In Terms Of

Tag: Collaboration

  • A Special Kind of Ordinary

    Blonde Art Books: Artist Conversation and Launch
    Tuesday, July 22, 2014
    ICI Curatorial Hub, Independent Curators International, New York

    Sara Cwynar shows the original version of Kitsch Encyclopedia while Sonel Breslav looks on (photograph by Christopher Howard)

    There’s a special kind of ordinary that folks in the art world love. Artists, curators, and critics often fall over themselves to praise the everyday, elevate the banal, and highlight the overlooked, momentarily relegating what normally would be banal to a distinct realm of interest and reflection. But sometimes the ordinary is, well, simply unremarkable. The discussion that took place during “Blonde Art Books: Artist Conversation and Launch” was ordinary in that unexceptional sense. For this evening’s event, the three people involved in the publication of an artist’s book, Sara Cwynar’s Kitsch Encyclopedia, met to present and discuss their work and to celebrate the launch of a special collector’s edition of the book.

    In 2012 the New York–based curator Sonel Breslav founded Blonde Art Books, a project—one hesitates to call it a business—that sells artist’s books at exhibitions and fairs, as well as through an online store. Originating as a blog, Blonde Art Books was physically housed for most of 2013 at Schema Projects in Brooklyn. Kitsch Encyclopedia is the first book she published under the imprint.

    Breslav stated numerous times that she intended her digital slide presentation to loop (which it eventually did, kinda rapidly), her words themselves becoming looped, which was unintended metacommentary on the direction of tonight’s conversation.1 She repeated fuzzy notions about accessible spaces, broader audiences, sharing information, and collaboration. For example, Breslav expressed interest in “materials as objects and the information they embody,” a phrase that exemplifies the kind of language that has developed around the everyday—at least in the contemporary art world—that sounds agreeable but, if not explained in relation to tangible situations, is trite, if not hollow or incomprehensible.

    Breslav said she was given opportunities to do pop-up events, which evolved into full exhibitions—“my comfort zone,” she said. I wish she had better explained her curatorial projects, describing specific installation shots in her digital slide show or talking about other recent exhibitions, such as She Was a Film Star before She Was My Mother, held a few months ago at Dorsky Gallery in Long Island City. Breslav glossed over what she called a “summer tour,” which I later discovered was a Blonde Art Books traveling show for which she gave talks and conducted workshops on artist’s books across the Mid-Atlantic and Midwest last June and July.

    Born in Canada and based in New York, Sara Cwynar identified herself as a studio photographer and a graphic designer. She explained that Kitsch Encyclopedia was, in its original form, a one-of-a-kind hand-assembled artist’s book that she had started four years ago as a student. For this and other works, Cwynar adopts a strategy of appropriation, using other people’s images garnered from “the New York Public Library, flea markets, my parents’ basement, old encyclopedias.” Stuff from the 1950s through the 1970s interests her in particular, which she finds, removes from circulation, reworks, and redistributes, usually as digital prints for gallery display. While her art is largely visual, the book incorporates texts from three authors—a few sentences from Milan Kundera here, a few from Jean Baudrillard and Roland Barthes there—interspersed with her own writing. “All the texts are mashed together,” she said. The book’s alphabetical, encyclopedic format is a “quaint form of knowledge-containing,” and its organizing principle was Kundera’s definition of kitsch.

    Cwynar claimed that the images in Kitsch Encyclopedia—photographs of flower arrangements, ancient sculpture, obsolete electronic equipment, and outer space—are the “stuff we see everyday,” which is certainly true if you’re the kind of person who sifts through old issues of National Geographic, sets of Time Life books, and vintage photography how-to manuals. (The artists Matthew Craven, Abigail Reynolds, and Björn Meyer-Ebrecht also mine these sources, but walk the aisles of any art fair and you’ll see dozens more.) Cwynar didn’t elaborate on the specific nature of the images in her book, apart from an awkward explanation of Kundera’s notion of kitsch, which made me wonder how purposeful or random her choices were. I also wondered why the handmade Kitsch Encyclopedia was republished in print—one thousand copies were made—instead of posted online using platforms such as Tumblr and Pinterest that are the legacy of André Malraux’s imaginary museum. Cwynar pronounced that we live through images instead of real experiences, and that we’re desensitized to horrifying images, reacting the same to pictures of bombings and flowers. Pundits have voiced identical opinions for decades. What’s significant about these positions now?

