In Terms Of

Tag: Sculpture

  • The Money Pit

    Collecting the “Uncollectible”: Earth and Site-Specific Sculpture
    Thursday, May 23, 2019
    Center for the History of Collecting, Frick Art Reference Library, Frick Collection, New York

    In November 1973, Walter De Maria wrote to his former dealer, Virginia Dwan, seeking funds to create a second, larger version of 35-Pole Lightning Field, a work of Land art that he had erected near Flagstaff, Arizona, earlier that year with Dwan’s financing but later dismantled. During her keynote lecture at “Collecting the ‘Uncollectible’: Earth and Site-Specific Sculpture,” a half-day symposium held at the Frick Collection, New York, on May 23, art historian Suzaan Boettger quoted from the letter: “I have come to realize that the land or earth movement as a whole is best advanced through fewer major statements rather than a profusion of smaller ones.”

    Dwan turned De Maria down, but he eventually found another patron—the Dia Art Foundation—for The Lightning Field (1977), his monumental artwork in the western New Mexico desert. The artist also got his wish. As Kirsten Swenson noted in a 2012 essay in Art in America, any survey of twentieth-century American art will likely represent the movement with the same set of works: Robert Smithson’s Spiral Jetty (1970), Michael Heizer’s Double Negative (1969), and De Maria’s The Lightning Field, a triumvirate of “major statements” that have become synonymous with Land art as a whole. The symposium, which addressed the commissioning, collecting, and maintenance of large-scale outdoor sculpture, did not stray far from De Maria’s conceit, reducing the wide-ranging Land art movement to a few consequential practitioners and patrons.

    Dia, which now administers two of these three sites (the Museum of Contemporary Art, Los Angeles, oversees Double Negative), as well as other monumental works like Nancy Holt’s Sun Tunnels (1973–76), located in the Great Basin Desert in Utah, and De Maria’s New York Earth Room (1977), was prominently represented at the symposium, reflecting the institution’s success in positioning itself as virtually synonymous with Land art and its administration. Aside from Boettger and collector Jarl Mohn, all of the speakers had direct ties to Dia: participants included the foundation’s director, Jessica Morgan; two Dia curators, Alexis Lowry and Kelly Kivland; and board chair emeritus Leonard Riggio. Another participant, curator James Meyer of the National Gallery of Art, recently served as Dia’s deputy director and chief curator. The lone artist speaker, Michelle Stuart, currently has a work—Sayreville Strata Quartet (1976), a set of monochromes made by breaking apart rocks from an abandoned quarry and vigorously rubbing the sediment onto muslin-backed paper—on long-term view at Dia:Beacon.

    Since the late 1960s, the conventional narrative around Earthworks has been that they are difficult to access and experience in person because of their remote locations, and therefore difficult, if not impossible, to sell. Artists offered documentary materials for gallery display—maps, written descriptions, photographs—but these were considered poor substitutes for actual work. This notion went largely unchallenged during the symposium: The Earthwork was ordinarily bound to its place, Meyer said during his talk. “It was unmovable and therefore unexchangeable. It could not take on what Marx called exchange-value—it couldn’t be moved around, bought and sold.”

    However, the land on which an Earthwork is situated can be sold in a real-estate transaction. Because Meyer and his fellow symposium participants focused narrowly on access and patronage, they sidestepped thornier issues of control. Smithson’s Broken Circle/Spiral Hill (1971), for instance, constructed in a sand quarry in the Netherlands as part of an outdoor sculpture exhibition called Sonsbeek ’71, remains in private hands. The quarry’s owner, Gerard de Boer, whose father agreed to host (and pay for) the work nearly fifty years ago, told the New York Times in 2017 that he wants to sell the business but also find a custodian for the artwork. The buyer of one may not be interested in the other.

    Other works have even more complex ownership structures. Smithson’s estate gifted Spiral Jetty to Dia in 1999 but retains the copyright to the work. Neither institution owns the physical land, which the foundation leases from the Utah Division of Forestry, Fire, and State Lands. Meanwhile, Heizer executed his series Nine Nevada Depressions (1968) on government property near the Nevada-California border. Since Heizer created the works without permission, could he have been prosecuted for trespassing and vandalism? Do the “depressions” belong to the heirs of collector Robert Scull, who financed them, or, since federal land is publicly owned, to all Americans?

