial roles shift even within a single project. A few years ago he worked with the artist Jessica Stockholder—an artist whose sculpture and installation are as much curated as they are constructed and painted—on The Jewel Thief (2010–11). This group exhibition of abstract painting, half of which came from the museum’s permanent collection and most of which was contemporary, was built from their in-the-studio conversations about the genre; it also emphasized the intersection of art with architecture and decoration. Berry said that he and Stockholder had fun choosing “hot and cold” artists, and works were grouped, hung, and installed in unconventional and playful ways. For her contribution, Stockholder created a multipurpose plywood platform that was used as an event space, a viewing space, and seating. You could say that she literalized the metaphoric “platform” fetishized by so many curators.
Josh Kline said he was asked to discuss ProBio (2013), a group exhibition on art, biology, and technology that he organized for MoMA PS1 last summer, but he hijacked his own talk to sort through the challenges emerging artists face, in particular those who curate. Artists today, he said, must become artist curators—which he explained through his own experiences. Working a day job at Electronic Arts Intermix (EAI)—where he was director of public programs—Kline perceived himself as a curator who secretly made art. At one point he wondered if he would leave EAI for an institutional job or to open his own space, but was discouraged after the Great Recession began in 2008, when many galleries had either closed or become less experimental.
Installation view of Josh Kline’s work in ProBio (2013) at MoMA PS1
Kline was also suspicious of trajectory of emerging artists in the twenty-first century: gaining visibility at MFA degree shows, getting discovered, participating in group shows, getting a two-person show, and earning that coveted solo show in a gallery before moving onto art fairs and the “biennial circuit.” Prior models of career building didn’t cross his mind as a viable option. “Artist-run spaces,” Kline commented, “were something that happened in the seventies,” and he didn’t identify similar activities in New York—including Apartment Show, Real Fine Arts, Soloway, and Cleopatra’s—with that history. In 2009 he curated the inaugural exhibition (Nobodies New York) at 179 Canal, a space run by the artist, curator, and dealer Margaret Lee, whose initial idea was to throw art parties as an effort to help the landlord find tenants for the building in a bad real-estate market. (Lee’s studio was in the building.) During 179 Canal’s year programming, a scene developed, and other shows, such as Skin So Soft (2011) at Gresham’s Ghost, followed. Several of these artists, including Kline, now show at Lee’s critically acclaimed commercial gallery, 47 Canal.
The young artist-curators that Kline knows have worked as arts administrators, artist’s assistants, and art handlers or on gallery staffs—they have experience that comes from the real world, not expensive MFA programs. Those in his group include their own work in their curated shows, a common practice that some still find controversial or unethical. For ProBio, Kline gathered work by like-minded artists—including his own—exploring the dismembered, distributed, posthuman body through ergonomics, bacteria, depictions of the insides of the body, and use of nonarchival materials. (He also noted that this work differs from art about the body from the 1970s, which he described as dematerialized and antimarket.) Concluding his remarks, Kline finally explained that the title of his presentation, “Conservative Curation,” came from a traditional view of organizing exhibitions based on visits to artist’s studios, the interests of artists, and the “discovery of works that speak to our times.” He also believes that curation is a “tool to be used by artists” to present their work “on their own terms.”
DIS, Emerging Artist, 2013, video with color and sound, 1:04
During the Q&A, an audience member asked about a difference between an artist-curated exhibition and an artist’s installation work? The Kabakovs make a distinction, Ostende replied, but the lines are blurry elsewhere. The answer can be found, I think, not with a silver-bullet answer—which so many seem to want—but rather on a case-by-case basis. Kline does not consider his curatorial work to be art but acknowledges that Lee absorbs works of art by others into her exhibitions. Regarding The Jewel Thief, Berry affirmed that Stockholder was clear about what was and wasn’t her art.
The panelists discussed the curator as the primary creative force in an exhibition, eclipsing the roles of artists. Kline faulted graduates from curatorial-studies programs (like Bard College’s Center for Curatorial Studies) as those coming up with curator-centered exhibitions. He and his peers, he reemphasized, work in a different way, generating ideas from conversations in the studio. Berry said we learn interesting things from auteur curators, just like we find value in chronologically oriented shows. From the audience João Ribas suggested another curatorial genealogy—the collecting strategies of Alfred Barnes and Isabella Stewart Gardner—which derive from the nineteenth-century model of the connoisseur. This notion was off topic—Barnes and Gardner are not artists.