    The third speaker was Corina Reynolds, an artist, bookbinder, and founding partner of Small Editions, a studio and consultancy that helps produce artist’s books. She helped to make the portfolio of six zines included in the deluxe version of Kitsch Encyclopedia, which were hand-stitched into the original book. Summarizing her background, Reynolds learned the technical processes for bookbinding as an undergraduate at the University of California, San Diego. Seemingly without a business plan, the fledgling Small Editions started in a living room, became a website, and expanded through networking. Suddenly money was there, Reynolds said, after working on projects with Dash Snow and Dan Colen. (The chronology and circumstances were unclear.) She then described a book that Small Editions produced in 2013, Sheryl Oppenheim’s Black Hours, which comprises screenprints of drawings that were inspired by an illuminated manuscript in the Morgan Library and Museum.

    Corina Reynolds (right) talks about Small Editions (photograph by Christopher Howard)

    The conversation among the three panelists lagged after their individual presentations, perhaps indicative of a lack of planning, resulting in rote observations. Breslav argued that Kitsch Encyclopedia “is very specific to Cwynar’s practice but also has this universality,” something that could described any number of artworks. Breslav also stressed—several times—how she plays multifaceted roles in the contemporary art world (as curator, publisher, collaborator, et cetera). She also delighted in discussing trivial details of the book’s production. For instance, the Chinese printer Breslav contracted required that she and Cwynar remove images of Disney characters and nudes from Kitsch Encyclopedia. (Publishers have certainly policed morality and been overly protective against copyright infringement for decades.) The photographer did sneak in a picture of a naked body: “There are nudes in the zines,” Cwynar said. I got the impression that Breslav was tickled at the collaborative process behind publishing a book, discovering for the first time the types of decisions people have made along the way when producing a book—for centuries. Oh, process.

    Cwynar wondered aloud what it means to make an image that will be seen by a million people but neglected to offer an answer, even though she had worked as a designer for The New York Times Magazine until last year. How the context of images change over time greatly interests her, she disclosed, which sounded profound until I remembered that this is the inevitable fate of nearly every picture ever made.

    During the audience Q&A, a man visiting from Australia fawned over Cwynar’s work, and a woman in the front row asked the photographer about her font choice. “I used the ugly version on purpose,” Cwynar explained for the “1970s” typefaces in the book and on her website. “They’re really all nostalgic fonts.” This response made me think about how the term “futuristic” now specifically characterizes things that are forty and fifty years old.

    A display of Kitsch Encyclopedia (photograph by Christopher Howard)

    Cwynar spoke more about the life of an image over time, how it loses and gains value, and also about what she referred to several times as an image’s patina. When looking at decades-old photographs in the New York Times, she explained, you can discern a quality, if not a style, of the era. You can tell “what looks contemporary,” she commented, “what looks classy.” That’s periodizing in a nutshell. Cwynar added that nostalgia is strong in graphic design of the present moment, and Breslav identified what she called “outdated colors” in Cwynar’s work. What exactly is an outdated color?

    Breslav feels the DIY culture that produces free “takeaway” publications is going strong, but she nevertheless chooses to publish more expensive art books. Reynolds is a believer in the precious object you can hold in your hands, whether that’s a limited or larger edition. The group talked some about scarcity versus mass production, but that’s a conversation which usually ends in stalemate.

    Revealed only at the end of the night was the fact that Cwynar’s book was largely financed by a successful Kickstarter campaign to the tune of $17,386 from 310 backers. (Wow!) I realized that the three speakers did an excellent job of avoiding conversation on financial issues, one glaring issue in the art world that needs more sustained and vocal attention. Since Breslav and Reynolds work in a multifaceted space that combines elements of for-profit, nonprofit, DIY, and entrepreneurial approaches, it would be beneficial for them to approach their models frankly, offering to the audience the solutions that they’ve found and challenges that they’ve faced.2 It would be interesting to know more about how art workers in their late 20s can sustain a practice and make a living, in New York and around the world.