    If their works couldn’t be easily sold, how did Land artists make a living? Someone had to fork over cash for the machinery and materials necessary to create these works. Two names came up repeatedly: Virginia Dwan, who was scheduled to speak at the symposium but ultimately didn’t appear, and Scull, who died in 1985. Whereas Dwan’s position as an independently wealthy gallery owner enabled her artists to operate on a grand scale, Smithson’s next dealer, John Weber, was a man of lesser means who, in Boettger’s words, “did not give grubstakes for Earthworks.” Though none of the speakers at “Collecting the ‘Uncollectible’” admitted it, their presentations clearly privileged subsidized, completed works over proposals. Artists unaffiliated with Dwan or Scull—such as Dennis Oppenheim, Will Insley, and Terry Fugate-Wilcox, among others—devised plans and built scale models for outdoor sculptures that, due to a lack of funding, were never fully realized.

    During her conversation with Dia curator Kelly Kivland, Michelle Stuart said that although her German dealer connected her with collectors, she scraped by on public grants and private fellowships throughout the 1970s. She depended on voluntary labor to complete Niagara Gorge Path Relocated (1975) for Artpark in upstate New York and worked with a miniscule $2,000 budget to complete Stone Alignments/Solstice Cairns (1979) in Oregon. In contrast, better-known male artists encountered fewer restrictions and reaped larger rewards. Heizer has worked on City, a massive installation in the Nevada desert, for forty-seven years, accepting millions of dollars from collectors and institutions, including Dia. Boettger noted that James Turrell’s Roden Crater is a “cash cow” that, since the mid-1970s, “has received funding from the NEA, every major foundation, [and] many private collectors such as Count Panza.” Kanye West gave $10 million to Turrell last December. Despite this lavish support, both City and Roden Crater remain unfinished.

    Even when artists managed to find sufficient funding to execute their plans, these works require ongoing maintenance, as conservator Rosa Lowinger made clear when describing her firm’s efforts to preserve concrete boxes by Donald Judd in Marfa, public sculptures by Roy Lichtenstein and Ann Norton in Miami, and Holt’s Sun Tunnels. Whereas Holt consulted a team of experts in various fields (including astronomy, construction, and engineering) when planning her work, other artists were less concerned with longevity, making efforts to preserve them more complicated. Sabato “Simon” Rodia, for instance, erected his Watts Towers between 1921 and the mid-1950s idiosyncratically, with no central plan or style. The City of Los Angeles now owns the work and the Los Angeles County Museum of Art is its steward. “They have a permanent team onsite,” Lowinger said, “just to do constant maintenance” on a work that cannot be brought “to a state of equilibrium.”

    Many works of Land art, such as Stuart’s Stone Alignments/Solstice Cairns, were never intended to last. For others one must ask: when does the perpetual cost of care exceed an artwork’s value? In other words, when does an Earthwork become a money pit? Though patrons like Dwan and Scull helped artists to realize ambitious projects, Land art also encompassed many other smaller-scale gestures that lasted for hours or days, not for decades. Because the symposium focused so narrowly on these Dia-approved figures, it felt more like a consolidation of the foundation’s influence over the movement’s history than a diligent exploration of collecting difficult art.

    In Terms Of count: 10.

    Source

    This review was originally published by Art in America on June 28, 2019.

    Read

    Andy Battaglia, “‘The Story of Our Civilization’: Land Art Symposium Explores Earthy Tales of ‘Uncollectibility,’” ARTnews, May 29, 2019.

    Brian Boucher, “‘We Shouldn’t Own These Things’: Five Takeaways from a Landmark Conference on Collecting Land Art,” Artnet News, May 27, 2019.

    Scott Indrisek, “The Market for Land Art Challenges Us to Think about Collecting Differently,” Artsy, June 20, 2019.

    Watch

    The Frick Collection has posted video from the symposium.

  • Say It Together, Unmonumentally

    This essay was completed and published during a November 2015 residency at the Luminary in Saint Louis, Missouri.