The panelists, from left: Natalie Musteata, Josh Kline, Ian Berry, Carol Bove, and Florence Ostende
A man in the audience said that he knows an artist who works as an institutional curator, and his dealers are telling him to stop. Another man suggested that artists become curators if they can’t find jobs. Someone asked a question about power, transparency, cronyism, and the decisions that lead to the work on the walls. The level of transparency, Berry replied, depends on the institution. Thankfully someone asked a positive question, about the pleasures of curating, to which Bove happily responded: “I feel like my entire MO is ‘look what I found!’”
As the session concluded, I thought about the anxiety many people have over what is and isn’t art, or what’s art and what’s curatorial work. It’s the intent of the artists, the panelists would probably agree. And it’s not too strenuous to make a distinction between roles. Reading and hearing about the debates covered in this session (and the overall conference) for many years has made me realized that scholars—not artists—are typically the ones who fret about creating categories, which is understandable considering their role as arbiters of history. What is strange is that these same scholars consistently often avoid challenging received wisdom regarding the authorial role of curators. When you break things down with case studies, as this and the other sessions did, you realize that generalizations many hold to be true are proved false again and again.
This text is the second of three that reviews the first World Art Market Conference, held in 1976. Read the first and thirdreports.
First World Art Market Conference Friday and Saturday, October 29–30, 1976 New School of Social Research, New York
Not only is art alive, it is thriving, was the assessment given by some of the nation’s foremost museum officials, art dealers, and artists to some four hundred persons at the first World Art Market Conference over the weekend. “Far from being less pertinent, the fine arts and the art museum will become more important,” Director Thomas P. F. Hoving of the Metropolitan Museum of Art declared.
“If the art museum does harness the contemporary tools, techniques, and aesthetics of the very best aspects of communications, it can go beyond art education, art appreciation, and art history and can become the broadest and most powerful communicator in visual history,” Hoving continued. “This will most assuredly be the next great epoch of the art museum.
However, Director Thomas Messer of the Guggenheim Museum said it will be possible only if museums get enough money to make acquisitions. They are made now, he added, mostly through borrowing, trading, and begging.
One panel disagreed about the extent of artistic creativity, while another attributed the slump in the art market following the booming 1960s to a return to realistic prices. “I can say the market is on a solid trend now,” John Marlon, president of the prestigious Sotheby Parke Bernet auction house, reported at the New School for Social Research, which sponsored the conference with the ARTnewsletter periodical.
Speaking of a surge of art interest in the South, dealer Louis Goldenberg, president of Wildenstein & Co., said he was “very, very surprised” at the growing number in the last half-year of private individuals’ buying art destined just for museums. “The market, the future for those museums, is absolutely enormous,” Clyde Newhouse, president of the Art Dealers Association of America, added.
In another panel discussion, there was accord on New York City as the world’s art capital. But the prominent dealers who participated—among them New York’s Leo Castelli, Chicago’s Richard Gray, Houston’s Meredith Long, and Boston’s Portia Harcus—debated whether it was an art collecting center as well. “Where are the new collectors, then?” Castelli demanded. “Well, there aren’t any. They are mostly elsewhere.” Countered dealer André Emmerich of Manhattan and Zurich: “I think there still are collectors around, perhaps not as spectacularly as there once were.”
As for new movements in art, Lawrence Rubin, codirector of M. Knoedler & Co., said, “It may very well be that the creation of art in the ’70s is slower, less dramatic.” It would not be the first time, he continued, that creation was at a pause. “The reason the ’70s look slower, it’s because they are slower,” Rubin said. Said Ruth Braunstein, director of San Francisco’s Quay Gallery, today’s artists “will emerge as strong a group as [those which] came out of the ’50s and ’60s.”
Other panelists included artists Robert Indiana and Deborah Remington, plus George A. LeMaistre, director of the Federal Deposit Insurance Corporation (FDIC), who foresaw an expanding, profitable role for banks in financing art.