    In Terms Of count: 7.

    1 Neither the panelists nor the Independent Curators International staff attempted to subdue the highly irritating bouncing iTunes icon on the Apple laptop’s dock, which was visible every few seconds on the projected screen for the full hour-and-a-half duration of this event.

    2 Cwynar works with traditional art galleries and presumably makes a living from her art, since she left her New York Times Magazine job in 2013 and didn’t mention another one.

  • I Don’t Want No Retro Spective

    This essay is the third of five that reviews a recent symposium at the Graduate Center, City University of New York. Read the first, second, fourth, and fifth texts.

    The Retrospective
    Monday, April 7, 2014
    Exhibit A: Authorship on Display
    Center for the Humanities
    Graduate Center, City University of New York, Skylight Room, New York

    Ed Ruscha, I Dont Want No Retro Spective, 1979, pastel on paper, 23 x 29 in. (artwork © Ed Ruscha)

    For artists, the solo exhibition reigns supreme. For curators, it’s the group show. From major events such as the Venice Biennale, Documenta, and Whitney Biennial to curator-driven institutions like the Wattis Institute in San Francisco, Witte de With in Rotterdam, and MoMA PS1 in New York, the authorial curator’s name has typically transcended the artworks on view (or so the story goes). While the art-publishing industry ceaselessly cranks out new books on curatorial issues—nearly always an edited, multiauthored tome—few critical studies have considered the theory and practice of showing the work of a single artist, which is perhaps the bread and butter of art museums worldwide. For the second session of “Exhibit A: Authorship on Display,” titled “The Retrospective,” one panelist presented a brief investigation into the history of the solo exhibition while two more offered case studies on atypical exhibitions of a contemporary artist.

    Exhibitions are generally categorized as solo, group, and collection, explained João Ribas, deputy director and senior curator of the Serralves Foundation in Portugal, and scholars have typically historicized the group show. He cited key studies such as Ian Dunlop’s classic The Shock of the New: Seven Historic Exhibitions of Modern Art (1972) and Bruce Altshuler’s massive two-book set, Salon to Biennial—Exhibitions That Made Art History, Volume 1: 1863–1959 (2008) and Biennials and Beyond—Exhibitions That Made Art History, Volume 2: 1962–2002 (2013), as providing concise histories of the form.1 For curators, Ribas said, group exhibitions contribute to economies of reputation and curatorial prestige. Nevertheless, the “one-man show,” he acknowledged, has formats, methodologies, and conventions of its own: chronology, biography, connoisseurship, evaluation, and mediation (e.g., the purity of the artist’s voice, curatorial self-effacement). Ribas didn’t discuss collection shows, though I imagine that museum handbooks and guidebooks follow a conventional scholarly logic of highlighting the greatest hits of an institution.

    Gustave Courbet, The Painter’s Studio: A Real Allegory of a Seven Year Phase in My Artistic and Moral Life, 1855, oil on canvas, 142 × 235 in (artwork in the public domain)

    Ribas’s preliminary research into the history of solo exhibitions started with Nathaniel Hone, an Irish artist who independently presented a satirical painting called The Pictorial Conjuror after the work’s rejection from the Royal Academy’s annual exposition in London in 1775. Ribas pinpointed the names of other eighteenth- and nineteenth-century European artists who had important solo and single-painting shows in public and private locations: John Singleton Copley, Thomas Gainsborough, Eugène Delacroix, Édouard Manet, Berthe Morisot, and Paul Cézanne, among others. William Blake’s solo showing in 1809 had a visual and theoretical system, Ribas said, and Joshua Reynolds’s 1813 exhibition in London was organized for general symmetry and an overall pleasing effect. Further, Ribas noted that James Abbott McNeill Whistler designed interiors for his paintings and Paul Signac had formulated ideas about the ideal display of his work.