    Say You, Say Me: Art Is a Song in Your Head—Rachel Harrison in Conversation with Greil Marcus
    Thursday, October 29, 2015
    Center for the Humanities, Graduate Center, City University of New York, Martin E. Segal Theatre, New York

    Rachel Harrison, Cindy (Green), 2004, mixed media, 72 x 37 x 31 in. (artwork © Rachel Harrison; photograph provided by Greene Naftali, New York)

    “Language is forced on art,” quipped the artist Rachel Harrison to an audience member during the Q&A session of this event. “We’re just throwing words at art all the time. Is that really best for art? Is that really good for art? Does that make art happy? It might. It employs a lot of people.” Such is Harrison’s self-consciously funny and cynicism-free outlook for giving titles to her works. That outlook is also a good way to understand her art practice over the last twenty years. I lost track of how many times I chuckled to myself during this hour-long talk.

    Harrison attached funny stories to a few of her works. A gallery goer stole a Baby Phat handbag fastened to one sculpture, and friends told her that someone had ruffled the blonde wig topping another. “What is that desire, not to mess with hair but to mess with artworks?” Harrison asked during her lecture. “Because I get that sometimes.” The way Harrison recounted taking the photograph she uses for Marilyn with Wall (2004–ongoing) characterized an Andy Warhol museum archivist as a sketchy street drug dealer.1 Yet irony plays no role in her practice: “I work too hard to be ironic,” she told another attendee.

    Harrison’s art practice is varied: mostly sculpture and installation but also photography, drawing, and writing. (Artforum has published a few great articles by her, on Andy Warhol’s Empire, Jeff Koons’s Bob Hope, and a parade organized by Paul McCarthy.) She isn’t yet known for a singular masterpiece, for which she could be inextricably linked, but her style is recognizable a mile away. A typical work is larger-than-life-sized, built from construction materials or polystyrene and slathered with cement and paint, with an extra prop or two—a bottle of Mr. Clean, a plastic figurine, or a framed photograph of a celebrity—fastened to it. Sometimes a sculpture rests on a plinth, a pair of milk crates, or a shipping dolly.

    Rachel Harrison, Zombie Rothko, 2011, wood, polystyrene, acrylic, and plastic doll, 70 x 23 x 31 in. (artwork © Rachel Harrison)

    Tonight’s event paired Harrison with the music critic Greil Marcus, best known for writing the books Mystery Train (1975) and Lipstick Traces (1989). Marcus was funny, too, in his own way, as he read aloud a short introductory essay peppered with off-the-cuff observations. While in Paris, he visited an art exhibition at the Fondation Louis Vuitton, a Frank Gehry–designed building in Paris that “from the outside looks like a spaceship just about to take off.” Marcus circled Harrison’s Zombie Rothko (2011) round and round, taking in the bright orange hair of a plastic doll torso placed on the top of a craggy, painted blocky form. “What first might bring a laugh might turn disturbing,” he surmised. “What first might just throw you and not seem to hit is going to end up being the governing principle of the work.” And considering the ways she infuses pop culture—in particular a series of twenty colored-pencil drawings of the British singer Amy Winehouse carousing with characters from paintings by Pablo Picasso, Willem de Kooning, and Martin Kippenberger—he argued, “Not enough has been made of the way that Rachel’s work engages with the world that people actually live in…. That when you see it you’re seeing a distorted, funnier, more gripping version of the life that you actually lead.”

    I am embarrassingly late to the Rachel Harrison party. My longstanding impression of her work was that the criticality vibe overpowers all other interpretations, including humor, which I certainly noticed but didn’t take seriously. After all, Greene Naftali, her gallery of eighteen years, shows Very Serious Art by Paul Chan, Michael Krebber, Bernadette Corporation, and others. Over the years I have dutifully seen Harrison’s head-scratching exhibitions—at Greene Naftali, in the Whitney Biennial, at the New Museum—but never considered it in depth, despite my editing an exhibition review of her work in 2005. For years I recognized the work’s shock value—you could never call it beautiful—but never acknowledged its smart value and its terrific sense of humor. To get a better sense of what her work is all about—this is the primary reason why I attended tonight’s event.

    Rachel Harrison introduced the front side of Buddha with Wall (2004) as “Buddha Descending a Staircase” (photograph by Christopher Howard)

    In a chronological artist’s talk, Harrison presented two principle themes in her work—walls and frames—and how her thinking has has shifted from the former to the latter. Indeed, since the early 1990s she has made use of Sheetrock and metal studs brought into the gallery or taken down existing gallery walls (but never removing them from the exhibition space). The title of Harrison’s first solo exhibition—Should home windows or shutters be required to withstand a direct hit from an eight-foot-long two-by-four shot from a cannon at 34 miles an hour, without creating a hole big enough to let through a three-inch sphere?—came from a New York Times article on building codes after Hurricane Andrew; the show took place in an apartment in Carroll Gardens, Brooklyn.