In Terms Of count: unknown.
Source
Written by Malcolm N. Carter, “Art Market Booming, Dealers Say” was published in the Morning Record, a newspaper based in Meriden-Wallingford, Connecticut, on November 1, 1976. The article was distributed nationwide through the Associated Press and appeared in numerous other dailies with headlines such as “Experts Feel Art Thriving,” “Conference Concludes Art Is Alive and Thriving,” and “World Art Conference Paints Rosy Picture.”
This essay is the third of five that reviews a recent symposium at the Graduate Center, City University of New York. Read the first, second, fourth, and fifth texts.
The Retrospective Monday, April 7, 2014 Exhibit A: Authorship on Display Center for the Humanities
Graduate Center, City University of New York, Skylight Room, New York
For artists, the solo exhibition reigns supreme. For curators, it’s the group show. From major events such as the Venice Biennale, Documenta, and Whitney Biennial to curator-driven institutions like the Wattis Institute in San Francisco, Witte de With in Rotterdam, and MoMA PS1 in New York, the authorial curator’s name has typically transcended the artworks on view (or so the story goes). While the art-publishing industry ceaselessly cranks out new books on curatorial issues—nearly always an edited, multiauthored tome—few critical studies have considered the theory and practice of showing the work of a single artist, which is perhaps the bread and butter of art museums worldwide. For the second session of “Exhibit A: Authorship on Display,” titled “The Retrospective,” one panelist presented a brief investigation into the history of the solo exhibition while two more offered case studies on atypical exhibitions of a contemporary artist.
Exhibitions are generally categorized as solo, group, and collection, explained João Ribas, deputy director and senior curator of the Serralves Foundation in Portugal, and scholars have typically historicized the group show. He cited key studies such as Ian Dunlop’s classic The Shock of the New: Seven Historic Exhibitions of Modern Art (1972) and Bruce Altshuler’s massive two-book set, Salon to Biennial—Exhibitions That Made Art History, Volume 1: 1863–1959 (2008) and Biennials and Beyond—Exhibitions That Made Art History, Volume 2: 1962–2002 (2013), as providing concise histories of the form.1 For curators, Ribas said, group exhibitions contribute to economies of reputation and curatorial prestige. Nevertheless, the “one-man show,” he acknowledged, has formats, methodologies, and conventions of its own: chronology, biography, connoisseurship, evaluation, and mediation (e.g., the purity of the artist’s voice, curatorial self-effacement). Ribas didn’t discuss collection shows, though I imagine that museum handbooks and guidebooks follow a conventional scholarly logic of highlighting the greatest hits of an institution.
Gustave Courbet, The Painter’s Studio: A Real Allegory of a Seven Year Phase in My Artistic and Moral Life, 1855, oil on canvas, 142 × 235 in (artwork in the public domain)
Ribas’s preliminary research into the history of solo exhibitions started with Nathaniel Hone, an Irish artist who independently presented a satirical painting called The Pictorial Conjuror after the work’s rejection from the Royal Academy’s annual exposition in London in 1775. Ribas pinpointed the names of other eighteenth- and nineteenth-century European artists who had important solo and single-painting shows in public and private locations: John Singleton Copley, Thomas Gainsborough, Eugène Delacroix, Édouard Manet, Berthe Morisot, and Paul Cézanne, among others. William Blake’s solo showing in 1809 had a visual and theoretical system, Ribas said, and Joshua Reynolds’s 1813 exhibition in London was organized for general symmetry and an overall pleasing effect. Further, Ribas noted that James Abbott McNeill Whistler designed interiors for his paintings and Paul Signac had formulated ideas about the ideal display of his work.
Various nineteenth-century accounts described one-person exhibitions as commercial and career advancing, which was certainly true of Gustave Courbet, whom Ribas said purposefully identified a solo presentation of his work—housed in a temporary structure near the official Exposition Universelle of 1855, which featured more of his paintings—as an “exhibition,” not an “exposition,” to enhance the term’s arrogant commercial connotation. (The Painter’s Studio, pictured above, was among the highlights of Courbet’s independently produced exhibition, which he called The Pavilion of Realism.) Ribas reported that other sales tactics involved concepts of a good picture and the importance of an artist’s late work. He also mentioned how a retrospective of Robert Rauschenberg’s work in Beijing in 1985 was highly influential to Chinese artists.