    Various nineteenth-century accounts described one-person exhibitions as commercial and career advancing, which was certainly true of Gustave Courbet, whom Ribas said purposefully identified a solo presentation of his work—housed in a temporary structure near the official Exposition Universelle of 1855, which featured more of his paintings—as an “exhibition,” not an “exposition,” to enhance the term’s arrogant commercial connotation. (The Painter’s Studio, pictured above, was among the highlights of Courbet’s independently produced exhibition, which he called The Pavilion of Realism.) Ribas reported that other sales tactics involved concepts of a good picture and the importance of an artist’s late work. He also mentioned how a retrospective of Robert Rauschenberg’s work in Beijing in 1985 was highly influential to Chinese artists.

    Installation view of Maurizio Cattelan: All at the Solomon R. Guggenheim Museum in New York (photograph by David Heald)

    Lewis Kachur, an art historian at Kean University and the author of the excellent book Displaying the Marvelous (2001), discussed Maurizio Cattelan’s “un-retrospective” at the Solomon R. Guggenheim Museum in New York in 2011–12, which Kachur characterized as a witty engagement with the career survey. The Italian artist was horrified, Kachur said, when the Guggenheim offered him a show. Cattelan proposed an all-or-nothing gambit: the museum had to display every work he has ever made. Despite his usurping of the curatorial role—the selection of objects would already be determined—the museum’s senior curator Nancy Spector agreed to the novel format. The show, titled Maurizio Cattelan: All, had no chronology, theme, or choice: “It’s everything, it’s all,” Kachur said.

    As Cattelan “sweeps his work into the immediate present,” the overall effect of his oeuvre, which hung from the skylight down the center of Frank Lloyd Wright’s building, circumvented the individual contemplation of objects. Kachur enumerated various precedents of artists engaging the museum’s central atrium and surrounding architecture. Alexander Calder was the first to suspend work in the museum’s open space, in 1964, followed by various types of presentations by Jenny Holzer (1989), Dan Flavin (1992), Claes Oldenberg and Coosje van Bruggen (1995), Nam June Paik (2000), Matthew Barney (2003), and Cai Guo-Qiang (2006). Cattelan claimed to have seen every show at the Guggenheim since 1993, when he moved to New York, and would have been aware of these installations. Kachur’s research into the subject, he admitted during the session’s Q&A, was limited to the published material on the exhibition—he hasn’t conducted visits to archives or interviews yet. Even so, the scholar’s trajectory looks promising.

    Installation view of Rosemarie Trockel: A Cosmos at the New Museum of Contemporary Art in New York (photograph by Benoit Pailley)

    Lynne Cooke, chief curator and deputy director of the Museo Nacional Centro de Arte Reina Sofía in Madrid, described her experiences planning a retrospective for Rosemarie Trockel. Allergic to the white box, this German artist prefers to show in institutions that challenge her. And because she values her studio time and wanted to spend less on exhibition administration, Rosemarie Trockel: A Cosmos was conceived as a traveling show for multiple venues. Each iteration of the exhibition, though, did feature new and different elements. Cooke and Trockel elected to include art by her peers and objects important to the artist, as well as works by so-called outsider artists like James Castle, Manuel Montalvo, and Judith Scott. The Madrid show included eighteenth-century botanical drawings—and also their late-nineteenth-century transformations into exquisitely crafted glass objects—that all Spaniards know, Cooke said, just like they know the paintings of Diego Velázquez and El Greco.

    The two also took field trips together and considered past work, unfinished projects, and new projects. They didn’t write a list or set of goals—at least not at first. The show, Cooke said, developed organically, in an associative way. Despite such close collaboration, Cooke relayed that Trockel did not want to be identified as a cocurator for the show, but the Reina Sofía’s website credits both women as organizers. When A Cosmos landed at the New Museum in New York in 2012, my strongest reaction was that the show looked heavily curated, which may relate to Cooke’s discussion of the art historian Svetlana Alpers’s concept of the “museum effect” and of the differences between visual distinction and cultural significance.