    Developing this interest in modular and provisional work, the artist filled a gallery with a maze constructed with rectangular sheets of cardboard (Perth Amboy, 2001). “People call this a labyrinth, but you’re not going to get lost,” she joked. For Marilyn with Wall, Harrison took down nonstructural gallery walls and set them aside. “You make more space by cutting up a wall, and you make more space for a body,” she explained, sort of. “And by having more bodies you can have more spaces.” She metaphorically attributes physical space to mental space and to thinking. Harrison notices how people walk through rooms and on the subway—she may be watching you.

    Installation view of Perth Amboy (2001) at Bard College in 2009 (artwork © Rachel Harrison)

    After discussing a handful of museum and gallery exhibitions across Europe, Harrison tackled Three Young Framers, a solo outing at Regen Projects in Los Angeles this past summer. With wall studs leftover from shows by Glenn Ligon and Raymond Pettibon, which the gallery saved for her, she demarcated rooms within the hangerlike building, not unlike Michael Asher’s 2008 show at the Santa Monica Museum of Art. Although her initial idea came from drawing outlines of the gallery’s floor plan on paper, using a ruler, Harrison confessed that she wanted to see the Asher exhibition again, and this was a way to do it. She finds sophisticated humor in his work, from the George Washington statue to the Santa Monica show.

    During the conversation, Marcus saw “a scary, lifeless, maximum-security prison” in Three Young Framers, not a reference to Asher (who he may not know). No reviews of the show mentioned the prison angle, which Harrison chalked up to the herd mentality of art criticism. If the press release had mentioned jail, she noted, everyone would have zeroed in on that instead of Asher. There is no single meaning in your work, Marcus continued, adding something about how taking selfies imprisons actually imprisons the vain photographers. “Where they are,” he said, “is much less important than the fact that they are there.” Or maybe people just like documenting their life in photographs, like they’ve done for decades.

    Harrison’s 2012 exhibition The Help comprised a handful of sculptures and the Amy Winehouse drawings, which Marcus found to be upsetting and nihilistic, distorted and angry, bitter and self-destructive. Seeing the pictures changed the way he perceives the British singer, who died of drug and alcohol–related causes in 2011. Harrison appreciates her music but did not previously follow her career. The subject of the drawings was chosen randomly, she said, from a magazine cover spotted in a supermarket checkout line—though celebrities certainly play an important role in her work. Harrison admires the way Winehouse turned herself into sculpture, into a pop icon, purely through invention: her hair, singing soul music, and having working-class origins. What if someone looking at the drawings knows very little about Winehouse? If one puts the singer in the wrong place, Harrison and Marcus concluded, we can rethink her career and how she got there instead of repeating platitudes.

    Rachel Harrison, Untitled, 2012, colored pencil on paper, 22⅜ x 27⅞ (artwork © Rachel Harrison; photograph provided by Greene Naftali, New York)

    Marcus saw the “scrapbook” exhibition Amy Winehouse: A Family Portrait at the Contemporary Jewish Museum of San Francisco, which he did not find terribly interesting. Three artists (Harrison, Jennie Ottinger, and Jason Jägel) had work at the same museum in a separate exhibition, called You Know I’m No Good. That presentation, which included Harrison’s Winehouse drawings, was overwrought, disturbing, violent, and mutilated, according to Marcus, not unlike the disturbing images in Robert Mapplethorpe’s X Portfolio. There is agency in creative acts, Harrison avowed. Marcus agreed, arguing that pain is an expressive force.

    Another audience member—it was the art historian Hal Foster—stated that most people understand Harrison’s work as collage and assemblage. He articulated a different perspective: “You don’t collage things; you collage views, viewpoints. It’s about putting subjects together, not objects together.” Although the same could be said for many artists, his observation is spot on. Harrison seemed pleased with it. She mentioned another description about her work, made by Foster, that she likes: “You take a bad thing and make it worse.”

    In Terms Of count: 13.