Installation view of Maurizio Cattelan: All at the Solomon R. Guggenheim Museum in New York (photograph by David Heald)
Lewis Kachur, an art historian at Kean University and the author of the excellent book Displaying the Marvelous (2001), discussed Maurizio Cattelan’s “un-retrospective” at the Solomon R. Guggenheim Museum in New York in 2011–12, which Kachur characterized as a witty engagement with the career survey. The Italian artist was horrified, Kachur said, when the Guggenheim offered him a show. Cattelan proposed an all-or-nothing gambit: the museum had to display every work he has ever made. Despite his usurping of the curatorial role—the selection of objects would already be determined—the museum’s senior curator Nancy Spector agreed to the novel format. The show, titled Maurizio Cattelan: All, had no chronology, theme, or choice: “It’s everything, it’s all,” Kachur said.
As Cattelan “sweeps his work into the immediate present,” the overall effect of his oeuvre, which hung from the skylight down the center of Frank Lloyd Wright’s building, circumvented the individual contemplation of objects. Kachur enumerated various precedents of artists engaging the museum’s central atrium and surrounding architecture. Alexander Calder was the first to suspend work in the museum’s open space, in 1964, followed by various types of presentations by Jenny Holzer (1989), Dan Flavin (1992), Claes Oldenberg and Coosje van Bruggen (1995), Nam June Paik (2000), Matthew Barney (2003), and Cai Guo-Qiang (2006). Cattelan claimed to have seen every show at the Guggenheim since 1993, when he moved to New York, and would have been aware of these installations. Kachur’s research into the subject, he admitted during the session’s Q&A, was limited to the published material on the exhibition—he hasn’t conducted visits to archives or interviews yet. Even so, the scholar’s trajectory looks promising.
Installation view of Rosemarie Trockel: A Cosmos at the New Museum of Contemporary Art in New York (photograph by Benoit Pailley)
Lynne Cooke, chief curator and deputy director of the Museo Nacional Centro de Arte Reina Sofía in Madrid, described her experiences planning a retrospective for Rosemarie Trockel. Allergic to the white box, this German artist prefers to show in institutions that challenge her. And because she values her studio time and wanted to spend less on exhibition administration, Rosemarie Trockel: A Cosmos was conceived as a traveling show for multiple venues. Each iteration of the exhibition, though, did feature new and different elements. Cooke and Trockel elected to include art by her peers and objects important to the artist, as well as works by so-called outsider artists like James Castle, Manuel Montalvo, and Judith Scott. The Madrid show included eighteenth-century botanical drawings—and also their late-nineteenth-century transformations into exquisitely crafted glass objects—that all Spaniards know, Cooke said, just like they know the paintings of Diego Velázquez and El Greco.
The two also took field trips together and considered past work, unfinished projects, and new projects. They didn’t write a list or set of goals—at least not at first. The show, Cooke said, developed organically, in an associative way. Despite such close collaboration, Cooke relayed that Trockel did not want to be identified as a cocurator for the show, but the Reina Sofía’s website credits both women as organizers. When A Cosmos landed at the New Museum in New York in 2012, my strongest reaction was that the show looked heavily curated, which may relate to Cooke’s discussion of the art historian Svetlana Alpers’s concept of the “museum effect” and of the differences between visual distinction and cultural significance.
Lynne Cooke, Lewis Kachur, João Ribas, and Chelsea Haines survey the retrospective (photograph by Christopher Howard)
The audience Q&A, adeptly moderated by Chelsea Haines, a PhD candidate in art history at the Graduate Center, touched on concerns ranging from practical to absurd. Someone asked about a hypothetical exhibition that has neither artist nor curator, which Kachur called a “riderless horse.” Someone else brought up the idea of a curator’s “portfolio artist.” Sometimes our reception of individual artists, Ribas said, is shaped by their exhibitions, giving credit to Cooke’s past work with Hannah Darboven and to the 1960s dealer Richard Bellamy’s framing of his artists.