    Lynne Cooke, Lewis Kachur, João Ribas, and Chelsea Haines survey the retrospective (photograph by Christopher Howard)

    The audience Q&A, adeptly moderated by Chelsea Haines, a PhD candidate in art history at the Graduate Center, touched on concerns ranging from practical to absurd. Someone asked about a hypothetical exhibition that has neither artist nor curator, which Kachur called a “riderless horse.” Someone else brought up the idea of a curator’s “portfolio artist.” Sometimes our reception of individual artists, Ribas said, is shaped by their exhibitions, giving credit to Cooke’s past work with  Hannah Darboven and to the 1960s dealer Richard Bellamy’s framing of his artists.

    In Terms Of count: 10.

    1 I would add Bruce Altshuler’s The Avant-Garde in Exhibition: New Art in the 20th Century (1994) and Jens Hoffmann’s Show Time: The 50 Most Influential Exhibitions of Contemporary Art (2014) to this list, though I’m sure there are many others.

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  • Preexisting Conditions

    Prem Krishnamurthy: Double Agency
    Monday, March 31, 2014
    Cooper Union for the Advancement of Science and Art, Frederick P. Rose Auditorium, New York, NY

    Prem Krishnamurthy

    Prem Krishnamurthy’s talk “Double Agency” addressed the speaker’s two primary roles: a founder of the design firm Project Projects (with Adam Michaels) and the director and curator of P!—an interdisciplinary curatorial space that he described as a “mom-and-pop kunsthalle”—on the Lower East Side of Manhattan. Project Projects has a critical and conceptual relationship to graphic design, Krishnamurthy said, that includes curatorial and editorial roles. Challenging the traditional worker/client relationship, he aims to produce design that is porous rather than unidirectional, working with existing materials and ideas instead of starting each project with a blank slate. He also applies these ideas to exhibitions and public spaces to encourage agency and participation.

    Krishnamurthy spoke in what he called a school context, which would leave historical and business matters aside and simplify his professional roles. He gave an overview of “Elective Affinities,” a design class that he taught at the Rhode Island School of Design in 2008. Mindful that teaching has a sole voice and that life diverges from the classroom model after graduation, Krishnamurthy experimented with different modes of collaboration with his students. For example, they used an Exquisite Corpse model in which one person worked on an assignment before handing it off to others to develop and complete. He also configured students into groups of two and groups of three during the semester before involving the whole class. For “Collective Collection,” a 2009 workshop at University of the Arts in Bremen, Germany, he led a group of participants that activated unused space in the building. There he stepped back from his teaching role to become a producer and facilitator.

    Prem Krishnamurthy collaborates with his audience (photograph by Christopher Howard)

    The magazine Print allowed Project Projects to edit and design its January 2011 issue, and the firm settled on the theme of collaboration. Krishnamurthy and others took over the entire issue, assigning articles, hiring photographers, and designing the layout. In addition to producing an issue of a magazine, a form typically considered ephemeral, Krishnamurthy wanted to establish a community. To that end, Project Projects held a roundtable discussion about collaboration at Artists Space in October 2010, before which none of the thirteen participants—artists, designers, writers, fashion entrepreneurs, and more—had actually met. The idea, he said, was for the group to “drink a bottle of wine” and ruminate on what collaboration means.

    An edited transcript of the Artists Space conversation runs through numerous pages in the issue, which also featured an unreleased typeface from a designer and several articles—on the Fluxus artist Alison Knowles, the art collective Group Material, and the filmmaker Jonas Mekas—that would be normal content for an art journal but unexpected fare for a venerated design publication. An article from the Raqs Media Collective took the longest and was the most fraught, Krishnamurthy said, but when he finally received the text, it was amazing.

    Krishnamurthy switched gears to discuss P!, a curatorial space that intentionally lacks a fixed identity and allows for many voices. The first exhibition, Process 01: Joy (2012), featured letterpress work by the legendary designer Karel Martens, who created P!’s first logo; a mural by Chauncey Hare, a self-taught photographer who left the art world in the 1980s to become a socially engaged occupational therapist; and a New York outpost of the artist Christine Hill’s Berlin-based Volksboutique. She chose to paint the floor in her signature red color, which remains to this day. The exhibition’s press release was distributed in English and Chinese, a decision made to engage two linguistic communities that straddle the Lower East Side and Chinatown.