    1 Rachel Harrison said: “They’ll let you make an appointment, and you can go to Andy Warhol’s archives. And you just wear gloves, and they’ll let you touch everything. And there’s a can of hairspray, chewing gum, all the things you know about—fabulous things. And then I was about to leave and the guy was like, ‘Well, don’t you want to see it?’ And I said, ‘What?’ And he said ‘Everyone wants to see it.’ I’m like, ‘What do you mean?’ ‘Don’t you want to see the source material for Marilyn?’ And I’m like, ‘I don’t care.’” She ending up taking a 35mm photograph of the publicity still, partially veiled by a glassine sleeve. The image is a key part of a sculpture called Marilyn with Wall, which she has created several times since 2004.

  • Critical Conditions

    This essay was completed and published during a November 2015 residency at the Luminary in Saint Louis, Missouri.

    Fields and Praxes: Dino Zrnec and Marko Marković in Conversation
    Tuesday, October 20, 2015
    Residency Unlimited, Brooklyn, NY

    The Serbian sculptor Marko Marković has expressed an interest in museum conservation departments and in the process of finding, restoring, and preparing objects for exhibition. For him, the final display is as much the work of archeologists and conservators as it is the labor of artists, artisans, and curators. In addition, Marković is not a fan of the normal exhibition catalogue for an artist, with an art historian or curator explaining the art. He would rather provide a fictional document for audiences to follow, to create something believable beyond the contemporary artist’s professional requirements to present work in galleries, to create a portfolio website, and to give talks.

    Marko Marković speaks (photograph by Christopher Howard)

    During a lecture at Residency Unlimited, Marković read a written paper while projecting images behind him. His tale started with Jeffrey Horowitz, a University of Oregon professor, who in 1985 made an accidental discovery during an excavation at the Acropolis in Athens, Greece. Horowitz—who may or may not be a real person—found documentation for an unfinished architectural work or broken pieces of an artwork—it’s hard to take in everything. The folder also contained a ninth-century Asian book of geometry and conflicting inventories (from 1864 and 1878) of an archaeological dig in which the Kritios Boy, also known as Acropolis 698, was discovered. Side by side Marković showed two vintage-looking photographs of identical piles of sculpture, except that one included the Kritios Boy among the rubble, and the other omitted the statue. Unless you are a scholar of archaic Greek art, it was impossible to know which image was digitally altered.

    Pieces of painted drywall by Dino Zrnec at Galerija Galženica (photograph by Christopher Howard)

    Continuing the tale, Marković highlighted a second, more recent archaeological discovery, in 2013 in Ebla, Syria, by scholars at the University of Sapienza. A clay sculpture of a nude torso was unearthed, conserved, scanned three dimensionally, cast in plaster, and exhibited a year later. Through Greek in origin, Marković said, the work had a different stylistic appearance: hard edges instead of smooth curves. This second find was actually Marković’s own sculpture. His elaborate backstory—with real and invented facts and using found and Photoshopped images from the nineteenth century, the 1980s, and today—creates a specific way to view the work. In a later conversation, he told me that, unlike other acts of parafiction in art, his discrete sculptural creation is the primary focus, not the narrative that accompanies it.

    Marković’s talk was followed by a presentation by the Croatian painter Dino Zrnec, who articulated his primary interests: the conditions of display and experimental processes. Zrnec showed documents of recent exhibitions at Kunsthaus Graz in Austria and Galerija Galženica in Velika Gorica, Croatia. For the latter, he transported rectangular sections of drywall—one had white acrylic paint on it, and another had white oil paint—from his studio and leaned them on the wall. He also removed a square piece of ceiling board and stretched a canvas over it, again leaning it. These material explorations remind me of what Robert Ryman and Gedi Sebony have been doing in New York. Zrnec took a similar approach in Graz. The exhibition’s curator, Katia Huemer, wrote:

    The interventions Zrnec employed in order to engage the existing structure were at once minimal and ruthless: the artist cut various shapes out of the wooden panels in the walls of the project space, stretched fabric over them, then inserted the cut-out shapes back into the incised hole. The front of the resulting canvas disappeared into the wall, leaving only a few visible hints that the “actual artwork” was hidden behind it.

    While visiting museums in New York and Philadelphia, Zrnec paid attention to how art is displayed, noting how the raised platform on which Robert Rauschenberg’s Winter Pool (1959) rests in the Metropolitan Museum of Art adds a sixth step to a five-rung ladder that is part of the work. (He is not the only one to notice the plinth.) Such curatorial maneuvers could be considered a slight shift in authorship, and Zrnec said he is thinking of ways to cannibalize the work of another artist for his next exhibition.