Changing and Stabilizing Women’s Art from the Curator’s View Monday, February 23, 1976 A.I.R. Monday Night Program A.I.R. Gallery, New York
Moderator: Mary Beth Edelson Panelists: Barbara Haskell and Marcia Tucker
Susan Manso, “Three Panels in Search of Their Subject” in Women Artists News 1, no. 10 (March 1976): 4
Back at A.I.R. again, there was at last an exception to panel chaos, perhaps because only two panelists, both of them Whitney curators, showed up. With Mary Beth Edelson moderating, their talk was focused. “Changing and Stabilizing Women’s Art from the Curator’s View” was the title, but discussion was about the woes of the curator.
Having asked that the curators be welcomed (this was not the night to attack the Whitney Bicentennial or museums in general), Edelson enumerated “areas of exploration” in gender art. But both curators swiftly scotched the notion, insisting that “really good art transcends all categories.” “I try,” said Marcia Tucker, “to look, not categorize. Analysis comes from staying with the work for a long time. There is no need to be self-conscious about women’s art, as we were in ’71. There’s enough out there—good, bad, and indifferent—to choose from.”
Both agreed that the women’s movement influenced the current open climate in art. Barbara Haskell thought, however, that this was simply one facet of a larger cultural shift, a turning inward reflected in everything from est to Jesus Freaks. “The personal integration of the individual is the new myth.”
On the poor representation of women in museum shows, Tucker said current shows still reflect the past. “When they do the decade of the ’70s, women will come into their own.”
As for the museum’s role and their own, neither curator was optimistic. “One thing this job provides you with is a certainty that you don’t get to see art,” said Tucker. She explained that curators are overwhelmed with extraneous work and are caught between the institution’s Big Business approach—the razzle-dazzle show—and the Art Experience [of] getting good work shown. She stressed that the museum must preserve its autonomy. When the eggs and Tampax hit the windows some years back, “it messed us up. I feel a deep despair, because we’re working for the same things that the artist wants, but we may not be able to work together.”1
The audience was unusually docile, perhaps because the speakers were both forthright, outspoken feminists. (Tucker dates her conversion to 1969—“like St. Pauline on the road to Damascus.”)
In Terms Of count: unknown.
1 Tucker refers to a protest of the 1970 Whitney Annual, which demanded that 50 percent of the chosen artists be women. A group of activists, which included Lucy Lippard, Poppy Johnson, Brenda Miller, and Faith Ringgold, scattered “bits of paper carrying their demands, uncooked white eggs, hard-boiled black eggs, Tampax, etc.” inside the museum. See Nancy Spero, “The Art of Getting to Equal,” in The Feminist Memoir Project: Voices from Women’s Liberation, ed. Rachel Blau DuPlessis and Ann Snitow (New York: Three Rivers Press, 1998), 368.
Source
Written by Susan Manso, “The Curator’s Lot” was originally published as “Three Panels in Search of Their Subject” in Women Artists News 1, no. 10 (March 1976): 1, 4; and reprinted in Judy Seigel, ed., Mutiny and the Mainstream: Talk That Changed Art, 1975–1990 (New York: Midmarch Arts Press, 1992). In Terms Of thanks Midmarch Arts Press for permission to republish this review.
This essay is the first of five that reviews a recent conference at the Graduate Center, City University of New York. Read the second, third,fourth, and fifth texts.
The Museum as Gesamkunstwerk Monday, April 7, 2014 Exhibit A: Authorship on Display Center for the Humanities Graduate Center, City University of New York, Skylight Room, New York
Boris Groys poses for photographs during his keynote address (photograph by Christopher Howard)
Boris Groys presented a keynote address called “The Museum as Gesamkunstwerk” to kick off a daylong conference, “Exhibit A: Authorship on Display,” that explored historical and contemporary approaches to organizing exhibitions. An interdisciplinary scholar and occasional curator, Groys is Global Distinguished Professor of Russian and Slavic Studies at New York University and senior research fellow at the Karlsruhe University of Arts and Design in Germany. A few years back he wrote an excellent book called Art Power (2008).