    Installation view of Process 01: Joy (2012) at P!

    Another P! project was The Ceiling Should Be Green (2013), organized by Krishnamurthy and Ali Wong (also known as Kit Yi Wong) with a feng shui master known as Mr. Ye, who was charged with “circulating the energy” through a pleasing arrangement of artworks and objects. Permutation 03.x (2013) was a six-month-long exhibition and event series on copying and appropriation that served as a meeting place, a reading room, and an art gallery.

    During the Q&A, Krishnamurthy emphasized not only a transparency in his methodology but also a resistance to conventions, such as avoiding the minimal signage and other visual codes of a contemporary art gallery. He compared the geographic location of P! to the overlapping metropolis in China Miéville’s novel The City and the City (2009), in which two cities occupy the same physical space in several places but remain strictly but irrationally distinct. In New York, Krishnamurthy said, pedestrians often pay attention to an art gallery’s storefront but “unsee” (to use a term from Miéville’s book) the Chinese characters in the window of the building next door.

    In all of his work, Krishnamurthy seemed concerned with the conditions of interdisciplinary working, whether that’s organizing exhibitions as research for himself, creating innovative design for art biennials, or promoting the prescient visions of figures such as Brian O’Doherty, whom he claimed was not taken seriously as an artist forty years ago because he was both a critic and an artist (using the name Patrick Ireland). O’Doherty enabled those who came after him to earn respect in different roles, something Krishnamurthy accomplishes in spades.

    In Terms Of count: 2½.

  • The Social Network

    Connections Count: The Power of Social Capital
    Tuesday, March 11, 2014
    New York University, Deutsches Haus, New York, NY

    Mark Ebers explains a diagram of the Medici family’s social capital (photograph by Christopher Howard)

    “It’s not what you know but who you know that counts” so goes the saying, which you’ve heard so many times that it’s basically become truth. But why? Among those who have investigated the issue—which sociologists call social capital—is Mark Ebers, a professor of business administration, corporate development, and organization at the University of Cologne. During a recent talk at New York University, he attempted to explain what social capital is, how it works, and what its effects are. Basically, Ebers stated, social capital is resources gained from networks—an incredibly vague, nebulous definition that begged for explanation.

    Ebers summarized several conclusions about social capital theorized since the early 1970s: who you know is categorized as strong and weak ties, and how you know them affects brokerage and closure. A strong tie would be a close family member or business partner; weak ties are composed of acquaintances and professional colleagues. The sociologist Mark Granovetter examined how social capital helped people find jobs, apartments, and instructors (such as a piano teacher). People with strong ties know the same things, Ebers said. Aficionados of medieval lutes will have read the same books. In contrast, weak ties have dissimilar interests. A musicologist conversing with a physicist can generate new knowledge—and possibly social capital—for each person. Through empirical evidence, Granovetter proved that weak ties are better for a job search; they also favorably influence salary and promotion. Getting $50,000 in funding for a start-up, Ebers said, typically originates in a strong tie.

    Brokerage, according to the sociologist and strategist Ronald S. Burt, describes negotiations between two separate networks. A broker, Ebers explained, helps to avoid redundancy, foster innovation, and serve as a gatekeeper. This is good, he continued, for an entrepreneur like Steve Jobs, who worked with diverse groups of people and drew upon distinct individual spheres of knowledge to realize his vision. Jobs was an interesting example: because although companies like Apple and Google benefit tremendously from collaboration and experimental production on the inside, its final products enforce an exclusive ecosystem that discourages the use of other kinds of hardware and software.