    Dino Zrnec, 23:30–11:13, 2013, plastic tumblers and oil on canvas, 50 x 35 cm (artwork © Dino Zrnec)

    Zrnec recounted another exhibition, which took place in an abandoned post-office building in Croatia, where he showed several paintings that had created themselves—almost. He poured turpentine in plastic cups that held surplus paint, placed them on a canvas on the floor, and left the studio. Coming back the next morning, he set the finished painting upright. Here the act of creation takes place while the artist is somewhere else.

    Both artists were on a two-month residency in New York after capturing the annual award for emerging artists in their home countries: Marković won the Dimitrije Bašičević Mangelos Award in July, and Zrnec received the Radoslav Putar Award in June. Eriola Pira, program director of the Young Visual Artists Awards, which administers the awards from the United States, joined the two for a conversation.1 She asked about the award’s meaning, but neither artist made an effort to provide a sufficient answer. Zrnec felt it was important for artists under 35 to come to New York, and Marković expects a stay in the city to “raise the level of my practice.” These responses, along with the tenor of their individual presentations, attested to a tight-lipped, unforthcoming attitude. Were Zrnec and Marković elusiveness by personality or unsure of their English language skills? Were they holding their cards close? This was frustrating at times because their conceptually oriented work demands explication

    Pira’s question about developing new artistic languages stalled. “I still think there are some possibilities within painting,” Zrnec replied. “That’s why I am practicing painting.” Marković declared that works are usually unfinished and not always bound by the exhibition. “Every project continues,” he said. “It takes time to develop” The geometric sculptural models he designs on the computer are not always built, but sometimes he draws these virtual objects on a wall or creates videos for projection. His answer made me wonder if he will deliver his Kritios Boy lecture again, with additions or changes to the story.

    Eriola Pira pulls the teeth of Marko Marković and Dino Zrnec (photograph by Christopher Howard)

    Both artists articulated a strong attachment to their chosen medium—painting and sculpture—and downplayed the significance of installation, even though the exhibition space plays a crucial role in their work. For Zrnec, the meaning of his work is cumulative as it moves from the studio to the gallery and beyond. “If I were to show [my paintings] in a new space, I would transform them,” Zrnec said, “and they would become something else.” Pira prodded him further: “Your work has been described as performative. Do you agree with that?” With the paintings made with plastic cups in mind, Zrnec replied, “It’s me but it’s not me.” He reiterated his interest in situational qualities: “I always try to experiment with these very technical processes, and to think of the conditions of the work.” He also relayed a story about the limitations of studio space: “I had this small room and I wanted to make a big painting. So I decided to cut really big canvases, but I would stretch them around smaller stretchers … fold them like a very random item, a t-shirt. And then I would paint them from all sides, in different monochromes.” A single canvas might be painted while on several different sized stretchers, achieving a provisional quality. Such a painting could potentially fit over a sofa, a love seat, or a La-Z-Boy, depending on your needs.

    Marković was prompted to describe a recent exhibition with his twin brother, which focused on the Serbian architect Nikola Dobrović’s masterwork, the Ministry of Defense building, destroyed in a NATO air strike in 1999. The Markovićs had separate rooms: a project for the restoration of the building for his brother (an architect), and a room for the artist’s six-foot plaster cube made from a single modular unit in plaster, cast from an outside wall of the defense building. Marković stacked the pieces to form the work and in one corner broke a hole to allow viewing of the interior. “For an antimodernist,” Pira commented, “you rely a lot on the grid.” Marković reminded her that Rosalind Krauss’s essay “Grids” emphasized the ambivalence or irrationality of the grid.

    Painting in commercial galleries in New York has not impressed Zrnec. There are not so many painters back home, he said, and art institutions have their own agendas. Though Conceptualism and performance are the dominant postwar trends in the former Yugoslavia, he feels an affinity for Croatian artists from forty years ago. “Most of the Conceptual artists had brushes in their hands at one point in the sixties [and] seventies,”

    “Is the construction of a work the discover of it?” an audience member asked Marković toward the conversation’s close, adding, “You’re discovering what was already there.” While he didn’t quite answer affirmatively, a good way to interpret his work is as an archaeology of the future. And it’s promising that two artists are exploring strategies of presentation that are artistic in nature, not curatorial.

    In Terms Of count: 2.