Groys’s accent made it difficult for me to concentrate on his words, and he repeatedly chuckled at what seemed like minor disciplinary quibbles between himself and other theorists (hardly anyone laughed with him). Reading a prepared paper, he relayed that “the artist of the future must be radically indifferent,” according to the nineteenth-century composer Richard Wagner. He also boldly claimed that “dictatorship is a curatorial project” and that documentation of such projects invokes nostalgia for the ephemeral event. I think he also made a quick reference to the experience of watching live sports (that is, in a stadium or arena) without hearing the play-by-play analysis and color commentary from a radio or television broadcast.
Since Groys’s keynote contained significant chunks of a previously published essay, “Entering the Flow: Museum between Archive and Gesamtkunstwerk,” I was able to grasp several of his ideas afterward—and they are good ones.1 First he establishes that art museums traditionally removed works of art from the flow of time “to resist material destruction and historical oblivion,” which are precarious, unstable, and finite things that happen to humans or to things not saved in archives. Groys’s cumulative argument elaborates on Wagner’s notion of an author’s self-sacrifice in the Gesamtkunstwerk, which he likens to suicide, and how the kind of curatorial project popularized by the Swiss exhibition maker Harald Szeemann—something Groys calls a “temporary curatorial dictatorship”—has displaced the traditional art display and transforms into a new Gesamtkunstwerk that returns to art its provisional status. An exhibition goes on view for two or three months, he said of the typical institutional calendar, and then is dismantled. The art museum has consequently responded, as written in the essay, by becoming “a stage for the flow of art events … which include not only curatorial projects, but also lectures, conferences, readings, screenings, concerts, guided tours, and so forth.”
What’s novel about the précis is how Groys postulates that the internet doesn’t embody the flow of time but rather, with its innate characteristics of surveillance and traceability, halts that flow. The documentation of museum events, he argues, whether a catalogue, film, or website—or streaming video, as his keynote was broadcast live online—is absorbed into the artwork. (Oh, process.) One crucial function for art museums, Groys concludes in the essay, will be to provide a space for an encounter to both take place and be “thematized and critically theorized.” The published text expresses a few more good ideas, but I’m not sure how to understand my experience of listening to Groys speak—during which I took few written notes because of his illegibility—to the written documentation I read later and can more easily remember.
Olafur Eliasson created a giant sun using mirrors, light, and mist for The Weather Project (2003), which he said was the basis for exploring ideas about experience and mediation. Within two months the installation at Tate Modern in London had attracted more than one million visitors
After his talk Groys was joined by the art historian Claire Bishop for a brief conversation and audience Q&A. She pressed him to talk more about the “suicidal dictator,” but he deflected the question, instead focusing on linking important curators to political leaders. “When you speak about Szeemann,” he mused, “you talk about Caeser, Alexander the Great.” Is reenactment a form of documentation? No, Groys said to Bishop, marking the former as a kind of fiction that the latter lacks. Curiously, Bishop told Groys that his writing has a polemical quality but does not advocate or criticize, which may reflect the lack of a straightforward position on the entertainment-industrial complex described in his essay.
From his chair in the audience Dieter Roelstraete, a curator from the Museum of Contemporary Art, Chicago, was pleased that Groys identified visitors as the most interesting objects in an exhibition (a statement absent from the published essay). What about wall labels, asked Roelstraete. What about exhibitions without visitors? “It’s good,” Groys smiled while regarding the second inquiry. With a show that no one sees, he suggested, the curator becomes a legend, which corresponds to his idea of the suicidal curator as discontinuous and immortal. Natalie Musteata, a doctoral student in art history at the Graduate Center (and also one of three organizers of the conference), asked Groys if he had a similar term for the artist? The artist has the ability to subvert the curator, he responded obliquely, and also become a curator. I’m not sure Groys answered the question—perhaps he is saving his thoughts for another essay on the subject.
In Terms Of count: 1.
1 Boris Groys, “Entering the Flow: Museum between Archive and Gesamtkunstwerk,” e-flux Journal 50 (December 2013). The author had presented the essay as a lecture at the Museo Nacional Centro de Arte Reina Sofía in Madrid, Spain, on November 8, 2013.