    The social scientist James Coleman, an early adopter of the term “social capital,” theorized closure and established the concepts of dense connections (in communities) and network closure (a situation in which everyone is inextricably connected). Drawing from an essay published in 1993, Ebers discussed how the strong and weak ties of Cosimo di Giovanni de’ Medici (1389–1464) served the Florentine banker well on September 26, 1433.1 On this day several families in the Italian peninsula with loose associations—the Strozzi and Albizzi among them—considered toppling the Medici-approved government in what could have been, Ebers proposed, the Tahir Square of its time. Because support for the coup was lazily organized, Cosimo was able to mobilize his own allies—which did not have ties with each other but only to the Medicis—and halt the rebellion. Ebers, though, is interested in business, not history. What happens when, for example, the Eindhoven-based Dutch corporation Philips transformed its closed research laboratory into an open campus in which a hundred other companies were invited to set up shop, with knowledge (and presumably profits) shared among everyone?

    Mark Eber works the crowd

    Ebers’s published research has explored how social capital transforms and exploits knowledge from within a company and how that same company acquires and assimilates knowledge from the outside. Studying the development of six biotech start-ups in Germany, he found that the less-successful companies had reached “relational and cognitive lock-in” because their founders—who were scientists—perceived themselves as scientists whose business plan called for funding for research with the goal of presenting papers in successively more prestigious academic conferences, achieving success in the wrong venue.2 “We have a great paper,” these scientists would say, but the venture capitalists supporting them responded with a colossal “So what?” The more successful firms, Ebers discovered, had avoided institutional inertia by establishing diverse relationships in scientific, political, financial, and administrative communities; they also better divided the labor within each company, with certain leaders taking on specializations in these areas. One founder of a successful biotech, Ebers said, had a father in finance who had supplied advice; connections were also made with regulators in government.

    An audience member asked if a certain type of product from, say, a pharmaceutical firm, would prefer development in a closed network. Apparently they do, but in a cannibalistic way. Ebers reported that Big Pharma has been buying smaller biotech firms and bringing them into the fold. Further, he said that two teams within the same company will sometimes be assigned an identical project so that two solutions are produced, the better of which may not have occurred if only one team had worked on that same project. Other times, he noted, such competition may lead to resentment.

    Ebers discussed other potential and actual clashes. The boards of German companies, he disclosed, have few women and few non-Germans, which would make one assume that cognitive lock-in based on sexism and xenophobia might lead to financial downfall. Yet the merger between the Japanese automobile manufacturer Daimler and its American competitor, Chrysler, faced setbacks because of cultural differences. Still, the smaller the points of view, Ebers advised, the bigger the differences. Are Czechs and Slovaks all that different? Most definitely yes, a Czech or Slovak would believe. So, too, would residents of Manhattan and Brooklyn argue that their cultures are worlds apart.

    From a certain perspective, Ebers’s conclusions seemed painfully obvious. Of course a company, biotech or otherwise, would not find success unless it diversified or segmented its approach. The scientists for whom research—and not a product—was a top priority were doomed to struggle. Likewise, a designer building a smartphone app would need to marketing and legal advice, unless he or she wanted to lose a patent or copyright. It would only be remarkable that Ebers had found evidence to the contrary. Moreover, the concept of social capital—like the notion of “collaboration” in the art world—is problematic because it cannot be quantified, only alluded to with anecdotal evidence. As the sociologist Ben Fine has written, “Almost any form of social interaction has the potential to be understood as social capital. As a positive resource, it is presumed to have the capacity to facilitate almost any outcome in any walk of life, and to be liquid or fluid across them to a greater or lesser extent. And it is equally adaptable across subject matter, disciplines, methods, and techniques, at least within the social sciences. In short, in principle, and to a large (if selective) degree in practice, social capital can be anything you like.”3

    In Terms Of count: 5.

    1 See John F. Padgett and Christopher K. Ansell, “Robust Action and the Rise of the Medici, 1400–1434,” American Journal of Sociology 98, no. 6 (May 1993): 1259–1319.

    2 For the complete report, see Indre Maurer and Mark Ebers, “Dynamics of Social Capital and Their Performance Implications: Lessons from Biotechnology Start-Ups,” Administrative Science Quarterly 51, no. 2 (June 2006): 262–92.

    3 Ben Fine, “Social Capital,” Developments in Practice 17, no. 4–5 (August 2007): 567.

    Read

    Deutsches Haus, “Professor Mark Ebers,” Deutsches Haus: The Stories Inside, May 22, 2014.