    1 I served on the jury that selected Dino Zrnec as the winner of the Putar award in June 2015. I also conducted studio visits with both artists two days after this talk.

  • Personal Branding with Hank Willis Thomas

    Hank Willis Thomas
    Thursday, April 16, 2015
    Art + Design Agency Series
    Krannert Art Museum, Krannert Auditorium, University of Illinois, Urbana-Champaign

    Poster for a lecture by Hank Willis Thomas at the Krannert Art Museum

    “Would you say your biggest source of inspiration is other people?” an audience member asked Hank Willis Thomas, who had just finished giving a presentation on his work in the basement auditorium of the Krannert Art Museum. The artist replied with a smile: “I’d say.” Indeed, early on Thomas stated that art is about people and connections, and he even began his talk by quizzing the audience, asking who was a student, a faculty member, a first-time visitor. He also asked who in the room had tattoos—there were several students with visibly more than a few—and playfully harassed a few latecomers. Thomas also joshed a reticent audience member halfway through the lecture: “This talk can’t go if you don’t talk.”

    If people were the primary inspiration for Thomas’s work, personal biography and American cultural history came a close second and third. He spoke of his mother, Deborah Willis, an accomplished professor, photographer, curator, author, and a specialist in African American photography. “I used to be Deb’s son,” he joked. “Now she’s Hank’s mom.” Thomas said that Willis’s investigation into black photographers, who had been making pictures professionally by the mid-nineteenth century, rewrote his notion of American history, along with the recognition of blacks working in chemistry, physics, and other respected fields. Thomas ran through several images from the twentieth century, from a distinguished photograph of Bert Williams, a Bahamian-born vaudeville star who was “paid to perform blackness” in blackface, to ones of Mike Tyson, Ronald Reagan, and Barack Obama.

    Thomas showed a range of his own projects, series, and singular images, comprising mostly photography and sculpture. He played the first couple minutes of a video called A person is more important than anything else… (2014), commissioned by New York Live Arts for a citywide program on James Baldwin. The work features an audio recording of the black author speaking on the artist’s struggle with integrity; Thomas supplied the visuals. After listening intently to Baldwin’s first few sentences, I began focusing on the moving images, unconsciously tuning out the words. When quizzed by Thomas to recall the content of the piece, Eli Craven, an MFA student at the University of Illinois, Urbana-Champaign, said he “got lost in the visual.” I wasn’t alone.

    Hank Willis Thomas, Scarred Chest, 2003, lambda photograph, 40 x 30 in. (artwork © Hank Willis Thomas)

    As an artist, Thomas emerged in the mid-2000s with a provocative series of work, called Branded, which showed Nike’s swoosh logo emblazoned not on clothing but seared directly onto athletic black male bodies. The artist understands corporate logos as hieroglyphs: “You don’t have to use the language to understand the ad.” He also connects them to both slave ownership and consumerism. “Bodies are treated differently at different times,” Thomas said.

    Thomas’s photographs read quickly, like advertisements. One work in particular, Priceless #1 (2004), parodies the phrasing of MasterCard’s “priceless” campaign but with deadly serious intentions. The photograph depicts the artist’s own family at the funeral of his cousin, who was shot to death outside a Philadelphia nightclub. (Thomas was a witness.) The text read: “3-piece suit: $250; new socks: $2; gold chain: $400; 9mm pistol: $79 (changed here to $80); bullet: $.60.” The punch line of “Picking the perfect casket for your son: priceless” highlights the “affordability guilt” of burials. Do higher price points for caskets, Thomas wanted to know, reflect how much you love a loved one? In 2005 he said, “My aunt is not a rich woman…. I don’t know how much she paid for the casket she picked, but I guarantee you it went on a credit card.’”1

    Hank Willis Thomas, Priceless #1, 2004, lambda photograph, 32 x 40 in. (artwork © Hank Willis Thomas)

    The interest of Priceless #1 goes beyond that. The question always asked of Thomas is “How did you family feel about the image, in mourning?” The artist asked himself that, too, as well as questions such as: Why show it? Do I take the logo off? Is this an exploitative situation? “That’s where the question of integrity comes back,” said Thomas, referring back to the Baldwin speech.

    Some viewers find the work offensive to blacks, as one white woman did during the local Fox news story when, in 2007, the photograph was enlarged to billboard size and hung on the exterior wall of the Birmingham Museum of Art in Alabama. The museum faces the jail, so the local crowd read this fact into the image. Though museum curators spoke for him on television, Thomas had to defend the work in the Birmingham newspaper—and then realized how things get dumbed down in public discourse. Was it insensitive to use his grieving family as the subject of his art? “I think I made the right decision,” Thomas said, referencing the same white woman interviewed on television, who understood the artist’s decision to either get revenge or make art.

    Thomas then discussed a Reebok advertising campaign from 2005, called “I Am What I Am. Lacking any reference to sports gear, the image for one ad portrays 50 Cent as survivor, rapper, entrepreneur, actor, and criminal—a white man’s idea of black values that in turn reflect black values. You know the image is an ad, Thomas said, because of the logo. The campaign also featured the tennis player Andy Roddick as a white guy who is a champion but feels guilty, the Chinese basketball player Yao Ming with a slew of Asian visual references (rising sun, the year of the monkey), and the actor Lucy Liu as a docile female. “They’re playing off of some crazy stereotypes,” Thomas remarked, adding that the ads have nothing to do with the products Reebok are trying to sell. “We’re doing the work to make the ads work,” he said as he involved the audience once again in a discussion of the images.

    Hank Willis Thomas, The Mandingo of Sandwiches, 1977/2007, lambda photograph, 36 x 34¾ in. (artwork © Hank Willis Thomas)

    In a work from a series called Unbranded: Reflections in Black by Corporate America 1968–2008 (ca. 2006–10), an advertisement with the boxer Joe Frazier isn’t promoting Aunt Jemima syrup but rather margarine—that’s why he is wearing a Blue Bonnet. The Manwich ad, he said, couldn’t have existed ten years earlier, because working-class white and black men wouldn’t be sitting at the same lunch counter—and certainly the white fellow wouldn’t be craving the “dark meat” of the other. A Chevrolet ad depicts the long history of blacks but curiously erases their status as slaves. (Thomas discusses these same examples in his other artist’s lectures, as a quick perusal of YouTube tells us.) The Unbranded series displaces meaning, the artist said, by showing an “undressed image.” His removal and erasure of text and commercial logos reveals the not-so-hidden meaning of the images. It’s a classic John Berger analysis. Thomas strives to present universal ideas through abstraction of historical photographs.

    Thomas talked about some sculptural and mixed-media work, noting that the phrases “I am a man” indicates a collective, and “I am the man” is self-centered. His bronze sculpture Raise Up (2014), based on a historical photograph from apartheid South Africa, depicts a row of male heads turned against the wall, arms raised in the air. The art historian and critic Kerr Houston explained the source: “In Raise Up, Thomas gives us the heads and arms of ten of the thirteen black miners pictured by [Ernest] Cole as they undergo a humiliating medical examination, in the nude.”2 The work was shown at Goodman Gallery in Johannesburg in June 2014. The shooting of Michael Brown in Ferguson, Missouri, which spawned the protest phrase “Hands up, don’t shoot,” took place two months later. The piece took on an unanticipated meaning.

    Hank Willis Thomas, Raise Up, 2014, bronze, 25 x 285 x 10 cm (artwork © Hank Willis Thomas)

    Thomas talked about his collaboration with Ryan Alexiev and Jim Ricks on a public-art project called In Search of the Truth (also known as Truth Booth), in which participants enter a structure shaped like a caption balloon and record a two-minute video during which they riff on the phrase “The truth is….” Truth Booth was first presented in Ireland in 2011 and has since traveled to South Africa, the United States, and Afghanistan. This work represents the artist’s interest in what other people think—sometimes being an artist involves listening more than anything else.

    Since many artists are typically excited about their most recent projects, I found it odd that Thomas didn’t present the work in Unbranded: A Century of White Women 1915–2015, his most recent exhibition at Jack Shainmain Gallery in New York. For this new series Thomas removed the copy and logos from one hundred magazine advertisements depicting women, taking the suffrage era as a starting point.

    In Terms Of count: 0.

    Read

    Janpim Wolf, “Artist Lecture #2: Hank Willis Thomas,” Janpim Wolf Senior Portfolio, February 17, 2010.

    1 Meredith Goldsmith, “Artist Parodies Ads to Bring Awareness,” Oakland Tribune, August 1, 2005.

    2 Kerr Houston, “Recasting the Past: Hank Willis Thomas in South Africa,” Bmore Art, July 10, 2014.